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6.the Adoption Process PDF

The document discusses the technology adoption process, which includes 5 stages: technology generation, verification, adaptation, dissemination, and commercialization. It also discusses Rogers' 5-stage adoption process of awareness, interest, evaluation, trial, and adoption. Key factors that influence a farmer's decision to adopt an innovation include the innovation's relative advantage, compatibility, complexity, triability, and observability. Other considerations include the clientele's socio-psychological traits, education, resources, and the biophysical and socio-economic environment. The goal of the technology adoption process is to generate, test, and promote new technologies to farmers to improve income, productivity, and sustainability.

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392 views21 pages

6.the Adoption Process PDF

The document discusses the technology adoption process, which includes 5 stages: technology generation, verification, adaptation, dissemination, and commercialization. It also discusses Rogers' 5-stage adoption process of awareness, interest, evaluation, trial, and adoption. Key factors that influence a farmer's decision to adopt an innovation include the innovation's relative advantage, compatibility, complexity, triability, and observability. Other considerations include the clientele's socio-psychological traits, education, resources, and the biophysical and socio-economic environment. The goal of the technology adoption process is to generate, test, and promote new technologies to farmers to improve income, productivity, and sustainability.

Uploaded by

Anne Xx
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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THE ADOPTION PROCESS

MARIA EMILY S. DAMAG


CENTRAL MINDANAO UNIVERSITY
DEFINITION OF TERMS
ADOPTION – the process of making full use of a new idea or
practice ( Rogers, 1995).
OVERADOPTION- the adoption of an innovation by an
individual when experts feel he /she should reject
SYMBOLIC ADOPTION – a mental acceptance of an
innovation without necessarily “putting it into practice”
 SEQUENTIAL ADOPTION – adoption of a part of a package of
technology initially and subsequently add components over time.
 DIFFUSION – the acceptance over time of some specific item:
an idea or practice, by an individual or group, linked to a specific
channel of communication to a social structure and to a given
system of values or culture.
What is technology?
A great manifestation of human activity in the
world, a means of performing or a capacity to
perform a particular activity.

Concerned with making ways and doing things


which touched every aspect of life.

Viewed as a new idea conceived because of a


need, a want, lack or demand.

A body of tools, machines, materials, techniques


and processes used to produce goods and
services to satisfy human needs.

Science has contributed much to the generation of


modern technology.
Technology Packaging Process
According to the Philippine Council for Agriculture Resources Research and Development
(PCARRD), there are five major phases of Technology Packaging:

This is the scientific and experimental stage wherein a Research and


TECHNOLOGY Development Center utilizes all its resources to gener`ate a component
technology or a package of technology.
GENERATION
A technology is classified for verification if it can be incorporated in a
package of technology that has potential for improving existing farmers’
practice, if: conducted in farmer’s field, tested in two seasons, shown
TECHNOLOGY economic & technical feasibility and perceived to be socially acceptable and
VERIFICATION environmentally safe.

A technology is classified as technology for adaptation if: conducted in station


or farmer’s field; tested for TG research for at least one season; shown good
TECHNOLOGY potential for economic feasibility and has potential acceptability among
farmers and commercial producers.
ADAPTATION
This is the stage when promoters of technologies can use varied approaches
and methods in bringing technologies to end users. Technologies are ready for
TECHNOLOGY dissemination if they have met the criteria: general adaptability; economic
profitability, social acceptability and potential availability of support service.
DISSEMINATION
Technology that have successfully passed the piloting stage, or have passed
the criteria for piloting, or not yet piloted but have high potential for
commercialization based on the following criteria: best alternative for
TECHNOLOGY improving Income and productivity of a greater majority of people and or
provide immediate solutions to self sufficiency problems, environmental
COMMERCIALIZATION sustainability, import substitution, export generation and promotion of
alternative source of food.
TECHNOLOGY
GENERATION

This is the scientific and experimental stage


wherein a Research and Development Center
utilizes all its resources to generate a
component technology or a package of
technology.
TECHNOLOGY
VERIFICATION
TECHNOLOGY
ADAPTATION
TECHNOLOGY
DISSEMINATION
TECHNOLOGY
COMMERCIALIZATION

Technology that successfully passed the piloting


stage, or passed the criteria for piloting, or not yet
piloted but have high potential for
commercialization based on the following criteria:
best alternative for improving Income and
productivity of a greater majority of people and or
provide immediate solutions to self sufficiency
problems, environmental sustainability, import
substitution, export generation and promotion of
alternative source of food.
STAGES OF ADOPTION
THE TRADITIONAL 5-STAGE ADOPTION PROCESS (
Rogers& Shoemaker, 1971)

1. AWARENESS STAGE – the individual learns of the


existence of the new idea but lacks information about it.
2. INTEREST STAGE – the individual develops interest in
the innovation and seeks additional information
3. EVALUATION STAGE – the individual makes mental
application of the new idea to his present and anticipated future
situation and decides whether or not to try it.
4. TRIAL STAGE – the individual actually applies the new idea on a
small scale in order to determine its utility in one’s own
situation.
5. ADOPTION STAGE – the individual uses the new idea
continuously on a full scale.
ATTRIBUTES OF TECHNOLOGY
 RELATIVE ADVANTAGE – the degree to which an
innovation is perceived as being better than the idea it
supercedes.

 COMPATIBILITY – the degree to which an innovation is


perceived as consistent with the existing values, past
experiences and needs of the receivers
 COMPLEXITY- the more simple the technology, the higher is
the rate of adoption
 TRIABILITY – the degree to which an innovation may be
experimented with on a limited basis
 OBSERVABILITY – the degree to which the results of an
innovation are visible to others ( or communicability)
CATEGORY OF ADOPTERS
1. INNOVATORS – 2.5%
2. EARLY ADOPTERS-13.3%
3. EARLY MAJORITY-34%
4. LATE MAJORITY-34%
5. LAGGARDS-16%
WHY DO FARMERS ADOPT/REJECT
INNOVATION?
 1.The Innovation Dimaano & De Guzman:
a. ease in carrying the
Rogers&Shoemaker: practice
a. Relative Advantage b. availability of the
b. Compatibility resources needed
c. Complexity c compatibility with
farmers goals & needs
d. Triability d. novelty of the
e. Observability practice.
 Other studies:
a.suitability
b. efficiency
c. simplicity
d. visibility
e. divisibility
f. congruence
2. The Clientele
a. socio-psychological trait of farmers
b. farmers education
c. family size
d. farmer’s experience
e. family aspirations
g. age
h. income
h. value system
i. tenure status
3. The Change Agent

4.The Biophysical Environment

5. The Socio-economic Environment

6.The Socio-cultural factors


GOD BLESS YOU!!!
JAMES 1 : 5

IF ANYONE LACKS WISDOM, ASK GOD


WHO GIVES GENEROUSLY TO ALL
WITHOUT FINDING FAULT…
THANK YOU VERY MUCH

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