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E Commerce

E-commerce involves the buying and selling of goods and services over electronic systems like the Internet. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). Successful e-commerce requires developing an effective website, building website traffic, and maintaining website security to address threats like fraud.

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Junayet Hossain
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81 views37 pages

E Commerce

E-commerce involves the buying and selling of goods and services over electronic systems like the Internet. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). Successful e-commerce requires developing an effective website, building website traffic, and maintaining website security to address threats like fraud.

Uploaded by

Junayet Hossain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ELECTRONIC

COMMERCE
CONTEXT:
• Definition of E-Commerce.
• History of E-Commerce.
• Advantages and Disadvantages
of E-Commerce.
• Types of E-Commerce.
• E-Commerce Examples.
• Some of E-Commerce Websites
WHAT IS E-COMMERCE?
• E-commerce consists of the buying
and selling of products or services
over electronic systems such as
the Internet and other computer
networks.
• Electronic commerce commonly
known as e-commerce or
eCommerce.
E-commerce
• Electronic commerce was identified
as the facilitation of commercial
transactions electronically, using
technology such as Electronic Data
Interchange (EDI) and Electronic
Funds Transfer (EFT).
• What is EDI?
• What is EFT?
Electronic Data Interchange

• EDI is the structured


transmission of data
between organizations
by electronic means. It
is used to transfer
electronic documents
or business data from
one computer system
to another computer
system.
Electronic Funds Transfer:

• EFT is the electronic exchange or transfer of money


from one account to another.
History of E-Commerce
• The growth and acceptance of credit cards,
automated teller machines (ATM) and
telephone banking in the 1980s were also
forms of electronic commerce.
• Another form of E-Commerce was the
airline reservation system, for example
Sabre in the USA and Travicom in the UK.
• By the end of 2000, many
European and American business
companies offered their services
through the World Wide Web.
• Since then people began to
associate a word “E-Commerce"
with the ability of purchasing
various goods through the Internet
using secure protocols and
electronic payment services.
Advantages of E-commerce

• Faster buying/selling procedure, as well


as easy to find products.

• Buying/selling 24/7.

• Low operational costs and better quality


of services.
• Easy to start and manage a business.

• No need of physical company set-ups.

• Customers can easily select products


from different providers without moving
around physically.
Disadvantages of E-commerce

• There is no guarantee of
product quality.

• There are many hackers


who look for opportunities,
and thus an e-commerce
site, service, payment
gateways, all are always
prone to attack.
Types of E-comerce

vB2B (Business-to-Business)
vB2C (Business-to-Consumer)
vC2B (Consumer-to-Business)
vC2C (Consumer-to-Consumer)
1) BUSINESS TO BUSINESS
(B2B)
• B2B can be open to all interested parties or limited to
specific, pre-qualified participants (private electronic market).
• Companies doing business with each other such as
manufacturers selling to distributors and wholesalers selling
to retailers.
Business-to-Business (B2B) E-
Commerce

• Allows manufacturers to buy at a low cost worldwide

• Enterprises can sell to a global market

• Offers great promise for developing countries


2) BUSINESS TO CONSUMER
(B2C)
• Businesses selling to the general public typically through
catalogs utilizing shopping cart software.
• B2C is the indirect trade between the company and
consumers.
• It provides direct selling through online.
• If you want to sell goods and services to customer so
that anybody can purchase any products directly from
supplier’s website.
Business-to-Consumer (B2C) E-
Commerce
• Convenience

• Many goods and services are cheaper when purchased via


the Web

• Disintermediation: elimination of intermediate


organizations between the producer and the consumer
3) CONSUMER TO BUSINESS
(C2B)

• A consumer posts his project with a set budget


online and within hours companies review the
consumer's requirements and bid on the
project.
• The consumer reviews the bids and selects the
company that will complete the project.
• C2B empowers consumers around the world
by providing the meeting ground and platform
for such transactions.
4)CONSUMER TO CONSUMER
(C2C)
• It facilitates the online transaction of goods or
services between two people.
• Though there is no visible intermediary
involved but the parties cannot carry out the
transactions without the platform which is
provided by the online market maker such as
eBay.
Consumer-to-Consumer (C2C) E-
Commerce

• Often done through Web auction sites such as eBay

• Growth of C2C is responsible for reducing the use of the


classified pages of newspapers to advertise and sell
personal items
The E-Commerce Supply Chain

• E-commerce supply chain management allows businesses


an opportunity to achieve:

• Increased revenues and decreased costs

• Improved customer satisfaction

• Inventory reduction across the supply chain


Mobile Commerce

• Mobile commerce (m-commerce) relies on the use of


wireless devices, such as personal digital assistants, cell
phones, and smart phones, to place orders and conduct
business

• Issues confronting m-commerce

• User-friendliness of the wireless device

• Network speed

• Security
Model of an Electronic Exchange
Investment and Finance

• Online stock trading

• Online banking
E-Commerce Software

• Catalog management

• Product configuration

• Shopping cart facilities

• E-commerce transaction processing

• Web traffic data analysis


Electronic Shopping Cart
Electronic Payment Systems
• Digital certificate: an attachment to an e-mail message or data embedded
in a Web page that verifies the identity of a sender or a Web site
• Certificate authority (CA): a trusted third party that issues digital
certificates

• Secure Sockets Layer (SSL): a communications protocol used to secure


sensitive data
• Electronic cash: an amount of money that is computerized, stored, and
used as cash for e-commerce transactions
Electronic Payment Systems
(continued)
• Electronic wallet: a computerized stored value that holds
credit card information, electronic cash, owner
identification, and address information

• Credit card

• Charge card

• Debit card

• Smart card
Threats to E-Commerce

• E- and m-commerce incidents

• Theft of intellectual property

• Intellectual property: music, books, inventions, paintings,


and other special items protected by patents, copyrights, or
trademarks

• Patents on business processes


Fraud

• Phishing: bogus messages purportedly from a legitimate


institution to pry personal information from customers by
convincing them to go to a “spoof” Web site

• Online auction fraud

• Spam: e-mail sent to a wide range of people and Usenet


groups indiscriminately
TRUSTe Seal
Strategies for Successful
E-Commerce: Developing an Effective
Web Presence
• Decide which tasks the site must accomplish

• An effective Web site creates an attractive presence and


meets the needs of its visitors

• It may be necessary to redefine your site’s business model


to capture new business opportunities
Summary

• In business-to-consumer (B2C) e-commerce, customers


deal directly with the organization
• In business-to-business (B2B) e-commerce, the
participants are organizations
• In consumer-to-consumer (C2C) e-commerce, the
participants are individuals
• A multistage model for e-commerce includes search and
identification, selection and negotiation, purchasing,
product or service delivery, and after-sales service
Summary (continued)

• Supply chain management is a key value chain composed


of demand planning, supply planning, and demand
fulfillment
• Mobile commerce (m-commerce) uses wireless devices to
place orders and conduct business
• Electronic retailing (e-tailing) is the direct sale from
business to consumer through electronic storefronts
• A digital certificate is an attachment to an e-mail message
or data embedded in a Web page that verifies the identity
of a sender or a Web site
Summary (continued)

• Threats to e-commerce include e- and m-commerce


incidents, theft of intellectual property, fraud, and
invasion of consumer privacy

• Strategies for successful e-commerce


• Developing an effective Web presence

• Putting up a Web site

• Building traffic to your Web site

• Maintaining and improving your Web site


E-COMMERCE EXAMPLES:

• An individual purchases a book on the


Internet.
• A government employee reserves a
hotel room over the Internet.
• A business buys office supplies on-line
or through an electronic auction.
• A manufacturing plant orders electronic
components from another plant within
the company using the company's
intranet.

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