CONES N’ SMILES

DESCRIPTION OF THE PROJECT

The business will provide satisfaction for the customer through our delicious ice-cream parlor
with its delightful sweet of satisfying one’s own taste buds and variety of flavors offer broaden
appeal to the customer that will keep them interested. Almost everyone has a happy memory of a
Birthday party, picnic or romance which included some form of ice cream. 

Cones N’ Smiles is an ice cream stall business to sell cool frozen food. It is typically eaten as a
snack or dessert, usually made from dairy products, such as cream, chocolate and milk, and
often combined with fruits or other ingredients with its different flavors. It is typically
sweetened with sucrose, corn syrup, sugar, and/or other sweeteners typically;
flavorings and colorings are added in addition to stabilizers. The mixture is stirred to
incorporate air spaces and cooled below the freezing point of water to prevent detectable ice
crystals from forming.

BUSINESS HISTORY

Since the climate in the Philippines is mostly hot and dry due to global warming, most of people
do something to counter the heat like eating cold foods, most especially like desserts. So the
researchers proposed a feasibility study of the establishment of an ice cream parlor named
“Cones N’ Smiles” in Talangnan, Madridejos, Cebu. People of all ages love ice cream because it
makes the people feel the happiness and refreshment for them.

Cones N’ Smiles became places where people gathered to buy ice cream, learn the news of the
day and perhaps meet with other local residents to discuss matters of mutual concern. The name
alone makes it something you want to order. However, there are so many little moments in our
lives that also call for a sweet treat. These ice creams create an eruption of delicious flavor that
make anyone smiles. The only thing that can make this ice cream better is fitting it into a unique
waffle cone that’s dipped in melted chocolate, creamy flavors and rolled in more happy dust. The
tastes might have become more adventurous and more particular. This ice-cream becomes very
popular in our world. The consumption market of ice-cream is growing day to day. 

NATURE OR KIND OF INDUSTRY

Since childhood, we are fond of eating ice cream and we actually grow up with it. Ice cream
makes every celebration more special and it bonds families and friends. It may not be a main
dish but it is a dessert everyone would love to have. Seeing how Filipinos love sorbetes or ice
cream on cart, a feasibility study will be concerning to this.
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Cones N’ Smiles is a kind of manufacturing industry where the manufacturer transform a goods
and substance to form a product which is ice cream. Ice cream is a dairy product, which is
sweetened with either natural sugar or artificial sweeteners. Various ice creams are provided by
the companies present in the market, including hard ice cream, soft ice cream, light ice cream,
low-fat ice cream, and others. It will make the ordinary or plain ice cream that gives you smile
in one taste of it, more fun to eat and more delicious.
“In Cones N’ Smiles, the business firm believe that Customer satisfaction is our top priority.
Cones N’ Smiles are here to provide our customers the best ice cream that will best suit their
taste preference. Cones N’ Smiles make sure to give them a healthy and delicious ice cream. In
addition, the business firm provide a new taste of delight to ice cream that is accessible to those
who are about to be served in our chosen location.
Our company will continuously innovate and improve the ice cream that will satisfy the
Filipino’s ice cream cravings.”

TYPE OF ORGANIZATION
The Cones N’ Smiles is a sole proprietorship type of organization which is owned by one person named
by Ms. Jessa Lee S. Rosalejos. It is specifically a general sole trader which is owned and controlled by an
individual. The owner solely responsible for all liabilities. Most businesses start out as sole
proprietorships, as explained by the Small Business Notes website. A sole proprietor works for
themselves rather than being employed by a company and takes on all legal and financial responsibilities
for the business. The reason for this is because a sole proprietorship is the least expensive and easiest type
of business to start and operate. Sole proprietorships are limited by the amount of capital available, the
ability to get outside assistance, and a potential shortfall of needed skills to be successful.

Cones N’ Smile are striving to be the leader in providing the most delicious ice cream in terms of
providing different dipping and ice cream toppings in the country and to be the company that
will provide them the most accessible stores by reaching them to their location. Also to improve
the usual type of ice cream to satisfy our customers with great taste, best quality of service and
convenience.

PROJECT TIME TABLE

The owner had projected the schedule of activities that it would take for the business to come into

existence and be fully operational. These are as follows:

In October to November 2022 will be the feasibility study, as to determine all the pertinent facts needed,

identify the factors that will be effective with the performance of the to-be launched business, possible

machineries, equipment and supplies that are needed in the business, pricing strategy to the product, possible
costs and required documents that are needed to operate a business, addressing all the possible threats and

weaknesses, realizing the strengths or uniqueness and opportunities of a business, forecasting, analyzing every

aspect to ensure the viability of the desired enterprise that is planned to put up;

December 2022 to January 2023 will be devolved in activities such as settling. By on January, the owner

starting to customize ice cream together the machineries and equipment that are needed to operate and to

produce finish products and purchasing all needed materials in a business.

March to April 2023, continuing the customizing of ice cream until 1st week of April and application and

processing of the required business documents such as its registration of a business and permits that is needed

to operate the business. For 2nd to 4th week of April, the owner are starting to position of this business regarding

the work task and identify the work duties and responsibilities in a business operation.

May 2023, after the involved owner position in the business and identify the work duties and responsibilities,

the owner will be undergoing trainings to understand work task and duties during the business operation.

June 2023, during this month it would starting to prepare all needed materials in advertising programs and

promotion of the product to create awareness to the public for upcoming launching of the business.

July 2023, the ice cream will roam in entire Bantayan Island to promote the business before opening and

launching of business.

August 2023, the launching day of Cones N’ Smile: Ice Cream.

This study considers the market feasibility, technical feasibility, management, financial and socio-
economic contribution of the business in assessing its viability. Cones N’ Smiles produces a new variety
of ice cream, which is made different flavor. The business will operate in Talangnan, Madridejos, Cebu.
Name of the Firm Choosing the name that will give identity to the firm is crucial in undertaking the
business. It is important come up with a good name where in goodwill is built. The name should create a
good impression on people and it should be easily remembered from among other manufacturers. The
proposed business will be named Ice Cream Galore Manufacturing Enterprise. Upon knowing this, the
buyers would already have an idea of what the product was and what it is made of compared to ordinary
ice creams in the market. Location The proposed business will be located at M.H. Del Pillar, Batangas
City. The location is situated within the areas where the target market lives. The area is also suitable for
the business because the raw materials and labor are just within the vicinity. It is also accessible to
general factors such as electricity which is supported by the Meralco, water by the Batangas City Water
District and communication through the Philippine Long Distance Telephone (PLDT). Brief Description of
the Product The objective of the study is to identify the feasibility and success of the business. Ice Cream
Galore Manufacturing Enterprise is pursued to make a new and distinct variant of ice cream. The
enterprise employs the kind of channel of distribution through retailers. The pricing of the ice cream was
determined based on the result of the questionnaires and informal interviews performed by the
proponents. Likewise, the packaging of the proposed product was decided by the proponents to be
distributed in 100ml size on the plastic container. In addition, the organizational structure is planned in
detail to have a proper division of duties among its employees. Manufacturing process was presented in
accordance with the prescribed process of the manufacturing firm. Project Summary This portion shows a
brief outline, descriptive definition, long-range objectives, feasibility criteria, assumption and conclusion of
the proposed product. This portion is a recap of each aspect of the feasibility study that shows a glimpse
of what this study is all about. Market Feasibility Market research deals with how much of the
manufacturing service will be needed and how much will be supplied by existing business. Their main
objective is to analyze the viability of the moringa ice cream through demand and supply analysis. The
major consumer of the product would be every household who buy ice cream. The firm will be using the
proposed product. The product will be made known to the buyers by advertisements. Te appearance and
packaging of the ice cream are also planned add in the consumers’ satisfaction. The marketing program
embraced the determination of selling price, product quality and packaging which gives sense of
distinction to the product. The channels of distribution and the promotion strategies would leave a mark
on the customer’s mind. Technical Feasibility The objectives of the technical study are to show the
technical requirements of the proposed business, determine the supply needed for the production, its
capacity, plant layout, the labor requirements and the expected production schedule based on capacity.
The proponents considered the location of the site of the business which would be the key to attract
customers due to its accessibility. The business plant is located at M.H. Del Pilar St., Batangas City. This
will be rented for the firm’s production and an office activity with a monthly rate of 4,500.The proximity of
the area is a good opportunity to achieve progress. The raw materials needed are of Malunggay flakes,
sugar, condensed milk, evaporated milk, cassava starch and skimmed milk. The whole production will be
done through effective utilization of time and efforts of the worker who will be responsible for the
production Malunggay Ice Cream. Manufacturing of Malunggay Ice Cream includes preparation of raw
materials, measuring and weighing of ingredients, boiling of cassava starch, mixing of raw materials,
homogenization, preparation, sterilization and labeling of plastic container, quality control, packaging and
storage. As determined by the lease agreement, the plant size measures 138 square meters located at
M.H. Del Pilar St., Batangas City. The proper waste disposal is also followed for a pleasant working
environment to the operation process. Management Feasibility This aspect includes the form of business
ownership and needed capitalization of the partners to start the business. This study also shows the
organizational structure where the general manager, together with the other employees plays a major
role. The proponents decided to go into the partnership form of business. Each will contribute
PhP90,000.00. The proponents agreed that Ms. Joyce S. Bajaro will be the General Manager. The
General Manager will be responsible in the overall supervision of the manufacturing process, in financing
dealing with the suppliers, as well as the payment of accounts payable and the collection of accounts
receivable. The firm will also hire a part time bookkeeper and two full time workers. The bookkeeper will
responsible for recording the transaction and making the financial statements. The two workers will do the
entire manufacturing process. Financial Feasibility Under financial study, the proponents assumed all the
rights and the liabilities that the business will undergo in the future. This part involves the preparation of
the projected cash flows, balance sheet, and the projected statements of changes in partners’ equity.
These statements measure the firm’s financial position and the cash inflows and outflows. The total
projected cost of organizing and starting the enterprise operation will be financed by the invested capital
of the partners which is Php270, 000.00. Financial assumptions were established to be the basic
postulation of the financial statements. Projected financial statements were based on the marketing,
technical, management and financial requirements. Socio-Economic Contribution This chapter deals with
the contribution of the proposed product to the community. It tackles the contribution of the project to the
Philippine economy as well as employment generation and social desirability. A proposed business I
deemed worthy when its goal focuses not only to maximization of profit but also elevating a socio-
economic. Every business has its own responsibilities to its environment, to the individuals within the
community and to the government and other organizations as well.

Putting up a business is never an easy task. It must be planned to determine its feasibility. Because of

the love of ice cream by many people, the proponent comes up with establishing a business specifically an ice
cream parlor. The business is named “Cones N’ Smile”, a business which will uniquely perform and entice every

customer in Bantayan Island.

This feasibility study describes the product which the ice cream parlor will offer to the public. It also

determines the different factors on marketing the product, the technical and management aspects, the potential

profitability and the socio-economic aspect of the proposed ice cream parlor.

Marketing Aspect

Different methodologies and techniques were used to gather pertinent and reliable information used in

conducting the study. The 7Ps of marketing was used to show the different marketing plans of the business. The

target market is stated here and even includes the business logo and tagline.

Management Aspect

The form of business organization of a business is a Sole Proprietorship managed and operated by single

person preferably by the owner. The organizational structure was also shown here and even enumerated all the job

specifications and descriptions of every employees. Compensation was also considered in this aspect.

Technical Aspect

This included certain facilities, supplies, materials and equipment needed for the operations of the

business. It also showed the cost of the product and the projected quantity for each. It also enumerated certain

utilities requirements needed for the maintenance of the operations of the business.

Financial Aspect

 It assesses the economic viability of a proposed venture by evaluating the startup costs, operating
expenses, cash flow and making a forecast of future performance.

Socio-Economic Aspect

In a positive manner, the local and national government will also be benefited by the project through the

additional taxes that will be raised by the said authorities. The project in its own little way will help lessen the

unemployment rate by creating opportunities for jobs. The project will also consider its responsibility with respect to

the environment.
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