PROJECT REPORT ON

‘‘SUDAMA DAIRY PVT.LTD’’

PORBANDAR

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 A

PROJECT REPORTON
SUDAMA DAIRY PVT.LTD.PORBANDAR

TOPIC
MARKETING-PRODUCTION CHANNELS

PREPARED BY
PURVA SODHA

GUIDE BY
PROF. DR. ALPESH KOTECHA

FOR THE PARTIAL FULLFILLMENT OF B.B.A. (SEM 6)

SUBMITTEDTO
BHAKT KAVI NARSHINH MEHTA UNIVERSITY. JUNAGADH

DURATION
2021-2022

COLLAGE
DR. V.R. GODHANIYA B. ED COLLEGE. PORBANDAR

Department of BBA
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 PERSONAL INFORMATION
Name: PurvaSodha

Faculty:Bachelor of Business Administration

Semester – 6

Subject:Project Report

Institute:Dr. V. R. GodhaniyaB.Ed College, Porbandar.

Department: BBA

University: Bhakt Kavi Narshinh Mehta University, Junagadh

Academic year: 2021-2022

Roll no.:66

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COMPANY DETAILS:

NAME:SUDAMA DAIRY PORBANDAR

ADDRESS:PLOT NO 277, GIDC, Porbandar-360 575

PHONE NO:0286-2222314

WEBSITE:[email protected]

IN CORPORATION YEAR:2013-14

FORM OF ORGANIZATION: COOPERATIVE SOCIETY

SIZE OF FIRM:SMALL SCALE INDUSRTY

NO. OF EMPLOYEES:

LABOUR: 58

PLANT LABOUR: 34

TOTAL EMPLYOEES: 92

BANKERS:PUNJAB NATIONAL BANK

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COMPANY CERTIFICATE

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COLLEGE CERTIFICATE

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 DECLATION
I am 6th semester BBA student, studying in Dr. Vr. Godhaniya college
B.B.A & B.S.W Department, Porbandar. My name is PURVA SODHA B. My
Roll No is 66. I have undergone for industrial training for 15 days, in SUDAMA
DAIRY located in G.I.D.C. Porbandar

I have preparedmy project report inPorbandar and my topic is. ‘‘Production

channel.”

I have prepared my training report independently. This is my original work, and I

assure you that I haven’t copied or duplicate the same from other sources. In case
of any discrepancy, I shall be fully responsible and abide with decisions of the
college and the university in this regard.

Date: signature

Place: porbandar (sodha purva)

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 ACKNOWLEDGEMENT

I feel great pleasure in submitting this report as a part of my B.B.A. sem-V course.
I am thankful to Bhakt Kavi Narsinh Mehta University for including this subject in
B.B.A.

I am also thankful to the authority of SUDAMA DAIRY. And I

also thankful to the member of SUDAMA DAIRY.

I specially thank to their director MISS. CHITRA JUNGI who

gave me full support at this time of industrial visit.

I would like to note the name PROF. DR. ALPESH

KOTECHA for giving me a proper guidance in preparing a project report.

Date: your faithfully

Place:porbandar SodhaPurva b.

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 PREFACE

As a student of business management, I must have enough practical knowledge

regarding the business environment, besides having the theoretical knowledge.

The industrial training at SUDAMA DAIRY has been a good

help in acquiring the necessary information and knowledge in the personnel,
human resources department.

I herewith represent the report of my industrial visit to above side unit which I
have prepared during the training period.

I have tried to prepare this project with the best of my knowledge and ability.

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 INDEX

SR.NO PARTICULAR PAGE.NO.

1. General information
2. Employee Satisfaction
3. Future plans
4. Conclusion
5. Suggestion
6. Bibliography

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INDEX

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SR.NO PARTICULAR PAGE.NO
1. Company profile
2. Present managing body
3. History and development of the unit
4. Size of unit & form of organization
5. Product and manufacturing process
6. Organization structure
7. Time keeping system
8. Employee and welfare services
9. Contribution of the unit to the industry
10. Award and certificates

COMPANY PROFILE

Name of the dairy:

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Sudama dairy

address of the dairy

plot no 277, GIDC, porbandar-360 575

PRESENT MANANGING BODY

Board of directors:

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No.NamePost
1. Arjanbhai BhutiyaChairman
2. Virambhai karavadraDirector
3. Bhurabhai Keshwala Director
4. Rambhai Odedra Director
5. kumarsinh Jadeja Director
6. Vikrambhai Odedra Director
7. Aavdabhai odedraDirector
8. Gigabhai Modhwadiya Director

Auditor:

Dharamendrabhai J. Raichura

Bankers:

HDFC BANK,PORBANDAR
ICICI BANK,PORBANDAR
STATE BANK OF INDIA, PORBANDAR

HISTORY AND DEVELOPMENT OF THE DAIRY

Sudama Dairy Pvt. Ltd. Was established in 26th April 2013

under Company act 1956 it was started as Sudama chilling plant.

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As now as it is it was successful in past. By establishment of This plant, it was
really useful for the people of saurashtra.

On Sudama Dairy old name is Sudama chilling plant and now

Days converted into Sudama Dairy Ltd.

In beginning it just send milk to Amul Dairy Anand. In

Starting the investment of the firm was about 1.50(one crore fifty lakh).

Sudama Dairy is now days highly milk produce in a

Saurashtra. Sudama Dairy is about 90000 to 120000Lt r. Per day produce milk.

Sudama Dairy Ltd. Cancelled as a small-scale Industry. In Developing of it there is

no failure of this plant. There was smooth running in development procedure. The
market of this unit was all over saurashtra.

SIZE OF UNIT & FORM OF ORGANIZATION

Name: “Sudama Dairy Ltd.”

In corporation year: 2013- ‘14

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Form of organization: Cooperative Society

Size of firm: Small Scale Unit

No. Of employees: Labour:58

Plant Labour:34

Total Employee:92

Authorized dealers: Gayatri milk Centre,

Near Jayshree industries, Porbandar

Shiv Dairy,

Juribag, Porbandar

Bhavani Dairy

Chhaya, Porbandar

MANUFACTURING PROCESS & TYPE OF

PRODUCTS

SUDAMA DAIRY produce their products by manufacturing process which is as

under: -

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Milk procurement

Grading

Pasteurising process

Quality checking

Storage

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Storage of milk

Milk purifies

Sample of milk

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CHILLING PROCESS OF MILK

Collection of
milk

Transfer to
milk at the firm

Testing

Evaluation of
fat & SNF

Chilling of milk

Supplying milk
to Amul dairy

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 TIME KEEPING SYSTEM

Sudama dairy Pvt. Ltd. Has two shifts.

 Morning shift
 Night shift

Sudama DairyPVT.LTD. is 24*7*365 days considering So two

shift is using. In morning shift 8am to 6pm and night shift 10 pm to 6am so time
keeping system structure is very well. So Sudama dairy believe in time keeping
system.

In morning shift and night shift employees are different so work

burden is very less. So, every employee is doing best work and company is easily
achieving the goal.

FOR WORKERS

No. Shift Time

1. First shift 8:00am to 8:00pm
2. Second shift 8:00pm to 8:00am

FOR ADMINISTRATIVE STAFF

No. Shift Time

1. General shift 9:00am to 6:00pm

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 EMPLOYEES AND WELFARE SERVICES

SUDAMA DAIRY Pvt. Ltd. is providing their employees many types of facilities.

Which are as under: -

 They provide medical facilities

 Bonus
 Securities against accidents
 Monetary reword
Etc.

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 AWARDS AND CERTIFICATES

Shree Porbandar District Co-Operative Milk Producers’ Union Limited

(PDCMPUL) is a Co-Operative Society registered under Section 9 of Gujarat
Cooperative Societies Act, 1961.

Shree Porbandar District Co-Operative Milk Producers’

Union Limited (PDCMPUL) is a member union of the Gujarat Co-operative Milk
Marketing Federation (GCMMF) Ltd, better known as AMUL (An and Milk
Union Ltd); With 15+ Bulk Milk Cooling Units (BMCU).

AMUL is a vibrant organization that serves consumers

not only of Porbandar but also rural areas of Porbandar. Apart from other districts
of Gujarat, its consumer is spread in other states of India as well that is backed by
the products of global standards under AMUL brand.

The organization has commenced its business in full fledge from the F.Y. 2014-15
onwards. In the very first year of business, SPDCMPUL has achieved the turnover
of near about Rs.100 cores. The same is reached to Rs.800.00 cores approx. till
FY-2017-18.

Number of societies dealing with PDCMPUL in F.Y.

2014-15 was 198 and same has been increased to 460 in the F.Y. 2015-16 and
further increased to 800+ till FY-2017-18.

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Human Resources Department

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 Specialization on employee satisfaction

 Human resource management

INDEX

Sr. No. Content Page No.

1. Introduction
2. Concept
3. 6 ways to improve employee satisfaction
4. Facilities to employee
5. Questionnaire
6. Employee satisfaction survey

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  Introduction:

“HUAMN RESOURSCE MANAGEMENT is the planning, organizing,

directing and controlling of the procurement, development, compensation,
integration, maintenance and separation of human resource to the end that
individual, organizational and societal objective are accomplished.”

HRM includes practice and procedure through which human resource are
managed towards the attainment of individual Social and Organizational goals.

Human Resource Management (HRM) is an operation in companies

designed to maximize employee performance in order to meet the employer's
strategic goals and objectives. More precisely, HRM focuses on management of
people within companies, emphasizing on policies and systems.

In short, HRM is the process of recruiting, selecting employees, providing

proper orientation and induction, imparting proper training and developing skills.

HRM also includes employee assessment like performance appraisal,

facilitating proper compensation and benefits, encouragement, maintaining proper
relations with labour and with trade unions, and taking care of employee safety,
welfare and health by complying with labour laws of the state or country
concerned.

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  Concept:

“Employee satisfaction” is the term used to describe whether employees are

happy and fulfilling their desires and needs at work. Many measures purport that
employee satisfaction is a factor in employee motivation, employee goal
achievement, and positive employee morale in the workplace.

Job satisfaction describes how much extent an individual is pleased,

comfortable of satisfied with his or her job. It is a pleasurable or positive emotional
state resulting from the appraisal of once job or job experience.

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  6 Ways to Improve Employee Satisfaction:

In Sudama dairy management are having some ways to improve employee’s

satisfaction .company’s HR manager Dipali mavani communicates to the
employees on regular basis. by her constant attention employees having zero level
dispute, by which employee gets motivated and gives qualitative work to the
organization .

The ways to improve employee’s satisfaction are as follow

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realistic expectation

performance appraisal

long term goals

communication

employee well being

learning opportunities

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i. Realistic expectation

In Sudama dairys, company is fulfilling the expectations of the employees.

And now they are trying to become more familiar to them so that they can motivate
them and boost their talent and skills. Honest and frank discussions expectation
will go a long way in this regard. Company’s goals are achieved with keeping their
employees happy with their work and atmosphere.

ii. Performance appraisal

Sudama dairys give us rewarding against their hard work .one of the easiest
and cheapest ways to improve employee happiness. No one wants to feel like their
efforts aren’t being recognised so praise the employees when they are working
hard and going the extra mile.

iii. Long term goal

Sudama dairy instead of looking at “quick wins” keep in mind the long term
strategies goals of the company and make sure all employees are on the same page.
Working towards a common goal and mission is being an extremely good
motivator.

iv. Communication

A lack of communication is the most frequent cause of workplace

frustration. Work on creating an open, honest, communicative culture where the
team is comfortable communicating their own thoughts. In company
communication is must and employee and employer have the communication
between them so they can work efficiently and have a good co-ordination.

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v. Employee well- being

The company genuinely concern about the employees well being. Mental
well being is often overlooked but an essential part of job satisfaction. The
company is creating a calm anxiety free work environment which helps get the best
out of the employees.

vi. Learning opportunities

Employee growth is one the most important aspects of engagement. Once

employees feel like they have stagnated they will eventually get bored and look
elsewhere for stimulation and new challenges. Keep star talent on board by
offering them opportunities to grow in the carer and company. This could include
training, a challenging promotion or a learning budget that allows employees to
pursue outside interests.

Conclusion:

Above is the proper discussion about how to improve the employee

satisfaction along with the detailed explanation. There are different approaches to
improve employee satisfaction like realistic expectation, performance appraisal
employee well being. Which helps to improve employee satisfaction.

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 Facilities to employees:

house facilities
1

salary
2

3 leave facilities

medical facilities
4

compensations
5

training
6

friendly environment to work

7

transportations
8

other facilities
9

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1) House facilities:

In Sudama dairys, housing facilities are given to the employees where they
have shelter. Company provides a room for 4-5 employees and a space for cooking
by themselves and also facility of bathroom and toilet. Male and female both are
working there and have separate area of living. Employees who are living far from
the company get these facilities. Also provide sweepers to them.

2) Salaries:

The company provides weekly based salary to the labours and monthly
based salary to the employees (office staff). Manufacturing process, which is very
tough job to work for which the workers get more salaries than the workers who
are in packaging. Incentives are also provided to them as the employees give their
best and increase their ability to work. Pre-paid salary are also provided to the
employees if there any emergence.

3) Leave facilities:

In a week company gives one day of to the employees. Medical or maternity

leave as required or suggested by the doctor are provided to the employees of the
company. In festivals also they got day off. If any emergency occurs company
gives day off to the employees and it doesn’t affect on their salaries.

4) Medical facility:

Health facilities are places that provide health care. They include hospitals,
clinics, outpatients care centres, and specialized care centres, such as birthing
centres and psychiatric care centres. When you choose health facility, you might
want to consider.

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5) Other facilities:

Company provides gifts like sweets in diwali, clothes in holi and other many
things are given occasionally.

Company organizes tours to the employees and so they can take refreshment
from the daily working life. Tours in cities like Abu-Ambaji and Rajasthan.

Incentives are also given to the employees. There are 2 types of incentives:

1. Financial incentives: The Company gives some additional amount of money as

appreciation to the employees by their performance gets better.

2. Non-financial incentives: The Company gives appreciation to the employees by

giving those awards and a small gift as the employees gives their best performance.

6) Training:

A training program allows you to strengthen those skills that each employee
needs to improve. A development program brings all employees to a higher level
so they all have similar skills and knowledge. This helps reduce any weak links
within the company who rely heavily on others to complete basic work tasks.

7) Friendly environment work:

The company runs like a well-oiled machine because the company has
created positive relationships with them. There are 7 tips that help to create
friendly environment:

• Positive attitude towards employees

• Treat every employee with respect

• Practice active listening

• Connect on a personal level

• Develop relationships outside of work

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• Work together for a larger good

• Say thank you.

8) Compensations:

In Sudama dairy compensation is given to the employee when they got

injured while working on machineries or in the factory. In recent time a case of an
accident of worker by machinery was occurred in the company. The employee was
supervising the machinery employee got injured and his one finger was cut. As
compensation he got regular salary while he was under treatment of his finger.

Conclusion:

From the above description we have conclude that the company is providing
different types of facilities to their employees like :- salaries at time, different
welfare facilities to improve the standard of living of the employees. So, the happy
employees work in the comfortable and productive working environment. With the
help of these facilities company can achieve its targeted goal.

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  Survey of employee satisfaction questioner:

Q1. How is the working Environment?

a. Participative
b. Autonomy
c. Whimsical
d. Red Tapism

Q2. Do you think your work is according to your qualification and skills?
a. Yes
b. No

Q3. Are you satisfied with the top Management?

a. Yes
b. No

Q4. Are you satisfied with the working hours at Organization?

a. Yes
b. No

Q5. Do you have necessary authority to perform your duties effectively?

a. Yes
b. No

Q6. Does your organization organize any counseling programs for the
employees?
a. Yes
b. No

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Q7. Do you get appreciation if the desired work / targets are accomplished?
a. Yes
b. No

Q8. Do you think there are good career prospect in your organization?
a. Yes
b. No

Q9. How is the physical working condition in the Organization?

a. Good
b. Average
c. Poor

Q10. Does the organization provide medical facility for employees?

a. Yes
b. No

Q11. Which of the following factors which motivates you most?

a. Salary Increase
b. Promotion
c. Leave
d. Motivational talks
c. Recognition

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  EMPLOYEE SATISFACTION SURVEY

This is a survey for the employee of Sudama dairy Pvt. Let. This survey is
intended to give the management of the company guidance to improve the
workplace environment. This survey is to be answered anonymously.

RATINGS:-

Particular Good Better Best Excellent Perfect

Compensation to 25 20 15 25 15
Employees
Benefits 25 20 25 15 15
Friendly Environment 25 15 15 20 25
Work
Training 15 15 25 25 20
Supervisor 20 15 25 20 15
Cultures 10 25 20 20 25
Overall Job Satisfaction 15 15 20 25 25

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1. Compensation to Employees:-

15%
25%

good
better
best
25% excellent
perfect
20%

15%

 Conclusion:-

From the above chart we have conclude that the company is providing
average compensation their employees. Workers are satisfied and give
productive work to the company by providing excellent and perfect
compensation I above explained ratio.

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2. Benefits:-

15%

25%

good
15% better
best
excellent
perfect

20%

25%

 Conclusion:-

Different benefits of the working conditions are given to the employees

and with the help of this benefit employees can achieve the social status in the
society and can make their living of standards high.

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3. Friendly environment work:-

25% 25%
good
better
best
excellent
perfect
15%
20%

15%

 Conclusion:-

If there is good and friendly working environment in the business then the
employees can do the work enthusiastically and can have the feeling of
participative in the decisions of the of the company.

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4. Training:-

15%
20%

good
15% better
best
excellent
perfrct
25%

25%

 Conclusion:-

In the sample survey of the employees we conclude that the training

facilities are very good on the company. Better training facilities are given to
15% of the employees and the employees who can feel the training facilities
perfect are 20%.

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5. Supervision:-

15%
20%

good
better
best
20% excellent
15% perfect

25%

 Conclusion:-

Supervision is the technique which is constantly held on the employees

which is not reactive but corrective in the nature. Only 15% of the employees who
needs supervision constantly. And on an average 17% of overall supervision.

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6. Cultures:-

10%

25%

good
25% better
best
excellent
perfect

20%

20%

 Conclusion:-

Working culture of Any Company plays a very important role in the

management of the company. If the employees are satisfied with the culture of the
business then they do work happily and recommend the company to others. 20% of
the employees are satisfied with the working culture.

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7. Overall job satisfaction:-

15%

25%

good
15% better
best
excellent
perfect

25%
20%

 Conclusion:-

Overall job satisfaction of the company means the whole organizational

behaviour of the business. Every department of the company are fully satisfied
with the good working conditions. Total 100% of the employees are satisfied with
the overall job conditions at different level good, excellent and better respectively.

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 Future plans

Sudama dairy porbandar Future plans are proposed for increasing more
BMC units so as to cover other geographical areas.

Further the organization is also planning for expansion of the existing

units and setting up of processing plant thereby increasing the milk procurement,
processing capacity and to diversify the product range that can be produced from
Milk.

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 Conclusion

I took a visit of Sudama co-operative firm after visiting the Different

department I have estimated that the company has fantastic Higher technology.
The company has also automatic machinery and all The staff has a good support
and very nice co-operation among them.

During my training, I got very good experience and cooperation with staff. I
got the information about the sudama dairy PVT.LTD. from prof. abhishek abhani
who gives guidance and share has wonderful ideas to make a project report and
thankful to them for help me in my report.

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 Suggestion

 The recruitment and selection procedure should not be too lengthy and time
consuming and costly.
 Provide training to employees so that they get better knowledge, skills and
attitudes and so the firm can reduce their employee’s turnover ratio.
 Company should amend some parts of their HR policies for better
effectiveness and maintain their human resources.

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 Bibliography

 [email protected]
 C.B.Gupta, human resources management
 George w. bohlander , principle of human resources management

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