RADIO

- AMIRUL SYAHIN B. AMRULKHAIRI

- HAFIZUDDIN SYAHMI B. MOHD ROSLI
- MUHAMMAD AZIM B. AZHARI
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- FREDDIE BILU
- MUHAMMAD HAFIY SYAZUAN B. SAAD
- MUHAMMAD ADAM IMRAN B. MOHD
SABRI
1. INTRODUCTION
Introduction
▹ The media pervades our daily lives to such an extent that we are

often unaware of their presence and let alone their impact.

▹ The media tells us, teaches us, pleases us, and irritates us. They

influence our thoughts, affect our brains, and address our knowledge 4

and insight.

▹ Mass media is a medium that reaches millions of homes with news,

entertainment, cultural, and educational programming. Print media

and electronic media are the two types of mass media.

▹ Reading newspapers and magazines, listening to the radio, and

watching television are all primary sources of information.

▹ Radio is a popular mass medium in almost every

country in this world. It has the greatest reach.

Almost everyone, regardless of economic status,

can afford a radio set.

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2.CONTENT
LITERATURE REVIEW OF MEDIA CONSUMPTION

➔ studies that provide background and others related to other

dimensions of electric media information about the media audience in

general.

➔ Frequency modulation (FM) is the method of varying a carrier waves

frequency proportionally to the frequency of another signal in our case

the human voice.

PUBLIC RADIO LITERATURE

➔ The radio frequency electromagnetic field related to radio and

television broadcasting base stations for telecommunication also

mobile phone.

➔ Radio wave also called electromagnetic waves are generated by

electric changes that are rapidly accelerated to and fro in the

transmitting antenna.
USES AND GRANTIFIATIONS LITERATURE

➔ There are now communication research methods that can lead to

research to find out why people listen to public radio.

➔ The use and satisfaction approach provides a way of understanding 9

the impact of media.

 GENERATIONAL DIFFERENCES
❖ The study's main goal was to compare ❖ Radio has survived numerous

the effects of personality traits and threats to its survival as a result of

digital skills on on-demand radio usage the introduction of new

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among four generational cohorts: Baby technological communication

Boomers, Generation X, and media. In the 1950s, television was

Generation Y and Gen Z. one of its main threats. One of the

most recent threats has grown as a

result of the shift to modern media.

 BABY BOOMERS GENERATION X

❏ The boomers enjoyed general prosperity in terms of social, ❏ Gen X appears to lack their parents' social skills but

political, and economic parameters during their formative possesses outstanding technical ability.

years. Because of these experiences, boomers are ❏ Generation X was not completely immersed in and

generally idealistic, optimistic, self-confident, and surrounded by IT, they had to learn digital skills at a

communicative. They value education and are voracious significant time and effort. In contrast to Baby Boomers'
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consumers of goods optimism, Gen X is perceived as pessimistic, cynical,

❏ The boomers are also seen as narcissistic, greedy with socially insecure, and lacking in established traditions.

regard to natural resources, hedonistic, and individualistic ❏ Members of Generation X are referred to in the literature

❏ Baby Boomers were the first generation to experience as "digital immigrants," as opposed to younger

widespread television ownership and viewing television in generations who are referred to as "digital natives."

homes as a formative event during their childhood years, Because Generation X was not completely immersed in

and are thus referred to as the television generation by and surrounded by IT, they had to learn digital skills at a

media researchers. significant time and effort.

 GENERATION Y GENERATION Z

❏ Economic growth, accelerated technological development, ❏ Generation Z is a digital generation, and they regard

including the introduction of the Internet, social media, newspapers as an outdated and even impractical

globalisation, and the far-reaching effects of popular culture medium.

on life style characterised the years in which Gen Y ❏ Members of the digital Generation Z, who prefer

members grew up. on-demand content, consume music and content 12

❏ the Y-generation prefers a wide range of media, not just the through dedicated apps such as YouTube, Facebook,

Internet, they also watch television, read newspapers, and Apple Music, Spotify, and others because they consider

listen to the radio on a regular basis. radio to be an outdated, analogue medium.

❏ They appear to be more carefree and relaxed than their ❏ Generation Z uses up more smartphone online media,

ancestors, and technology plays an important role in their with a preference for VOD and YouTube. As previously

lives for social interactions, hobbies, friendships, and stated, members of this era were born in a time with

activities. widespread Internet access and smartphone use.

3. FINDINGS
PEOPLE NOWADAYS HARDLY LISTEN TO THE RADIOS ANYMORE

➔ On-demand streaming services like Spotify, Youtube Music, and

Apple Music

➔ People have used public transport.

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➔ The issue with radio is that they essentially just play today's top

songs
ADVERTISERS RELUCTANT TO INVEST IN RADIO

➔ Radio is not relevant anymore for advertising.

➔ The product not exposed enough

➔ Could not give enough profit

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➔ Other platform a way ahead of radio in term of marketing
DIGITAL STREAMING MUSIC SERVICE UNDERTAKE RADIO PURPOSE

➔ Radio convergence happened when radio and the Internet came

together, which led to the growth of online radio

➔ People are not sure if advertising on the radio is still worth the

money and still important.

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➔ Traditional radio, on the other hand, can't be paused or played.