Genesis and journey so far

June 2022
Agenda

About us Market Opportunity Business Overview – India &

International

JV and Associates Strategic pillars & progress Financial Performance

in FY22

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We are Tata Consumer Products
In a Nutshell

Integrated F&B company #2 branded Tea player

with rich heritage of Tata, globally
aspiring for a larger share
of the FMCG World

₹12.4 K crore consolidated Reach north of 200 mn

revenue in FY22 and current households in India and
market cap of ~₹72k* Cr. distribute to ~2.6mn retail
outlets
Largest Salt brand in India 2nd largest tea brand 4th largest tea brand in UK &
in India largest tea brand in Canada

Among the top 10 F&B ~3000 employees worldwide

4th largest R&G Coffee National brand in pulses, #1 Natural Mineral Water companies in India
brand in USA spices and mixes brand in India

* As of 31st March 2022

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Creation of Tata Consumer Products
Merger of the consumer products business of TCL with TGBL led to the creation of Rationale for the Merger
Tata Consumer Products Limited (TCPL)
• Create a consolidated platform for Tata Group’s consumer
Tata Global Beverages Tata Chemicals Tata Consumer Products Limited products ambitions & better leverage the Tata brand.
Limited (TGBL) Limited (TCL) Limited (TCPL)
• Diversify into the large and fast-growing Indian consumer
sector - into foods, beverages, and other products.

+ = • Unlock synergies across distribution, marketing, innovation,

and supply chain.

• Further capitalize on a unique portfolio of market-leading

brands and accelerate high-growth brands.

43 % India Other India

84 % 40 %
beverages business beverages • Sustain market leadership position in key international
45 % International Foods markets including the UK, US & Canada.
16 % 23 % India foods
beverages business
International
12 % Others 27 % beverages

10 % Others

TCPL revenue breakup is for FY22

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 Large Addressable Market - India
Strong growth in consumption Growth drivers

(‘000) crores) 1,322 CAGR

Rising disposable incomes–
1.4x by 2025

216 13%
Urbanization- 49% by 2030

CAGR: ~14%
Premiumization
274 17% 1-3% shift p.a.
478

83 Shift to organized sector

77 231 15%
Health &Wellness
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accelerated by COVID-19
2017 2025
Growth in E-commerce and
Beverage Staples Processed Foods digital adoption

Source: Euromonitor, IBEF, Worldbank

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India - Tea
Quick Facts - Tata Tea

Legacy of over 35 years India’s 2nd largest tea brand with 1 in

every 3 Indian households consuming
a Tata Tea brand

Recognized as one of the 'Most Established itself as an iconic brand

Purposeful Brands’ in India in in India and brought in a wave of social
the Kantar Report 2021 and awakening through its landmark
topped the FMCG category ‘Jaago Re’ campaign

Quick Facts - Tetley

India’s 2nd largest Aims to promote a good lifestyle with

Green Tea brand innovative offerings such as the Green Tea
Immune Range with a Naturally Sweet
variant as well

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India - Coffee
Quick Facts – Sonnets by Tata Coffee

First coffee brand of TCPL offered Premium range with 9 variants of single
on a D2C platform in India origin, microlot roast & ground
coffees from our finest estates
in Coorg & Chikmagalur

Quick Facts – Instant Coffee brands

Tata Coffee Grand - A first-of-its-kind, Tata Coffee Gold -100% freeze-dried

innovative instant coffee offering in coffee, exquisitely crafted from specially
India with a blend of the finest coffee sourced beans. It marks our first foray
powder and ‘flavor locked decoration into the premium instant coffee segment
crystals’ in India

Tata Coffee Quick Filter - offers

convenience by providing filter like taste
in an instant coffee powder format

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 Foods - Salt
A wide portfolio range to cater to all consumers Quick Facts

Tata Salt Tat Salt Crystal

Vacuum evaporated Sea crystal iodised
iodised

Micronutrient delivery
India’s first packaged Vacuum evaporated
(for mass India seeking iodized salt and untouched by hand across
affordable salt) Shuddh I-Shakti the value chain
Iodized solar salt A flanker brand launched
priced reasonably at competitive price and
consistent quality

‘Tata Salt’ brand has Consistently ranked as #1

Better for you Tata Salt Tata Salt Lite Tata Salt Super Lite consistently maintained its Most Trusted Foods Brand
(for the value conscious Immuno 15% lower India’s first salt with market leadership in the
consumer seeking healthier Category-first sodium 30% lower sodium branded iodized salt
alternatives) proposition of than regular iodized
added zinc salt segment

Wellness Rock Salt Black Salt Reaches almost 23 lakh Tata Salt’s tagline - ‘Desh Ki
(for the discerning customer Rich in natural Sehat, Desh Ka Namak,’ sums
seeking natural salt/absolute
Minerals for better retailers; and over 201 Mn+
trace minerals digestion
wellness) households annually up the brand’s aim of improving
the health of the nation

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Foods - Tata Sampann
Quick Facts
Pulses

Launched in 2015 as an umbrella Offers products ranging from traditional

brand for Foods category Indian ‘staples’ and extending to
modern Indian plate through
Spices ‘Convenience’ & ‘Snacking’ formats

Leading national brand in Pulses in Pulses are unpolished – retaining

India, with a certified organic range of their natural goodness and nutritional
pulses value. Spices are wholesome, have
Ready to their essential oils intact and the
Cook Mixes masala blends have been crafted by
Master Chef Sanjeev Kapoor

Scientific Innovation for driving Dry Fruits launch marks the extension
Dry Fruits differentiation – Fibre Rich Idly Mix and of the master brand to a new and
Fibre Rich Dosa Mix premium category

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 Foods - Tata Soulfull
1 Kids portfolio – Nutrition for the kid, guilt free for the mother Key attributes

Plays in the fast-growing categories – Differentiated offerings in the Health &

breakfast cereals, healthy snacks, mini- Wellness space with rich expertise in
meals ancient millets like ragi

2 Muesli portfolio – healthy breakfast cereals for adults

MOU between Tata Consumer and

Offers wide range of products – No Indian Institute of Millet Research (IIMR)
Maida Choco, Muesli, Smoothix, to unlock the full potential of millets as a
Masala Oats healthier and more sustainable
alternative to traditional grains

3 New and exciting Health and Wellness focused categories

The United Nations has announced

2023 as the International Year of Millets
to further raise awareness on the health
& sustainability benefits of millets

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Foods – Tata Q
Key highlights

Commenced operations in 2019 and Operates with state-of-the-art

became #2 player in Ready-to-Eat manufacturing in India which offers a range
(RTE) market in India within a short of innovative and differentiated products
time manufactured using MATS technology

TCPL to leverage existing distribution Category is expected to grow at significant

network to unlock value in India and pace benefitting from demographic tailwinds
International markets and consumers seeking convenience,
nutrition, and hygiene in their meals

Portfolio expansion with new

innovations focused on consumer
needs and preferences

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International – Tea
Quick Facts – Tetley

2nd largest tea brand globally, with Presence in over 40 countries

a heritage of over 180 years

#1 in Canada Expanding in high-growth non-black

#4 in the UK teas, in addition to black tea

Leading in innovation – the first to Tetley is the highest awarded UK tea

launch Tetley Blend of Both and Super brand at the Great Taste Awards
Teas range in the UK, and ayurvedic
teas in Canada

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International - Specialty Teas
Quick Facts - Teapigs

Winner of over 150 Great Taste awards and

#1 super premium tea brand in the UK
counting

1st tea company to be plastic-free certified Sold and served in over 40 countries with a
diversified presence across channels

Quick Facts - Good Earth

A wide lineup of on-trend and sensorial All cartons (tea boxes) are 100%
blends with associated health benefits. recyclable and Good Earth sensorial
blends teabags are 100% biodegradable

Premium large leaf teabags for superior Innovating with new formats – Kombucha
appearance and taste. and Energy Drink

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International (US) – Coffee
Quick Facts

The Eight O'clock story started 150 #4 R&G coffee brand in the US
years ago when the iconic brand
launched America's original gourmet
whole bean coffee

Eight O’ Clock's coffees are served Our award-winning 100% Colombian

in bags, ground, and whole beans beans are 100% Rainforest Alliance
as well as K-Cups certified, the Brazilian Breakfast is
carefully sourced 100% Brazilian, 100%
Arabica coffee from the Cerrado Minas
Gerais region

Extended the portfolio with new

launches of Barista Blends, Café
Arriba, and Early Risers

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 Liquid beverages (Nourishco)
Natural mineral Glucose Energy Fruit-based Packaged drinking
water drink beverages water

#1 Natural Mineral water brand  TGP - unique & affordable on-the-go energy Uniquely positioned as a local India’s 1st Nutrient water
in India drink culture/street inspired beverage (Copper Fortified Water)
First to move into glass bottle  TGP Jelly - unique drinkable jelly energy Rolled out in Hyderabad & Developed in collaboration
and sparkling water in India drink Vizag with International scientists and
 Launched in select markets - expansion Indian nutrition experts
underway

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Tata Coffee (58% subsidiary)
Coffee Extraction (Instant Coffee)
• Asia’s largest integrated coffee company, the second largest
exporter of Instant Coffee and foremost producer of Specialty
Coffee in India
• Leading player in the B2B Instant Coffee industry
• Operates with two instant coffee manufacturing facilities – India
and Vietnam, having a combined capacity of 8400 metric tonnes

Freeze-dried coffee plant in Vietnam

Plantations
• Produces some of the finest Indian Origin Green Coffee Bean,
Pepper, and Tea
• Coffee and Tea estates span ~10000 HA in the south Indian
states of Karnataka, Kerala, and Tamil Nadu.
• 18 Coffee & Pepper estates and 6 Tea estates with 1 Tea &
Coffee estate combined
• Tata Coffee won four awards at OHHSAI HSE Excellence &
Coffee estates Coffee beans roasting Sustainability Awards 2021 for its continuous initiatives to make
units and processes more environment friendly and sustainable

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 Tata Starbucks (50:50 JV)
• 50:50 JV between TCPL and Starbucks Coffee
International Inc.

• Operates at 268 stores in 26 cities*, with multiple

store formats – High street, Malls, Airports, Offices,
Hospitals, Highways and Store-in-Store.

• Starbucks recognized as Top #100 Workplaces for

Women in India 2021 by ‘Great Place To Work’ and
Largest coffee forward Starbucks store in Bangalore Launched first ever Nitro Cold Brew store in India, ‘Avtar and Working Mother’ (5th consecutive year).
(Vittal Mallya Road) operated solely by woman baristas

• Starbucks App provides a personalized experience

with options for pre-ordering, digital payments and
managing reward points

*As on end of Mar ’22

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Associate Companies
APPL (Amalgamated Plantations) KDHP (Kanan Devan Hills Plantation Company )

• Based inAssam & West Bengal (East/North East India) • Based in Kerala (SouthIndia)
• Second largest tea plantation company in India • Spread over 22,000 Ha - 7 TeaEstates
• Spread over 24,500 Ha - 25 TeaEstates • 16 factories
• Annual Production capacity of ~ 42 mn kg of tea • Annual Production of ~ 25 million kg of tea
• Partnership with 100 thousand small tea growers

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Strategic Pillars

The picture can't be displayed.

Strengthen & Drive Digital Unlock Create Future Explore new Embed
accelerate core & Innovation synergies Ready Org opportunities sustainability
business

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 New milestones in S&D transformation
Direct reach Total Numeric reach1

+18%
Increase +15%
Increase
0.6M By Mar’23
Mar’22

Tea Salt

Digital transformation Distributors Rural/Semi-Urban distributors

DMS DMS Lite SSFA

All numbers are for FY22 vs FY21 unless specified otherwise

1 Increase in average number of dealers in FY22 vs FY21 (AC Nielsen)

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Winning in alternate channels – MT & E-commerce
A fit for purpose assortment

Modern trade business crosses 1000 cr. MT up 30% y-o-y

E-commerce market share for Tea at 41.9% way ahead of

competition

E-commerce up 56% y-o-y

E- commerce channel (% of sales)

7.3%

5.2%

2.5%

FY20 FY21 FY22

All numbers are for FY22 vs FY21, unless specified otherwise.

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 Powering our brands
India business1 A&P
FY22

+29% YoY

Tata Tea Premium continued its hyperlocal campaign by Tata Coffee Grand activated the festival of Pongal in the state of TN with a
celebrating the unique diversity of our nation with the ‘Desh ki TVC led campaign which celebrated the sounds of festival in line with the
Jhanki’ initiative on the occasion of 73rd Republic Day sound of our coffee proposition.

Market share

Tata Tea Premium adopted a

unique approach to connect
with consumers by making its
debut in the metaverse world
Tea ~100bps2
and hosting a first of its kind
Holi party

Chakra Gold concluded its association with Big Boss in TN with

Pongal special episodes and integrations.

1 Standalone Financials – includes India Packaged Beverages and India Foods

2 Source: Nielsen – Value share, MAT basis, Mar’22 vs Mar’21 27
 Powering our brands

The new Tata Salt Lite

and Superlite TVC
addresses a relevant
consumer tension to
reduce their salt intake by Guaranteed quality, authentic taste, hygienically packed;
pivoting to an alternative Shuddh by Tata Salt is an iodized salt that is sourced from
Market share
option of low sodium salt the sea. Specially crafted for South India markets to
strengthen the portfolio. The TVC went live to communicate
this message.

The imitator and look Salt + 400 bps2

Tata Soulfull No Maida alike brands are so
Chocos TVC went live, identical to Tata Salt
which highlights the that consumers
goodness and mistakenly pick them up
crunchiness coming instead. The new
from 7 grains and no 360- degree marketing
junk – making it a campaign for UP is an
wholesome snack, loved intervention – to educate
by kids and approved by trade and consumers to
moms choose the real Tata Salt

1 Standalone Financials – includes India Packaged Beverages and India Foods

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2 Source: Nielsen – Value share, MAT basis, Mar’22 vs Mar’21
 Growth across key metrics
India Packaged Beverages India Foods International Beverages
Revenue growth Revenue growth Revenue growth (like for like, net of exits)
32.8% 18.3% 17.7% 11.9%
2-year CAGR 11.6% 2-year CAGR 2-year CAGR
6.6% 6.4%
19% 18% 0.4%
6%
0.1%
FY20 FY21 FY22 FY20 FY21 FY22 FY20 FY21 FY22

Tata Consumer Products Consolidated performance

Consolidated Revenue PBT (before exceptional items) Group Net Profit

2-year CAGR 24% 2-year CAGR 2-year CAGR

20% 102%
12%
7% 14% 18% 9% 49%
FY21 FY22 FY21 FY22 FY21 FY22

Corresponding Consolidated Revenue growth, PBT (bei) growth, and GNP growth for FY20 is not available as the foods business was not in the base in FY19

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Continuing the momentum on innovation – FY22

Innovation to sales
contribution

FY22 vs FY21

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Global Simplification Plan announced…
Proposed Transactions
Consolidation of minority interest from Tata Coffee & TCP UK Group to TCPL

#1 #2
TCL combines with TCPL /WOS Purchase of minority interest in
of TCPL, through a composite UK business from Tata
scheme of demerger and Enterprise Overseas (TEO)
merger through preferential allotment
by TCPL

Further reorganization initiatives* in international business to be undertaken in future to…

* Further re-organization initiatives proposed to be undertaken,

will be subject to the requisite approvals/ processes
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…to unlock synergies and value for shareholders
Operational efficiencies
► Align corporate structure with management & administrative structures
01 for management, legal &
administrative costs ► Significant reduction in # of entities

► Converge the minority interests of subsidiaries at TCPL level

02 Faster decision making
and execution
► Single listed entity capturing the full value of TCPL group
► Stepping-stone for further consolidation and simplification in the international
business

03 Creation of focused
business verticals
► Combination of extraction businesses
► Creation of a dedicated plantation vertical

04 Unlocking potential
synergies
► Material revenue, cost and other synergies expected over medium to long term*
► Single holding company for International branded business

* Post execution of the current and future reorganization initiatives following receipt of the requisite approvals and processes

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New engines of growth

Revenue growth – FY22

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Embedding sustainability

Sustainable Sourcing
Sustainably Sourced tea ~100% internationally and ~60% in India

Water Management
Water, sanitation and hygiene for 25,000 members in Assam and Himachal

Climate Change
Reduced GHG EMISSIONS by 26%*; Improved renewable energy to 24%**
Sustainability
Initiatives Waste Management
0 waste at all beverages factories; 80% **recyclable Salt packaging; 100%
Extended Producer Responsibility in India

Community Development
Sustainable livelihoods, affordable healthcare to 800,000+ community
members

* From 2010 to 2021 **Exit March 2022

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Recognition of our sustainability efforts

Rated “A” by MSCI ESG ratings Sustainalytics upgraded TCPL’s ESG TPCL is amongst the top scoring FMCG
risk rating from Severe to Medium in companies in CRISIL India’s ESG Report
their last update. which factors best in class Environmental,
Social & Governance performance of 225
companies in India.

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 Key Businesses snapshot – FY22

International Beverages

In ₹ Cr India Beverages India Foods US Coffee International Tea Tata Coffee Consolidated#
(unless specified) (incl. Vietnam)

Revenue 5,001 2,913 1,295 2,040 1,070 12,425

Revenue Growth 10% 19% 0% 1% 11% 7%[9%]

Constant currency growth 0% -3% 11% 6% [8%]

Volume Growth 3% 8% -4% -3% 3%

Key Brands

Note:
a) India Beverages revenue includes India Packaged Beverages + NourishCo (subsidiary effective May’2020), but volume doesn’t include Nourishco volumes.
b) India Foods revenue includes Tata Soulfull (subsidiary effective Feb’21) and Tata Q (subsidiary effective Nov’21).
c) International tea business includes UK, Canada, USA, Australia, Europe and Middle East (Middle East has been regrouped from India Beverages in FY21 to International tea from FY22). It doesn’t include International foodservice business
d) Tata Coffee incl. Vietnam and excl. USCoffee (EOC)
e) Consolidated revenue includes other non-branded business and Inter-segment eliminations
f) # Reported growth, [like for like growth, adjusted for International Food service business exits] .

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 Group Performance at a glance – FY22

₹ 12,425 Cr. ₹ 1,749 Cr. ₹ 1,508 Cr. ₹ 1015 Cr. ₹ 1056 Cr. ~₹ 2,486 Cr.
Revenue EBITDA PBT (bei)^ Group Net Profit Group Net Profit Net Cash$
(bei)^

Growth (Y-on-Y) 7%[9%]# 11% 12% 9% 12%

Margin% 14.1% 12.1% 8.2% 8.5%

Margin expansion
+50 bps +60 bps +20 bps +40 bps
(Y-on-Y)

EPS 10.15 (EPS)

EPS Growth (Y-on-Y) 9% (EPS)

# [like for like growth net of International food service business exits]
^ before exceptional items
$ Cash and Cash equivalents (net of total borrowings) as at March 31, 2022

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Thank You