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Models of Communication PDF

The document discusses different models of communication, including linear, interactive, and transactional models. It provides details on Aristotle's linear model, Schramm's interactive model, and Shannon-Weaver's transactional model. The transactional model considers how context and feedback impact communication, noting social, cultural, physical, and relational contexts as well as how feedback allows assessment of communication success.

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Neo Rillo
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128 views29 pages

Models of Communication PDF

The document discusses different models of communication, including linear, interactive, and transactional models. It provides details on Aristotle's linear model, Schramm's interactive model, and Shannon-Weaver's transactional model. The transactional model considers how context and feedback impact communication, noting social, cultural, physical, and relational contexts as well as how feedback allows assessment of communication success.

Uploaded by

Neo Rillo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Oral Communication in Context

MODELS OF
COMMUNICATION
Prepared by:
LIEZZEL CERENO-TAGALA
LESSON OBJECTIVES

1 2 3
Differentiate the various Appreciate the importance of Create your own Model of
Models of Communication the Models of Communication Communication
in daily life
LET'S SHARE!
Which of the situations show a more effective communication?
MODELS OF
COMMUNICATION
A "model of communication" is a
representation that is used to explain
how people communicate with each
other. There are different models of
communication, and each one shows a
different side of how people
communicate with one another.
MODELS OF COMMUNICATION
LINEAR MODEL
Aristotle 's Model of
Communication
TRANSACTIONAL MODEL
Shannon-Weaver's
Model of
Communication
INTERACTIVE MODEL
Schramm's Model of
Communication
WHAT IS LINEAR MODEL?
A linear model of communication is
a model that proposes
communication only moves in one
direction or in straight line
communication.

The sender encodes a message and


sends it to a receiver through a
specific channel.
LINEAR MODEL

SENDER MESSAGE RECEIVER


ARISTOTLE'S MODEL OF COMMUNICATION
The most classic model of communication.
It is a linear model which consists of basic elements:
Speaker, Message & Audience.
It is speaker-centered.

SENDER MESSAGE AUDIENCE


ARISTOTLE'S MODEL OF COMMUNICATION
This model is one-way from the speaker to receiver. So
therefore, there’s no room for feedback.
This is applicable in public speaking such as campaigns,
SONA, in television and radio commercials.

SENDER MESSAGE AUDIENCE


LET'S SHARE!
Can you cite more examples or
situations using a Linear
Model?
WHAT IS INTERACTIVE
MODEL?
The interactive model of
communication refers to the two-
way method of communication
with feedback.
The person who sends a message
and the person who receives it play
the same alternating role.
INTERACTIVE MODEL

SENDER MESSAGE RECEIVER

RECEIVER FEEDBACK SENDER


EXAMPLES OF INTERACTIVE MODEL
Envision an exchange of text messages
whereby your friend sends you a
message and you respond to it.
The same thing happens during a
telephone call, or even an email
exchange.
A message is sent and received, then the
roles reverse. That is the Interactive
Model.
SCHRAMM'S MODEL OF COMMUNICATION
Wilbur Schramm is known as the Father of Mass
Communication.
He came up with five models but in the Schramm
Model of Communication he developed in 1955,
communication breakdown is explained.
He asserts that both the sender and the receiver
should have the same field of experience.
SCHRAMM'S MODEL OF COMMUNICATION
WHAT IS TRANSACTIONAL MODEL?
The transactional model of communication
refers to the continuous exchange of
information in which both the sender and the
recipient are engaged and take turns
communicating messages.
TRANSACTIONAL MODEL
SHANNON-WEAVER MODEL OF COMMUNICATION
Mother of all communication models.
It is also known as the “Telephone Model.”
SHANNON-WEAVER MODEL
It contains five important features:

1.Sender – Information Source


2.Encoder - Transmitter
3.Decoder - Reception
4.Receiver - Destination
5.Noise
SHANNON-WEAVER MODEL OF COMMUNICATION
AN EXAMPLE OF SHANNON-WEAVER MODEL
OF COMMUNICATION
Mr. Diaz made a call to his Sender : Mr. Diaz
secretary “Please call the internet Encoder : Telephone (Mr. Diaz)
provider.” During his call, noise
Mr. Diaz made a call to his secretary “Please call the internet provider.” Mr. Diaz made a call to his secretary “Please call the internet provider.”
During his call, noise comes in (transmission Mr. Diaz made a call to his During his call, noise comes in (transmission Mr. Diaz made a call to his

comes
secretary “Please call the internet provider.”
During his call, in
noise(transmission
comes in (transmission error) and error)
his secretaryand
heard
Channel : Cable
secretary “Please call the internet provider.”
During his call, noise comes in (transmission error) and his secretary heard
“Please call” only. “Please call” only.
his secretary heard
error) and his secretary “Please
heard “Please call” only. call”
The secretary replied (feedback) “Whom will I call, Sir?”
Noise :error)Distraction
and his secretary heard in voice
The secretary replied (feedback) “Whom will I call, Sir?”
“Please call” only.

only. The secretary replied


The secretary replied (feedback) “Whom will I call, Sir?” The secretary replied (feedback) “Whom will I call, Sir?”

Reception : Telephone (Secretary)

(feedback) “Whom will I call,


Receiver : Secretary
Sir?”
TRANSACTIONAL MODEL
OF COMMUNICATION
This model, unlike the first two that
we discussed, considers two other
important elements that affect the
communication process: CONTEXT and
FEEDBACK.
TYPES OF CONTEXTUAL INFLUENCES
The rules or norms in a society that
influence the communication
process are what we call
socialcontext.
SOCIAL CONTEXT
This includes those values, laws or
other restrictions of a society to
communicate within a specific limit.

Examples: ways to greet, thank or


apologize to a person
-Cultural context is one of the
most obvious factors of
CULTURAL communication, but it is also one
CONTEXT of the most important.

-Culture relates to the beliefs,


values, attitudes and accepted
actions of a group of people.
THe physical context refers to
the concrete environment.

PHYSICAL It can be a sporting event,


CONTEXT school, place of worship, or
restaurant.

Each atmosphere has its own


set of rules for how to
communicate.
-Refers to the relationship
between the sender and the
receiver of a message.
RELATIONAL
CONTEXT EXAMPLE: The communication
with a stranger in the airport will
take on a completely different
nature than communication with
your longtime friends or partner.
Receivers are not just passive absorbers of
messages; they receive the message and

FEEDBACK respond to them. This response of a receiver


to sender’s message is called feedback.
This feedback could be verbal like questions
or comments, or non-verbal (smiles, nods).
Feedback helps us to know whether the
message sent is understood; thus, there is
success in communication, otherwise it
would result in failure.
THANK YOU

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