II) Competitors

Direct competitors of VinUni are other international Standard universities such as: RMIT University,
Hong Bang University, Greenwich University, Ho Chi Minh City International University, Sai Gon
International University, British University Viet Nam, ...
Indirect competitors of VinUni are junior colleges like: Ho Chi Minh College of Foreign Economic
Relation, Ho Chi Minh College of Economics, Ho Chi Minh City Industry and Trade College, ... And
vocational college such as: Sai Gon Tourism Vocational College, Ho Chi Minh City Vocational Training
College, ...

Advantages Differentiation
♦♦♦ Lower tuition fees -> More students can have the ♦♦♦ Vocational colleges are designed to
opportunity to study at these universities rapidly prepare you for entry-level jobs
♦♦♦ These universities have a long history in in the career of your choice.
Vietnam and are well-known for ♦♦♦ Many vocational schools allow you to
training a large number of talented start your education whenever and
students. wherever you want. You wiN usually
♦♦♦ Some universities have multiple attend part-time or in the evenings.
locations throughout Vietnam, while Some vocational schools even offer
VinUni is only in Hanoi. online training programs, aMowing you
to maintain your current lifestyle and
commitments while receiving the
necessary training from the comfort of
your own home.
♦♦♦ Junior colleges study time is less than
that of universities study time.
Universities normally takes 3.5-4 years,
while junior college only takes 2.5-3
years.

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 II) Competitors

Product Price

• International Standard education programs • Tuition fee for other international Standard

• Vocational training programs college:

• Vietnamese Standard education programs
280.0. 000 VND - 901.786.000 VND (~12,120
USD - ~39,081 USD)
• Tuition fee for vocational colleges:
9.0. 000 - 51.000.000 VND (~300 USD -
~2210 USD)
• Tuition fee for junior colleges:
9.0. 000 - 51.000.000 VND (~300 USD -
~2210 USD)
Place Promotion

• Vocational colleges' websites • Public relations

• Junior collleges' websites • Scholarships and Financial Aid programs

• International universities' websites
• Vocational colleges' Facebook page
• Junior collleges' Facebook page
• International universities' Facebook page

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 IV) Customers of VinUni/s competitors
RMIT Ho Chi Minh Sai Gon Tourism
(International College of Vocational College
Standard Economics (Junior (Vocational college)
university) college)
Geographic Country: Vietnam Country: Vietnam
Language: English and Language: Country: Vietnam Language:
Vietnamese Vietnamese English and Vietnamese
Demographic Age: 18-21 Gender: Age: 18-30 Gender: Age: 18-30
Male and Female Social Male and Female Gender: Male and Female
status: middle-class and Social status: Social status:
upper-class Occupation: Mostly middle-class Mostly middle-class
Student

Psychographic Personality: Energetic, Personality: Energetic,

assertive, cooperative, Personality: assertive, cooperative,
Creative Energetic, assertive, outgoing
Values: Education and cooperative Values: Values: Education and Hard
Hard work, Honesty, Education and Hard work, Honesty, Respect
Respect work, Honesty, Respect
Behavioral Benefits sought: Benefits sought: Benefits sought:
Broaden knowledge Gain Broaden knowledge Broaden knowledge Rapidly
diversity and Rapidly prepare you for prepare you for entry-level jobs
multicultural experience entry-level jobs in the in the career of your choice
Gain global experience by career of your choice Takes less time to graduate
exchanging to overseas Takes less time to
universities graduate

V) Positioning map

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 Strengths Weaknesses

• Modern facilities • Low reputation compared to other universities

• Strategic collaborations with reputable • High tuition fees

universities such as Cornell University and the

University of Pennsylvania

Opportunities Threats

• The need for modern models of methodical • Pressures from VinUni's competitors (RMIT, Sai

investment and foresight for higher Gon Tourism Vocational College, Ho Chi Minh
education College of Economics)

VII) PESTEL Analysis

Political

A government intervention raises the possibility that the

school wiN fail to implement the program or will be
distracted from local interests, among other things.
Changes in the skillsets expected of teachers and lecturers
Curriculum changes with a limited lead time Self-
management and self-fínancing are needed
Economic Parents' ability to collect money for extracurricular
activities
Breakfast and after-school clubs are required.
Social Participation in the local society
Integration of special needs pupils
Parental preference - a rise in 'parent power' has
given parents more control over their children's
education.
Technological Changes in standards/equipment are necessary. New
Computer viruses have the potential to disrupt
school/college operations.
Make the switch from paper books to e-readers.
Out-of-date apps on computers
Time and commitment are needed to manage IT
Systems.
Environmental Disposal of waste
Green space available for events is being reduced Local bus
routes are adjusted
To generate printed material, a large amount of paper and
photocopier toner is used
Legal Changing the school's hours of operation Increase the
school-leaving period

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