SUMMER INTERNSHIP REPORT

ON BUSINESS ANALYST AT FIRST DOT UK LTD

Submitted by
Rasmi Ranjan Behera
Regd. No.: 122013901037

Under the Esteemed Guidance of

Dr. Girish Chandra Dey
Assistant Professor

GITAM SCHOOL OF BUSINESS

GITAM UNIVERSITY (Deemed to be University)
Vishakhapatnam, Andhra Pradesh
COMPANY CERTIFICATE
 STUDENT DECLARATION

I hereby state that the project work/internship report titled "Business

Analyst at First Dot UK Ltd" is an original report that I submitted to
GITAM Deemed University, Visakhapatnam, as partial fulfillment for the
award of the degree of Bachelor of Business Administration. It has not been
submitted for a university's undergraduate or graduates degree anywhere
else, in whole or in part.

[Signature]

________________________
Place: Visakhapatnam Rasmi Ranjan Behera
Date: 122013901037
 GUIDE CERTIFICATE

This is to certify that the internship report titled "Business Analyst at First
Dot UK Ltd" was submitted by Mr. Rasmi Ranjan Behera bearing Reg. No.
122013901037 under my supervision and guidance in partial fulfillment of
the requirements for the BBA degree at GITAM Deemed to be University,
Visakhapatnam.

[Signature]

Visakhapatnam _______________________
Date: Dr. Girish Chandra Dey
(Assistant Professor)
 ACKNOWLEDGEMENT
This project consumed a significant amount of time, effort, and dedication. In any case,
execution would not have been feasible without the assistance of several people and an
association.

I take advantage of this opportunity to offer my sincere gratitude, respect, and

appreciation to everyone who has assisted me in successfully completing this project. I
sincerely thank Mr. Satish Kondapareddy, my industry mentor, and Mr. Ravinder.
They made it possible for me to complete a summer internship at First Dot UK Ltd. I
especially want to thank Assistant Professor Dr. Girish Chandra Dey for his guidance
and help in keeping my progress on track. I appreciate the help and advice from Dr.
Girish Chandra Dey and the Gitam School of Business (Gitam University).

I extend my gratitude to my family members and friends for their kind assistance and
comfort, which enabled me to complete this project.

Place: Visakhapatnam Rasmi Ranjan Behera

Date: 122013901037
 EXECUTIVE SUMMARY
First Dot UK Ltd, founded in 2013, is a Business and domestic software development
company. The company customizes CPG marketing using real-time intelligence and
instant responses to analyze consumer behavior and improve customer connections. I
began my internship on July 1 and continued working there till July 31.

I worked on three different datasets and developed competence and insightful

knowledge. My understanding of business in general and data analysis, in particular,
has dramatically increased.

There are six chapters in this report. The first part of this research introduces the
industry profile; the second chapter discusses the organization profile and the study's
purpose. The third chapter discusses the business analyst's tasks, functions, and tools
that I used throughout my internship. The fourth chapter discusses the scenarios,
analyses, and evaluations of numerous activities throughout my training. The fifth
chapter discusses the lessons learned through the apprenticeship. The conclusions and
references are included in the sixth chapter.
 TABLE OF CONTENTS

1. Introduction… .......................................................................... 1-3

2. Organization Profile… ................................................................. 4
3. Job Description.......................................................................... 5-7
4. Internship Work…. .................................................................. 8-15
5. Leanings from the Internship…. ................................................ 16
6. Conclusions and References…. ................................................ 17-18
 CHAPTER 1: INTRODUCTION
What is Business Analytics?
Data analysis, statistical modeling, and other quantitative methods are applied to business
concerns using various strategies and technologies together, known as business analytics
(BA). It comprises an in-depth, iterative investigation of the data within an organization with
a concentration on statistical analysis to assist in decision-making.
Businesses driven by data actively look for ways to use their data to their advantage. Data
quality, knowledgeable analysts who comprehend the company and technologies, and a
dedication to leveraging data to uncover insights that guide business choices are all necessary
for business analytics to be successful.

Types of Business Analytics

Business analytics can be classified into three categories: descriptive, predictive, and
prescriptive.
 Descriptive analytics monitors key performance indicators (KPIs) to understand the
current status of an organization
 Predictive analytics examines trend data to determine the likelihood of future events.
 Prescriptive analytics draws on past results to suggest future strategies for dealing with
similar situations.
 A fourth strategy, diagnostic analytics, similar to descriptive analytics, is also included
in some schools of thinking. It examines a company's current status and diagnoses why
specific occurrences or results occurred.

Common Challenges of Business Analytics

When trying to execute a business analytics plan, companies may run across issues with both
business analytics and business intelligence:

 Too many data sources- There is a wide range of internet-connected gadgets producing
business data. They frequently create new data that need to be incorporated into
analytics strategies. However, the more complex a data set is, the more challenging it is
to incorporate it into an analytics framework.
 Lack of expertise- Employers increasingly seek candidates with the data analytics
abilities required to process BA data. Small- and medium-sized businesses (SMBs)
may find it challenging to find candidates with the necessary BA knowledge and skills.

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  Data Storage Limitations- A company must choose a location for data storage before
deciding how to handle the data. For instance, a data lake might gather vast amounts of
unstructured data.

Business Analytics Tools

Many BA and BI applications can automate complex data analytics tasks without requiring
little specialist training or an in-depth understanding of the computer languages used in data
science.
These solutions assist firms in organizing and utilizing the enormous amounts of data that
contemporary internet of things and commercial cloud apps create. These programs could be a
part of systems for customer relationship management, enterprise resource planning, and
supply chain management.
Here are a few of the available business analytics tools:
 Tableau features extensive unstructured text analysis and natural language processing
capabilities
 Dundas BI includes automated trend forecasting and a user-friendly interface
 Tibco Spotfire provides robust, automated statistical and unstructured text analysis.

Roles and Responsibilities in Business Analytics

Collecting and analysing data to inform a company's strategic decisions is the primary duty of
business analytics specialists. The following are some projects for which they could conduct
analysis:

 developing a budget and business forecast

 Identifying potential problems the organization might have and possible answers
 monitoring the effectiveness of company activity
 Examples of strategic possibilities found in data patterns include updating stakeholders
on the status of corporate goals.
 Understanding regulatory and reporting obligations, as well as KPIs.

Career in Business Analytics

A BA background opens up a variety of job options. The following are a few examples of
typical job titles:
 Senior Business Analyst
 Business Systems Analyst
 Business Analyst

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  Business Intelligence Analyst
 Junior Business Analyst

What is Business Analyst?

Business analysts (BAs) are responsible for bridging the gap between IT and the business by
evaluating processes, identifying requirements, and delivering data-driven suggestions and
reports to executives and stakeholders.

Business Analyst Job Description

According to Robert Half, a typical job description for a business analyst includes:
 Preparing a thorough business analysis that identifies issues, opportunities, and
potential solutions for a company
 forecasting and establishing a budget
 Monitoring and planning
 Variance analysis
 Pricing
 Reporting
 Business requirements definition and reporting to stakeholders

Business Analyst Skills

Some of the most crucial qualifications and experience for a business analyst, according to the
IIBA, are:
 both written and spoken communication abilities
 Skills in communication and consultation
 facilitating abilities
 Problem-solving and critical thinking
 Organizing abilities
 knowledge of the organisational structure

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 CHAPTER 2: ORGANIZATION PROFILE

First Dot has been converting consumers into customers for over 35 years. They deliver
targeted CPG marketing to understand shopper behavior and maximize customer
connections using real-time intelligence and quick response times.

The First Dot team offers you the benefit of their extensive knowledge of how
businesses should be set up and operated in the present climate. Our end-to-end
functional and domain experience and coverage will considerably optimize the time
and effort spent by you and your business. We provide our clients with a single point of
contact by covering every area of infrastructure, people, process, and governance.

We could talk about how, as the biggest in the world, our in-store media network
touches more customers every day than any competitor. The seamless experience that
our open ecosystem of solutions offers clients is another option. Many of the largest
medicine, mass merchant, and supermarket merchants collaborate with First Dot. For
more than eight years, First Dot has been a dependable partner for renowned CPG
companies.

First Dot operates as a full stakeholder in business, developing a consulting-led

approach with a range of integrated technology-driven solutions spanning the whole
Enterprise value chain. Our customer-centric engagement model outlines how we
interact with you, providing specialized services and solutions that address the various
demands of your company.

We create customized teams from our talent pool based on the domain and technical
requirements you specify. We have experience working across, which has helped us
develop our domain expertise.

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 CHAPTER 3: JOB DESCRIPTION
A business analyst is a specialist that collaborates closely with stakeholders to establish
goals, create best practices for data collecting, and assess current processes to discover
areas for improvement to producing the desired result.

Responsibilities of a Business Analyst

 Define the business analysis needs and configuration specifications.
 Execute quality control
 Define the requirements for reporting and alerting
 Own and cultivate partnerships with others, working together to improve and
maximize our integration
 Aid in system process design, documentation, and maintenance
 Inform the product team of familiar sources of technical issues or questions and
offer suggestions.
 Share significant discoveries and insights with the product team.
 Always be on the lookout for ways to enhance monitoring, identify problems,
and provide customers with more value.

I worked for the company as an intern business analyst. As a part of this internship, I
worked with three real datasets, acquired knowledge, and discovered insightful things.
My knowledge of data analysis, in particular, and business in general, has greatly
increased. I gained knowledge in data gathering and analysis to support businesses in
developing business plans, implementing new strategies, and making educated
judgments. My ability to create suggestions, create frameworks and offer solutions
improved as a result of this position.

Tools Used
Excel
MS Excel is widely used for many purposes since it makes it easy to maintain data and
add and remove information with no effort.

Here are a few significant benefits of using Microsoft Excel:

 Simple Data Storage: MS Excel is frequently used to store or analyse data
because there is no restriction on the amount of information that can be recorded
in a spread sheet. In Excel, information filtering is simple and practical.
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  Easy To Recover Data: If the data is printed on paper, finding it could take
longer; with excel spread sheets, this is not the case. It is simple to locate and
retrieve data.
 Application of Mathematical Formulas: MS Excel's formulas feature has made
calculations simpler and quicker.
 More Secure: Compared to data stored on registers or paper, these spread sheets
have a much lower chance of being lost and can be password-secured on a laptop
or desktop computer.
 Data in One Location: When the paperwork was completed, data had to be
preserved in various files and registers. This has become convenient now that
multiple worksheets may be added to a single MS Excel file.

Data Visualization in Tableau

A dataset or piece of information is visually represented using maps, graphs, charts,
and other visual elements. Data visualization facilitates simple comprehension of a
dataset's trends, insights, patterns, and other relationships. Many businesses use
Tableau, one of the most popular data visualization tools, to better understand their data
and offer the best customer experience.
Here are some examples of Tableau software use:
 Business Intelligence
 Data Visualization
 Data Blending
 Data Collaboration
 Query translation into visualization
 To create no-code data queries
 Real-time data analysis
 To manage large-size metadata
 To import a large size of data

Python
Python is renowned for its versatility, which makes it usable in practically every area of
software development. Python is present in every new field. It can create any
application and is the fastest-growing programming language.
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Here are some examples of python use:
1. Web Development
2. Machine Learning and Artificial Intelligence
3. Data Science
4. Game Development
5. Audio and Visual Applications
6. Desktop GUI

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 CHAPTER 4: INTERNSHIP WORK

Report 1

Figure1.1 Figure1.2

Figure1.3

Figure1.4

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Figure1.5

Figure1.6

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Data Interpretation:-

 Figure 1.1 displays the balance between Venkay and SDEMS. It is evident that
venkay's proportion, 26746948, is higher than SDEMS's, 1296800.

 The outstanding amount, according to customers, is shown in Figure 1.2. The

firm owes M/s RIL the most significant sum, 24492081, as can be seen.

 The month-by-month time series analysis is shown in Figure 1.3. The amount
with the least quantity of receivables is April, October, and March. The portion
of receivables dramatically decreases between September and December.

 The amount receivables for each product or service are shown in Figure 1.4. As
can be seen, Mud Mat has the highest number of receivables, totalling 13456800,
followed by MUD MATS' supply, totalling 10092600.

 The customer-wise numbers of bills are shown in Figure 1.5. It is clear that M/s
Chandra Oils, with 32 outstanding bills, is the most indebted, followed by M/s
RIL, with 17.

 The summary of the invoice list data is shown in Figure 1.6.

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Report 2

Figure2.1 Figure2.2

Figure2.3

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Figure2.4

Figure2.5

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Data Interpretation:-

 Figure 2.1 depicts that the Gajuwaka branch has a higher net income of
Rs. 5,540,975 than Narsipatnam, which is Rs. 2, 646,949. Therefore, substantial
efforts, such as understanding customer movement, offering complimentary and
paid services, marketing, etc., should be undertaken at the Narsipatnam branch.

 Based on the net amount received, only 6 of the top 10 commodities (figure 2.2)
contribute to the sales of Narsipatnam. There is some pushback in that branch.
Engine oils contribute significantly to our revenue (6.5L & 8.5L).

 Figures 2.3 depict that fuel filters, oil filters, screws, and engine oil contribute
majorly to the sales of Gajuwaka stores.

 Figures 2.4 depicts that fuel filters, oil filters, engine oil, and Nut M10 contribute
majorly to the sales of Narsipatnam stores.

 The data variations shown in Figure 2.5 are high for a short period. As a result,
the predictions generated by the regression will not be exact.

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Report 3

Figure3.1 Figure3.2

Figure3.3 Figure3.4

Figure3.5

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Data Interpretation:-

 Figure 2.1 depicts the number of people in different clusters. Furthermore, C3

has the highest population, followed by C1 and C10, in terms of the overall
population.

 The number of voters with voter identification cards in various clusters is in

Figure 2.2. And it can be observed that C3, C2, and C12 have the highest
proportion of voters with voter identification cards. Additionally, none of the
residents in C5, C9, or C10 have voter ID cards.

 The percentage of persons with Aadhaar Cards in various clusters is shown in

Figure 2.3. Additionally, C3 has the highest rate of Aadhaar Card holders,
followed by C1 and C12. Aadhaar Cards are also substantially less common
among residents of C5.

 Figure 2.4 shows several individuals with various Cards, such as Ration cards,
Rice cards, and Health Cards, arranged in multiple clusters. And it can be
observed that C6 has the highest proportion of ration card holders, followed by
C12 and C1. Additionally, C2 and C3 have the fewest Ration Cards.

 Similar to this, C3 and C6 have the highest percentage of Rice Cards, followed
by C7 and C12. Additionally, C2, C6, and C9 have the fewest Rice cards.

 Similarly, C6 has the highest percentage of Health Cards, followed by C3 and

C12. And those from C9 have the fewest health cards overall.

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CHAPTER 5: LEARNINGS FROM THE INTERNSHIP
 Ability to execute cost-benefit analysis;
 Knowledge of process modelling;
 Knowledge of stakeholder analysis;
 Tackling problems analytically;
 Both written and verbal communication abilities;
 Fundamental understanding of databases and IT systems;
 Detail-oriented;
 Working knowledge of BA tools and software;
 The capability to represent data visually.

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 CHAPTER 6: CONCLUSIONS
Overall, this internship taught me a lot. I have learned new information and abilities
through meeting many new individuals. Some of my learning objectives could
accomplish, but others were not possible due to the circumstances. According to my
observations, accurately analyzing datasets is crucial for project progress in many
businesses. I gained a better knowledge of the tools and procedures employed in
dataset analysis, which is relevant to my studies. Still, more has to be learned and
developed.

In addition, I learned that educators must be impartial and that you must be aware of
other people's perspectives. Finding my strengths and weaknesses during the internship
was also beneficial. It aided me in identifying the abilities and knowledge I need to
develop going forward. It would be preferable if the level of language proficiency
allowed for full project participation. My working career could begin once I graduate.
However, if I practiced/knew more about the research procedures used for data
analysis, I could accomplish particular research tasks more effectively. It would also be
great if I presented and spoke more firmly. My internship has finally given me fresh
perspectives and the will to pursue a career in business analytics.

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 CHAPTER 7: REFERENCES
 https://www.firstdot-it.com/

 https://www.techtarget.com/

 Blogs

 Wikipedia

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