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Data Analysis Report

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Table of Contents
Introduction of the Report..........................................................................................................................3
Project Planning of Bangles International Jewelry.......................................................................................3
Figure 1 Project Planning Timeline of BIJ.....................................................................................................5
Gantt Chart of Bangles International Jewelry..............................................................................................5
Figure 2 Gantt chart of BIJ...........................................................................................................................5
Data Analytics Framework of Bangles International Jewelry.......................................................................5
Figure 3 Analytics Framework of Bangles International Jewelry.................................................................6
1. Data Collection....................................................................................................................................6
2. Cleaning and Transforming Data.........................................................................................................7
3. Data Enhancement..............................................................................................................................7
4. Data Analytics......................................................................................................................................7
5. Data Visualization................................................................................................................................7
Key Performance Indicators (KPI) for Bangles International Sales...............................................................7
Data Quality Issues and Remedies...............................................................................................................8
Figure Issues in Data....................................................................................................................................9
Figure Problems and Issues in Data.............................................................................................................9
Remedies for Errors.....................................................................................................................................9
Figure Finding & Replacing USA.................................................................................................................10
Data Analysis and Commentary of BIJ.......................................................................................................10
Table A: Yearly Sales..................................................................................................................................10
Figure Sales & Volume BIJ.........................................................................................................................11
Table B: Comparisons between categories................................................................................................11
Figure Comparisons in categories..............................................................................................................11
Table C: Comparisons of Sales Volume......................................................................................................11
Figure Comparisons in Sales Volume in Markets.......................................................................................12
Chart A: Comparison of sales value trends................................................................................................12
Chart B: Category performance comparisons b/w Markets......................................................................12
Chart C: Impact of the marketing campaign..............................................................................................13
Conclusions and Recommendations..........................................................................................................13
References.................................................................................................................................................14
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Data Driven Decisions for Business

Introduction of the Report

Data driven decisions are considered to create the real time insights and to generate
predictions about the performance in a business. Talking about business decision making, data
driven is proved to be essential in both analytics and intuition (Princes and Kosasih, 2021). In
this report, accomplishments of the marketing campaign directed by the company named
Bangles International Jewelry would be analyzed. This campaign was held in UK’s market by
following the leadings of data analytics procedures. The purpose of this report is to know about
the strategies of this campaign whether successful or not. To acknowledge the strategies,
Bangles International Jewelry (BIJ) has invested for the marketing campaign in the UK’s market.
By following the data analytics strategies, the company can easily analyze the rise in business as
compared to the other domains in different countries. This thing will easily evaluate the
comparison because of data analytics being followed in UK’s domain rather than the domains
operated in other areas. For visualizing the marketing sales and performance of the campaign,
different charts such as Gantt chart will be generated in the report for the better understanding
of the effectiveness. The issues and problems will also be highlighted in this report during the
marketing campaign. The positive and negative impact on the sales and performance will also
be analyzed. The report will generate the real time issues and would help overcoming the
problems with different approaches that would affect the data analytics and sales
management. The visual representation would help a lot for figuring out the sales and other
aspects.

Project Planning of Bangles International Jewelry

Techniques of project planning related to data analytics would be followed in this report for
better analysis of the company BIJ sales stats. Project planning techniques helps a company or
business organization to build tasks and implements them in such a way that the organization
becomes successful and efficient. The project planning is an essential element that holds the
whole the whole project of the company and helps them to make it accomplish (Schnegg and
Möller, 2022). The project planning techniques consists of different steps for assigning and
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organizing the tasks so that the team of employees have better understanding and coordination
with each other. The tasks are to be scheduled for execution in the allocated time period that
helps to rise outcomes and effectiveness in data analysis. The framework of project planning of
Bangles International Jewelry consists of multiple steps that plays an important role for the
success of the company and data analysis in starting and ending order (Serrador and Turner,
2015). The steps include collection of data, quality checking of data, sourcing of data, exploring,
filtering, execution, management, maintenance, documentation, market comparison,
visualizing and analysis of data.

The formulation of project planning of the company Bangles International Jewelry is mentioned
below. The tasks are organized with the help of project planning and is as follows.

ID Task Position Name of Tasks To be Start To be Finish Timeline

1. Scheduled Project Analytics 14 December,20 16 December,20 27
2. Scheduled Variable of business 16 December,20 18 December,20 3
3. Scheduled Data sourcing 18 December,20 20 December,20 4
4. Scheduled Documentation of Data 20 December,20 21 December,20 2
5. Scheduled Data Exploration 21 December,20 22 December,20 1
6. Scheduled Quality Checking of Data 23 December,20 24 December,20 4
7. Scheduled Acquisition 25 December,20 25 December,20 3
8. Scheduled Success Analyzation 29 December,20 30 December,20 5
9. Scheduled Data analyzation 31 December,20 2 January,21 3
10. Scheduled Evaluation 3 January,21 8 January,21 1
11. Scheduled Report Creation 5 January,21 10 January,21 2
12. Scheduled Completion 8 January,21 14 January,21 7

Figure 1 Project Planning Timeline of BIJ

Gantt Chart of Bangles International Jewelry

This part of the report would basically a visual representation of tasks and schedules of Bangles
International Jewelry. A Gantt Chart, tool for the project management of the company helps to
assists in planning, organizing and for the scheduling of the project tasks in all aspects. It is
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considered to be a main tool for project planning of industrial and organizational management
(Wilson, 2003). It helps to provide the time limit for completing the tasks after they are being
initiated. The tasks discussed above in the timeline are now visualized as a graph below e.g.,
project analytics, documentation, sourcing, exploration, quality checking, acquisition etc. This
chart is linked to project planning, because it is visualized as the tasks are implemented in
planning and according to the timespan.

Figure 2 Gantt chart of BIJ

Data Analytics Framework of Bangles International Jewelry

The framework of data analytics depends on different cycle stages. Each stage has a different
task and role. This part of the report is focused on the cycle of these stages that will be
considered for data analysis of BIJ (Massmann et al., 2020). The framework consists of several
stems. In the first step, the main objective and purpose of the project is cleared. The next is for
the data collection and the history of data is also gathered. The next steps ensure the cleaning
and filtering the unnecessary data or information for better results. After cleaning the raw data
by removing errors, it is further enhanced and aligned to acquire proper results. This covers in
data enhancement. After the data being aligned and enhanced, the next stage involves for the
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data analysis. This step is considered for the evaluation and interpretation of the whole data
with the help of machine learning and AI techniques. The data is being visualized after the step
of data analysis into different charts or graphs. The cycle below shows the all steps involved in
the data analytics. The data analysts use this framework to acquire better results that could be
used for the analysis of data (M and A, 2017).

Figure 3 Analytics Framework of Bangles International Jewelry

1. Data Collection
It is the first step involved in analytical framework. The data is being gathered from the bangles
international. This step focuses mainly on the collection of data. The unnecessary information is
removed for acquiring the highest accurate results in the data analysis. The data of bangles
international is collected from their database where all the records are present for evaluating
the marketing campaign held in UK. The data is formulated by the country, region sales, cities,
sizes etc. The data should be in proper format but the information gathered doesn’t depicts any
validity (Paradis et al., 2016).
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2. Cleaning and Transforming Data

The data after being collected is now focused for cleaning and transforming. In this second step
of the framework, data gathered from bangles international database is further filtered. The
cleaning depicts the data to be error free for performing profound results in data analysis.

3. Data Enhancement
This is the third step of the data analytical framework. In this step, the data is further enhanced
and aligned for maintaining better data analysis. The data is converted and integrated for
avoiding any misunderstanding. For instance, the present data of Bangles International Jewelry
is integrated and aligned according to their domains like cities and regions for better
acknowledgement.

4. Data Analytics
This step is the fourth in the analytical framework. The advanced techniques like artificial
intelligence and machine and deep learning techniques are used in this step. These approaches
guide the analysts for developing the better knowledge about the marketing campaigns and for
real time implementations. By these, the prediction of the sales and comparison with other
domains would make the analysis easy going.

5. Data Visualization
The last stage in the framework consists of visual representation of the data analyzed into
different graphs, charts or histograms. This visualization gives the more understanding and stats
for acknowledging the success of the marketing campaigns for BIJ considering other domains
and areas as well (Unwin, 2020). For instance, after the analysis being done the analysts came
to know the demand and sales of bracelets were high rather than other items.

Key Performance Indicators (KPI) for Bangles International Sales

This area of the report would mainly focus on the key performance indicators for the company
of the Banges International Jewelry. The KPIs is considered to play a vital role for the
analyzation and evaluation of the key performances done by the organization. Choosing the
appropriate indicators are concerned for the company’s greatest performances (Haber and
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Schryver, 2019). By highlighting the scenario of BIJ, the key indicators would be the employee
coordination and the customer approval in order to make huge success for the sales campaign
in the market of UK. Employee coordination can be critical concerning the decision making and
success of the company. The employees should be motivated and concerned for marketing
campaign. If there is no motivation and coordination among employees, then there would be
no great influence on the campaign. It is necessary to have employee engagement. Focusing
the next main key indicator, the customers are the top priority for the campaign. Customer
gratitude is must for higher quality data analysis. The organization should continuously work
and focus for improving better customer support program in order to acquire higher sales. The
company should prioritize customer demands and the items they are more interested. The
company should work and improve the item qualities that have performance of failure in UK
marketing region. By adopting the proper planning and data analytics framework, company can
focus on the failures and can improve their strategies. The company should also concern about
the data analytics approaches. Employee engagement can be improved by motivating and
giving authorities and responsibility to the employees for better decision making. Prediction of
the trends and improvements can be done by following data analytic leads.

Data Quality Issues and Remedies

Data quality issues depicts when the data does not have accuracy, authenticity, completion.
This part of the report would mainly focus on the data quality issues affecting the data analysis
of BIJ (Cai and Zhu, 2015). While analysis of BIJ data, many of the issues were highlighted. The
issues found during the analysis and evaluation are described below:

 Negative values in sale number and volume

 Impacts the company’s revenue
 Negative affect on decision making and recommendations
 Confusion between different markets and domains
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Figure Issues in Data

Figure Problems and Issues in Data

Remedies for Errors

Many issues have been highlighted during the data quality analysis of the company. This part of
the report would analyze the solutions for resolving the issues. First of the issue was negative
values for sales and volume. This issue was resolved by adopting the techniques of the
analytical framework and by transforming data (Brown, Kaiser and Allison, 2018). The platform
used for overcoming these issues is Microsoft Excel. The functions of find and replace were
adopted to overcome the issue of sales and volume. The confusion between the countries were
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done one by one by replacing USA with UK. By these techniques, the quality issues were
resolved. The data extracted now from the analysis would give a better understanding of
marketing campaign.

Figure Finding & Replacing USA

Data Analysis and Commentary of BIJ

This area of the report would elaborate the sales and volumes of BIJ in a form of descriptive
analysis and tables (Haig, 2015).

Table A: Yearly Sales

The table given below shows the yearly sales volume of the BIJ of the last three years in the
domains of USA, JAPAN, UK. The marketing campaign could be seen by analyzing the table. The
highest of the sales are done in the month of May & June of the year 2020 which reflects the
better market analysis.
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Figure Sales & Volume BIJ

Table B: Comparisons between categories

The table below depicts the comparisons of sales in different categories f BIJ in different
markets. The highest records for sales are in UK market in the year 2020. The items such as
bracelets and head bands gave the most revenue. In the Japan marketing campaign, hair bands
were again higher in sales in the year of 2018-2019. In USA market, necklace was most eye
catching and had the greatest sales in year 2020.

Figure Comparisons in categories

Table C: Comparisons of Sales Volume

The following table depicts total number of sales in each of the category and its products. The
comparison had to be done covering all the domains and markets of USA, Japan and UK. The UK
has the most lead in the sales volume rather than combining he sales of USA and Japan
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together. The strategies are more efficient in UK than in other markets. The revenues have
been increased over the years.

Figure Comparisons in Sales Volume in Markets

Chart A: Comparison of sales value trends

Fig: Comparisons of Sales

Chart B: Category performance comparisons b/w Markets

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Fig: Comparisons of Category Sales

Chart C: Impact of the marketing campaign

Fig: Impact of marketing

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Conclusions and Recommendations

In this report, the data analysis was applied for the evaluation of the marketing campaign of a
company named Bangles International Jewelry in UK. This campaign was a big marketing
success because of following the leading of data analytics, project planning and other
approaches. The success made the increment in revenues and sales of different categories of
the BIJ ltd in UK market. The data analytics framework has also been followed for the campaign
for the great outcomes.

Few of the things are needed to be focused on, for increasing the sales and boosting the profits.
The company should follow the idea of social networking as it will engage and will have a great
influence on the audience. The audience are more attracted by the online promotions.
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References
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PROCESS: DO WE STILL NEED INTUITION? Journal of Southwest Jiaotong University, 56(4),
pp.70–81. doi:10.35741/issn.0258-2724.56.4.8.

Schnegg, M. and Möller, K. (2022). Strategies for data analytics projects in business
performance forecasting: a field study. Journal of Management Control, 33(2), pp.241–271.
doi:10.1007/s00187-022-00338-7.

Serrador, P.M. and Turner, R. (2015). The Planning Deficit: A Global Quantitative Study on the
Planning Phase and Project Success. Academy of Management Proceedings, 2015(1), p.18148.
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Wilson, J.M. (2003). Gantt charts: A centenary appreciation. European Journal of Operational

Research, 149(2), pp.430–437. doi:10.1016/s0377-2217(02)00769-5.

Massmann, M., Meyer, M., Frank, M., Enzberg, S. von, Kühn, A. and Dumitrescu, R. (2020).
Framework for Data Analytics in Data-Driven Product Planning. Procedia Manufacturing, 52,
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Unwin, A. (2020). Why is Data Visualization Important? What is Important in Data

Visualization? Harvard Data Science Review, 2(1). doi:10.1162/99608f92.8ae4d525.

Haig, B.D. (2015). Commentary: Exploratory data analysis. Frontiers in Psychology, 6.

doi:10.3389/fpsyg.2015.01247.

Cai, L. and Zhu, Y. (2015). The Challenges of Data Quality and Data Quality Assessment in the
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Paradis, E., O’Brien, B., Nimmon, L., Bandiera, G. and Martimianakis, M.A. (Tina) (2016). Design:
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