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By Russell Brunson, the Overnight Success Maker Step 1: Determine Where You Are Meeting
Your Prospects
For almost 10 years now, the one complaint or question I
consistently hear from successful marketers is this: “I can To understand how to convert cold traffic, you have to first
convert traffic from my list and from my partners lists, but understand where on the product awareness continuum
I can’t convert cold traffic.” Yes, cold traffic is the holy grail they are coming to you from. This quote from Gene
of internet marketing. Schwartz helped me to really understand this concept well:
So, how do you get people who don’t have an existing “If your prospect is aware of your product and realizes it can
relationship with you or your partners to come to your satisfy his desire, your headline starts with your product. If
website and decide to give you money? Until you can figure he is not aware of your product, but only of the desire itself,
that out, you don’t actually have a real business. your headline starts with the desire. If he is not yet aware of
what he really seeks, but is concerned only with the general
There are a few things you need to understand before problem, your headline starts with that problem and
you can convert cold traffic, and then a few simple things crystallizes it into a specific need.”
you can do to your signup process that will make it work
for you. I discuss some of this in the DotComSecrets book Understanding this is the first step to figuring out why
on page 118 where I talk about traffic temperature. I’d you aren’t currently converting cold traffic. Most likely
recommend re-reading that section to get even better your sales messages (videos, landing pages, webinars,
understanding of this concept. etc...) are very product or solution focused. This is how
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bridgePAGE
you have to craft offers to convert to your own (hot) traffic learned about them (and you can see a lot of related tests
or your partners (warm) traffic. But this approach actually in the DotComSecrets Labs book) – but for now I will just
repels cold traffic, because they have no idea what you’re tell you that I love sending cold traffic to this type of page.
talking about. We have to talk to the cold / mass markets
differently. We have to change our vocabulary and how we I learned this style from Daegan Smith, and give him 100
talk about our offers. percent credit for discovering it. Here is an example of a
mini-survey page that we used for years for one of our
My test to know if I’m speaking to people who are unaware “business opportunity” offers:
of the problem (the masses) is to ask this question: If I were
to walk into a food court at the mall, and make my offer to Mini Survey (DCS-X Funnel Step 1)
everyone, would the majority of the people there have any
idea what I was talking about?
For example, if I was at the food court and yelled out, “Who
wants to learn how to get more traffic to your website!?!”
The majority of people in the food court would have no idea
what I was talking about.
But, if I yelled out, “Who wants a free money making
website!?!” the majority of people would listen up. So the
first step is broadening your message for the masses. You
also need to change your vocabulary. Instead of using terms
like “traffic” that the industry would use, I would change my
language patterns to say things like “get people to go to
your website” so the masses could understand.
Step 2: Take Them To A Simple Landing Page
(Mini Survey Style Is My Favorite)
Notice this message would completely resonate with
I’ll probably do a whole issue in the future on mini-survey everyone at the food court. The mini survey is very non-
style squeeze pages and all of the awesome things we’ve threatening and in almost every market we’ve done them
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Mini Survey Style Landing Page
in, have had amazing conversions. The free website is simply an affiliate offer I’m part of. After
they optin, I email them the link to the free website... but
We just created a mini-survey (above) for one of our Ignite then I take them to what I call a “bridge” page.
students in the piano niche and he more than doubled his
conversions! Step 3: The Bridge Page – Connecting Cold
Traffic To Your Hot Offer
Now, one thing I want to note, is that I’m not actually
selling the free website. That’s not my core offer. In the The “Bridge Page” is a page between the mini-survey
first example, I was selling access to my membership site squeeze page and the offer page. When they go to the
called “DotComSecretsX” where I was teaching people how offer page, I will be using industry terms to try to sell them
to drive traffic and build lists (both very industry specific my product – so I need to educated them, and warm them
terms that make no sense to the food court masses). So I up so they are prepared for the offer they will see on the
had to find something on the front end that they would next page. You can see an example of what one of my
understand (free website). bridge pages look like on page five.
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bridgePAGE
The purpose of the bridge page is to meet people where
they are at, and then get them to where they need to be
to buy. My first goal is to give them what I promised on the
initial page. My second goal is to “bridge” the gap between
what I just gave them, and what I’m trying to sell them.
Bridge Page (DCS-X Funnel Step 2)
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Sales Page (DCS-X Funnel Step 3)
Full DCS-X “Bridge Page” Funnel:
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bridgePAGE
ClickFunnels Bridge Page Funnel:
Affiliate Bridge Page Funnel:
The purpose of the bridge page is to meet people where our website “traffic.”
they are at, and then get them to where they need to be
to buy. My first goal is to give them what I promised on the • Third, I say I can show them how to get as much traffic
initial page. My second goal is to “bridge” the gap between as they want on the next page.
what I just gave them, and what I’m trying to sell them.
See how I bridged the gap in those three sentences? Now
For example, on this bridge page I tell them that: when they go to the next page, and see a video talking
about traffic, they have context on what it is, and why they
• First, the free website I gave them is great, but if they need it.
can’t get people (notice I said people, not traffic) to
their website, then they can’t actually make any money. Context is key – without it, they won’t buy.
• Second, I explain that we call people who are coming to I’ve included the script I used for that bridge page video
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along with this issue. We no longer sell this product, but it
should serve as a guide for you on how you can structure
you bridge page videos.
You can see what this “bridge page funnel” looks like as well
$0
cost to generate a lead when you
hit break even point converting cold
traffic with bridge page funnels
as a few other examples of bridge page funnels that we’ve
created in the past on pages six and seven. embedded it on the bridge page and then gave it away for free.
(We targeted his fans on Facebook and his videos on YouTube).
ClickFunnels Bridge Page:
We then became affiliates for Robert Kiyosaki’s products,
On this page we were trying to sell ClickFunnels. We wanted and sold one of his trainings on step two of this bridge
to go out to cold markets and bring them back in so we page. Our goal was to make enough affiliate commissions
were giving away a dental funnel to dentists. We were to break even on our ad costs.
giving away a chiropractor funnel to chiropractors, etc...
Then, in the email follow up sequence, we introduced his
It worked okay, but I made the same mistake in this funnel audience to our free book offer. So far, this campaign has
as I warned you about earlier. Can you catch it? almost hit break even on our ad costs. We’re still tweaking
it and trying to figure out the best offer to link to on the
Yes, I called it a marketing “funnel.” That’s industry jargon bridge page, but I feel like we’re close. As soon as we’re at
that a dentist or chiropractor wouldn’t understand. In future break even we will be able to get an unlimited number of
tests we will change that from “Marketing Funnel” to “Secret Kiyosaki fans to join my list for free!!!
Website” or something like that.
Do you see the power now behind the bridge pages? They
Affiliate Bridge Page: are easy to setup and will give you the ability to finally
convert cold traffic!
On this one, I knew that I wanted to sell my own products to
Robert Kiyosaki’s audience, but I didn’t know how to bridge
his message with mine. So we found a video on YouTube, I
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Sample:
Script for bridge
page videos
If you look in your email inbox... You're gonna notice But... if you do get people (or what we like to call traffic) to
something kinda strange. it, then it could literally be worth millions to you (just like it
has been to me).
I just sent you an email that will change your life forever.
So - the next big question is how do I get people to show
In that email is a link to where you can get your free money up to my website...?
making website I promised you.
Well, you're in luck.
But this isn't any normal website...
I happen to specialize in that.
The guy who created this website, used it to become a
millionaire... And don't worry - I don't do or teach any of the technical,
complicated stuff...
And he's going to give you that exact same website... for
free! Does that sound cool...? I follow very simple techniques that are free or mostly
free... that anyone can do.
But as you probably know, having a website is just step
#1... Right? Literally - if you can send an email... then you can do this.
It's kinda like in that movie "field of dreams" where Kevin So... I want to give you a few things to help you get traffic
Costner's character was told to build a baseball field... and fast... First - I just gave you a free subscription to my email
that: "If you build it.. they will come..." right? Wrong... newsletter...
Just because you have a website that can make you Each day I'm going to email you a few strategies that you
money... if no one knows where it is... can use to start getting traffic to your new website fast...
Then it's gonna make you $0. Now, I'm sure you get a lot of emails... no doubt about it.
Yup... The website I just gave you is powerful, but if you Some get your attention, but most don't.
don't learn how to get traffic (or people) to that website...
For this... I need your attention! I need you to commit to
Then it's worth zero, zip, zilch.. nada... nothing! me and your new business.
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bridge page video Script, cont.
You've given me your email address for a reason. But today, as a special gift, I wanted to give you 30 days of
this coaching program for free...
Allow me to give you back 100X that in value (minimum!).
Well, kinda for free...
But, in order for me to deliver this massive value for you... I
need you to play your part. You're gonna have to pay $1 to prove that you're serious...
Sound fair? But if you are (and I think you are...) then you'll get a video
each day from me for 30 days, coaching you through how
Every email I send you moving forward will come from and where to get traffic (or people) to come to your website
Russell Brunson (that's me...) and give you money!
And have the subject line prefixed with: When you take your new website... and this traffic... you've
got everything you need to become a success!
[DCSX] CH 1 - ___________________
Does that sound like something you want?
When you see that email hit your inbox - open it and read
it asap. Each email will be between 500 and 1200 words Because I promise you that it's something you need.
long and will give you the keys you need to maximize your
success. Sound good? A big percentage of the people who take this 30 day
coaching program get their first visitors to their website
Oh ya.. and please don't delete *any* of these emails. :) within the first seven days...
Check your junk or spam folder if you think you're missing By day 14 they are actively building their own email list...
an email - just in case.
And by the end of day 30... most of them have made their
Next... create a special "Russell Brunson" mailbox folder. first sale online!
Each day when the training email comes in: Isn't that exciting?...
1st - read it So I want to give you more information about the
2nd - if there is a task for you to do - do it. DotComSecretsX coaching program now...
3rd - then archive the email in your special folder
All you need to do is click on the "Click Here To Continue"
Next... For five years I had a $5,000 coaching program. button now to get started.
Over 850 people signed up and paid the full $5k to learn And while I'm waiting for you to click that button...
internet marketing from me.
I want to show you a few (of the thousands) of DCSX
And from this coaching program, we've had some students who made money during their first 30 days...
amazing results.
Click on the "click here to continue" button now, and I'll see
But recently I stopped offering this program, for any price. you on the next page.
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DCS Success
BRYAn Post, Inner Circle member
Bryan’s Vision Board
Personal Motto Age
Just hold on man! 42
Hometown Email subscribers
Rogers, AR Thousands...
Main Websites Income Earned Since
ProjectWellnessNWA.com Joining DCS Ignite:
AfterBabyAbs.com Last year $1.77 Million
Q: Can you tell us about your business? a hormone expert. As a doctor if you are seeing sick patients
every day, all day, it’s pretty much a dead end billing insurance.
A: I’ve been an entrepreneur since I was six years old. My Therefore, I created a niche around hormones and weight loss
first stand I made $.85, my second and third less than a dollar and we started selling cash packages. We did pretty well.
and my fourth $3.75! I was hooked. Moral of the story... just
hold on man! As a kid I sold everything... I even put M&Ms The following year, 2013, we had grown to $750k in revenue,
inside of a pine cone and tried to sell them as decorations. and then in 2014 we added bigger packages and I got more
creative in our marketing using more dotcom lead gen
Three years ago I sold a supplement company for almost techniques and creating mini-funnels and commitments
a half million. At the time I knew Russell but it was really which drove more traffic. We also did, and still do, a lot of
before he launched Supplement Secrets so I wasn’t familiar old school direct response which is my favorite. All of this
with a lot of the traffic strategies I’ve since learned, and quite combined helped us hit our 2014 number of $1.77 million.
frankly I got bored. It was all mostly automated at the time We’ve since merged with another clinic with multiple
and a couple of my key contractors decided to quit which locations who had several insurance related medical clinics
was going to require me to start working in it again. I was but no cash based model. So we are expanding. I’ve also
dreading this so my wife suggested that I sell it and come started another supplement company using Russell’s
manage her medical practice. So I did. Supplement Secrets lessons and we are very excited about a
new program we are launching nationally using the live and
In 2012 she ended the year at $250K and my first steps were automated webinar model to help women who’ve struggled
to niche the clinic for hormones and weight loss, since she is with infertility issues.
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Q: What challenges were you facing when I get to experience lives changing based on her passion and
you decided to join DCS Ignite? gifts. At the end of the day we are changing lives for the better
and that in turn enhances our lives financially, spiritually, and
A: Probably the biggest was just having a consistent mentor emotionally. I’m living the dream baby. I am my own boss.
to keep me on track, provide suggestions, give ideas to test,
etc. And then some of the core guidance like where to find
the best traffic sources, how to scale, etc.
Q: How have Russell and DotComSecrets
helped your business grow?
A: I’ve completely changed my paradigm for possibilities.
Being with Russell and other big thinking, action-taking,
ass-kicking marketers who are passionate, ethical, loving,
and supportive is an amazing experience. Being a part of
the group alone keeps you going when something you are
testing is not working the way you hoped it would.
When you risk it all and you’ve got guys and girls who are
behind you, even from a distance, it has an amazing energizing
effect. And then there’s the education that is gained. Cutting-
edge, ahead of the curve, marketing insights and guidance Financially, I’ve been able to help my family members, my
that your average person does have access to unless they get children, and friends with no strings attached. My daughter
involved in a group like this. I love my mastermind members has a medical condition that requires a wheelchair. She was
and Russell too. He’s changed my life in so many ways. able to get a new one. I make it possible for her mother
to stay home with her full-time, and I recently helped my
Q: How has that growth affected your life? daughter put a new roof on her home. I am very blessed.
A: It’s helped to remove fear. And that’s the biggest obstacle Q: What is your top goal for the rest of 2015?
facing us all. Russell approaches things with openness and
excitement. He doesn’t put on any airs, he’s just a down to A: To be the best husband and father that I can possibly
earth guy sharing what he’s learned and excitedly wanting be. After that I’ve got five clinics that I plan to have up and
everyone else to have that same success. Seeing that running full steam by the end of the year so that 1,000
modeled and being a part of it is an amazing gift. women and men who’ve been dependent on dangerous
pharmaceuticals can be drug free and feeling supercharged
Q: Can you share a favorite accomplishment and joyous. I want our fertility program to help 1,000 women
you’ve made as a business owner? accomplish the dream of finally having a baby. What an
amazing feeling that will be! And I have a goal to sell 50,000
A: I’ve been an instrument for love and understanding in bottles of our hormonal timing/fat burning supplements that
the lives of countless people. Through my efforts and those will inspire women everywhere to get in those bikinis and
of my wife we are helping people feel better, live longer, feel sexy again! Women are amazing. They should be made
laugh more, walk again, breathe better, make more love, and to feel that way. I’m blessed to have one of the sexiest wives
accomplish their goals. There is no greater feeling in the world in the world. I want every man to feel that way. Those are all
than seeing these things unfold. My wife is the true genius. BHAGS and half the year is passed so I better get my ass busy!
Join Inner Circle members like Bryan by applying
online at http://ignite.dotcomsecrets.com
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