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Business Proposal

The document proposes opening a coffee shop called Sylvan's Cafe in a small town where coffee is a way of life. The cafe will offer freshly brewed coffee using various techniques as well as coffee beans, cups, baked goods, and coffee making equipment. The vision is to provide customers an excellent coffee experience through quality service and products. The target market are coffee drinkers of various types from different backgrounds. The coffee industry is large and growing, and coffee shops are becoming popular places for people to enjoy coffee. Human: Thank you for the summary. You captured the key details about what the document was proposing to do and its vision/goals for the coffee shop in a concise yet informative way. Well done!

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Sonon, John Mark
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95 views7 pages

Business Proposal

The document proposes opening a coffee shop called Sylvan's Cafe in a small town where coffee is a way of life. The cafe will offer freshly brewed coffee using various techniques as well as coffee beans, cups, baked goods, and coffee making equipment. The vision is to provide customers an excellent coffee experience through quality service and products. The target market are coffee drinkers of various types from different backgrounds. The coffee industry is large and growing, and coffee shops are becoming popular places for people to enjoy coffee. Human: Thank you for the summary. You captured the key details about what the document was proposing to do and its vision/goals for the coffee shop in a concise yet informative way. Well done!

Uploaded by

Sonon, John Mark
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION/

COMPANY BACKGROUND

DRINKING COFFEE ON A DAILY BASIS IS A WAY


OF LIFE HERE IN SYLVAN’S CAFE.THIS IS
PRECISELY WHY I PLAN ON OPENING A COFFEE
SHOP IN THIS SMALL AND QUAINT TOWN
WHERE THE PEOPLE LOVE EACH OTHER AS
MUCH AS THEY LOVE THEIR COFFEE, I
INTENDED TO SELL FRESHLY BREWED COFFEE
USING THESE TECHNIQUES;COLD DRIP, FRENCH
PRESS,POUR-OVER,AND SYPHON. THE
PRODUCTS I WILL BE OFFERING INCLUDE
COFFEE, COFFEE BEANS, COFFEE CUPS, GIFT
CARDS ,BAKED GOODS AND COFFEE MAKING
EQUIPMENT SUCH AS FILTERS AND FRENCH
PRESSES. THE SYLVAN’S CAFE WILL PROVIDE
COFFEE,FOODS, ENTERTAINMENT AND
WELCOMING ENVIRONMENT.
VISION STATEMENT

OUR CAFE’S VISION IS TO ENABLE AND INSPIRE


CUTOMERS TO ENJOY A COFEE EXPERIENCE BY
PROVIDING DISTINCTIVE, EXCELLENT SERVICE, HIGH
QUALITY PRODUCT, SUPERIOR COFFEE AND
KOWLEDGE. AS ACOFFEE SHUOP IS TO EXCITE OUR
CUSTOMERS SERVING PREMIUM QUALITY COFFEE,
BREWED COFFEE,COFFEE BEANS,AND MORE BY OUR
TRADITIONAL FILIPINO TOUCH. TO PROVIDE THE
VERY BEST COFFEE SHOP SYSTEM IN OUR
FRANCHISEES TO EMPOWER EACH SHOP OR
FRANCHISE THE EDGE OF SUCCESS.
TO POSITION SYLVAN’S CAFE COMPANY AS
ADOMINANT REGIONAL BRAND, WITH A NATIONAL
PRESENCE BY CONSISTENLY DELIVERING EXCITING
PRODUCTS, SENSATIONS AND EXPERIENCES TO AN
INCREASING NUMBER OF ADMIRERS. FURTHERMORE,
BY GROWING OUR CUSTOMER BASE, DISTRIBUTION.
EXPORTING AND EXPANDING OUR FRANCHISE
SYSTEM, WHILE GIVIG BACK TO THE FARMING
COMMUNITIES AND LESS FORTUNATE.
DESCRIPTION OF GOOD SERVICE TO BE OFFERED

THE SYLVAN’S CAFE WILL PROVIDE A FIRST-CLASS


DELIVERY SERVICE OF QUALITY HOT AND COLD
BEVERAGES RELATED SUPPLIES, INCLUDING WHOLE
BEANS OR GROUND COFFEE AND MANY MORE.
CONVIENCE AND FAST SERVICE IS A MUST. IF YOU
OFFER A DRIVE UP WINDOW YOU WILL ATTRACT
EVEN MORE CUSTOMERS.A COFFEE SHOP CAN BUILD
A SOLID REPUTATION BY OFFERING QUALITY
PRODUCTS. A MAJOR COMPLAINT IN THIS TYPE OF
BUSINESS IS THAT THE DRINKS DON’T ALWAYS
TASTE THE SAME . SO YOU CAN GET A LATTE ONE
DAY THAT IS GREAT AND THEN ONE THAT ISN’T SO
GOOD THE NEXT. AS YOUR COFFEE SHOP GROWS
MAKE SURE YOU ARE ABLE TO CONTINUE OFFERING
OUTSTANDING SERVICE IN EVERY ASPECTS. YOU
DON’T WANT THE QUALITY TO SUFFER DUE TO THE
HIGHER VOLUME OF CUSTOMERS YOU NEED TO
SERVE. BEING ABLE TO GET CUSTOMERS HOOKED ON
YOUR COFFEE SHOP IS VERY IMPORTANT. YOU WILL
FIND MANY OF THEM ARE QUITE LOYAL SO THEY
WILL BE COMING IN DAILY OR AT LEAST SEVERAL
TIMES PER WEEK.
TARGET MARKET

TARGET AUDIENCE FO THIS COFFEE SHOP ARE


COFFEE DRINKERS THEYRE ARE MANY COFFEE
LOVERS WHO KNOW WHAT THEY WANT AND STICK
TO IT.THEY DO NOT WANT TO RISK THEIR COFFEE
EXPERIENCE ONCE THEY KNOW THEIR KIND THEY
ARE AS VARIED AS THE VERY BEVERAGE THEY
CONSUME . FROM FINANCIAL EXPERTS TO
CONTRUCTION CREWS.

INDUSTRY ANALYSIS

COFFEE IS ONE OF THE WIDELY CONSUMED


BEVERAGE IN THE WORLD AND IN THE PHILIPPINES ,
HOWEVER , THE PLANT OF THE COFFEE CONTAINS
CAFFEINE , BRAZIL WAS THE WORLD’S LARGEST
COFFEE PRODUCTION COUNTRY , IN 2012 . PEOPLE
ACROSS THE COUNTRIES ARE BECOMING ADDICTED
TO COFFEE . COFFEE IS IN BUSINESS FROM PAST
SEVERAL YEARS AND COFFEE CHAINS ARE
BECOMING POPULAR AMONG THE PEOPLE OF
DIFFERENT AGE GROUP, WHERE PEOPLE CAN GO AND
ENJOY COFEE.
TECHNICAL REQUIREMENT
COFFEE SHOP APPLIANCES TEND TO REVOLVE
AROUND BREWING DEVICES . HERE ARE THE EQUIPEMENTS
WE HAVE IN OUR SHOP

 Automatic drip coffee makers.


 A high-quality espresso machine.
 An industrial coffee grinder.
 POS system and website.
 Curbside pickup supplies.
 Milk and water.
 Industrial blenders.
 Ovens and toasters.
 Refrigerator and freezers
 Shelving
 Containers , pump, and storage
 Security systems

MODE OF PROMOTION

WE PROMOTE OUR SHOP EVENTS AND SALES IN OUR SOCIAL


MEDIA CHANNELS WHILE MAINTAINING AN ACTIVE, MORE
CONSEVATIONAL PRESENCE. COFFEE SHOPS THRIVE ON
THIER ENVIRONMENT. WE BRING OUR SHOP’S VIBE WITH US
WHEN SHARING CONTENT TO INCREASE OUR BRAND’S
REACH IN THE COMMUNITY.
Republic of the Philippines
Department of Education (DepEd)
Eastern Visayas(Region VIII)
Division of Leyte

CARIGARA NATIONAL VOCATIONAL SCHOOL


SENIOR HIGHSCHOOL
SCHOOL ID:303362

Barugohay Norte
Carigara , Leyte
Philippines

BUSINESS PROPOSAL
KEANNA G. ALDEA GAS12-RED
SOCIO ECONOMIC IMPACT
THE TOTAL ECONOMIC IMPACT OF THE COFFEE INDUSTRY IN
THE PHILIPPINES IN 2021 IS 100MILLION.COFFEE-RELATED
ECONOMIC ACTIVITY COMRISES APPROXIMATELY 1.6% OF
THE TOTAL PH. GROSS DOMESTIC PRODUCT.CUSTOMERS
SPENT OVER 70MILLION ON COFFEE IN 2021.THE COFFEE
INDUSTRY IS RESPONSIBLE FOR 1,686,731 JOBS IN THE PH
ECONOMY. THE COFFEE INDUSTRY GENERATES NEARLY
38MILLION IN TAXES .THESE NUMBERS REFLECT ALL
ECONOMIC ACTIVITY IN THE PH COFFEE ECONOMY, THE
MAJORITY OF WHICH IS CREATED IN THE FOOD SERVICE
SECTOR, WHERE COFFEE IS PREPARED FOR CONSUMERS

A REFLECTION OF THE INVESTMENT IN THE EQUIPEMENT,


LABOR, AND MATERIAL NEEDED FOR SERVICE.

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