Business Plan 2022
Business Plan 2022
Business Plan 2022
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Hospitality Management
ABSTRACT:
Technologies have improved our lives, yet it is an undeniable fact of how it impacted the
physical environment that sustains us all, and unsustainability is often built centrally into this so
called progression of technologies. This motivated the proponents to deeply focus on
“SUSTAINABILITY” as one of the themes for their feasibility study, because it will help not
only the people to become healthy per se, but to answer the adverse effects of pollutions and
dramatic changes brought by the 4th industrial revolution. Operating in a way that protects,
preserves, or restores the natural environment, highlights social equity, improves the lives of
people and communities, and contributes to economic prosperity for shareholders and
stakeholders is what sustainability means for restaurants.
Chapter 1
Introduction
I. Concept/Theme
Green Zone offers unique blend of healthy and sustainable dishes at justifiable prices.
Our main target is the middle class that is why, the prices are really affordable to the customers.
Sustainability is the main concept wherein the restaurant will patronize more on green living by
underlining organic foods— freshly pick vegetables. The customers are free to pick whatever
leafy and fruit vegetables they want in a particular garden and cooked inside the restaurant. They
can also choose some types of meats such as beef, chicken and pork (whichever they prefer).
Implementing sustainable practices is not only a good opportunity for restaurants, but it is also
critical to the industry's long-term health and success. There is no such thing as a finish line
when it comes to sustainability. The goal is to continuously improve the restaurant’s practices
over time in order to reduce costs, build resiliency, and contribute to a better world for everyone.
Green Zone is devoted to acquiring the trust and regard of their clients, accomplices and
neighbors. By being mindful and doing the things that are useful and sustainable for the planet
and one another. Also, by just utilizing an eco-friendly products. We want to deliver excellent
service to our valued customers by giving them extraordinary atmosphere, advantageous area,
cordial client support, and high quality products.
The 250 square foot restaurant will be located in Roma Norte, Enrile along the highway.
The restaurant is located in a major agricultural area, at Roma Norte Municipality of Enrile
Cagayan and along the national highway road.
Roma Norte has a population of over 1, 553 according to the 2015 census survey. The
residential population in the immediate area is comprised of a mixture of single family and
multi-family housing. The location is a farm base, the place undertakes its main agricultural
activity.
GREEN ZONE
Since the proponents have decided to highlight a restaurant that focuses on sustainability
to attain healthy living for its customers, the name of the establishment will be “Green Zone”,
the mere fact color green stands for nature, it is also the primordial shade when it comes to
sustainability- the reason why the proponents chose the word ‘Green’. And, the ‘ZONE’ pertains
to the area or vicinity to be set off, wherein people would stop by to eat, be entertained with the
natural landscape and views inside and outside of the restaurant and have some relaxation.
V. Vision-Mission Statement
VISION STATEMENT
MISSION STATEMENT
Offer customers a product at the most justifiable price for a healthier and happier
lifestyle.
VI. OBJECTIVES
Guided and strengthened with its motto “Sustainability is in our Core”, we will continue to
The Green Zone is a business partnership, thus it is a business owned jointly by two or
more people. We chose this form of organization because it brings together a diverse group of
talented individuals who share managerial responsibilities as well as to it makes financing easier
because the partnership can draw on resources from a number of partners. In light with the
COVID 19, it is undeniably difficult to built business on your own, that is why the proponents
decided to chose partnership as a form of business to build stronger alliance in pursuit of gaining
profits while delivering quality products to the customers.
VIII. Ownership
PARTNERSHIP- two or more people share ownership of a single business. Partners divide
responsibility for management and liability, as well as the shares of profit or loss according to
their internal agreement. There is also equal shares with written agreements. The proponents
decided to push through with this type of ownership because of its ability to combine knowledge
and skills , using the strengths of each partner for better business decision-making and more
prominent accessibility of financing.
CHAPTER 2
I. Organizational Chart
CEO
SECRETARY
Manager Manager
(Production) (Marketing)
CHAPTER 3
I. Target Market
The Green Zone will have a broad target market. People of all ages, students, employees,
residents and even tourists who live anywhere are welcome . Our offered products is not a high
priced item, of course anyone who could avail on what we offer. They will enjoy our delicious
food and services that we offer in affordable prices. Our products will be appreciated by all
customers who will simply enjoy our restaurant and mini farm site/garden. Whether consumers
are looking for plain this establishment will be able to meet their needs. Green Zone will be
preferred by the customers because they will enjoy a calm and comfortable atmosphere
surrounded with greens. We make sure all customers will have a wonderful and exciting moment
in our restaurant and mini farm site because we are giving the satisfaction they want.
Demographic Segmentation
Our business will focus to everyone, and of course those potential customers who have
income. When it comes to age and gender, all are welcome, moreover, with regards to the
religion, despite that our business will also serve meats such as pork and Muslims are prohibited
to eat pork meats, they are still welcome since the business serves salads which are healthy and
organic.
Psychographic Segmentation
Geographic Segmentation
We are targeting locals especially those who live in nearby towns , hence with the use of
social media platforms, we can reach our more local audiences. Being aware of your customers’
location allows for all sorts of considerations when advertising to consumers.
Behavioral Segmentation
To know the spending, purchasing and browsing habits of our customers, we will make
surveys to determine the middle point regarding their respective habits, the factors that push
them to purchase our products and many more. With the use of social media platforms such as
facebook and instagram, it will be of great help for thee business to interact with the online
audiences, thus interaction of the brand will be clearly manifested and exercised. For instance,
we can distinguish between a first-time visitor and someone who’s already been on your site
multiple times but haven’t purchased. Based on this behavioral data, we can tailor our messaging
accordingly:
First time visitor: Hello, learn about our business and try our products and services!
Returning visitor: Join our loyalty program!
III. MARKETING STRATEGIES
The Green Zone will be located near the road, so it would be ideal for stop overs if you are a
traveller.
SOCIAL MEDIA
Our establishment will advertise our offered products by using Social Media. With the
advent of social media platforms that paved way for us to be more connected, the proponents
decided to utilize these means to promote our business to other people especially those who are
living in Cagayan to try our products and services. We will use Facebook and Instagram app
since these two are the most preferred social media platforms used by people. Moreover, we will
also post if there are discounts or sales to be made as well as freebies especially during special
occasions such as anniversary. We will post videos and photos to promote our establishment.
OFFLINE MARKETING
We will also use for promoting our restaurant through flyers and brochures and through
word of mouth. The information gave on them is proposed to have an effect on customer conduct
and draw in them to your administration or item. A flyer will be imprinted in an assortment of
shadings or additionally light since the ambiance of our business is calm and light. The primary
objective of this advancements is to make the buyer mindful of the items or products to be sold
by the business.
RADIO
Radio broadcast as of now targets specific socio economics and market portions.
Subsequently by picking which station to communicate with, you can secure in your expected
clients and increment the recurrence of conveying your message. We will be using radio
advertising also to reach out more customers.
I. PRODUCTS
DRINKS
WHITE WINE
RED WINE
TOTAL 364,115.00
CHAPTER 5
BUILDING COST
Total Project Cost
1. Lot has an area of 250 square meters at Php 2500.00 per square meter wwith a total
amount of Php 625,000.00
2. Building cost of the proposed Restaurant with building floor area of 178 square
meters at Php 48,500 per square meter a total of Php 8.6 Million.
- It includes the all works pertaining the building construction, like the concrete
work, earthworks, roofing and ceiling, form works, tile works, cctv systems,
electrical, doors, carpentry, windows and paintings. It is also includes here the
total salary of laborers and taxes.
3. Equipment, Tools and Furniture cost of the building with a total amount of Php
860,315.00. ( refer to the table)
4. Over All Expenses of the project is Php 10.1 Million.
Classic Chicken
Salad
(per serving)
TOTAL: 304.25
Pinoy Vegetable
Salad
water 1 tablespoon --
TOTAL: 215.00
CEASAR SALAD
(Good for 2
persons)
TOTAL 404.75
GREEN SALAD
(good for 2 persons)
TOTAL 308.55
CHEF SALAD
(Good for 3
persons)
TOTAL 766.00
Spring vegetables
with Roasted Beef
Tenderloin
Total: 599.00
Beef broccoli
Total: 529.33
Lettuce 6 80 (250g)
Total: 727.83
Chopsuey
Water 2tablespoon
Total: 533.00
Teriyaki chicken
and vegetables
Total: 487.00
Cranberry almond
coleslaw
Total: 216.00
Blackened chicken
salad
Parsley 1 33/pc 33
Total: 554.00
SALES REPORT
Daily sales
Return of Investment
ROI= 24.88%
III. DESIGN AND LAYOUT
TYPE OF FLOORING