Documentation:

The Internationalization Canvas Read Instructions

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paste it to the canvas.
1. Internationalization goal 3. Resources 6. Lean strategy 7. Stakeholders 9. Cost structure
Why are we going international? What resources are available for your Which one of the lean strategies is the What are the potential customers and What are the costs involved with the
internationalization?’ most appropriate for your company? partners in the new country? country and strategy you chose? Ex:-
Ex:
Staff
- Increase our number of customers- Find a
country with better regulations in our industry- Reflect on what are the key things you Did you identify new stakeholders? List Marketing
Decrease our development costs- etc. can invest during your expansion. For Ex: them here. Office space
example: Hire an independent sales person Translation
Participate in trade mission Ex: Integration of new tools This is a post it! Copy and
- Financial investment (how much money Strategic partnership w/ potential resellers Potential partners to resell your product paste it to the canvas.
can you invest?) Potential networks to tap into
- Human Resources (people / hours per Etc
week)
- Governmental instruments (is there any
government assistance you can take
advantage of?)
- Existing partnerships and channels
(people in your industry, international
clients, etc.) This is a post it! Copy and
8. Value preposition 10. Localization paste it to the canvas.
2. Results (KPI’s) 4. Limitations
How will you measure your What factors restrict your What is the value you are going to offer to What changes do we need to do in our
internationalization performance? internationalization? this new country? offer?
List all factors, both internal and external,
Identify how to measure the success of that may limit your international Based on the strategy you chose, are you Ex:
your international expansion. performance, such as: going to offer the same value proposition Creation of a new partnership model
- Resources (technical and financial) in the new market? Integrate existing local tools
Ex:- 30 new customers during the first - Lack of international experience within Integrate local payment gateways
year- US$ 50k in sales in the first year the team Ex: Adapt to local legislations
- Complex regulations within your niche Instead of saving money for your final This is a post it! Copy and
Remember, a good KPI should always Competition user, you might generate a new revenue paste it to the canvas.
always be SMART: stream for a potential partner
Or facilitate the work a potential partner is
(S) Specific: profit | # of customers already offering
(M) Measurable: measured by accessible
numbers;
(A) Achievable: something your company
can actually achieve;
(R) Relevant: Of course, this KPI needs to
be of high interest to your company;
(T) Timed: for one year, for example 5. Target market
A. Selection Criteria B. Which countries fit these criteria?
What are the criteria for selecting the target country? Practical activity: search for and identify which countries meet these criteria.
You have also seen some indications of these requirements in your internationalization profile. In this Now that you know what criteria a country should have to be attractive to your company, it’s time to do
section, I want you to go deeper within this topic and list the characteristics that your new country should some research and identify relevant markets for your business.
offer. Here we start the 3rd step of your international expansion: the market selection. We have also written
You can use the topics mentioned earlier as a starting point and add more criteria according to your a guide and created specific tools to help you at this stage. You can access it by clicking the button below.
reality.

Designed by: uGlobally

Adapted from: APEX Brasil