البيانات الضخمة Big Data

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BIG DATA ‫البيانات الضخمة‬

BY ADIY TWEISSI
EVOLUTION OF TECHNOLOGY
IOT
SOCIAL MEDIA
WHAT IS BIG DATA?
• When data is ‘Big’ that means we don’t have enough
processing power + enough space to deal with it.
THE 5 V’S OF BIG DATA
VOLUME
VARIETY
VELOCITY
VALUE
VERACITY
WE NEED TO PROCESS BIG DATA WITH:
HDFS

• Hadoop Distributed File System ( HDFS )


HDFS

 Write Once, Read Many times (WORM)

 Divide files into big blocks and distribute across the cluster

 Store multiple replicas of each block for reliability

 Programs can ask "where do the pieces of my file live?”


10110100101 Cluster
00100111001
1
11111001010
01110100101
00101100100
1 3 2
10101001100
01010010111
2
01011101011 4 1 3
11011011010
Blocks 10110100101
01001010101
3
01011100100
11010111010
2 4
0 4 2 3
1
4

Logical File
WHAT IS HDFS?

“I have a 200 TB file that


I need to store.”

“Wow - that is big data! I will


need to distribute that across
a cluster.”

“Sounds risky! What


Hadoop Client happens if a drive fails?”
HDFS

“No need to worry! I am


designed for failover.”
APPLICATIONS
• Entertainment: Netflix and Amazon use Big Data to make shows and movie recommendations to their users.
• Insurance: Uses Big data to predict illness, accidents and price their products accordingly.
• Driver-less Cars: Google’s driver-less cars collect about one gigabyte of data per second. These experiments
require more and more data for their successful execution.
• Education: Opting for big data powered technology as a learning tool instead of traditional lecture methods,
which enhanced the learning of students as well aided the teacher to track their performance better.
• Automobile: Rolls Royce has embraced Big Data by fitting hundreds of sensors into its engines and propulsion
systems, which record every tiny detail about their operation. The changes in data in real-time are reported to
engineers who will decide the best course of action such as scheduling maintenance or dispatching
engineering teams should the problem require it.
• Government: A very interesting use of Big Data is in the field of politics to analyse patterns and influence
election results. Cambridge Analytica Ltd. is one such organisation which completely drives on data to change
audience behavior and plays a major role in the electoral process.
AMAZON +
BOOKING WEBSITE
THE CASE OF SOCIAL MEDIA
• We’ve been involved in big data because of social media.
• Review the social network report.
PSYCHOGRAPHICS
VS
DEMOGRAPHICS
PRACTICE ON FACEBOOK PAGE
THE CASE OF
E-LEARNING DATA

• Simulations (Size of universe +


universe game + circuit simulation)
• Real-time data
PRACTICE ON DATA SELFIE AND ALEXA
INFOGRAM FOR VISUALIZATION

• Examples
ONS CASE

• Traditional methodology involves a paper questionnaire and a team of door-


knockers; in 2011 the Office for National Statistics (ONS) employed 35,000
temporary field staff. Then they recognized only ONE team is required.
ONS CASE
MORE EXAMPLES:

• Data Visualization In VR
• Fugro GIS

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