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    Levi's and It's Story

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    Ruvini Jayasinghe
    Levi Strauss established Levi's in 1853 and is headquartered in California. It owns four brands: Denizen, Signature, Dockers, and Levi's. Levi's is the most popular brand among younger generations and has strong brand recall, increasing sales. Levi's has a global presence in 110+ countries through retailers, company stores, and online. It promotes new trendy clothing on its website customized to viewers' locations. Levi's competes with brands like Wrangler, Diesel, Lee, Pepe Jeans, Calvin Klein, True Religion, Armani, Killer, and G-Star RAW for customers but maintains a loyal customer base.

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    Levi's and It's Story

    Uploaded by

    Ruvini Jayasinghe
    152 views2 pages
    Levi Strauss established Levi's in 1853 and is headquartered in California. It owns four brands: Denizen, Signature, Dockers, and Levi's. Levi's is the most popular brand among younger generations and has strong brand recall, increasing sales. Levi's has a global presence in 110+ countries through retailers, company stores, and online. It promotes new trendy clothing on its website customized to viewers' locations. Levi's competes with brands like Wrangler, Diesel, Lee, Pepe Jeans, Calvin Klein, True Religion, Armani, Killer, and G-Star RAW for customers but maintains a loyal customer base.

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    Levi's and it's story

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    Levi Strauss established Levi's in 1853 and is headquartered in California. It owns four brands: Denizen, Signature, Dockers, and Levi's. Levi's is the most popular brand among younger generations and has strong brand recall, increasing sales. Levi's has a global presence in 110+ countries through retailers, company stores, and online. It promotes new trendy clothing on its website customized to viewers' locations. Levi's competes with brands like Wrangler, Diesel, Lee, Pepe Jeans, Calvin Klein, True Religion, Armani, Killer, and G-Star RAW for customers but maintains a loyal customer base.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    152 views2 pages

    Levi's and It's Story

    Uploaded by

    Ruvini Jayasinghe
    Levi Strauss established Levi's in 1853 and is headquartered in California. It owns four brands: Denizen, Signature, Dockers, and Levi's. Levi's is the most popular brand among younger generations and has strong brand recall, increasing sales. Levi's has a global presence in 110+ countries through retailers, company stores, and online. It promotes new trendy clothing on its website customized to viewers' locations. Levi's competes with brands like Wrangler, Diesel, Lee, Pepe Jeans, Calvin Klein, True Religion, Armani, Killer, and G-Star RAW for customers but maintains a loyal customer base.

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    © All Rights Reserved
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    Levi’s and It’s story

    Levi Strauss is an American apparel company that was established during the year 1853 and is
    headquartered in California, United States. The company owns four brands under it namely,
    Denizen, Signature, Dockers, and Levi’s.
    The Levi’s denim is the most popular brand in the younger generation. The other brands
    of Levi’s are also popular and due to which the brand Levi’s Strauss has a strong customer recall
    thereby increasing its sales.
    The company has a strong global presence in about 110 countries and about 60 production
    facilities. Their products are distributed through various distribution channels through retailers,
    company stores, and online.
    The Official website of Levi’s starts as “MADE & CRAFTED” the Levi’s Logo appears in its
    same way, white letters in red background which is much closer to Levi’s Lovers.
    “Artfully constructed using superior fabrics” that is their other saying, which defines their
    products in few words.
    “We are a company with a rich culture, committed to a family of iconic brands” that is what
    their official website says.
    Also, when exploring Levi’s website, it has been discovered that they promote their new and
    trendy clothes in the first place not only the jeans. Since they have a variety of designs, they have
    customized their page according to the region /country of the browsers, which is very easy to
    catch-up.
    According to the website Levi’s is into lot of CSR projects and they proudly announce their good
    deeds done for the betterment of the community, via the website.
    “Live in” Levi’s most popular and the heart catching slogan can be seen both the Twitter and
    Instagram.
    In Levi’s Official Facebook page, they proudly reveal their history, they post their new trendy
    clothes and allow the followers or visitors / customers to make question and also if anyone
    interest in working with Levi’s, there is a space for them as well.
    Also, it seems like now there are running a friendly social media campaign “Vote for It”
    The competitors of Levi’s can be listed as below.
    1. A top Levi’s competitor, Wrangler is an American producer of jeans and other apparel
    in particular works wear. Wrangler has high visibility among the customers for their jean
    products and that being the main reason for it to be one of the top Levi’s competitors.

    2. Diesel, an Italian Fashion company, is a complete lifestyle brand, produces and sells


    denim and other apparel products, footwear, and accessories.
    3. Lee is an American brand of denim that was formed during the year 1889 same in USA.

    4. Pepe Jeans is a popular Spanish brand of denim and casual wear jeans. This brand is
    very innovative, maintains the stylish trend with a feasible price.

    5. Calvin Klein is an American fashion and luxury goods company, specializes in lifestyle


    accessories, leather, home furnishings, jewelry, perfumes, and ready-to-wear apparel.

    6. a top Levi’s competitor, True Religion is an American clothing company that was
    formed during the year 2002 and This brand focuses on premium denim and their
    products are sold in about 900 boutiques across 50 countries.

    7. Armani is an Italian luxury fashion industry founded by Giorgio Armani which designs,
    produces, distributes, and retails various products. The company focuses on providing
    quality and sophisticated global apparel.

    8. Killer an Indian Brand, designs are synonymous with the rebellious streak of youth.

    9. G-Star RAW that is commonly referred as G-Star is a popular Dutch designer produces
    urban clothing.

    Thus the Levi’s has many competitors in the field, it is clear that it has it’s own loyal customer
    base who is always willing to deal with Levi’s.

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