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Marco's Craft Beer (MCB) is a microbrewery located in Manila that produces craft beers. It also runs a popular bar called Marco's Bar in an entertainment district. However, the bar recently faced negative publicity due to a police raid accusing it of drug sales. Additionally, MCB struggles with high rent, competition, an inability to establish an online brand, and volatility in the Philippine political situation and tax system. To address challenges, MCB has undertaken an aggressive marketing campaign and receives some government financial support.

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388 views1 page

Assignment

Marco's Craft Beer (MCB) is a microbrewery located in Manila that produces craft beers. It also runs a popular bar called Marco's Bar in an entertainment district. However, the bar recently faced negative publicity due to a police raid accusing it of drug sales. Additionally, MCB struggles with high rent, competition, an inability to establish an online brand, and volatility in the Philippine political situation and tax system. To address challenges, MCB has undertaken an aggressive marketing campaign and receives some government financial support.

Uploaded by

jhjhjhjh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Marco's Craft Beer (MCB)

Marco's Craft Beer is a microbrewery located in Poblacion, Manila, an old historic centre of the Philippines
capital's wealthy neighbourhood. MCB produces a variety of craft beers, popular with beer enthusiasts. MCB also
runs a bar called Marco's Bar, located in an entertainment district, famous for jazz, clubs, and bars. Macro's Bar is
a popular hangout place for young professionals. There is a growing demand for good craft beers in Manila, and
the brewery supplies its draft beers to many restaurants, including Macros Bar.

Three months ago, Marco's Bar gained negative attention when the police raided its premises, accusing the bar of
selling illegal drugs. Their sales plummeted for a brief period of time. MCB has also been facing intense
competition from other local microbreweries. With the rising rent in Poblacion, MCB is finding it challenging to
make Marco's Bar profitable.

MCB has outsourced some talented markets from an agency who have focussed on aggressive marketing
campaigns, to attract and retain loyal customers. With the growing number of people buying alcoholic drinks
online, MCB is struggling as it was not able to establish its brand in the online market. Although the government
of the Philippines provides financial support for small-scale businesses, the high sales tax and the volatility of the
political situation in the county are significant concerns for MCB.

Based on the above information, create a full SWOT analysis of MCB.

SWOT positive negative

Internal Strengths Weaknesses


-branded bar famous -lack of online presence
for jazz,club,bar
-quality product
-supply chain
-popularity

external Opportunities Threats


-wealthy -police and drug
neighbourhood accusations
-government financial -High rent
support -competition from other
breweries
-sales tax
-volatility of politics

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