Senior High School

MEDIA AND INFORMATION

LITERACY
Quarter 1 – Module 1:
Media and Communication
Media and Information Literacy – Grade 12
Quarter 1 – Module 1: Media and Communication
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall

subsist in any work of the Government of the Philippines. However, prior
approval of the government agency or office wherein the work is created shall
be necessary for exploitation of such work for profit. Such agency or office
may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their
respective copyright holders. Every effort has been exerted to locate and seek
permission to use these materials from their respective copyright owners. The
publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Compilers/Contextualizers:
LILIA O. NOVABOS & AZELREY B. CAÑETE
Editors/Reviewers:
Alice Ganar, Roy Guarin, John Paul Lisondato,
Marilou dela Cuesta, Daisy Von Dy, Florinda Geyrozaga, and
Gilda N. Salvo

Management Team:
RHEA MAR A. ANGTUD, EdD
Schools Division Superintendent

DR. GRECIA F. BATALUNA

Chief, Curriculum Implementation Division

DR. LUIS DERASIN, JR.

EPS-Araling Panlipunan/SHS Division Coordinator

VANESSA L. HARAYO, LLB

EPS in-charge of LRMS

Department of Education – Schools Division of Cebu City, Region VII

Office Address: New Imus Ave., Barangay Day-as Cebu City
Telephone No.: (032) 253 2559
E-mail Address: [email protected]
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Media and
Information
Literacy
Quarter 1 – Module 1:
Media and Communication
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy, a core subject in senior

high school module on Media and Communication!

This module was collaboratively designed to assist learning delivery mode of

senior high school curriculum following the set of competencies based on Most
Essential Learning Competencies (MELCs) released by DepEd central office.
As facilitators for learning, teachers will guide and assist students to achieve
the required learning set of standards in the K-12curriculum while keeping
learners safe in their respective homes in this time of pandemic.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing
them to manage their own learning. Furthermore, you are expected to
encourage and assist the learners as they do the tasks included in the module.

For the learner:

Welcome to the Media and Information Literacy, a core subject in senior

high school module on Media and Communication!

The hand is one of the most symbolized part of the human body. It is often
used to depict skill, action and purpose. Through our hands we may learn,
create and accomplish. Hence, the hand in this learning resource signifies
that you as a learner is capable and empowered to successfully achieve the
relevant competencies and skills at your own pace and time. Your academic
success lies in your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while
being an active learner.
This module has the following parts and corresponding icons:

What I Need to This will give you an idea of the skills or

Know competencies you are expected to learn
in the module.

What I Know This part includes an activity that aims

to check what you already know about
the lesson to take. If you get all the
answers correct (100%), you may decide
to skip this module.

What’s In This is a brief drill or review to help you

link the current lesson with the previous
one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such
as a story, a song, a poem, a problem
opener, an activity or a situation.

What is It This section provides a brief discussion

of the lesson. This aims to help you
discover and understand new concepts
and skills.

What’s More This comprises activities for independent

practice to solidify your understanding
and skills of the topic. You may check
the answers to the exercises using the
Answer Key at the end of the module.
What I Have This includes questions or blank
Learned sentence/paragraph to be filled in to
process what you learned from the
lesson.

What I Can Do This section provides an activity which

will help you transfer your new
knowledge or skill into real life situations
or concerns.

Assessment This is a task which aims to evaluate

your level of mastery in achieving the
learning competency.
Additional In this portion, another activity will be
Activities given to you to enrich your knowledge or
skill of the lesson learned. This also
tends retention of learned concepts.

Answer Key This contains answers to all activities in

the module.
At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part
of the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other
activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through
with it.
If you encounter any difficulty in answering the tasks in this module, do
not hesitate to consult your teacher or facilitator. Always bear in mind that
you are not alone.

We hope that through this material, you will experience meaningful

learning and gain deep understanding of the relevant competencies. You
can do it!
 First Quarter
Module 1 - Week 1
Media and Communication

Content Standard : The learner demonstrates understanding of

Media and Information Literacy (MIL) and MIL
related concepts.
Performance : The learner organizes a creative and interactive
Standard symposium for the community focusing on being a
media and information literate individual.
Learning Outcomes : Upon the completion of the module, the SHS
students are expected to describe how Media and
information influenced communication.
Competency/Code : Describe how communication is influenced by
media and information
Topic : Media Habits, Lifestyles and Preferences

What I Know

Let us check your understanding of the essential terms used in this

module. Read each questions carefully. On a separate piece of paper, write the
letter of your answer.
1. For communication to happen, what do you call the immediate form in
which the message is transmitted?
A. Channel C. Recipient
B. Language D. Sender
2. In the communication process, what element refers to the person who
initiate the communication?
A. Channel C. Recipient
B. Language D. Sender
3. Before the advent of internet, how do people communicate?
A. Face-to-face C. Messenger
B. Email D. Cellular Phone
4. In the communication process, how do you call “internet”?
A. Channel C. Recipient
B. Language D. Sender
5. In the communication process, what is meant by “medium”?
A. form in which the message is transmitted
B. context in which the message is transmitted
C. situation that may affect the transmission
D. anything that interferes with the communication process

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 6. Which of the following term below is similar to “messages”?
A. Channel C. Recipient
B. Information D. Sender
7. What is the plural term for “media”?
A. Medii C. Medium
B. Medi D. Medioum
8. Are online newspapers communication media?
A. Yes C. Maybe
B. Not D. Not At All
9. Which term suggests the option to select media over others?
A. Media consumptions C. Media lifestyles
B. Media habits D. Media preferences
10. Linda, a 16-year-old student, is less interested in keeping up with the
newest trends. How would you describe Linda?
A. Media consumptions C. Media lifestyles
B. Media habits D. Media preferences

What I Need to Know

In this module, you will discover towards knowing yourself as a media
and information consumer. Also, you will be surprised to know how much
your media consumption has affected the way you communicate.

To further understand the entire lesson of the module, let me share to

you the learning objectives of this module. At the end of this lesson you can:
1. define communication;
2. share media habits, lifestyles and preferences; and
3. describe how media and information influenced communication.

What’s In

This Reminds Me…

Most people believe that a picture paints a thousand words. Study the
given picture below. In what way does the picture relate to communication?

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 Very Good! You learned in Grade 11 that Communication is simply
the act of transferring information from one place, person or group to another.
However, communication is more than just transferring or imparting
messages, it also means that these messages must successfully be
transmitted to the receiver. Thus, the term requires three parts: sender, the
message, and the recipient.

To expound, for communication to take place, the sender ‘encodes’ the

messages, usually in a mixture of words and non-verbal communication. It is
transmitted in some way (for example, in speech or writing), and the recipient
‘decodes’ it.

In the above definition, it is noteworthy to remember that messages like

information, ideas or emotions were sent by the sender through a
communication channel to a receiver, or to multiple receivers.

What is this communication channel? How does it relate to media? Let’s

continue.

What’s New

Activity One. Mirror, Mirror of Me!

Do you see yourself like the picture below? Give your response by completing
the following sentences. Write your answer on a separate sheet of paper.

Indeed! It is not surprising to see yourself surrounded by social media

platforms like twitter, emails, Facebook and others. Why it is so?

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 What is It

Traditionally, people communicate using face to face interaction.

Nowadays, people communicate and connect with each other through
internet. Internet or the web has become the means of interaction to bring
people together – friends, family, young people, or complete strangers that
share interests or objectives – and this can foster a sense of belonging and
identity. Internet is the medium. So, what is meant by medium?

The term media, which is the

plural of medium, refers to the
communication channels through
which we disseminate news, music,
movies, education, promotional
messages and other data. It includes
physical and online newspapers and
magazines, television, radio, billboards,
telephone, the Internet, and fax.

It describes the various ways

through which we communicate in
society. Because it refers to all means
https://commons.wikimedia.org/wiki/File:E
of communication, everything ranging
U-Media-Futures-Forum-pic_0.jpg from a telephone call to the evening
news on television can be called media.
So, people nowadays live and breathe with these various media around
them. As a result, terms like media habits, lifestyle and preferences become a
widely used terminologies in study of media and communication. To define,
read the table below.

Terms Definition
media habits -- automaticity of media consumption or observable acts
that develops as people repeat media usage behavior in
stable circumstances over a period of time.
-- usual activities related to the consumption of media like
the television, radio, and newspapers.
media -- way of using technology and social websites to empower
lifestyles learning, communication, collaboration, and community.
-- how the behaviors are incorporated into one’s life (daily
habits)
media -- the option to select media over others.
preferences -- the individual taste and style as related to media usage

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 What’s More
Internet has drastically changed the way people interact. Do the activity
below to know your habits, lifestyle and preferences.

Activity One. Oh… That’s Me! No... That’s Not Me!

Below are characteristics of 21st century individual. Put a check mark
on statement that best describes you.

Statement That’s That’s Not

me! me!
1. I constantly check my notifications for messages.
2. I go on my social media account for information.
3. I am upset when my post online isn’t appreciated.
4. I prefer Facebook, Instagram, or twitter than face
to face interaction.
5. I have built strong communication lines
through social media.

Your answers reflect your media habits, and lifestyle. If you have
answered mostly “That’s Not Me!”, congratulations you have a healthy point
of view in media.

Let’s have another one. This time, let’s know how much you have spent
in Media.

Activity Two. My Communication Chart

A. Try to think of the past week, and record your use and interaction
with media and information providers (such as internet, social media, TV,
radio, newspaper, etc.). Indicate how many hours were spent with each one.
You can estimate the number of hours you have spent. Write your answer on
a piece of paper.

Weekly Interaction Log with Information and Information Providers

Media or Information Provider Number of hours in a week
Internet
Facebook
Television
Newspaper
Radio
Books
Word of Mouth
Others

B. Using your answer in Activity 2A, create a chart (line, pie, or bar) to
show a visual representation of your weekly media and information provider
interaction. Draw the chart on same piece of paper you have used in the
previous activity. See the example pie chart below for your guidance.

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 Example:

PERCENTAGE OF MEDIA AND INFORMATON PROVIDER USAGE

Radio
Others

Television
Internet

Interesting! Surely, you have now a clearer understanding of yourself of

how media has affected you. Here’s another activity for you.

Activity Three. Here I Stand!

Below are statements about communication. Please write I believe if you

agree on the statement and I doubt if you disagree. Write your answers on a
piece of paper.

1. Media through the internet has made information dissemination faster.

2. Media has made it easier for people to detect true from fake.
3. Media has improved the quality of communication obtain by individual.
4. Media made it necessary for individual to communicate.
5. Media ensures information literacy among people.

Awesome! You have just understood how communication is influenced

by media. Let’s recall what we have learned so far.

What I Have Learned

Do not forget that…

◼ The term communication process refers to the exchange of
information (a message) between two or more people.
◼ Nowadays, 21st century individual communicates using gadgets and
various social media platforms. As a result, media has influenced
the way people communicate.
◼ Media develops our habits, lifestyle and preferences in
communication.

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 What I Can Do

Here’s another activity you can do further to cement your understanding

of media and communication.

Picture Analysis. Analyze carefully the given pictures and answer the
questions that follow. Use the rubrics below for your guidance. Write your
answer on a piece of paper.

Guide Questions:
1. What is the message in this illustration?
2. Do you agree with this illustration regarding communication? Why or
why not?
Rubrics
Criteria 10 pts. 8 pts. 6 pts. 4 pts.
Appropriate Most details Few details No details
details support support to support
support main main idea. main idea. main idea.
Content idea. Accurate Accurate Lacking Information
and detailed information for accurate does not
information. almost all information. support the
argument. argument.
Capitalization There is 1 error There are 2 There are
and in errors in more than
punctuation capitalization capitalization 2 errors in
Mechanics are correct or or capitalizati
throughout punctuation. punctuation. on or
the punctuatio
paragraph. n.

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 Assessment

Let’s test your knowledge based on what you have learned in this
module. Write your answer on a separate sheet of paper.

A. Identify what is asked in each sentence. Choose your answer from

the words inside the box.

A. Lifestyle B. Habits C. Preferences

1. Adam, 16, is less interested in keeping up with the newest trends.

2. Kim, 34, continuously use social media, tweeting and posting on Instagram.
3. Edna, 21, a modern self-made woman and craves the respect of her peers.
4. Television is more popular with older consumers than younger ones.
5. Trends are influenced by celebrities and media itself.

B. Read each questions carefully. Choose the letter that best answer the
questions.

6. Which of the following term below is synonymous with the word

“channel”?
A. Language C. Newspaper
B. Media D. Television
7. With the advent of technology, people are living and breathing with
various media around them. Is the statement correct?
A. Yes C. Maybe
B. Not D. Not At All
8. Which of the following term below is the product of media explosion?
A. media habits C. media accounts
B. media consumption D. media education
9. Which statement below best describes media lifestyles?
A. Automaticity of media consumption
B. Usual activities related to media consumption
C. Stable behavior of media consumption
D. Way of using technology and social websites
10. What term indicates how media behaviors are incorporated into one’s
life?
A. Media consumptions C. Media lifestyles
B. Media habits D. Media preferences

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 Additional Activities

Answer the following questions based on how you interact with the
most famous social media platform nowadays. You may give your answer in
each question in 1-2 sentences. Write your answer on a piece of paper.

1. How do you use Facebook as a tool or medium for

communication?
2. How did Facebook affect or change the way we
communicate with other people?
3. How did Facebook affect the quantity and quality of
information available to people? Is it a good thing or bad
thing?

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 Answer Key

Answer may vary

What’s More

Answer may vary

What’s New

Answer may vary

What In

References:
(n.d.). What is Communication? Verbal, Non-Verbal & Written .... Retrieved
July 14, 2020, from https://www.skillsyouneed.com/ips/what-is-
communication.html

(2017, December 27). The Media Habits of Americans in 2017: Internet, TV,
Radio .... Retrieved July 14, 2020, from
https://www.mdgadvertising.com/marketing-insights/the-media-habits-of-
americans-in-2017-internet-tv-radio-and-print-trends/

(2017, September 8). What are the media habits, lifestyles and preferences? -
Quora. Retrieved July 14, 2020, from https://www.quora.com/What-are-
the-media-habits-lifestyles-and-preferences

(n.d.). Understanding the Media Habits of the Millennial Generation ....

Retrieved July 14, 2020, from
https://www.thedrum.com/bauer/understanding-media-habits-millennial-
generation-1

(n.d.). Social Media Lifestyle - Urban Dictionary. Retrieved July 14, 2020, from
https://www.urbandictionary.com/define.php?term=Social%20Media%20Lif
estyle

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For inquiries or feedback, please write or call:

Department of Education – Cebu City Division

New Imus Ave., Barangay Day-as

Cebu City, Philippines 1600

Telephone No: (632) 253-2559

Email Address: [email protected]