Karvy stock broking ltd(Vijayawada)

INTRODUCTION COMPANY DETAILS Background

o Karvy Consultants Limited was established in 1982 at Hyderabad. It wase stablished by a group of Hyderabad-based practicing Chartered Accountants. At initial stage it was very small in size. It was started with a capital of Rs. 1,50,000. o In starting it was only offering auditing and taxation services. Later, it acts into the Registrar and Share transfer activities and subsequently into financial services and other services like Financial Product Distribution, Investment Advisory Services, Demit Services, Corporate Finance, Insurance etc. o All along, Karvys strong work ethics and professional background leveraged with Information Technology enabled it to deliver quality tithe individual. A decade of commitment, professional integrity and vision helped Karvy achieving a leadership position in its field when it handled largest number of corporate and retail that proved to be a sound business synergy. o Today, Karvy has access to millions of Indian shareholders, beside companies, banks, financial institutions and regulatory agencies.Over the past one and half decades, Karvy has evolved as a veritable link between industry, finance and people. o In January 1998, Karvy became first Depository Participant in Andhra Pradesh. An ISO 9002 Company, Karvys commitment to

quality and retail reach has made an Integrated Financial Services Company.

it

o Today, company has 230 branch offices in 164 cities all over the India. The company adds 5 new offices every month to the companys ever-growing national network in every nook and corner of the country. o The company service over 16 million individual investors, 180 corporate and handle corporate disbursements that exceed Rs.2500 Crores. WHERE KARVY STAND IN THE MARKET? o KARVY is a legendary name in financial services, Karvys credit is defined by its mission to succeed, passion for professionalism, excellent work ethics and customer centric values. o Today KARVY is well known as a premier financial services enterprise, offering a broad spectrum of customized services to its clients, both corporate and retail. o Services that KARVY constantly upgrade and improve are because of companys skill in leveraging technology. o Being one of the most techno-savvy organizations around helps company to deliver even more cost effective financial solutions in the shortest possible time. o What bears ample testimony to Karvys success is the faith reposed in company by valued investors and customers, all across the country. o With Karvys wide network touching every corner of the country, even the most remote investor can easily access Karvys services and benefit from companys expert advice.
Achievements
o o

Among the top 5 stock brokers in India (4% of NSE volumes) India's No. 1 Registrar & Securities Transfer Agents

o o o o o o o

Among the top 3 Depository Participants Largest Network of Branches & Business Associates ISO 9002 certified operations by DNV Among top 10 Investment bankers Largest Distributor of Financial Products Adjudged as one of the top 50 IT uses in India by MIS Asia Full Fledged IT driven operations

KARVY Group companies

KSBL, member of National Stock Exchange (NSE), Bombay Stock Exchange (BSE), and Hyderabad Stock Exchange (HSE) offers a comprehensive range of services in the stock market through the benefits of in-depth research on crucial market dynamics, done by qualified team of experts. This company offers solutions that encompass a wide spectrum of financial services/products.
o

The company provides investment, advisory and brokerage services in Indian Commodities Markets. And most importantly, we offer a wide reach through our branch network of over 530 branches located across 390 cities.

KIBL provides life and non-life insurance products to retail individuals, high net worth clients and corpora te. A major step towards being the most comprehensive personal finance advisor.

Registered with SEBI as a Category I Merchant Banker and ranked among the top 10 merchant bankers in the country, the company has built a reputation as a professional advi sor in structuring IPOs take over assignments and buy back exercises.

Karvy Computershare Private Limited is a joint venture between Computershare, Australia and Karvy Consultants Limited - The first securities registry company to receive ISO 9002 certification in India. Registered with SEBI as Category I Registrar, is Number 1 Registrar in the country. Computershare, Australia, services more than 75 million shareholders across 7000 corporate clients and makes its presence felt in over 12 countries across 5 continents.

Karvy Global Services is the global services arm of the Karvy Group of Companies engaged in the business of off shore business process outsourcing in the areas of human resource outsourcing, finance and accounting operations outsourcing, research and analytics and back office processing operations.

KARVY Inc. in the US is located in New York providing various financial products and information on Indian equities to potential Foreign Institutional Investors (FIIs) in the region. KARVY Inc. is registered as a broker-dealer with NYSE

Board members
C Parthasarathy, Chairman & Managing Director

o Mr. C Parthasarathy, a leader in the financial services industry in India is responsible for building KARVY as one of India's truly integrated Financial Services Provider o He is a fellow member of the Institute of Company Secretaries of India, a Fellow Member of the Institute of Chartered Accountants of India and a graduate in law. o As Chairman and Managing Director, he oversees the group's operations and renders vision and business direction. o His passion and vision for achieving leadership in the business made KARVY a leading financial intermediary ranking them as number one in the registrar, Share Transfer and IPO Distribution businesses.

M Yugandhar, Managing Director

o Mr. M Yugandhar, Managing Director, founder member of KARVY Consultants Limited, has varied experience in the field of financial services spanning over 20 years. o He is a Fellow Member of the Institute of Chartered Accountants of India and was involved in the statutory and branch audit of banks for 26 years. o Mr. Yugandhar holds directorships in KARVY Securities Limited, KARVY Stock Broking Limited, KARVY Investor Services Limited, KARVY Computershare Private Limited, KARVY Commodities Broking Private Limited, Bizpro Technologies India Limited, Paran Limited, and Rabindranath G E Medical Associates.
M S Ramakrishna, Executive Director

o Mr. M S Ramakrishna, Director, founder member of KARVY Consultants Limited is the orchestrator of technology initiatives such as the call center in the service of the customer. o Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is the director of KARVY Securities Limited, KARVY Stock Broking Limited, KARVY Investor Services Limited, KARVY Computershare Private Limited, KARVY Commodities Broking Private Limited, Nitya Labs Limited and SAB Nife Power Systems Limited. o He has helped KARVY diversify into the field of medical transcription leveraging on the company's core competency of transaction processing. He has more than 20 years of experience in the financial services arena.

Mission statement of karvy

o Karvys mission sttatement is to bring industry , finance and people togather o Karvy works as an intermediary between industry and people o "To be a leading financial service provider to their customers, and they aim to achieve this leadership position by building innovative, enterprising and technology driven organization which will set the highest standards of service and business ethics.
Vision statement of karvy

 Company s vision is crystal clear and mind frame very directed  To be pioneering financial services company. And continue to grow at a healthy pase, year after year, decade after decade  Their vision is to build a corporate that sets bench marks for others to follow

Karvy services
o o o o o o o Stock broking Demat services Investment advisory services Corporate finance & Merchant banking Insurance Mutual fund services Registrars & Transfer agents

Stock Broking:

o KARVY is working as Capital Market Intermediaries. Stockbrokers are

regulated by SEBI [Stock-brokers and Sub-brokers] Regulations; 1992. o The stockbroker is a member of the stock exchange. Stockbrokers are the intermediaries who are allowed to trade in securities on the exchange of which they are members. o They buy and sell on their own behalf as well as on behalf of their clients. o Stockbrokers expand their business by engaging sub -broker. o Sub-brokers mean any person not being a member of a stock exchange who acts on behalf of a stock broker as an agent or otherwise for assisting the investors in buying, selling or dealing in securities through such stockbrokers. Demat Services:
o Karvy is a depository participant with the National Securities Depository Limited (NSDL) for trading and settlement of dematerialized shares. o Depository Participants (DPs) are described as an agent of the depository. They are intermediaries between the depository and the investors. The relationship between the DPs and the depository o Governed by an agreement made between the two under Depositories Act. o A DP can offer depository-related services only after obtaining a Certificate of

registration from SEBI. o Since Karvy is also in the broking business, investors who use Karvys depository services get a dual benefit. o They can use Karvys brokerage services to execute transactions and Karvys depository services to settle them Investment Advisory Services:
o This division provides portfolio management services to high net -worth individuals and corporate. The expertise of Karvy in research and stockbroking gives it the right perspective to provide investment advisory services. Company provides advisory services to its clients. o Financial goal of each individual investor varies according to his dream, ambition and family size and future financial planning for the children &old age pension for self and wife so does the pathway to achieve it. o Karvy apply the principles of Financial Planning as both science & art, it understands the time horizon, risk bearing capacity and investment goals of investors keeping in mind their psyche and financial needs.

o Based upon this Karvy helps individual investors to plan their entire life up to retirement, Taxes, Insurance needs and other important personal financial goals. It designs portfolio for investor to invest their saving in various financial products like shares, bonds, debentures, mutual funds,

Corporate finance & Merchant banking:

o Corporate finance is the financial activity of corporation. It deals with the firm's operations with regard to investing and financing. It concerned with how firms raise capital and the consequences of alternative methods of raising capital. o Firms capital can be raised braising loans, issuing shares, and acquiring or merging with other businesses by public or private companies. o Merchant banking is a financial intermediation that matches entities that need capital and those that have capital. Hence they facilitate the flow of capital in the market. o Karvy enjoys SEBI category (I) authorization for Merchant Banking. Karvy offers the full spectrum of Merchant Banking Services, beginning from identifying the best time for an issue to final stage of marketing it, to harvest unparalleled success.

As a merchant banker Karvy offer following services: Issue management Instrument designing Pricing of the issue Registration process for the issue of shares Marketing efforts Final allotment to investors Listing details on stock exchanges Loan syndication Lease financing

Corporate advisory services Underwriting Portfolio management Insurance: Karvy is also dealer of many private life insurance companies. ICICI Prudential Life Insurance HDFC Life Insurance TATA AIG Life Insurance

Mutual Fund Services: Since its inception in 1982, Karvy has demonstrated a dedication coupled with dynamism that has inspired trust from various segments corporate, government bodies and individuals. Karvy has since been performing a pivotal role as the intermediary the interface between these players. With Mutual Funds emerging as a distinct asset class, Karvy has made a strategic choice to leverage the power of latest technology to provide a cutting edge to its services. Karvy, today, service nearly 80% of the asset management companies (AMCs) across an extensive network of service centres with assets under service in excess of Rs.10, 000 crores. Karvy's ability to mass customize and offer a diverse range of products for a diverse range of customers has helped mutual fund companies to uniquely position themselves in the market place. These diverse range of services cut across multiple delivery channels service centres, web, mobile phones, call centre has brought home the benefits of technology to investors, distributors, and the mutual funds. Going forward, Karvy shall strive to create new products and services, which would address the needs of the end customer. Companys single-minded focus in delivering products for customers has given it the distinguished position of being the preferred provider of financial services in the country Income Tax enabled services: Karvy has been started this service since March, 2004. Karvy is work as TIN Facilitation Centre it provides following IT enabled services.

a. Distribution of PAN Card. b. Distribution of TAN Card. c. Services related to e-TDS Karvy work as an intermediary between NSDL and IT payers. Karvy provides various form for different IT enabled services and guide people to fill that forms. It also solves queries of the tax payers. It also distributes PAN and TAN card to the tax payers Registrars & Transfer agents:
o In 1985, Karvy entered the Registrar and Share Transfer Business to create a market niche in the competitive field of financial services. o In1994-95, it reached a milestone when it processed 104 Public Issues constituting 46 per cent market share. Now in its second decade of existence, Karvy is the leader in the industry: In an opinion poll conducted by an independent market research agency MARG, Karvy has been rated as Indias Most Admired Registrar on various parameters: -

Overall Excellence. Handling of Volumes Timely Dispatch Quality Management and Technological Up gradation.

A SEBI Category 1 Registrar, So far, Karvy has handled over 675ISSUES as Registrars to public issues processed over 52 million applications and is servicing over 16 million investors from various locations spread over 205 clients

Hr. policy of Karvy

Karvy hr. department is located at Hyderabad
Recruitment and selection policy

o The upper level members like zonal members, regional managers, branch managers, and senior executives are recruited by publishing recruitment advertisement in leading national level newspaper. The qualified applicant are then called for interview and selected

o The regional member has authority to select lower level employee like peon, marketing executives, accountants etc. by approva l of zone manager
Training and development

o Continuous training and upgrading technical. Behavioural, and managerial skills is a way of life in Karvy.Karvy encourages employee to hone their skills regularly to enable them to face the challenges of the changing requirements of customers that fit market up and down o Training needs analysis is done at regular basis and systematic methodologies are ensured that skills and capabilities of all employees are constantly upgraded to enable them to perform in the challenging work environment o New employee has given training under experienced employee. The new employee work under experienced employee and observe his all activities. When company employs new technology or there is any change in the working of company the training program is arranged Employee motivation o Karvy employees are highly empowered .they dont have to report any person of the same branch but they have to report upper level branch. o o If particular branch earn certain profit then Karvy gives them special incentives. Example they will arrange two days tour for employees which was totally free of cost. o This type of programs also helps in maintain cooperation between employees

ORGANIZATION STRUCTURE

o There are various departments and segments in KARVY STOCKBROKINGLIMITED.

o The segment of which I was a part of during my training process is the SME segment. o This segment caters especially to the needs of the SMALL& MEDIUM ENTERPRISES. o Small and Medium Enterprises refers to organizations that are larger than SOHOs (Small office/Home office) and smaller than the Fortune 1000. The size is subjective ranging from approximately 25 to 500 employees. o This segment s operations were initialized in 2006 to cater to the ever increasing demand and growth of the SME Segment as it was found through a study, that most of the AMCs are getting 55% to 60% of their sales by SMEs alone. o An important point to be noted is that The SME segment is emphasizing more on Mutual Funds instead of equity, insurance and other products.
This segment concentrates approximately: 60% on Mutual Funds 30% on Equity 10% on Insurance and other products So far, the performance of this segment has been good and it has been a contributing factor in increasing the customer base of KARVY STOCK BROKING LIMITED. Thus plans for opening of SME Segment in other branches are shaping up.

STRUCTURE OF SME SEGMENT:

Sub dealer

Main dealer

HEAD

Tele sales

Wealth manager

SRM

SRM

SRM

RO

RO

RO

RO

RO

RO

Quality Policy

o To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by combining its human and technological resources, to provide superior quality financial services. o In this process, Karvy will strive to exceed Customer's expectations.

Quality Objectives As per the Quality Policy, Karvy will :

y

Build in-house processes that will ensure transparent and harmonious relationships with its clients and investors to provide high quality of services. Establish a partner relationship with its investor service agents and vendors that will help in keeping up its commitments to the customers. Provide high quality of work life for all its em ployees and equip them with adequate knowledge & skills so as to respond to customer's needs. Continue to uphold the values of honesty & integrity and strive to establish unparalleled standards in business ethics. Use state-of-the art information technology in developing new and innovative financial products and services to meet the changing needs of investors and clients. Strive to be a reliable source of value-added financial products and services and constantly guide the individuals and institutions in making a judicious choice of same. Strive to keep all stake-holders (shareholders, clients, investors, employees, suppliers and regulatory authorities) proud and satisfied.

Swot analysis of Karvy Strengths

o o o o o

Employees are highly empowered Strong communication network Good cooperation between employees Number 1 registrar and transfer agents in India Number 1 dealer of investment products in India

Weaknesses

o High employee turn over

Opportunity

o Growth rate of mutual fund industry is 4o to 50% during last year and it is expected that this rate is maintained in future also o Marketing at rural and semi urban areas
Threats

o Increasing number of local players o Past image of mutual fund

MUTUAL FUND A GLOBALLY PROVEN INVESTMENT Worldwide, the mutual fund has a long and successful history. The popularity of mutual fund has increased manifold. In developed financial market, like US mutual funds have almost overtaken bank deposits and total assets of over US $ 3 trillion. In India, Mutual Fund industry started with the setting up of UTI in1964. Public sector banks and financial institution began to establish Mutual Funds in 1987. The private sector and foreign institutions were allowed to set up Mutual Fund in 1993. WHAT IS MUTUAL FUND? o A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested incapital market instruments such as shares, debentures and other securities. o The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. o Thus mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost

ORGANISATION OF A MUTUAL FUND There are many entities involved and the diagram below illustrates the organisational set up of a mutual fund:

ADVANTAGES OF MUTUAL FUNDS

The advantages of investing in a Mutual Fund are: Professional Management Diversification Convenient Administration Return Potential Low Costs Liquidity Transparency Flexibility Choice of schemes Tax benefits Well regulated Mutual funds registrar companys

o o o o o o o o o o o

Birla Mutual Fund HDFC Mutual Fund HSBC Mutual Fund Kotak Mutual Fund LIC Mutual Fund Prudential ICICI Mutual Fund Reliance Mutual Fund State Bank of India Mutual Fund Standard Chartered Mutual Fund Sundaram Mutual Fund Tata Mutual Fund

TYPES OF MUTUAL FUND SCHEMES Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position, risk tolerance and return expectations etc. The table below gives an overview into the existing types of schemes in the Industry

Types of Mutual Fund Mutual fund schemes may be classified on the basis of its structure and its investment objective. By Structure: >Open-ended Funds An open-end fund is one that is available for subscription all through the year. These do not have a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value ("NAV") related prices. The key feature of open-end schemes is liquidity. >Closed-ended Funds A closed-end fund has a stipulated maturity period which generally ranging from 3 to 15 years. The fund is open for subscription only during a specified period. Investors can invest in t he scheme at the time of the initial public issue and thereafter they can buy or sell the units of the scheme on the stock exchanges where they are listed. >Interval Funds Interval funds combine the features of open-ended and close-ended schemes. They are open for sale or redemption during predetermined intervals at NAV related prices. By Investment Objective: Growth Funds The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a majority of their corpus in equities. It has been proven that returns from stocks, have outperformed most other kind of investments held over the long term. Growth schemes are ideal for investors having a long-term outlook seeking growth over a period of time.

Income Funds The aim of income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures and Government securities. Income Funds are ideal for capital stability and regular income. Balanced Funds The aim of balanced funds is to provide both growth and regular income. Such schemes periodically distribute a part of their earning and invest both in equities and fixed income securities in the proportion indicated in their offer documents. In a rising stock market, the NAV of these schemes may not normally keep pace, or fall equall y when the market falls. These are ideal for investors looking for a combination of income and moderate growth. Money Market Funds The aim of money market funds is to provide easy liquidity, preservation of capital and moderate income. These schemes generally invest in safer short-term instruments such as treasury bills, certificates of deposit, commercial paper and inter -bank call money . Returns on these schemes may fluctuate depending upon the interest rates prevailing in the market. These are ideal for Corporate and individual investors as a means to park their surplus funds for short periods. Load Funds A Load Fund is one that charges a commission for entry or exit. That is, each time you buy or sell units in the fund, a commission will be payable. Typically entry and exit loads range from 1% to 2%. It could be worth paying the load, if the fund has a good performance history. No-Load Funds A No-Load Fund is one that does not charge a commission for entry or exit. That is, no commission is payable on purchase or sale of units in the fund. The advantage of a no load fund is that the entire corpus

is put to work. OTHER SCHEMES: Tax Saving Schemes These schemes offer tax rebates to the investors under specific provisions of the Indian Income Tax laws as the Government offers tax incentives for investment in specified avenues. Investments made in Equity Linked Savings Schemes (ELSS) and Pension Schemes are allowed as deduction u/s 88 of the Income Tax Act, 1961. The Act also provides opportunities to investors to save capital gains u/s 54EA and 54EB by investing in Mutual Funds. Special Schemes Industry Specific Schemes Industry Specific Schemes invest only in the industries specified in the offer document. The investment of these funds is limited to specific industries like InfoTech, FMCG, and Pharmaceuticals etc. Index Schemes Index Funds attempt to replicate the performance of a particular index such as the BSE Sensex or the NSE 50 Sectorial Schemes Sectorial Funds are those, which invest exclusively in a specified industry or a group of industries or various segments such as 'A' Group shares or initial public offerings

Competitors details
ICICI Securities Ltd.

o ICICI Securities Limited (i-SEC) is a wholly owned investmentbanking subsidiary of ICICI Limited. ICICI is the only non-

Japanese Asian financial institution to be listed on the New York Stock Exchange (NYSE). ICICI Securities was formed on 22nd Feb. 1993, when ICICI's Merchant Banking Division was spun off into a new company; ICICI Securities today is India's leading Investment Bank and one of the most significant players in the Indian capital markets. ICICI Brokerage Services Limited (IBSL) set up in March 1995; IBSL is a 100% subsidiary of i-SEC. It commenced its securities brokerage activities in February 1996 and is registered with the National Stock Exchange of India Limited and The Stock Exchange, Mumbai. ICICI has started a website ICICIdirect.com which is the most comprehensive website, which allows you to invest in Shares, Mutual funds, Derivatives (Futures and Options) and other financial products. ICICI has a large network of branches all over India.

Services offered: Merchant Banking Demit Service Stock Broking

HDFC HDFC is the leading financial company in India. IT has large network of branches all over India. HDFC Securities which is fully subsidiary of HDFC provides demit service. HDFC and its subsidiary provides following services. Demit Service Life Insurance Banking Service

Housing Finance Vehicle Finance Education Loan Personal Loan Mutual Fund

6. Kotak Securities Ltd. Kotak Securities needs no introduction as one of the largest stockbroking houses in the country and a leading distributor of primary market offerings. Kodak Securities limited is a joint venture between Kotak Mahindra Bank and Goldman Sachs, the international investment banking and brokerage firm. Kodak Securities is a corporate member of both the BSE and the NSE. It is also a depository participant with the National Securities Depository Limited (NSDL) for trading and settlement of dematerialized shares. Services offered: Stock Broking Financial Product Distribution Demit Services Investment Advisory Services

7. Motile Oswal Securities Ltd. o Motile Oswal Securities Ltd (Most) is one of the leading equity research and broking houses of India. Most has a 20memberresearch team, which is engaged round the clock in

analysing the Indian economy and corporate sectors to identify equity investment ideas. o Asia Money Broker's Poll 2002 has rated Most as one of the best Indian broking house, for research, for the second time since 2000. o Motile Oswald is member of NSDL and CDSIL for DP. o It has wideNetwork of branches. It has 158 branches all over India. Services Offered: Demit Services Stock Broking Investment Advisory Service

For demat accounts

o o o o o o o
Religare Icici India info India bulls Motilal oswal securities IL&FS Investment ltd Share khan ltd

mutual funds

o o o o

Sbi mutual fund ltd Reliance mutual funds Hdfc mutual fund services Icici mutual fund ltd

Out of all these companies I visited three major competitiors of karvy Religare for Demat Accounts

o Cost of brokerage of religare

-cost of brokerage was very high when compared to karvy brokerage charges

delivery charges - 0.5 intraday charges-0.05 where as in karvy brokerage charges were delivery charges -0.3 intraday charges-0.03

comparision so by comparing religare with karvy karvy charges are very less almost 20p less than competitor companys by this comparison I can say karvy schemes are best schemes when compared to competitors schemes services services of karvy they provide both online and offline s ervices

o online services
customers can directly buy and sell shares through internet without approaching karvy company through demat account

o offline services
Through tele calls they can easily buy and sell shares by just giving ring to dealers of karvy company services of religare

o They will not provide offline services. o They just provide online services o Uneducated customers who don t know how to access internet

o Cannot buy and sell shares o So uneducated customers are not able to invest in religare company
Comparision

o So by this comparision karvy services are one of the best services because they are providing facilities for both educated and uneducated customers by offering online and offline services in mutual funds as well as demat accounts o Other companies are offering just online services o So b this we can say that karvys services are one of the best services so most of the customers are preferring to take accounts in karvy

Customers of karvy
o o o o o o o o o
Docters Lawyers Industrialist Contractors Private Employees Business persons Engineers Government employees Charted accountants

o In Karvy various sectors of individuals invest in shares

o Karvy is having multiple field of customers

o To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by combining its human and technological resources, to provide superior quality financial services.

o In this process, Karvy will strive to exceed Customer's expectations.

o Mostly doctors are more interested to invest money in Karvy stock broking limited to earn huge returns in Karvy

o Karvy is one of the best service provider to customers and their main aim is to exceed customer satisfaction

Conclusion
o Mutual fund advisors give emphasis on mutual funds than other investment options o Mutual funds have given a new direction to the flow of personal saving and enable small and medium investors in remote rural and semi urban areas to reap the benefits of the stock market investment o Indian mutual funds are thus playing a very important development role in allocation of scarce resources in emerging economy o Karvy is not able to provide sufficient services to the investors due to unawareness among advisors regarding services o Very less advisors are knowing about services provided b y Karvy
Recommendations

o Awareness of mutual fund services provided by Karvy is also very low .so company needs proper marketing of all their services by advertising, distribution of pamphlet, arranging seminars etc.

o Company should also provide knowledge ab out growth rate and expected growth rate of mutual fund industry in India o Most of people aware of life insurance ,NSC and PPF for tax saving so,company should market various tax saving schemes of mutual funds and their benefits o The interface among the inve stors and the mutual fund companies is agents,so the agents should have proper knowledge about mutual funds as well as market so that they can help investors in their investment decisions