Week 4 - Local Tour Guiding

Republic of the Philippines
Department of Education
Santa Maria District
J. SANTIAGO INTEGRATED HIGH SCHOOL
Region IV- A CALABARZON
Division of Laguna
Santa Maria, Laguna
Local tour Guiding Services

_________________________________
Week 4
The Tourist Attraction
Objectives:
At the end of this lesson, students should be able to:
 Identify site and sight features;
 Identify sources of information
 Apply research method in tourism
For the learners
Now that you are holding this module, do the following:
1. Read and follow instruction carefully.
2. Take note and record points for clarification
3. Do the activities to fully understand the lesson.
4. Answer all the given tests and activities.
5. Write all your answer in the space provided in your module.
___________________________
Name of Learner
MARIEL P. LOPEZ
Subject Teacher
WEEK 4
I. Topic: The Tourist Attraction

II. Most Essential Learning Competency
III. References: K TO 12 BASIC EDUCATION CURRICULUM JUNIOR HIGH
SCHOOL TECHNICAL LIVELIHOOD EDUCATION AND SENIOR HIGH
SCHOOL- TECHNICAL VOCATIONAL-LIVELIHOOD TRACK HOME
ECONOMICS- LOCAL GUIDING SERVICES (NC II), LOCAL GUIDING
SERVICES- ELOISA A. ROMERO
IV. Content: The learner demonstrates understanding of the knowledge, skills and
attitudes required to access and research on information in tour guiding
Lesson Passport
Complete this test before proceeding to the rest of the lesson. Circle the letter that
represents your answer. Explain your answer for question no. 3.
1. Which of the following is an example of tourism attraction?

a. Bohol’s Tarsier
b. Bohol’s white sand beach
c. Bohol’s Chocolate Hills
d. None of the above
e. All of the above
2. Which of the following is an example of tourism site or destination?
a. Boracay
b. Cebu city
c. Bohol province
d. None of the above
e. All of the above
3. Is a tourism site the same as a tourism sight? Yes or No? Explain your answer.
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INFORMATION SHEET 1.1
The Tourist attraction is the center of attention in a tourist destination. The tourist
attraction is like a movie that you want to see in the cinema, while amenities include the
popcorn, the seats, the toilets, the ticket booth, the sound system, etc. The convenience of getting
to the cinema from your house is also part of the things that you are likely to consider when
deciding to see a movie. The Tourism Product refers to the total experience of getting to the
cinema, watching the movie, and enjoying the cinema’s amenities.
In the aforementioned example, the tourism site is the cinema, while the tourism
attraction is the movie. A tourism site refers to a place that houses the attraction and amenities.
(From left: Loboc river Cruise, Chocolate Hills, and Balicasag Island Resort)
( From left: Taboan Market, Skywalk, and Magellan’s Cross)
TOURISM SITE AND SIGHT FEATURES

A tourism site is different from a tourism sight. The latter refers only to what the eyes can
see, such as beautiful sceneries. On the other hand, a tourism site involves not only the sense of
sight but also the other senses as well, such as touch, smell, sound, and taste. In this regard, the
features of a tourism site are:
1. Tourist Attraction: include tourism sights, events, the site’s history, etc.
2. Tourist Accommodations- include hotel and resorts.
3. Access- includes airports, seaports, bus, and train system.
4. Amenities- include banks, internet and mobile phone access, health facilities,
security, etc.
A tourism site can be privately owned, complex, an island, a city or a province.
How do we differentiate an excellent tourism site or destination from one that is
mediocre?
The Canadian Tourism Commission (n.d) uses the following criteria.
1. Must sell a “signature experience” which is authentic and unique to (the destination),
engages a variety of senses, and offer opportunities to experience (the destination)
culture, history, cuisine and people.
2. Must meet international demand, which is based on understanding the target tourist
and meeting their expectations.
3. Must practice a high standard of international marketing, which includes functional

websites, high-resolution and right-free images, video clips, social media campaigns,
willingness to host familiarizations tours, and to link with supplier and partners.
TOURISM INFORMATION SOURCES

Information about tourism and attractions may be obtained from the following
sources:
 Tourism, commission, ministries, or destination management organizations. In the
Philippines, these include Provincial/City/Municipal Tourism offices and the
Department of Tourism (DOT) Regional Offices.
 The tourist themselves through their blogs and feedback sheets.
 Electronic sources, such as websites, social media, and online videos officially
uploaded by tourism establishments.
 Books, brochures, pamphlets, flyers, and travel guides.
 Familiarization trips.
 Interviews with locals
We can classify the abovementioned sources of information into two: Primary and
Secondary. Primary Sources of information refer to those with first-hand experience of
the destination. One way to gather primary information is by joining familiarization trips.
School field trips are examples of this activity. Secondary sources often refer to reports
and publications. Primary sources are usually preferred over secondary sources but they
are not always available.
Technical data refers to specialized information that may be too difficult for non-
industry practitioners to understand. An example is statistics that seem to make no sense
if not explained in layman’s terms. Another example is exact coordinates of a place,
which are incomprehensible to people who cannot plot them on a map.
It is important to triangulate information. Triangulation means cross-checking with
other references to make sure that the information gathered is accurate and authentic.
APPLYING RESEARCH METHODS IN TOURISM

The Merriam-Webster Dictionary defines research as “the careful, systematic study to
gather and report new information about something”. In basic education, we learned that the
process of careful and systematic study, sometimes referred to as scientific method, starts by
asking a question and coming up with research objectives before gathering facts and evidences.
The same goes for doing tourism research. The first step is to define what you would like to find
out, before going through the aforementioned sources of information sources of information.
You would also need to define the point of view or the target audience for your research: is it for
students, foreigners, sports enthusiast, or others? As noted by Canadian Tourism Commission the
product must meet the demand. Lastly, conclusions and recommendations must be stated.
The following format is usually used in research:
1. Introduction and point of view
2. Statement of the problem
3. Review of related literature
4. Methodology or description of how data is gathered and analysed.
5. Presentation of findings
6. Analysis
7. Conclusion and recommendations
Analysis refers to the process of breaking something down to its component elements to
have a better understanding of the whole. For example, we can analyse the attractiveness of a
tourism site or destination by looking at each of its components such as the individual tourist
attractions, accommodations and amenities, as well as their marketing plans and programs.
By knowing each component, we can have a better understanding of a particular tourism site.
Learning Task 2:
Direction: Look back at the school trips you joined or the stories told by classmates who
joined them. Fill out the table below with details. (9 points)
Grade/Year Level Purpose of Travel Places Visited Souvenirs Bought
Pre-school/
Kindergarten
Elementary
Junior/Middle school
Are there similarities? Are there differences? Why do you think so? (5 points)
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Choose a grade level from the table above and answer the following questions: (2 points
each)
1. If you are the tour guide for this field trip, what information should you know?
2. If you are the owner of the souvenir shop, what items will you sell?
3. If you are the owner of travel agency, how will you attract the school’s management to
book the fieldtrip through your agency?
The exercise above gives you a total of perfect score of 20 points. Your answers in
numbers 1 to 3 above are what we call recommendations. Recommendations are the suggestions
and ideas that you created based on what you now about the tourism product and the tourist. As
an aspiring tourism professional, you must always strive to gather information not only for the
sake of improvement and customer satisfaction.
Learning Task 3: What information do tourists need? Answer this question by filling out
the form below. (18 points)
First-time visitor in Hong Kong Question That the tourist Website to get information
will ask
1. Attraction
2. Accommodation
3. Access
First-time visitor in Manila Question That the tourist Website to get information
will ask
1. Attraction
2. Accommodation
3. Access
First-time visitor in Singapore Question That the tourist Website to get information
will ask
1. Attraction
2. Accommodation
3. Access
Learning Task 4: Mark the corresponding column with a “ ” to identify of each feature.
(10 points)
COMPONENT A ATTRACTION ACCOMODATION ACCESS FEATURE
FEATURE FEATURE
1. Clean and well-maintained
linens.
2. Clean and well- maintained
viewing spots.
3. Clean and well maintained
airports
4. Clean and well-maintained
drinking glasses.
5. Clean and well- maintained
museum display cabinets
COMPONENT B ATTRACTION ACCOMODATION ACCESS FEATURE

FEATURE FEATURE
1. Website
2. Tourist’s Nationality
3. History of the tourism site
4. Local cuisine at the tourism site
5. Brochure or printed info
materials
Learning Task 5: Classify the following sources of information by writing “1” if the source
of information is primary and “2” if it is secondary.
_____1. Interview with local farmers
_____2. DOT brochure
_____3. Actual observation and site visit at a local hotel
_____4. DOT website
_____5. Joining familiarization trips
_____6. Travel guidebook
_____7. Journal articles
_____8. Newspaper and magazines
_____9. Interviews with event participants or witnesses
_____10. History textbook
REFLECTION
The learners will write their personal insights about the lesson using the prompts below.
I understand that _______________________________________________________________

_____________________________________________________________________________________
_____________________________________________________________________________________
I realized that _______________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Dear Teacher,
I hereby checked and reviewed my son’s/daughter’s activity sheet. With my
signature below, I ensured that he/she had accomplished the given task by the teacher and
had completed answering all the activities for this week.
_____________________________________
Parent’s Name and Signature
“Self-belief and hard work will always earn your success.”

Virat Kohli

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Republic of the Philippines

Local tour Guiding Services

I. Topic: The Tourist Attraction

1. Which of the following is an example of tourism attraction?

INFORMATION SHEET 1.1

( From left: Taboan Market, Skywalk, and Magellan’s Cross)

TOURISM SITE AND SIGHT FEATURES

3. Must practice a high standard of international marketing, which includes functional

TOURISM INFORMATION SOURCES

APPLYING RESEARCH METHODS IN TOURISM

COMPONENT B ATTRACTION ACCOMODATION ACCESS FEATURE

I understand that _______________________________________________________________

“Self-belief and hard work will always earn your success.”

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