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Digital Marketing Question Paper

This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

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Kaleeswari
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28K views1 page

Digital Marketing Question Paper

This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

Uploaded by

Kaleeswari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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G.

VENKATASWAMY NAIDU COLLEGE (AUTONOMOUS),


Re - Accredited with ‘A’ Grade by NAAC|DBT Star College Scheme
(Affiliated to Manonmaniam Sundaranar University, Tirunelveli)
Kovilpatti – 628 502.
‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗

B.Sc.,/B.COM/DEGREE FIRST CIA EXAMINATIOINS – 2022-23 (ODD SEMESTER)


Department of Computer Science (PG)
Title of the Paper and Code: Digital Marketing & P21CS310
(For those admitted in June 2020 and later)
Time: 1 hour Maximum: 20 marks
Outcome

Qn. SECTION – A(2 X1 = 2 Marks)


Bloom’s
K-level
Course

No.
Answer ALL Questions.

CO 1 K1 1. What do you mean by digital marketing?


CO 1 K2 2. Classify the Digital Marketing Channels.
Outcome

Qn. SECTION – B(3 X4 = 12 Marks)


Bloom’s
K-level
Course

No.
Answer ALL Questions choosing either (a) or (b)

CO 2 K3 3a. Organize the various Digital Marketing tools.


CO 2 K3 b. Compare Digital marketing with Real marketing and post your views.
CO 3 K4 4a. Discuss about the steps in digital marketing plan.
Examine the popular digital marketing channels in India.
CO 3 K4 b.
Postulate the best in terms of effectiveness and performance.
CO 4 K5 5a. Explain the process involved in target group analysis.
Determine the role of SWOT analysis in improving the
CO 4 K5 b.
performance of digital marketing initiatives.

Qn.
Outcome

Bloom’s

SECTION – C(6 X 1 = 6 Marks)


K-level
Course

No
Answer a Question choosing either (a) or (b).

“Content management determines the effectiveness of digital


CO 5 K6 6 a.
marketing.” Critically examine the statement.
People prefer online marketing than offline marketing. Postulate the
CO 5 K6 b.
reasons.

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