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    Elevator Pitch: Professor Ethan Mollick @emollick

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    Ridhya Mahajan
    The document discusses elevator pitches for business plans. It provides examples of "high concept pitches" that can summarize a business in a memorable one-line phrase, such as "Jaws in space" or "Facebook for professionals." The document then presents a template for a two-sentence elevator pitch, including who the target customer is, what the product or service is, and the key benefit. It provides an example pitch for Tesla. Finally, it notes that elevator pitches should prompt the right questions, may include more details for different audiences, and are best crafted and shown when possible.

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    Elevator Pitch: Professor Ethan Mollick @emollick

    Uploaded by

    Ridhya Mahajan
    98 views13 pages
    The document discusses elevator pitches for business plans. It provides examples of "high concept pitches" that can summarize a business in a memorable one-line phrase, such as "Jaws in space" or "Facebook for professionals." The document then presents a template for a two-sentence elevator pitch, including who the target customer is, what the product or service is, and the key benefit. It provides an example pitch for Tesla. Finally, it notes that elevator pitches should prompt the right questions, may include more details for different audiences, and are best crafted and shown when possible.

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    The document discusses elevator pitches for business plans. It provides examples of "high concept pitches" that can summarize a business in a memorable one-line phrase, such as "Jaws in space" or "Facebook for professionals." The document then presents a template for a two-sentence elevator pitch, including who the target customer is, what the product or service is, and the key benefit. It provides an example pitch for Tesla. Finally, it notes that elevator pitches should prompt the right questions, may include more details for different audiences, and are best crafted and shown when possible.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    98 views13 pages

    Elevator Pitch: Professor Ethan Mollick @emollick

    Uploaded by

    Ridhya Mahajan
    The document discusses elevator pitches for business plans. It provides examples of "high concept pitches" that can summarize a business in a memorable one-line phrase, such as "Jaws in space" or "Facebook for professionals." The document then presents a template for a two-sentence elevator pitch, including who the target customer is, what the product or service is, and the key benefit. It provides an example pitch for Tesla. Finally, it notes that elevator pitches should prompt the right questions, may include more details for different audiences, and are best crafted and shown when possible.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    ELEVATOR PITCH

    Professor Ethan Mollick


    @emollick

    WHARTON ONLINE Entrepreneurship


    “A business is talked into existence.”
    -Weick, Suttcliffe, Obstfeld

    WHARTON ONLINE Entrepreneurship


    Why do you summarize a
    100 page business plan?
    To prompt the right
    question.

    WHARTON ONLINE Entrepreneurship


    How do you summarize a
    100 page business plan?

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    The high concept pitch

    Jaws in space.

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    The high concept pitch

    Facebook for
    professionals.

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    The high concept pitch

    All-electric Porsche

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    The high concept pitch

    Warby Parker
    meets Netflix for
    pets

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    Two sentence pitch

    For _________
    target audience who ________
    has a need

    the __________
    product name is a ________
    product category

    that ___________.
    offers a key benefit

    Unlike _____________,
    competitor or substitute we
    ______________.
    are different in a key way

    WHARTON ONLINE Entrepreneurship


    Elevator Pitch

    Two sentence pitch

    For wealthy individuals and car fans who want


    a high-end sports car that is environmentally
    friendly, the Tesla Roadster is an electric car
    that delivers unprecedented performance
    without damaging the environment.

    Unlike Ferraris and Porches, we offer amazing


    performance without any direct carbon
    emissions.
    WHARTON ONLINE Entrepreneurship
    Elevator Pitch
    Advanced Options: Two sentence pitch

    The Hook:
    The $9 billion a year supercar market has no equivalent of
    the Prius.
    The Team:
    We were founded by Elon Musk and include the top EV
    engineers on the planet.
    The Ask:
    We are looking for $50 million in Round F financing for a
    10% stake in the company.
    WHARTON ONLINE Entrepreneurship
    Elevator pitch

    • Prompt the right question


    – High concept pitches if they work
    – 2 sentence pitch as a starting point
    • Make sure to take time to craft!
    • Different pitches for different audiences
    • Show where possible!

    WHARTON ONLINE Entrepreneurship


    WHARTON ONLINE Entrepreneurship

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