We regularly interact with a lot of people around us and notice

problems they face on a day-to-day basis. As a product manager

you have a keen eye for such hurdles and acknowledge the
need to work on it.

Tell us about a real-world problem that you have observed

around you which can be solved using a digital product.

MARGI VITHALANI
2018ABPS0477P
[email protected]

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 ● Why did you choose this problem and what potential impact can
solving it create?
● Which parts of the problem will you solve for first and why?
● How will you use technology to solve it?
● How would you measure whether the chosen solution is working?
● What might be the reasons for this chosen solution to fail?

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Problem: No appropriate platform for students to get their resume reviewed Solution Product: RESUME

Students Looking for opportunities ● Resume shortlisting is the first round of most recruitment processes
which has created a need for well written and organised resumes.

Current Scenario ● Students tend to seek help from their batchmates and seniors for
Need help Do not need help resume review during the internship and placement seasons.
on Resume on resume
● While this is helpful to an extent, the reviews are not exactly perfect
as the reviewers are also students with very little industry exposure.
AI Powered Tools

Satisfied with The new age AI

Edit Apply
resume powered tools provide
Not Satisfied with resume good assistance in
terms of percentage
clarity or the
Reach out Hesitant to keywords to be used
to people * reach out but their end
suggestion is also
‘Hire a professional
for better results’.
Get helpful replies No relevant help

The current journey lends students in a loop of never

ending confusion. This loop can only break with the
assistance from some experienced person - can be either
a peer with relevant internship experience or a
professional from the industry.
* Fellow batchmates, seniors or LinkedIn users CONFIDENTIAL
v.nnd.2015.06
PAIN POINTS, SOLUTION AND POTENTIAL IMPACT RESUME

Sent my resume to a PM 2 days ago. No Lower chances of rejections

Resume Review Tab over poor resume
REPLY yet...

Fill Form & Upload Resume

No feeling stuck over
I have a fear of JUDGEMENT! Who do I Review by Peer Review by Professional whom to ask
go to??
Payment
Confidence boost as
Difficult to align resume with role! Wish I
Database queried by ‘role’ and ‘field’ process is mechanized
could get a DETAILED FEEDBACK on my
resume!!!
Suitable professionals filtered out
No subscribing to
multiple automated tools
Hiring an expert resume writer is too Request sent to all Reviewers
expensive. Can’t someone just REVIEW
mine?? Assigned to one who accepts it first Easy access to
professional help
Target date assigned
AI tools only give an overview. Not worth
the MONEY to subscribe to another one Students receives feedback No hiring expensive
too... resume writing services
Rates reviewer in 1-5 stars
Yet another REJECTION in resume
Every 6 months top 3 reviewers awarded Reviewer might extend an
shortlisting round! Will I ever get past
1 month free LinkedIn Premium offer or forward resume
this??
v.nnd.2015.06
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BUSINESS MODEL RESUME

Platform : Initial implementation :

The main issue faced by
Student Industry students is to find the right
Community Professionals people from their field of The Peer Program can
interest and pursue them to follow later on so that the
review their resumes. students who have already
received professional
The idea is to connect review seekers to each Conversing with multiple groups of assistance can be the early
other and to professionals from industry and this students for idea validation led me to adopters by becoming peer
entire audience and the rich network is already the realization that the urgency is for reviewers. This will help to
present on LinkedIn. This feature of Resume the professional assistance. Launching inculcate the culture among
Review is supposed to be an add on to the the Professional Program first will the student community as a
LinkedIn platform besides other services like address the identified pain points most whole.
Learning, Insights, etc. effectively.

Get your resume reviewed Pricing Strategy: Peers can get 1 free
by peers
professional review
Free Peers get 10 points on each review
for every 100 points
earned

Users with Get your resume reviewed

Freemium
LinkedIn Premium by professionals without
Model
account any extra Payment Professionals get
paid ₹1500 on
finishing every 15
Paid resume reviews
Users without
Get your resume reviewed Pay ₹150 for getting your
LinkedIn Premium
by professionals resume reviewed once
account CONFIDENTIAL
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SOLUTION INTERFACE AND USER FLOW RESUME

A standard format will be followed to maintain

The header of the LinkedIn webpage contains
uniformity. The feedback will help students to
a button called ‘Work’ which when clicked,
identify the areas they need to work on. The
displays other available LinkedIn services.
score will be followed by a list of suggestions.
Resume will be a part of this list.

t
es
qu
re
ew
vi
re
w
ne
a
te
ea
cr

See reviews
requested by you
Se
e
re
su
m
es
re
v
ie
w
ed
by
yo
u

On clicking the button, user is redirected to

Resume page. The page contains 3 tabs -
Request Review, Sent, and Received as shown
in images alongside.
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METRICS RESUME

Acquisition
more people are trying out the
Click Through Rate (CTR) - Ratio of clicks on resume button on header to no of users solution
visiting homepage per week
feature is gaining popularity
Activation among professionals
No. of registered professional reviewers / Total professionals on LinkedIn
feature is gaining popularity
No of registered student peers / Total students on LinkedIn among student community

Conversion more students are finding it helpful

No of resume uploads per week
reviewers are willing to provide
No. of resume reviews per week help in free time

Engagement on an average users are

Stickiness - Daily Active Users / Monthly Active Users on Resume page engaging for more number of
days

Student Satisfaction
students find the feature valuable
No. of students dropped out at payment step / Total students who fill
the form students feel feedbacks are
No. of 4 and 5 stars by students / Total reactions per month effective, clear and helpful

Retention professionals are actively

reviewing
No of professional reviewers earning / Total no of
professional reviewers
students are showing interest in
v.nnd.2015.06 No of student peers with 10+ points / Total no of peers peer program CONFIDENTIAL
 PITFALLS AND CAUSES OF FAILURE RESUME

Pitfalls : Probable Solution : The solution might fail because :

Possibility of personal bias in Allow students to add a Job Description for a
Students might want to get reviews
feedback due to the organization particular role so that reviewer can provide from a particular professional but
the reviewer works for. suggestions accordingly. algorithm doesn’t provide that choice.

No direct interactions between the An option to ask a maximum of 3 clarifying

reviewer and the user may lead to questions within 24 hours of receiving the Students might feel that the amount
unaddressed doubts/queries. review can be provided which can be replied for the review is not worth it.
to by the reviewer.

Professionals earning good amounts

Reviewers might leave a review Automatically assign incomplete reviews to
already might not be interested in such
process midway after accepting a another professional with an incentive reward to small monetary benefits.
request. provide the review same day. Automatic lower
rating for reviewers who drop off multiple times.
Colleges might start adapting Resume
Review Programs with the help of their
Wrong choice of words by reviewer Live word suggestion and prompting reviewer
Alumni Network providing students with
might lower student morale. on usage of too many negative words. a free alternative.

Reviewers might not be aware of Leverage LinkedIn’s “linkedin.com/alumni” API

Requests in some field maybe high but
resume practices followed by and assign reviewers from same college and
not enough peers or professionals are
specific colleges, causing constraints requested field.
registered for that field.
for the reviewer.
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