Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City
COLLEGE OF ARTS AND SCIENCES
Linguistics and Literature Department
Syllabus in GE 5 Purposive Communication
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NEUST VISION
NEUST is a locally responsive and internationally relevant and recognized University of Science and Technology.
NEUST MISSION
To develop new knowledge and technologies and transform human resources into productive citizenry to bring about development impact to local and international
communities.
CORE VALUES
Nationalism Excellence Unity Spirituality Transparency
CAS GOALS
1. To provide quality education and training in the arts and sciences so that every student is able to view and understand human nature in a wider and more
balanced perspective.
2. To prepare the student for an advanced scholarly study and maintain high intellectual standards in the arts and sciences.
3. To facilitate the holistic development of an individual and enable him to effect changes in himself and in his environment to realize the fullness in human
life.
1. Course Code : GE 5
2. Course Title : Purposive Communication
3. Course Credit : 3 Units
4. Pre-requisite : None
5. Time Duration : 18 weeks/semester 3 hours/week (54 hours)
6. Course Description : Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s
2013)
Purposive Communication is a three-unit course that develops student’s communicative competences and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local and global context.
It equips students with tools for critical evaluation of variety of texts and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their other academic endeavour, their chosen
disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
Learning Outcomes
At the end of the course, the students should be able to:
Knowledge
1. Describe the nature, elements, and functions of verbal and non-verbal communication inn various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions and images.
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate
registers.
2. Create clear, coherent, and effective communication materials.
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures.
4. Write and present academic papers using appropriate tone, style, conversations, and reference styles.
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.
Week Learning Outcome Topics Methodology Resources Assessment
1
Define and explain the nature of Communication: Its Lecture and online Text from a blog Drills and exercises on
communication Nature, Types and discussion or video clip identifying elements of
Identify and discuss the different Levels; Elements of communication (e.g.
elements of communication Communication sender, message,
channel, etc.)
2-3
Familiarize themselves with the Communication Process Power Point Drills and application
communication process Presentation, video of communication
Explain the steps involved in the Principles of clips process, quizzes
communication process Communication
Discuss thoroughly the principles
of communication
Lecture and discussion
4 via online
Define ethics in relation to Online discussion and Power point Role playing (dyad)
communication; Ethical Standards of lecture presentation, TED with rubric as a basis
Elucidate the various ethical Communication Talks for grading, quizzes
standards of communication
Cite specific examples as to how
these ethical standards of
communication can be applied in
real life situations.
5-6
Explain how cultural and global Communication and Lecture and discussion Article from “Flight drills, exercises,
issues affect communication Globalization how social media affect from Conversation”, reflection, quizzes
Appreciate the impact of communication video clips
communication on society and the
world
7
Determine culturally-appropriate Local and Global Films showing local Drills, activities, role
terms, expressions, and images Communication in and global playing
(sensitivity to gender, race, class, Multicultural Settings communication
etc.
Adopt cultural awareness and
sensitivity in communication of Online discussion and
ideas forum
8
Explain the connection of culture Local and Global Articles, newspapers, Role playing, reflection,
and communication Communication in magazines quizzes
Differentiate cross-cultural and Multicultural Settings
intercultural communication
Contrast the dimensions of culture
Identify the barriers of
intercultural communication
9
Understand the meaning of Technology and Laptop, computer, Drills and exercises,
relational technology Communication cellphone quizzes
Describe how technology has
shaped the nature of
communication in the present time
Explain the role of technology in
the seemingly different
approaches in communication
used by different generations
10
Differentiate online identities and Online Activity and the Discussion on proper Social media like Reflection, drills,
offline identities Construction of ways to communicate Facebook, Instagram, quizzes
Identify various ways of Identities in an online setting Twitter
communicating in an online
environment Mediated
Describe ways to properly Communication and Its
communicate in an online setting Impact on Personal
Relationships
11
Understand the challenges posted Competence in Lecture on informative, Video clips of powerful Public speaking using
by mediated communication Mediated persuasive and communication social media, drills
Explain the significance of Communication argumentative
exhibiting competence in communication
mediated communication Choosing the Optimal
Design a web page based on the Communication
etiquette of mediated Channel
communication
12
Analyze advocacy campaigns Multimodal Discussion on the Power point Drills, creating
presented through various media Communication importance of presentation advocacy campaign
platform multimodal advocacy materials, quizzes
Develop multimodal advocacy campaign
campaign materials with strong
messaging content
13-14
Differentiate the various aids and Communication Aids Brief discussion on Power point Role playing using
strategies using tools of and Strategies Using strategies using presentation gadgets, creating digital
technology Tools of Technology technology, forum slides with rubrics,
Determine the various quizzes
presentations that are commonly
used.
Evaluate the effective strategies in
preparing and using these media
when communicating.
Identify the most appropriate
media/medium in a given speech
situation and
Apply the strategies in making
digital slides.
15-16
Present ideas clearly by using Communication for Online discussion and Speech of famous Online presentation,
appropriate language: Various Purposes forum on personalities, video speech writing,
Write a short speech or argument communication for clips exercises, roleplaying
which deals on a given topic various purposes
Discuss the functions of
communication in a given context
and
Communicate in various forms
and functions
17
Employ the different importance Communication for Lecture on effective Business letter samples Application letter,
of good communication at the Work Purposes online presentation in resume, online
workplace in the context of the the workplace interview
school as practice;
Distinguish the ways to improve
communication in the work place;
Formulate situations that will
explain the different types of
communication happen in the
workplace;
Make a realization on how they
will be essential to them as
learners; and
Prepare oneself for the possible
barriers that may happen inside
communication processes in the
workplace.
18
Write and present an academic Communication for business letters, Essay writing,
paper using appropriate tone, Academic Purposes researches, studies paragraph analysis,
styles, conventions and sentence construction,
reference style; writing of academic
Employ strategies on how to paper
espouse awareness of audience
and context in imploring ideas;
and
Identify the different
opportunities in
communication through
research.
Prepared:
PURPOSIVE COMMUNICATION INSTRUCTORS
Noted:
MARIANNE R. DE VERA, PhD
Area Chair, LLD
MARIO M. ABESAMIS, JR., PhD
Dean, CAS
