INTRODUCTION

A start-up is a relatively little starting business that serves as an entrepreneurship

adventure. It offers a place for the soul, the chance to experiment with and implement
novel and hazardous ideas, the unmatched satisfaction of current wants, and the
emergence of fresh wants. Entrepreneurs have the capacity for extraordinary success, yet
they also frequently and unexpectedly fail. They serve as a real-world environment to
investigate how an organization emerges and develops. Scholars are drawn to this
comparatively new economic occurrence for a variety of reasons, including its rapid growth,
willingness to try concepts that would be risky for conventional businesses, high profits, and
quick feedback. A startup must create a model of operation to realize its strategic plan
because it is an unfinished and unsatisfactory organization. All of the elements and
situations required for an organization to function are included in the framework. An
efficient strategy provides the consumer a value that the customers recognize and spend
for, while the company is paying all of its expenses and turning a profit.
How Creativity and Innovation Enhance Business Growth and Development
Your capacity to create and provide something distinctive to the business is one of the
essential conditions for sustainable entrepreneurship. Throughout history, creativity and the
capacity to create something unique, especially a concept or a depiction of a concept, have
come to be connected with entrepreneurialism. Creativity is a prerequisite for innovation,
while innovation is more precisely the use of creativity. The application of imagination to a
useful product or service is innovation. Innovation in the business context refers to any fresh
concept, method, or product and as well as any improvement to an already successful
method or product. The following table highlights the differences between these three
concepts.

CONCEPT DESCRIPTION
Creativity ability to create something novel with a flare for aesthetics, especially
creative vision or a portrayal of an ideas
Innovation alterations that improve the value of a current good or service
Invention Although dependent on thoughts and goods that have existed
previously, a truly innovative product, service, or method signifies a
leap, a development that is truly original and unique.

Entrepreneurship, innovation, inventiveness, and creativity can all be closely related. One
person could be able to partially embody all of these characteristics. Moreover, there are
several methods you can improve your capacity for creativity, originality, and
resourcefulness. We'll go through each of the important concepts and whether these
connect to entrepreneurialism in this part.
CREATIVITY
The act of directing imagination toward a practical outcome is creativity. It is the initial
phase of construction when concepts begin to materialize and a strategy can be formed.
Examples of creativity:

 UBER- The concept of starting the system of share rides was creative and made the
job of driving accessible to each individual.
 GOOGLE LENS- The system helped in easily converting photos to text and
automatically getting information about it is a great art of creativity.
Creativity in business and creativity in the arts are similar. Your favorite novels, musicals,
and sculptures can serve as sources of motivation, as can current merchandise and services.
Nature talks with other talented artists, and structured innovation techniques like
brainstorming are all good places to go for artistic thinking. Imagination is the deliberate
process of allowing your thoughts to be receptive to new lines of inquiry that diverge from a
certain goal or issue. One of the many techniques for generating fresh notions is
brainstorming, which is the process of generating ideas in an atmosphere free of bias or
disagreement to resolve problems.
INVENTION
The tangible realization of a novel notion or vision is invention. Additionally, according to
Nesta's innovation policy, it is described as the development of a concept for something to
be done or made without first confirming that it would function or be profitable. Creativity
is necessary for the invention, but it is insufficient on its own to effectively formulate a
concept.
Examples of invention:

 product designs/art, business models/ideas, or working prototypes/samples.

 Uber used innovation to develop a strong and functional business structure
depending on the concepts they had developed during the creation phase.
A breakthrough in capabilities exceeding creativity is an invention. Some inventions create
entirely new by fusing numerous earlier inventions. Creativity is undoubtedly necessary
for the invention, but invention extends outside striking up original concepts, logical
mixtures, or variants on a topic. Inventors create. Some businesspeople may find it crucial to
build something that consumers and users consider to be an invention since whenever a
fresh good or solution is acknowledged as being special, it can open up new markets. If the
organization can create a corporation story focused on the potential all-around discovery,
true innovation can assist establish a market position and generate a desirable brand.
INNOVATION
In commerce, innovation binds anything around. Innovation, by British Standards, is the
purposeful application of novel concepts. It entails commercializing an invention and
promoting its widespread application. Once they have been fully developed, daring ideas
are presented to the public at this point. Uber has succeeded in doing this considering that
its business is extensively used and helpful to everyone.
Tony Ulwick, a recognized authority on innovation, concentrates on comprehending how
the buyer will assess the worth and durability of the merchandise. For innovation to tackle
these measures and create the best solution for satisfying clients' needs when it enters the
market, the product design procedure would be founded on the measurements that
consumers use to evaluate products. This method is extremely reminiscent of Drucker's
claim that innovation happens in reaction to both internal and external market changes.
Ulwick thinks that the beginning of the phase is when the client should be the primary focus.

Generating and screening ideas for new products

To compete in commerce currently, one must be adaptable and possess strong organizing
and scheduling abilities. Many people start businesses with the expectation that they can
switch on their machines or open their gates and start producing revenue, only to discover
that doing so is much harder than they anticipated.
By putting in the effort and organizing all the required measures to accomplish, you may
prevent this in your commercial endeavors. You can succeed in your enterprise by applying
the following nine suggestions, regardless of the type of business you intend to launch.
Tips For Growing a Successful Business:
1) Get Organized- One must be organized if one wants to succeed in the trade. It will
assist you in completing activities and maintaining an organized schedule. Making a
to-do list every day is a fantastic organizational strategy. Inspect everything from
your checklist as you finish it. By doing this, you can be certain that you won't forget
things and would finish all the activities required to secure the sustainability of the
company. Example,
2) Keep Detailed Records- Productive firms all maintain thorough records. One will
become aware of the company's financial situation and any prospective problems by
doing this. Just being aware of this offers you the opportunity to develop plans to
deal with those difficulties. The majority of firms opt to maintain 2 types of
documents: one on paper and one online. A corporation can stop worrying about
data loss by maintaining records that are continuously updated and substantiated.
The tangible record serves as a duplicate but it is most frequently used to confirm
the accuracy of the other data.
3) Be Creative- Constantly stay on the lookout for methods to enhance the company’s
enterprise and set it apart from the competitors. Acknowledge your limitations and
remain open to fresh perspectives and alternative marketing strategies.
Numerous channels could provide extra income. Amazon is a good example. The
business began as a bookshop and developed into a major player in eCommerce.
Few people anticipated that Amazon's Web Services section would be a significant
source of revenue. When Jeff Bezos decided to stand resigned as Chief, the director
of Amazon's Web Services was appointed as the new Executive because the
department performed so well.
4) Be Consistent- Being consistent is essential for company success. You must
consistently take the steps required to achieve success. Long-term profitable
attitudes will be formed as a result, helping you generate income.
 5) Use innovation to grow your business- A company must successfully utilize new ideas
to advance its operations, introduce fresh goods and commodities to the industry,
boost productivity, and, most significantly, raise profits.
Markets at all levels—local, provincial, federal, and international—are becoming
much more intense. The expanded availability of emerging technology and the
expanded commerce and experience and understanding potential provided by the
Web have intensified the competitors.

Strategies To Get Investors Interested in Your Business and gain money from the creative
ideas
A comprehensive business strategy is the first step in developing a winning pitch. It is
therefore up to you to decide what renders your company attractive and worthwhile of
investment. Even if a business possesses a detailed assessment of how you compare to the
competitors across several businesses on five pages of company verified financial records,
you still won't be able to cover everything.
Since users frequently only get ten minutes to present their argument when presenting to
amateur financiers and funders for the inaugural time. Here's how to succeed with your
brief pitch.
1) Focus On Getting Results- Lenders are more likely to grant you money to expand
your company the more company performance you have. Therefore, if you're just
getting started, I'd suggest building your solution and selling it. Contemplate
consultation as an alternate marketing strategy if you've only recently begun
marketing a software-as-a-service (SaaS) item to acquire money to enhance your
offering. Don't get on the fundraiser bandwagon before you have a quality product
and evidence that customers want to buy it. Finally, keep in mind that as the CEO of
your firm, you are the principal builder and salesperson. Customers buy the goods
and services you sell them. Personnel is sold on the company's goal, and financiers
are sold on passion, wealth, and importance. OneIMS's Samuel Thimothy
2) Create A List of Their Objections- Making a checklist of community problems can
help you feel better assured and persuade them to participate in your firm. Consider
all the factors that they might decide against investing. Finally, examine the checklist
and come up with responses to any objections they might have. One will be better
able to address concerns and inquiries when they arise if you are equipped for
answers.
3) Be Completely Transparent- To attract funding through family members and friends,
transparency and honesty are necessary. Connections with loved ones shouldn't be
ruined since an idea didn't turn out as you had hoped. I advise pitching your concept
to members of kindly relations who could be enthusiastic. If you receive favourable
comments, spend some time discussing the current state of your business and your
long-term objectives.
 4) Build an Online Marketplace- Create an electronic community platform, which is
another tried-and-true, simple-to-start business idea. Such platforms generate
revenue by letting users build online shops where they can sell goods. One can pick a
highly demanded sector with little competitiveness to draw in sellers. By providing a
superior consumer interface and assistance, you can make the business network
stand out and be appealing to both merchants and buyers.

CONCLUSION
Start-ups are aware of the consumer's wants and are aware of him or her, but they are
unable to reach them. Since they simply have one important piece of an entrepreneurial
idea—and one questionable-quality excellence asset—a commercial strategy in a quasi-
condition, entrepreneurs are locked to individuals and underappreciate the requirement
and importance of collaborations. It goes beyond simply expressing corporate achievement
in monetary terms. Finding or creating sources of income and turning them into money
requires specific expertise.
The building components of startup business models are not all developed equally. The
frames of different consumers and operational functions were increased the least
throughout fieldwork, while the component of consumer worth propositions was the
highest advanced and the component of income was the least effective. Distribution,
partner, and crucial processing blocks all continued to be underdeveloped.