Scribd
Upload
72 views3 pages

360 View Spec Document Version 4

The document outlines technical requirements for 360-degree product view assets on Amazon. It describes taking 72 photos of a product rotated 5 degrees each, retouching them to remove backgrounds, naming them according to a standard, and delivering them in a zip file per product. This enables customers to view products from all angles online as they would be able to hold them in physical stores.

Uploaded by

Dolly Quynh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
72 views3 pages

360 View Spec Document Version 4

The document outlines technical requirements for 360-degree product view assets on Amazon. It describes taking 72 photos of a product rotated 5 degrees each, retouching them to remove backgrounds, naming them according to a standard, and delivering them in a zip file per product. This enables customers to view products from all angles online as they would be able to hold them in physical stores.

Uploaded by

Dolly Quynh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Amazon – 360° View Asset Specifications

Purpose
This document outlines the technical requirements of the underlying assets for the 360° View experience on the Amazon website.
Wholesale vendors and third-party merchants are the intended audience for this document.

Background
When customers walk into a physical store, they can pick a product up and view it from all angles and quickly make buying decisions
by interacting with it directly. This is not as easy for an online shopper. “I find almost everything I want on Amazon. I use photos and
videos to make sure I am buying exactly the product I want,” said Amazon shopper Mary Peterson. “However, no matter how great
the pictures are, shopping on Amazon is not like having the product in your hands, like in a physical shop.”

360° View helps bridge the gap between the physical and digital worlds by enabling customers to interact with products in a more
direct way. They can spin products around and inspect them from different angles and they will no longer have to wonder there is a
button on the back or what the exact shape of the product is. As the feature is available on all devices, customers can rest assured
they can check the product regardless of which device they shop from, desktop computer, tablet or mobile phone.

Overview
The 360° View experience is powered by a set of 72 images taken from a fixed elevation above the product at 5° intervals as you spin
the product. The images can be created using traditional digital photography methods or using photorealistic renderings from 3D
models. Digital photography images must be retouched to remove background details. Individual image files must follow a
prescribed naming convention and be organized into a specific folder structure. Ultimately you will deliver one 360° View asset
package in .zip format per ASIN. Figure 1 outlines the overall process.

Step 1: Step 2: Retouch Step 3: File Naming Step 4: Send to


Photography •Remove all •Ensure image files are Amazon
•72 photos background details in the correct •Prepare .zip file
•1 photo every 5° of •Apply sequence •Send link to files
rotation color/hue/saturation available for download
•Consistent elevation balance evenly across
for all photos all 72 images

Figure 1

document version 4.0 Page 1 of 3


Amazon – 360° View Asset Specifications
Step 1: Photography
Note: this section discusses how to produce images using digital photography. The same steps can be used to produce images using 3D models and rendering
software.

1. Prepare the ASIN for photography as you would normally, removing any product packaging. Do not include props along
with the product.
2. Position the ASIN at the center of a turntable that has been indexed at every 5°.
3. Use seamless background paper beginning below the turn table and curving up and behind the ASIN.
4. Position the camera on a tripod at an appropriate distance from the ASIN.
5. Choose an elevation angle that appropriately showcases the product. Stay within 10-30° range.
6. Set your camera to manual mode so that your focus and exposure settings are consistent for all 72 photos.
7. The first photo should showcase the ASIN at a 0° angle (facing straight on to the camera).
8. Rotate counter-clockwise as you take each photo.

Step 2: Retouch
1. Remove any background details from all 72 images.
2. If you apply color balance or any other filters, make sure you apply the same adjustments uniformly across all 72 images.
3. Crop each image such that the dimensions are square. Make sure the center of rotation is the center of each image.
4. Resize images to maximum 2,500px, minimum 1,500px.
5. Save in .png format.

Step 3: File Naming


1. Individual .png files must follow this format: B01N32NCPM_360_0000_web.png
<ASIN>_360_<SEQUENCE-NUM>_web.png where <ASIN> is the Amazon Standard B01N32NCPM_360_0001_web.png
Identification Number for the product and <SEQUENCE-NUM> is the 0-index, B01N32NCPM_360_0002_web.png
zero-padded integer representing the sequence of the image in its rotation. The first ...
B01N32NCPM_360_0069_web.png
file will have 0000 and the last file will have 0071 as the sequence number.
B01N32NCPM_360_0070_web.png
2. The sequence should match the counter-clockwise rotation in which the images were B01N32NCPM_360_0071_web.png
captured.

Step 4: Send to Amazon


1. Organize the files into the following directory structure.
└─── B01N32NCPM (folder)
└─── B01N32NCPM_360 (folder)
B01N32NCPM_360_0000_web.png
B01N32NCPM_360_0001_web.png
B01N32NCPM_360_0002_web.png
...
B01N32NCPM_360_0069_web.png
B01N32NCPM_360_0070_web.png
B01N32NCPM_360_0071_web.png

2. Package the files into a .zip file, retaining the directory structure. Name the .zip file using the ASIN (e.g. B01N32NCPM.zip).
Ensure that the <ASIN>_360 folder (containing the assets) is compressed into a .zip and the resulting folder renamed as just
<ASIN>.
3. Publish the files to an internet-accessible location. Accepted protocols are HTTP. FTP is not supported.
Amazon Web Service’s S3 offering is an effective option for storing and sharing large files.
4. Send a notification to your Amazon representative (Vendor or Marketing Manager) including links to the .zip packages for
download.

document version 4.0 Page 2 of 3


Amazon – 360° View Asset Specifications
Appendix A: FAQs
Q1: Can the experience use frame counts other than 72?
Yes. We can work with 24 and 36 image frame counts as well. Note that higher frame counts produce a more premium experience.

Q2: Does Amazon have an API that we can use to send assets?
No.

Q3: For product variations (e.g. an item that comes in red, green, and blue colors), how do we structure the 360° View assets?
Each child ASIN (each unique variation combination) needs its own set of 360° View assets. Always name the assets using child
ASINs. Do not reference parent ASINs.

document version 4.0 Page 3 of 3

You might also like