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7 Cs Effective Communication

The document discusses the 7 Cs of effective communication: clear, concise, concrete, correct, coherent, complete, and courteous. It provides descriptions and tips for each C, such as being clear about your purpose, concise by avoiding unnecessary words, concrete with relevant details, correct by using appropriate language and checking for errors, coherent by connecting all points logically, complete by including all necessary information, and courteous by being respectful and empathetic. The 7 Cs can be used as a checklist to improve all communication.

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Usama khan Shahid Iqbal
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77 views2 pages

7 Cs Effective Communication

The document discusses the 7 Cs of effective communication: clear, concise, concrete, correct, coherent, complete, and courteous. It provides descriptions and tips for each C, such as being clear about your purpose, concise by avoiding unnecessary words, concrete with relevant details, correct by using appropriate language and checking for errors, coherent by connecting all points logically, complete by including all necessary information, and courteous by being respectful and empathetic. The 7 Cs can be used as a checklist to improve all communication.

Uploaded by

Usama khan Shahid Iqbal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1.

Clear

When writing or speaking to someone, be clear about your goal or message. What is
your purpose in communicating with this person? If you’re not sure, then your
audience won’t be sure either.
To be clear, try to minimize the number of ideas in each sentence. Make sure that
it’s easy for your reader to understand your meaning. People shouldn’t have to “read
between the lines” and make assumptions on their own to understand what you’re
trying to say.
Information and actions required, must be clear so the reader has the information
they need to take action.

2. Concise

When you’re concise in your communication, you stick to the point and keep it brief.
Your audience doesn’t want to read six sentences when you could communicate
your message in three.

 Are there any adjectives or “filler words” that you can delete? You can often eliminate
words like “for instance,” “you see,” “definitely,” “kind of,” “literally,” “basically,” or “I
mean.”
 Are there any unnecessary sentences?
 Have you repeated the point several times, in different ways?

3. Concrete

When your message is concrete, then your audience has a clear picture of what
you’re telling them. There are details (but not too many!) and vivid facts, and there’s
laser-like focus. Your message is solid.

4. Correct

When your communication is correct, it fits your audience. And correct


communication is also error-free communication.

 Do the technical terms you use fit your audience’s level of education or knowledge?
 Have you checked your writing for grammatical errors? Remember, spell checkers
won’t catch everything.
 Are all names and titles spelled correctly?

5. Coherent

When your communication is coherent, it’s logical. All points are connected and
relevant to the main topic, and the tone and flow of the text is consistent.

6. Complete

In a complete message, the audience has everything they need to be informed and,
if applicable, take action.
 Does your message include a “call to action,” so that your audience clearly knows
what you want them to do?
 Have you included all relevant information – contact names, dates, times, locations,
and so on?

7. Courteous

Courteous communication is friendly, open, and honest. There are no hidden insults
or passive-aggressive tones. You keep your reader’s viewpoint in mind, and you’re
empathetic to their needs.

Note:

There are a few variations of the 7 Cs of Communication:

 Credible – Does your message improve or highlight your credibility? This is


especially important when communicating with an audience that doesn’t know much
about you.
 Creative – Does your message communicate creatively? Creative communication
helps keep your audience engaged.

Key Points

All of us communicate every day. The better we communicate, the more credibility
we’ll have with our clients, our boss, and our colleagues.
Use the 7 Cs of Communication as a checklist for all of your communication. By
doing this, you’ll stay clear, concise, concrete, correct, coherent, complete, and
courteous.

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