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courses
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The Perfect
Webinar
Funnel
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By Russell Brunson, the Overnight Success Maker same webinar Below are a few that you may have seen.
Notice some may look similar, but have different copy,
Over the past eight months I have done more webinars while others have the same copy, but are displayed in
than in the prior 12 years of my marketing career different modalities (video vs. text):
combined. Why? Well, we have something that works.
Funnel Hacks Landing Page Examples
“But Russell, why don’t you automate it...?”

Because we make changes immediately after each live

webinar we do, either to the script, the pitch, the offer, the
funnel, the email sequence, etc, based on live feedback
from the audience.

Sure, I could have done one webinar and then automated it,
but I’m growing a company. And based on early estimates,
ClickFunnels is already getting close to a nine figure valuation
in less than eight months, so it’s worth the extra effort.

With that said, I’ve learned so much about the funnel, that
I wanted to show off... share some of these things with you
today. J

First, the Webinar

So, I’ve pretty much showed everything about my webinar

pitch to all DCS Labs members, so you can look back in the
archives to find the perfect webinar script, or get your own
copy at www.PerfectWebinarSecrets.com. While you’re there,
I recommend buying the upsell for two reasons: first, I make
money, which is pretty cool and second, in the upsell videos
I go beyond the script and show you how to pitch on the
webinar - very important.

With that said, I’ll move on from the webinar script, because
it’s perfect and you should just use it – it works.

Second, Multiple Landing Pages

In a perfect world, I’d push all of my traffic through the

same landing page. But, because of different types of traffic
sources, regulations at different ad networks, and different
markets that we’re going after, we have multiple landing
pages, with different messages to get people onto the

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webinarFUNNEL
9 figures
valuation ClickFunnels has neared in
less than eight months, in part by using
these live webinar techniques

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Example Confirmation Page

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webinarFUNNEL
Third, Confirmation Page ad costs (which is huge) and it also puts them in a state
where they can and will buy from you in the future.
A lot of people who have been doing webinars have
struggled to get people to actually show up. The process of Fourth, Indoctrination Pages
getting them to show up starts on the confirmation page.
Here are a few things we’ve learned from our tests that Between the times they register for your webinar and when
have helped a lot: they show up, you have to keep them engaged. We have
three videos we send out, each one telling part of a story and
• Personal Video From Me Doing Four Things: First, getting them more excited for the live event.
thanking them, second, showing them how excited I am,
third, tell them what they should expect next, fourth, If you’ve seen mine, it’s a story we are telling about an author
giving them something to do (aka, buy something). who is trying to create a sales funnel in ClickFunnels versus
one of my top designers using photoshop. I break it down
• Show An Event Ticket: We list all of the information into three fun videos to pull them from video one to video
about their event, and give them the ability to re-register two and three. On each of these pages, I resell the thing
(a lot of people don’t get their registration emails or that I’m selling on the confirmation page, and getting them
want to have another email address, so we give them excited for the live event happening soon.
the ability to re-signup on this page.
I don’t stress out about if they get all of the videos before
• Get Them To BUY Something: I know that you’ve just the webinar, or if they get some of them afterwards.
met this future attendee for the first time, but it’s Typically it’s a second storyline outside of the webinar that
important that you get them used to you asking them strengthens and gets them excited for it, but if they get
for money and them giving you money. Often what one of the videos after, it can still push them into making a
you sell on this page will completely cover any and all buying decision.

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Fifth, Switching Modalities presentation who feel there is a higher perceived value of a
live event, so I’ll get new eyeballs watching.
One key to understand is that people learn things in
different ways. Some people like watching videos (or Same Presentation, Different Delivery 2
webinars) – others like reading or listening. I know that
a big percentage of the people who didn’t show up for
the webinar got excited by the message but not the way I
delivered it, so they didn’t show up.

After the live webinar is over, I like to see what other ways I
can connect with people. Here are two examples of things
that we do:

Same Presentation, Different Delivery 1

I learned this trick from Jay Boyer. For the readers on my lists,
I created a “Cliff Notes” version of the webinar. Basically I take
a snapshot of each of my slides with a short write-up of the
content on that slide. We send this out when there is just 24
hours left and tell them that if they haven’t had time to watch
the webinar yet, then they need to read the cliff notes ASAP
because the offer disappears soon.

Sixth, Replay Urgency Page

This is a video of me giving my webinar at a live seminar. There are two things that get people to buy immediately:
What’s cool about this, is because I’m in front of an audience, Urgency and Scarcity.
even though I’m giving the same webinar, many people will
watch the entire webinar again. It feels different even though Our replay page on the last day of this sequence has to
it’s the same content. deliver those two things. The screenshot shown on the next
page is from a funnel we built for a recent promotion with
If I can get someone to watch my presentation twice, my Mike Filsaime. It helped to dramatically increase signups the
likelyhood of them buying more than doubles. It also will last day. Notice the elements of urgency and scarcity in the
attract people who don’t want to watch a powerpoint copy on the page.

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webinarFUNNEL
Urgency and Scarcity Used to Increase Signups

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Seventh, Promotional Sequence GoToWebinar or WebinarJam is also sending out emails

reminding people before the event as well. Wednesday we
So, now you have all of the pages that we use in the funnel. do the webinar live, then Thursday and Friday we shift back
Let me show you how we tie them together. Above you can to promoting the live event happening on Friday. We push
see the promotional sequence we recently did with Mike people through the same registration pages.
Filsaime. We’ve tested it a dozen different ways over the past
eight months, but this sequence closes two times as many Then, after the webinar on Friday, we transition to the close.
sales from the replay as we did on the live webinar (over Saturday we push out the replay, then Sunday morning we
$250,000 in sales in that short seven days). send out the Cliff Notes with a 12 hour warning. Sunday night
we push scarcity and urgency hard with a six hour warning,
We do the webinar live on Wednesday and then again on and then the campaign ends.
Friday. The rest of the promotion schedule is based around
those two live events. Monday, Tuesday and Wednesday The Webinar Funnel
we promote to the registration page. We send another
email to the entire list Wednesday about an hour before Over the past 8 months we’ve focused hard on tweaking the
the webinar to give them one last minute push to get on. presentation on the perfect webinar to double and triple
Then, ClickFunnels is sending out three emails (one each day) sales. By this focus on tweaking the actual funnel, we’ve seen
to the three indoctrination pages. Behind the scenes, either an additional two to three times in sales!

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DCS Success
Brittany Watkins, Inner Circle

Vision Board Q: Can you tell us a little about your business,

why you started and how long you’ve been
an entrepreneur?
Website Hometown
BrittanyWatkins.com San Francisco A: At the age of 15, I came home from school to find all of my
belongings on the front porch with a note that said, “You no
Personal Motto Email Subscribers longer live here.” That was when my weight struggle began.
Everything always 25,000 I shuffled around from friend’s house to friend’s house until
their parents started asking questions.
goes my way
Income Earned Since Being on your own at a young age does something to you...
Age Joining DCS Ignite: it forces you to grow up quickly, develop serious survival
34 $750,000 instincts, and learn to be “emotionally independent.” Lacking
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The first mastermind I met another member who

taught me high ticket selling... That completely changed
my business. I had a tiny list and was able to make
$250k the first year because I used that strategy...
a consistent pillow to lay my head on at night, I knew I had to A: I was just starting my business and didn’t really know any
do something fast... so I put on my game face and figured out of the tips and tricks to selling online. I was doing things based
how to survive on my own. I found an apartment, a job and on watching other people but I didn’t have any real training...
enrolled myself in home study. and I didn’t have anyone to ask for help.

I also started making huge advances in my career. I became Q: How have Russell and DotComSecrets
one of the highest-paid executives at a large, national
helped your business grow and how has that
bank. I bought myself a fancy car and a big house with a
changed your life?
view overlooking a golf course (actually, I bought three
houses...but who’s counting?). I was 24 years old, rolling
in dough, loving life, skinny and happy. I felt like I had the A: Honestly, it was more about the people I met in the group.
world at my fingertips. Russell is amazing and has great ideas. The first mastermind I
met another member who taught me high ticket selling and
Then the real estate bubble burst—and so did my ego... I’ve been using that model ever since.
and my inflated bank account. I decided I wanted to do
something to make a difference in the world. I no longer That completely changed my business. I had a tiny list and was
wanted to sell something just for the sake of a paycheck. I able to make $250k the first year because I used that strategy...
wanted to do something that came from a place of love that
I had discovered within myself. In 2007, I resigned from my Now I use Russell’s script for cold calling and it’s really blowing
corporate career and immersed myself into the exploration of me away. It’s so easy to close people in a way that doesn’t feel
weight loss and psychotherapy. sleazy or even salesy.

My mission is clear and my passion is unbridled: to offer my Q: Can you share a favorite accomplishment
students a simple, science-based solution that eliminates food you’ve made as a business owner?
cravings and emotional eating issues in minutes, not years.

A: Wow, making my first $64,000 in one launch was definitely

The fact that this little passion brings peace, happiness and
a high point. Proving the system - that I could have an online
self-love to so many other people, as it did for me, constantly
business - was a day I will never forget.
encourages me to spread the love farther and wider.

Q: What is your top goal for the rest of 2015?

Q: What challenges were you facing when
you decided to join DCS Ignite? A: My goal for 2015 is to hit $1 million in revenue.

Join Inner Circle members like Brittany by applying

online at http://ignite.dotcomsecrets.com
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