Video Production Brief Template

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Video Production Brief

Company
name:

Contact:

Background: (a bit of background information on the project) Objectives: (why are you doing this?)

Target audience: (who is this video for?) Distribution channels: (where’s it going?)

Core message: (what does it need to convey?) Creative notes: (Initial thoughts on style.

Links to any videos that inspire you).

Formats: (What formats do you require for delivery?)

Timescales: (when does the video need to be delivered?) Budget: (How much have you set aside? Is this flexible? Does this
include the distribution costs?)
21-06-15

Decision-making process: (Who is involved and how will it work?)

If you’d like us to provide a quote on your production, please email this document to [email protected]

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