Data Analysis
Data Analysis
Table of Contents
Introduction of the Report..........................................................................................................................3
Project Planning of Bangles International Jewelry.......................................................................................3
Figure 1 Project Planning Timeline of BIJ.....................................................................................................5
Gantt Chart of Bangles International Jewelry..............................................................................................5
Figure 2 Gantt chart of BIJ...........................................................................................................................5
Data Analytics Framework of Bangles International Jewelry.......................................................................5
Figure 3 Analytics Framework of Bangles International Jewelry.................................................................6
1. Data Collection....................................................................................................................................6
2. Cleaning and Transforming Data.........................................................................................................7
3. Data Enhancement..............................................................................................................................7
4. Data Analytics......................................................................................................................................7
5. Data Visualization................................................................................................................................7
Key Performance Indicators (KPI) for Bangles International Sales...............................................................7
Data Quality Issues and Remedies...............................................................................................................8
Figure Issues in Data....................................................................................................................................9
Figure Problems and Issues in Data.............................................................................................................9
Remedies for Errors.....................................................................................................................................9
Figure Finding & Replacing USA.................................................................................................................10
Data Analysis and Commentary of BIJ.......................................................................................................10
Table A: Yearly Sales..................................................................................................................................10
Figure Sales & Volume BIJ.........................................................................................................................11
Table B: Comparisons between categories................................................................................................11
Figure Comparisons in categories..............................................................................................................11
Table C: Comparisons of Sales Volume......................................................................................................11
Figure Comparisons in Sales Volume in Markets.......................................................................................12
Chart A: Comparison of sales value trends................................................................................................12
Chart B: Category performance comparisons b/w Markets......................................................................12
Chart C: Impact of the marketing campaign..............................................................................................13
Conclusions and Recommendations..........................................................................................................13
References.................................................................................................................................................14
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organizing the tasks so that the team of employees have better understanding and coordination
with each other. The tasks are to be scheduled for execution in the allocated time period that
helps to rise outcomes and effectiveness in data analysis. The framework of project planning of
Bangles International Jewelry consists of multiple steps that plays an important role for the
success of the company and data analysis in starting and ending order (Serrador and Turner,
2015). The steps include collection of data, quality checking of data, sourcing of data, exploring,
filtering, execution, management, maintenance, documentation, market comparison,
visualizing and analysis of data.
The formulation of project planning of the company Bangles International Jewelry is mentioned
below. The tasks are organized with the help of project planning and is as follows.
considered to be a main tool for project planning of industrial and organizational management
(Wilson, 2003). It helps to provide the time limit for completing the tasks after they are being
initiated. The tasks discussed above in the timeline are now visualized as a graph below e.g.,
project analytics, documentation, sourcing, exploration, quality checking, acquisition etc. This
chart is linked to project planning, because it is visualized as the tasks are implemented in
planning and according to the timespan.
data analysis. This step is considered for the evaluation and interpretation of the whole data
with the help of machine learning and AI techniques. The data is being visualized after the step
of data analysis into different charts or graphs. The cycle below shows the all steps involved in
the data analytics. The data analysts use this framework to acquire better results that could be
used for the analysis of data (M and A, 2017).
1. Data Collection
It is the first step involved in analytical framework. The data is being gathered from the bangles
international. This step focuses mainly on the collection of data. The unnecessary information is
removed for acquiring the highest accurate results in the data analysis. The data of bangles
international is collected from their database where all the records are present for evaluating
the marketing campaign held in UK. The data is formulated by the country, region sales, cities,
sizes etc. The data should be in proper format but the information gathered doesn’t depicts any
validity (Paradis et al., 2016).
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3. Data Enhancement
This is the third step of the data analytical framework. In this step, the data is further enhanced
and aligned for maintaining better data analysis. The data is converted and integrated for
avoiding any misunderstanding. For instance, the present data of Bangles International Jewelry
is integrated and aligned according to their domains like cities and regions for better
acknowledgement.
4. Data Analytics
This step is the fourth in the analytical framework. The advanced techniques like artificial
intelligence and machine and deep learning techniques are used in this step. These approaches
guide the analysts for developing the better knowledge about the marketing campaigns and for
real time implementations. By these, the prediction of the sales and comparison with other
domains would make the analysis easy going.
5. Data Visualization
The last stage in the framework consists of visual representation of the data analyzed into
different graphs, charts or histograms. This visualization gives the more understanding and stats
for acknowledging the success of the marketing campaigns for BIJ considering other domains
and areas as well (Unwin, 2020). For instance, after the analysis being done the analysts came
to know the demand and sales of bracelets were high rather than other items.
Schryver, 2019). By highlighting the scenario of BIJ, the key indicators would be the employee
coordination and the customer approval in order to make huge success for the sales campaign
in the market of UK. Employee coordination can be critical concerning the decision making and
success of the company. The employees should be motivated and concerned for marketing
campaign. If there is no motivation and coordination among employees, then there would be
no great influence on the campaign. It is necessary to have employee engagement. Focusing
the next main key indicator, the customers are the top priority for the campaign. Customer
gratitude is must for higher quality data analysis. The organization should continuously work
and focus for improving better customer support program in order to acquire higher sales. The
company should prioritize customer demands and the items they are more interested. The
company should work and improve the item qualities that have performance of failure in UK
marketing region. By adopting the proper planning and data analytics framework, company can
focus on the failures and can improve their strategies. The company should also concern about
the data analytics approaches. Employee engagement can be improved by motivating and
giving authorities and responsibility to the employees for better decision making. Prediction of
the trends and improvements can be done by following data analytic leads.
done one by one by replacing USA with UK. By these techniques, the quality issues were
resolved. The data extracted now from the analysis would give a better understanding of
marketing campaign.
together. The strategies are more efficient in UK than in other markets. The revenues have
been increased over the years.
Few of the things are needed to be focused on, for increasing the sales and boosting the profits.
The company should follow the idea of social networking as it will engage and will have a great
influence on the audience. The audience are more attracted by the online promotions.
Page 15 of 16
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doi:10.1007/s00187-022-00338-7.
Serrador, P.M. and Turner, R. (2015). The Planning Deficit: A Global Quantitative Study on the
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