Example Full Report Group Assignment
Example Full Report Group Assignment
1.0 INTRODUCTION
Yummy Potato’s Company is located at Jalan4a/44, 15000, Kota Bharu, Kelantan that allows
the entire customers to have their satisfied in one convenient location Yummy Potato’s
Company serve more to children and teenagers and accepts appointments as well as walk-ins.
Yummy Potato’s Company is able to serve target market in one quick, convenient visit. We have
come out with ideas to combine these two elements into one. We are interested to involve in
this types of matter because we see that there is only one recipe have value added. We have
decided to be a successful in field snacks and biscuit for every generation.
The truth is that there are many of stall that have selling snacks, who are already exist in this
market. However, no one who had added the snacks with another additional flavor or medicine
to make it tasty and in same time can give us a good health when eaten the snacks. So we
decide to take this type of opportunity to widen this type of business in Malaysian’s market. We
think, the snack which are potato recipe that we are renovated is the main attraction of our
business. Our company decides to make chips based on potatoes and add it with additional
flavor, which is Berry. There are many benefits in Berry such as care our skin to be healthy. We
believe that people will be attracted to eat it more happily.
There are not many people who are aware of this kind of problems especially children and
teenagers. They do not understand how much important the food are them eating. We eat not
only for to get full, but also to have healthy health. We decided to take this chance to help our
own citizens to eat healthy food.
Last but not least, with this creative idea from our members we hope that our company will be
successful and will attract customer to our product. Due to this, we will be able to achieve our
mission which is to become the best world’s field snacks and biscuit in Malaysia
1.1 PURPOSE
This business plan is prepared because to convince capitalists, investors and banker in order to
raise capital and obtain support for the venture. We need investors to raise fund for the purpose
of company management and upgrading.
This business plan is also being drafted so that Yummy Potato does will get the financing it
needs in order to start its business. The loan is crucial in order to start the business, so the
presentation of this business plan is vital to gain the confident of the bank.
Yummy Potato’s Company has asked from Maybank for a loan up to RM 50,000 so that it can
build itself in this business. The other RM 200,000 will be from the accumulated capital provided
by each shareholder in the company. Each shareholder has agreed to contribute RM 50,000
each.
The financing will be used to purchase startup ingredients such as potatoes, berry, flavor and
many more. We can get all this ingredients from our trusted suppliers, and they have agreed to
provide products with the best offer ever.
We also use this business plan as a guideline to the manager in order to succeed in the
business. Yummy Potato’s has all the ingredients to be one of the best in the business. This
business plan will includes company background, marketing strategy, operation plan, sales
forecast and also the most important, the financing plan of the business.
Yummy Potato’s will fully utilize all the assets so that it can maximize the profit. The profit that
the company gets will be used to pay the loan that is given. Yummy Potato’s One’s Potato is
completely confident that it will be able to pay the loan back including the interest payment in
the loan given.
1.3 LOGO
Red, Oren and brown color: symbolize property, natural and cheerful of our product.
Your Photo
ADDRESS : xxxxxxxx
Your photo
ADDRESS : xxxxxxxxxxxxx
Your photo
ADDRESS xxxxxxxxxxxxxxxxxx
xxx
Biodata
GENERAL MANAGER
Control overall management of the business.
To be accountable for the overall performance of the
business.
To ensure the operation of the business run smoothly.
To plan and monitor the strategic progress of the
business.
Make an important decision that purpose to improve
the business.
Manage and coordinating the overall administration of
company.
To identify problem and find the most effective
solution to solve it.
MARKETING MANAGER
Find the customer target.
Planning and organizing the market strategies as to
introduce the company and its product and services to
the public.
Make strategic planning for market this business in
pricing, promotion, product, and services related.
Always look the new alternatives in marketing
strategy to be and influent from the competitors.
To ensure the effectiveness of marketing process in
order to achieve company target sales..
FINANCIAL MANAGER
Make the financial report and company yearly budget.
Preparing the company cash flow including all cost.
To ensure the company get the invincible break even
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- 1,500.00 -
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Rent
- - 350.00
Business
Registration
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VISSION
Customers do not have to go to different places to chat and enjoy potato recipe because we
facilitate customers by providing various potato recipe with various flavors.
Potato brand makes one-western-style food franchise successful local and known. Besides that,
to further expand the franchise brand Potato international market level.
MISSION
We want to be the first company in Malaysia that uses potato as raw materials to our products.
Our company differs from other potato production company and we want to produce something
new for our products as well as producing quality products. Besides that, ensuring that sales
and market our products will continue to have a demand in the business and entrepreneurship
as well as achieving a target that has been set.
OBJECTIVES
As we provide a comfortable place and surrounding, the customer can have their rest time with
a cup of coffee and potatoes with a variety of flavors. We provide a low snack potato
carbohydrate and high protein, it is very suitable for people who are fond of Malaysia healthy
food practices.
In our company, we have been providing various facilities and comfort to our customers by
providing special treatment. In addition, we provide a membership card to our regular customers
and hold a lucky draw for customers who accumulated the highest point.
GOAL
3.2.1 Children
Children who are age around 7-12 years old. Mostly children like something
sweet biscuit and our product is suitable for them.
3.2.2 Teenagers
Teenagers who are age around 13-25 years old. Actually, based on our
research, the teenagers mostly like something simple and healthy food. Our
product will be their choice because the different taste and benefit came from
potato mixed berry.
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Market analysis
Childrens Teenagers
50.00% 50.00%
Market size is total potential purchase that is expected from the target market. Estimation of
market size required information regarding the particular market the business intends to enter.
The potential purchase includes purchase of the competitor within the same market.
Kota Bharu is developing city where there are many infrastructure and services provided to its
surrounding. Kota Bharu also surrounded with working place, universities, and housing area.
Besides that, each of the area within Kota Bharu are provided with public transportation such as
busses, train and taxis. Furthermore, there are established shopping complex which is Kota
Bharu Shopping Centre are situated in Kota Bharu. For the seasonal factor, Kota Bharu will be
crowded with people during seasonal event such as New Year, Hari Raya, Chinese New Year
and other event.
Usually people like children, students, families, business person and others are in Kota Bharu
because of work, school, shopping and spending their time with family. Our business has
identified our target market that is mainly on children and teenagers.
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3.4 Competitions
At our location, YUMMY POTATO’S has some competitors as same business like us. Yummy
Potato’s Company looks two competitors as the major competitors in snack potatoes market
which is Mister Potatoes and Crackers. We look competitors as an incentive to improve our
company to be good in providing the best products to customer. Yummy Potato’s Company
also takes the competitors as healthy challenge. It just wants to make a variety in market
competitors especially at Jalan4a/44, Kota Bharu. So, customer can also have many choices to
meet their preferences. At the same time, YUMMY POTATO’S will also provide good and quality
products to meet their expectation and satisfying their wants.
The similarities with the competitors are same which is providing products based on potatoes.
The differences of our company with the competitors are company provides all value added in
potatoes product to more delicious and healthy. And our product targeted to children and
teenagers.
Strength:
The company has established early than YUMMY POTATO’S Company.
Strategic place which is continuous people passes by their factory.
Weaknesses:
All types of products provided are too expensive compared to YUMMY
POTATO’S.
No value added product.
Minor
Jalan5a/44,
Kota Bharu, Kelantan.
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Strength:
The company has established early than Yummy Potato’s Company.
The product an offer for affordable prices.
Weaknesses:
Location is not strategic because is not much people passes their company.
Lack of promotion.
Sales
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Based on our study, Mister Potatoes Company is get a higher ranking for sales of snack potato
in market which is 55% compared Cracker Company was about 45%. That means, demand for
Mister Potatoes product is higher than Cracker Company.
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40.00%
35.00%
Based on our research, YUMMY POTATO’S will conquer some of this section from other
competitors by providing 40% in offering our new product for the market share. We are sure that
our company will achieve the target because of a different product from our company and attract
more suppliers for our business. From that, Mister Potatoes will achieve 35% ranking and
Cracker will be lowest with 25% ranking.
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Marketing strategy is one of the important elements to market the organization services. The
organization must use many strategies to promote our services to the customer. For YUMMY
POTATO’S the marketing strategy is our strength to provide our services to the customer to
make them always remembers and we also provide the best product that is at the utmost
quality, where nobody would find any services better than our company. The marketing
strategies that we use in term to our product to market level are:
3.7.1 Quality
YUMMY POTATO’S only provide good quality of product, so that we can get many customers
since the customers always seek for the best quality provided to the customers. Quality plays a
main role in marketing strategies. The main thing that always we think before offering our
product to the customer is the quality. From the quality we can know that our customer will
satisfied with our product. When they are satisfied of the quality of the product, they will buy our
product, and we can get the regular customer to our product. To offer the best quality product to
our customers, we provide only different product that had many of benefit to all generations. We
only use the fresh ingredient to create Go Potato Biscuit. Get the Halal Certificate and suitable
for Muslim. The durability within one month, we are state expired date. Our product also is
reliability which is safe to eat. We use the right measurement to make sure our product is safe
and high quality.
3.7.2 Pricing
Although YUMMY POTATO’S Company is a high-end in terms of quality of the workers and
quality product that we had been used, our pricing structure remains affordable and in-line with
other company. Our pricing structure is based on the all calculation of our process production.
We are sure that peoples can own our products because of the suitable price. Our company
offer the product based on marketable price. Our company gives the reasonable price to our
product compare to other food company. The prices of our product are more affordable. Our
pricing structures also based on the survey that had been done plus the count of all cost that
include from the supplier to us. To attract more people to be our customers, we set the right
price.
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We focus on pricing strategy because it is the only element in the marketing mix that generates
revenue; an entrepreneur must understand the importance of pricing a product right. So our
company looked based on cost based pricing, value based pricing, and competition based
pricing.
3.7.3 Place
Yummy Potato’s Company is allocated at Jalan4a/44, 15150, Kota Bharu, Kelantan. This
building has already completed with basic amenities such as water and electricity. Kota Bharu is
a strategic place to open up our business because it is located in middle of a city where
surrounded with elite community and supermarket. Besides that, many customers from many
other areas will come to Kota Bharu such as from Tanah Merah, Pasir Putih, Kuala Krai and
other areas because of the strategic location.
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At the YUMMY POTATO’S Company, the forms of distribution channels use are shown below:
1)
Manufacturer Retailer Consumer
Our company also deals with retailers to sell our product at their shop. Consumers were easily
to purchase our product.
2)
Manufacturer Wholesaler Consumer
Many wholesalers today perform a double role as retailers. Purchase are made from producers
and sold directly to customer. The hypermarket concept is an example of selling to customers
through wholesalers. Our one of wholesalers is Mydin.
Manufacturer sells to the wholesalers who buys in large quantities and sell to retailers.
3.7.5 Promotions
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We start our promotions at media and non-media channel. From media channel, we use
television to create a creative advertisement to attract people for our product. We also use blog
and Facebook to support public with our company information. This will make them easier to
reach our area of promotion and maintain our relationship with customers only by internet
services. We choose to use the high cost on advertising because it is an introduction of the
business to the public. As for the introduction, we must expose our business in the early stage in
order to influence customers as much as we could. Thus, with high promotion in the early stage
of product, YUMMY POTATO’S will incurred high cost but will cover the expenses in future as
soon as possible with the effort done by heavy promotion that leads to increase of sales.
Before that, for more efficient to promote our business is through the non-media channel which
is Business Card, Bunting, Flyers, and Word-of-Mouth. The important method in term to
promote our company disseminates our business card to the customer because this is easy way
for them to know our salon. In the business card stated the name of our YUMMY POTATO’S
Company, telephone number, address and any details of our company can get it from the
business card. So customer can easily contact. Ask or deal with our company.
Next, we also use bunting and flyers to promote our company product. To make people aware to
the bunting, we use the attractive color and writing. We also locate our bunting at the strategic
places so that people can see the bunting clearly without any obstacles. We locate our bunting
near to the main road and strategic location that people passes around. This will help our
customers to locate our shop.
During seasonal time such as Chinese New Year, Hari Raya, Christmas, Deepavali, New Year
we also provides promotion for customer. We will provide discounts for every product that we
had offer to the customers.
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Fixed Asset
-Signboard 2,500
Working capital
To ensure the operational planning is runs successfully, the objectives need to be determined
and followed as below:-
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At storage place, we keep potato (raw material). 1.15SG Fresh Potatoes, Weight
is about from 150g to 250g, Sugar density less than 1%.
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Storing the potatoes. Fresh potatoes will keep longest when stored in a cool, dry,
dark area with good ventilation. Ideally, storage areas should range between 5-
10° C. Send potatoes into production line. Control the feeding speed and the
quality of potato.
Washing Machine use Rough Washing. Wash away the dust on the potatoes.
Send cleaned potatoes into peeler by fix-quantity.
Slicing process begin by adjust the sliced thickness of Auto Continuous Slice.
The available thickness is from 1.2mm to 2.0mm
Water Draining Conveyor.Drain the water in the potato chips in order to promote
the frying quality.
Conveyor Fryer. Frying process start with Fry potato chips by Automatic
Conveyor-Continued Type Oil Fryer.
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Manpower Requirement:
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Packaging 4 person
Boiler 1 person
Management 2 person
Total: 8 persons
Raw Material:
Raw Material : Finished Product = 3-4: 1 (Depend on the quality and size of potato)
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2 Seasoning Section
Seasoning Inlet Conveyor 1 set 500
Seasoning Sprayer 1 set 600
Seasoning Drum 1 set 350
Outlet Conveyor 1 set 700
Flavor Mixer(V Type) 1 set 2,000
Spare Parts 1 set 1,000
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Office
TOI
LET
Station 1 Station 2
Receiving
Area
Observation Area
Finishing TOILET
Good Area
Packaging Area Avon Area Mixing Area
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Potatoes RM 2,000
Salt RM 1,000
Berry RM 5,000
Overhead Costs
Rent RM 1,500
Utilities RM 1,050
Total RM 21,550
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OPERATIONS BUDGET
Fixed Monthly
Particulars Assets Exp. Others Total
Fixed Assets
motor vehicle (van) 10000 10000
machine and equipment 40590 40590
fridge 1,000 1,000
Working Capital
Raw Materials 9,500 9,500
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 5450 5450
building rent 1,500 1,500
electricity and water 750 750
Fuel 300 300
- -
Pre-Operations & Other
Expenditure
Other Expenditure 1,000 1,000
Deposit (rent, utilities, etc.) - -
Business Registration &Licenses - -
Insurance & Road Tax for Motor
Vehicle 150 150
Other Pre-Operations Expenditure - -
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