8

Technical and Vocational

Education
Quarter 1
Visual Graphic Design
Introduction to Graphic Design

1
Visual Graphic Design – Grade 8
Alternative Delivery Mode
Quarter 1 – Introduction to Graphic Design
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall

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Such agency or office may, among other things, impose as a
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respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education

Secretary : Leonor Magtolis Briones
Undersecretary : Diosdado M. San Antonio
Development Team of the Module

Author: Cherlyn DL. Gallardo

Language Reviewer: John Lanzil T. Lago
Content Editor: Sheryl G. Miranda Illustrator:
Cherlyn DL. Gallardo
Layout Artist: Cherlyn DL. Gallardo

Management Team
Gregorio C. Quinto, Jr., EdD
Chief, Curriculum Implementation Division

Rainelda M. Blanco, PhD

Education Program Supervisor – LRMDS

Agnes R. Bernardo, PhD

EPS-Division ADM Coordinator

Glenda S. Constantino
Project Development Officer II

Joel I. Vasallo, PhD

EPS – Technology and Livelihood Education

Joannarie C. Gracia
Librarian II

Department of Education, Schools Division of Bulacan

Curriculum Implementation Division
Learning Resource Management and Development System
(LRMDS)
Capitol Compound, Guinhawa St., City of Malolos, Bulacan Email
address: [email protected]

2
 8

Technical and Vocational

Education
Quarter 1
Visual Graphics Design
Introduction to Graphic Design

Introductory Message
For the Facilitator:

Welcome to theVisual Graphic Design

8 Project CAP-LRE Alternative Delivery Mode (ADM)
Module onIntroduction to Graphic Design.

This module was collaboratively designed, developed and reviewed by educators both from
public and private institutions to assist you, the teacher or facilitator in helping the learners
meet the standards set by the K to 12 Curriculum while overcoming r personal,
thei social, and
economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent learning
activities at their own pace and time. Furthermore, this also aims to help learners acquire the
needed 21stcentury skills while taking into consideration
3 their needs and circumstances.

In addition to the material in the main text, you

alsowill
see this box in the body of the module:
 Notes to the Teacher
This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module. You also

need to keep track of the learners’ progress while allowing them to manage their own
learning. Furthermore, you are expected to encourage and assist the learners as they do the
tasks included in the module.

For the Learner:

Welcome to the Visual Graphic Design 8 Project CAP-LRE Alternative Delivery Mode (ADM)
Module on Introduction to Graphic Design.

This module was designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. You will be enabled to process the
contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

competencies you are expected to learn in the
module.

This part includes an activity that aims to check

what you already know about the lesson to
take. If you get all the answers correctly
(100%), you may decide to skip this module.

This is a brief drill or review to help you link the

current lesson with the previous one.

In this portion, the new lesson will be

introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity or
a situation.
This section provides a brief discussion of the
lesson. This aims to help you discover and
understand new concepts and skills.
This comprises activities for independent
practice to solidify your understanding and skills
of the topic. You may check the answers to the
exercises using the Answer Key at the end of
the module.
This includes questions or blank
sentence/paragraph to be filled in to process
what you learned from the lesson.
This section provides an activity which will help
you transfer your new knowledge or skill into
real life situations or concerns.
This is a task which aims to evaluate your level
of mastery in achieving the learning
competency.
 In this portion, another activity will be given
to you to enrich your knowledge or skill of the
lesson learned.
This contains answers to all activities in the
module.

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At the end of this module, you will also find:

References- This is a list of all sources used in developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included
in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!

This module provides varied activities that will help you learn about the
fundamentals of Visual Graphics Design. It will also help you better understand the
nature of work of a Graphic designer.
At the end of this module, you are expected to:
• identify what is Graphic design;
• understand how Graphic design started;
• design own product.

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 POST IT!
Directions: Rearrange the jumbled letters to show the elements used to convey the message
of the poster. Write your answer in the line provided along with each number.

1. _________________
6. _________________
TXET
HSAPE

2. _________________
SCEPA 7. _________________
AVLEU

3. _________________
LORCO
8. _________________
TXETRUE
4. _________________
NEIL 9. _________________
ZSIE

5. _________________
PATRTEN

10. _________________
IGMAE

Graphic design is everywhere. You can see it on the streets, malls, schools and social
media. Its main components are texts and images. These two carries the majority content in
both the digital and printed world. Nowadays, it becomes more visible and powerful. Thus,
Graphic design becomes more important in our culture.
The composition of the poster you answered earlier are the different elements of
design mostly used in Graphic design. Now, try to answer the next activity to see what you
know about Graphic design.
TRUE or FALSE
Directions: Read each statement below carefully. Write T if the statement is TRUE and F is
the statement is FALSE. Use the space provided before each number for your answers.
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__________1. Symbols and images are used to create visual representation of ideas and
messages.
__________2. Every design has its tone of voice.
__________3. Print media like brochure are not an example of graphic design.
__________4. The content and layout of a material must communicate with its audience.
__________5. Graphic design started when the world wide web began.
__________6. A magazine and a newspaper have same objectives of communication.
__________7. Graphic designer does not follow method in designing.
__________8. The layout of a design varies depending on the target audience.
__________9. The font style and size of the design should be taken into consideration.
__________10. Designing is important in promoting a product or services.

If you answer all the statements correctly, then you are now ready to begin our lesson.

Notes to the Teacher

The activities in this module are arranged from simple to complex to help the learner

gradually master the desired learning competency. Give him/her the needed support
and guidance so that he/she will be able to perform the tasks to prepare him/her later
on creating and editing data in a worksheet.

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 Direction: Let us analyze the situation.

Tekki’s mother will be

celebrating her 50 th birthday on the 25 th
of December this year. She was tasked
to do the layou t and design of the
tarpaulin, invitation s and even cake
toppers for her mother. She was very
worried. She has little knowledge about
designing but not t hat good. She has
less than three months to prepare. She
started to search on the web and ev en
look at the street signage to get lots of
idea. But still, she’s having a hard time
to mix it all up.
Ca n you help Tekki on how to
analyze and combine the design she
saw ?

Introduction to Visual
Graphic Design

Graphic design can refer to a number of artistic and professional disciplines which
focus on visual communication and presentation. Different techniques are used to create
and combine images and words to create a visual representation of ideas and messages.

We often heard the term Visual Designers and Graphic Designers specifically in the
design industry. These two may sounds similar but they are also different in some ways.

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Visual Design vs. Graphic Design
Visual design was born out of a mixture of graphic design and user interface design.
It focuses more on the visual appeal of a website or any type of digital design. Visual
Designers intend to answer the question “Does the finished product look good?”.
On the other hand, Graphic design was born of art and technology. As a profession,
it has been around much longer than visual design. Graphic designers started out designing
for print publications like books, magazines, newspapers, brochures and many others. They
are also responsible in creating page layouts, advertisements and even marketing materials.
Graphic designers intend to answer the question” How best to do it?”
The table below shows the similarities and differences of a Visual design and Graphic
design in different aspects.
Visual Design Graphic Design
A wide variety of print, advertising
Exclusive on creating visuals for
Focus information, branding and
websites, apps and digital.
sometimes web design.
Adobe Creative Suites, Color 911 Photoshop, Illustrator, InDesign,
Tools
App, Sketch, Canva, Illustrator Pixlr, Coolors, Webflow
Draw the attention to the important
Communicate an idea or
aspects and strike the balance
Goals information through individual
between a fresh, powerful design
graphics.
and something they expect to see.
Online and offline design,
Digital design skills, proficiency with
proficiency with principles of
Skills principles of design, proficiency with
design, proficiency with design
design software.
software.
Brand Designer, Web Designer, Graphic Artist, Art Director,
Also known
Visual Communications and Digital Creative Director and Brand
As
Designer Designer
Table 1. Similarities and differences of Visual Design and Graphic Design

Now you know the difference of these two principles, this module will more likely focus
on Graphic design.

Did you know that…

VISUAL GRAPHIC DESIGN NC III Qualification under TESDA (Technical
Education and Skills Development Authority) consists of competencies that a person must
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achieve to develop visual graphic designs for ( 1) print media; (2)
electronic media; (3) product packaging; and (4) booth and product/window
display.

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 9
For the image to become functional, a Graphic designer makes graphics transfer the
message. They apply their skills not in pure art with aesthetic satisfaction as a prime, but
communicating and with a purposeful art. Here are some examples of Graphic Design:

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 A sample webpage via Inquirer.net

Sample poster and book cover via canva.com

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Show Me What You Found!
Directions: Illustrate or cut picture that shows Graphic design. Place it on the box below.

HOW GRAPHIC DESIGN STARTED?

Throughout the history, several peoples have filled the needs in giving visual form to ideas
and concepts, store knowledge in graphic form and bring order and clarity to information.
The word “graphic” derives from the ancient Greek word graphein which means “mark-
making” (covers written and drawn marks) while” design” from English to Renaissance word
dessiner to Italian word disegno which means drawing, planning, sketching and designing. In
1922, outstanding book designer William Addison Dwiggins coined the term graphic design
to describe an individual how he organized and managed visuals in his works.
The development of writing and visible language had its earliest origins in simple pictures. Early
people used pictures as a basic way to record and transmit information.

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A. Before the printing press: Prehistory to Renaissance

• Cave paintings - 38,000 BCE

A high level of observation and memory is evidenced in many prehistoric drawings.

Prehistoric people from Africa, North America and New Zealand left petroglyphs.
Petroglyphs are carved or scratched signs or simple figures on rock that represent ideas
or concepts. Here are some of the creations during those times:

Lascaux Cave painting via Petroglyphs via ancient- The earliest written records are
Researchgate.net origins.com made from clay mud tablet and
scratched in the surface with a
reed or wooden stylus.

• Sumerians written language - 3300 to 3000 BCE

Sumerians created the first written language as a means of recording trader
inventories to ensure couriers didn’t steal anything on deliveries.

The earliest seals were engraved with Early Egyptian use hieroglyphics or simple
picture of kings, a line of cattle or sacred writing via Britannica.com mythic creatures.

The Egyptians were the first people to produce illustrated manuscripts in which words
and pictures were combined to communicate information. This was the Book of the dead.
This was written as a first-person narrative by the decease and placed in the tomb to help
triumph over the dangers of the underworld.

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 The journey in the underworld is depicted
as a chronological narrative and was shown in the Papyrus of Ani via
Wikipedia.com

• Advancement in Chinese printing 2001040 CE

In 200 CE, China used wood reliefs to print and stamp designs on silk clothes
and later paper. Bi Sheng invented the world’s first movable type printing press out of
porcelain.

Chinese Woodblock print via google -sites.com

• Medieval calligraphy 700s

Typography in the Middle Ages started to take off as humanity started

expanding its visual perspectives into the letters and words themselves.

Nastaliq style via Wikipedia.com

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 • European heraldry – 1100

The world’s first logo is the coat of arms that was used as a
symbol to represent the values, characteristics and styles of the
people. Later these logos took on more practical purposes such as
wax seals to reflect authenticity.

Royal Arms of the United Kingdom via Britannica.com

• Storefront Signage - 1389

Beer and ale has been an alternative for drinking water
during the 14th century were most of water sources are polluted.
A law made by King Richard II of England made all ale houses
to have signs out front so the public could find them easier. This
beautiful tradition still exists today.

Storefront signage via Signs.com

B. The birth of Graphic design: Renaissance and Industrial Era

With the arrival of printing press in Europe, people was able to recreate text, art and
design on a great scale and for relatively cheap.

• Invention of the Gutenberg press -1439

Johannes Gutenberg brought movable

type press to Europe that help people not
to rely longer on lengthy scholarly
reproduction of books, opening up
literature and making it affordable to the
masses. This paved way for commercial
uses of design which led in the era of
graphic design.

Gutenberg Press via Letterpresscommons.com

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 •
• First logos – late 1400
Printing industry used the first logos. It wasn’t just a branding device, but also a means to
show off your printing skills.
colors.

First logo via 99designs.com

• First print advertisements – 1620

Coranto, the precursor of the newspaper, features the first printed

advertisements (mass produced ads).

Coranto via Bonhams.com

Chromolithography – 1837
This is the unique method for making multi-color prints. Brands use lot of
well-known marketing tools we know today. Thus, this method allows the
advertiser to capitalize on attractive models, trends and use of creative

An advertisement at the end of the century that used color printing technique via
prepressure.com

C. Graphic Design in the Modern Era

Artists and designers on this era were pushed to explore new styles and techniques. Graphic
design starting to developed on the modern era.

• The Wiener Werkstatte (first graphic

design agency) -1903
It means “Vienna Workshop”. It is
the first organization of visual artists,
including painter, architects, and early
graphic designer. Its greatest legacy was
the stylistic innovation. It also set the stage
for the popular Bauhaus and Art Deco
styles.

Wiener Werkstatte via almerlin.de

• The term graphic design appears for the first time -1922
William Addison Dwiggins coined the term graphics design on in his article “New kind
of Printing calls for a New Design”, printed in the Boston Evening Transcript August 22,
1922.

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 • Paul Rand publishes Thought on Design - 1947
He is a legendary designer that posted his theories and
ideologies in his influential” Thoughts on Design” which largely
shaped the future of the entire graphic design. Functional-
aesthetic perfection was seen in popular logo designs such as
Ford, Westinghouse, Yale and IBM.

Paul Rand logos via andrewkeir.com

D. A glimpse into the digital area

The mass adoption of home computers is a technological advancement in this time.
Mass communication and the accessibility to different art styles and digital software takes
place in creating art methods.

Adobe Photoshop was then released in 1990. The

nature of branding also evolved to meet the changing times.
When internet became famous, trends like flat design which
incorporates bright colors and cartoonish figures has been
visible.

MTVs usage of logo via 99designs.com

The progression of Graphic design was very interesting. From the cave
paintings of the prehistoric people to development and use of digital software
was quite impressive. Now, let us review the history of Graphic design by
answering the activity below.

WHAT’S MY NAME?
Directions: Identify each of the following pictures. Encircle the word in the parentheses that
fits your answer.

1.
(petroglyphs, hieroglyphics, woodblock print)

2.

(hieroglyphics, petroglyphs, woodblock print)

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3.

(petroglyphs, woodblock print, hieroglyphics)

4.

(Medieval calligraphy, Storefront Signage, European Heraldry)

5.

(Wiener Werkstatte, Gutenburg Press, Coranto)

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 HOW TO BE A GREAT GRAPHIC DESIGNER

The job of a Graphic designer may be easy but finding a great one can be more
challenging. Here are some of the qualities a great Graphic designer must
possess:

1. Creativity – A Graphic designer must be imaginative. Creative people don’t just

follow the latest trends but they always seek inspiration in everything.
2. Consistency – A Graphic designer must be able to incorporate a brand’s identity
into all new inspiring design and ideas. If the brand identity isn’t clear, he will create a
new one.
3. Problem Solver – A Graphic designer is not afraid of challenges and will most likely
discover new ideas and ask queries that most of us will overlook.
4. Love to Learn – Designing is a lifelong process. A Graphic designer will keep new
developments to get ahead of the latest trends.
5. Able to take Criticism – Everyone has different vision in mind, criticism should not
be taken personally. A Graphic designer will take criticism positively and learn what
works well and what doesn’t work.
6. Patience – Designing can be time consuming. A Graphic designer must have the
patience to continue working on the ideas set by the client. He must give what the
clients want within the given time frame.

When someone gets a Graphic design job, be it a poster design, book design or any
type, he must consider the following things:

1. The objective of the communication

What is the information that needs to be passed on? When the audience reads your
materials (book, webpage or ads) what’s he supposed to get out of it?
The use of visual language as a communication has been an essential tool
throughout the human history. It usually grabs the audience attention and maintain their
motivation to be involved. If the visuals are not properly used, they will be ineffective.

An advertisement (via pikrepo.com) and a newspaper (via guardian.com) have

different objectives of communication.

2. Visual Hierarchy

What needs to be said first and then next and then after that? Designers try to
arrange content so that the highest priority content must be seen first on any given page.
Then, they present the rest of the content from highest to lowest priority.
 The way we see information is affected by several factors that contribute to how we
rank the hierarchy of the content within the layout. This will be discussed on the next lesson
about Elements of Design. These are:
• Size • Repetition
• Color • Proximity
• Contrast • White Space
• Alignment • Texture and Style
Every day is a battle to seek people’s attention in a sea of information. Just like a
billboard along the highway. It must capture people’s attention and transmit desired
information at a very fast pace. Thus, each design elements must be considered to produce
effective communication. This will automatically make your viewer’s eye go through the page
in a certain way.

3. Target Audience

Who are you speaking to? Knowing the demographic information and considering the
audience age, gender and most likely what may be appealing to a group that may have any
special interests.

Book cover via Canva.com

4. Tone of voice

Visuals can better resonate with viewers than simply speaking to them. Images can
communicate powerful emotions in a short way that language alone would take much longer
to communicate.

WHAT DOES A GRAPHIC DESIGNERS DO?

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To be recognize is the end goal of graphic designers. By using different media, they have to
connect a particular idea or identity to be used in the advertising and promotions of product
or services. So what does a Graphic designer develop?

a. Printed Publications
• Brochure
• Flyers
• Newsletter
• Books
• Magazine
• Business Card
b. Electronic media
• Website
• Graphical User Interface
• Slide Shows
• LED / LCD Display
• Electronic Billboards
c. Product packaging • Box
• Paper Bag
• CD Cover / Case
• Envelop
• Bottle
• Can
• Product label
• Foil/Plastic pack
d. Booth and product/window display
• Poster
• Billboard
• Signage
• Streamer
• Standee
• Booth design
• Product model

We are now at the end of the lesson. Now, let us review the
Graphic design materials before answering What’s More activities.

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Who Am I?
Directions: Identify what Graphic design material is being described in each
statement. Write your answer on the line provided right after each item. The first letter
of the word is already given.

1. Sometimes I’m small, sometimes I’m big,

When you read my whole content,
B _ _ _ you will learn from me. Who am I?

2. You only see me but you can’t touch me, E_________

I’m so high and so huge, I’m on the highways,
So don’t blink your eyes to see the whole me.

B _ _ _ _ _ _ _ _ Who Am I?

3. You always see me on a party,

S _ _ _ _ _ _ Welcoming my guest, standing on the side,
Hey, I’m smiling but not breathing.
Who Am I?

4. You carry me, I carry yours,

P____
When you bought something special,
I kept it safe inside me. Who Am I?
B__

5. Sometimes I’m single, sometimes I’m not

I give you details as much as I can,
B_______
Pick your choice to the product you want.
Who Am I?

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 Wow! That’s a big help for Tekki. Her problem has
been solved. She can now start designing for her
mother’s birthday.

Independent Activity 1

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Thumbs Up or Down!
Directions: Read each statement carefully. Draw a if the underlined word/s made the
statement correct, if NOT draw a . Use the space provided before each number for
your answer.
_____ 1. Graphic design can refer to a number of artistic and professional disciplines which
focus on visual communication and presentation.
_____2. Graphic designer intends to answer the question “Does the finished product look
good?”

_____3. William Addison Dwiggins coined the term graphic design in 1922.
_____4. Early people used words as a basic way to record and transmit information.
_____5. Text and images are the main component of Graphic design.

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Independent Assessment 1
My Time!
Directions: Match each picture of history in Column A with its corresponding Time/Era
in Column B. Write the letter of the correct answer on the space provided
before each number.
Column A Column B
A. Before the printing
press: Prehistory to

_____1. Renaissance
B. The birth of Graphic
Design: Renaissance
and Industrial Era
_____2.
C. Graphics Design in

the Modern Era

D. A Glimpse into the
Digital Area ______3.

_______4.

______5.

Independent Activity 2

WHERE DO I BELONG?
Directions: Identify the different materials developed in Graphic designing. Write PP if it is
printed publication, EM if it is electronic media, PR if it is product packaging and WD if it is
booth and product/window display. Write your answer on the space provided before each
number.
__________1. Streamer __________6. Website
__________2. Signage __________7. Product label
__________3. Books __________8. E-Billboards
__________4. Flyers
__________9. Brochure
__________5. Paper Bag
__________10. Standee

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Independent Assessment 2

KNOW ME BETTER?!
Directions: Identify the differences between Visual and Graphic designer by completing the
table below. Choose the letter of your answer in the box under the column.

Visual Designer Graphic Designer

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

A. Focus on creating visuals for websites, apps and digital.

B. Focus on a wide variety of print, advertising information, branding and sometimes web
design.
C. Use Photoshop, Illustrator, InDesign, Pixlr, Coolors, Webflow
D. Use Adobe Creative Suites, Color 911 App, Sketch, Canva, Illustrator
E. Draw the attention to the important aspects and strike the balance between a fresh, powerful
design and something they expect to see.
F. Communicate an idea or information through individual graphics.
G. Also called as Brand Designer, Web Designer, Visual Communications and Digital
Designer
H. Also called as Graphic Artist, Art Director, Creative Director and Brand Designer
I. Digital design skills, proficiency with principles of design, proficiency with design software.
J. Online and offline design, proficiency with principles of design, proficiency with design software.
Independent Activity 3
WORD HUNT
Directions: Find and encircle all the Graphic design materials that are hidden in the grid.
They may be hidden in any directions.

Brochure
Flyers
Newsletter
Books
Magazine
s
Website
GUI
Box
Paper Bag
CD Cover
Poster
Billboard
Signage
Streamer
Standee

22

Independent Assessment 3
THINK OF IT?
Directions: Read each statement below. Write the letter of the correct answer on the
space provided before each number.

25
 _____1. Reikko is a very imaginative person. She always seeks inspiration in
everything. What traits of a graphic designer does she have?
a. Consistency c. Love to Learn
b. Creativity d. Problem Solver

_____2. Rodel gets mad when his client told him to change the color of the banner he
made. What traits of a graphic designer, must he possess?
a. Consistency c. Love to Learn
d. Patience
b. Creativity

_____3. Being consistent means ____ c. He will create a new one if it isn’t
clear.
a. Imaginative d. Not afraid to take challenges.

b. Giving what the clients want

c. Doing nothing
_____4. It is a lifelong process. d. Exploring
a. Designing

b. Drawing

_____5. This usually grabs the audience attention and maintain their motivation.

a.
Communication c. Information

b.
Design d. Visual Language
_____6. Visual Hierarchy is important in designing because _____.

a. It presents the rest of content c. It sets the level of importance of the from
highest to lowest priority. content.

b. It tells who comes first and d. All of the above. then next.

_____7. Lhen is trying to create a tarpaulin for her daughter’s birthday. What application will
she use?

a. Adobe Photoshop c. Coolors

b. Color911 d. Webflow

_____8. A Graphic designer is also known as _____.

a. Art Director c. Web Designer

b. Brand Designer d. Both A and B.

_____9. All of these are elements of Design except _____.

a. Contrast c. Size

b. Patience d. Typography
 _____10. These are the traits of a Graphic designer.
a. Creativity c. Patience
b. Love to Learn d. All of the above.

_____11. If you are going to create a design, what are things you have to
consider?

a. Target Audience c. Visual Hierarchy

b. Tone of Voice d. All of the above

_____12. It is an example of printed publication.

a. Book c. Standee
b. CD Cover d. Website

_____13. It is an example of booth/product window display

a. Book c. Standee
b. CD Cover d. Website
_____14. It is an example of electronic media.
a. Business card c. Product Label
b. Electronic Billboard d. Signage

_____15. Product packaging are used in .

a. Bottles c. Product Label

b. CD Case d. All of the above

Having gone through different activities, do you realize now the importance of
Graphic design to us? Write five (5) words you remember on the discussion and tell
something about each of them. Write your answer on the notebook below.

27
 In this time of pandemic crisis, many of us turned to be instant entrepreneurs to
earned money for a living. Now, think of a product (if you want to sell something) or services
(if you have skills) you want to sell online. Apply all the things you learned in this lessons.
Draw and design it on the notebook below.

Directions: Answer the following questions with the help of the jumbled words on the
second column. Write your answer on the third column.

QUESTION JUMBLED WORD ANSWER

1-2.Two main components of EXTTI
Graphic design GMAE
3. Also known as Creative Director GPHRACI DSEINGRE
4. Sacred writing of Egyptians HEIORGYLHPISC

5. Scratched signs found on caves PERTOGYLHPS

6. A printed material OOBKS

7. First name of Gutenburg JHOANESN

8. An Editing software PTHOOSOPH

9. Trait of a Graphic Designer PTAIENEC

10. Element of Design COLRO

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Directions: In your own words, how will you describe the following things to consider in
designing? You can also cite an example that will support your answer.
Write your answer on the box provided in each number.

1. Objective of Communication

2. Visual Hierarchy

3. Target Audience

4. Tone of Voice

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 27
References
Barnard Malcolm. Graphic Design as Communication. New York:Routledge, 2005, 199

Blast Digital, ”6 Qualities of a great Graphic Designer – all the latest news from blast
digital”,Blog, May 15, 2017, https://www.blast-digital.com/news/6-qualities-
greatgraphic-designer/

Chapman, Cameron,”Visual Designers vs. Graphic Designers – Who Does What and
Why? (With Infographic), Design Blog, n.d.,
https://www.toptal.com/designers/visual/visual-designer-vs-graphic-designer

Cole, Michael, ”Famous Graphic Designers of 2020”, Blog, April 16, 2019,
https://www.designwizard.com/blog/famous-graphic-designers/

Design Crowd,”Who You’re targeting should determine your design”, Blog, n.d.,
https://blog.designcrowd.com/article/877/target-your-audience-with-the-right-design

Ellis, Matt, “A brief history of graphic design”, Blog, 2018,

https://99designs.com/blog/design-history-movements/history-graphiceffectivdesign/
#advancements

Interaction Design Foundation,”Visual Design”, Blog, n.d,

https://www.interactiondesign.org/literature/topics/visual-design

Interaction Design Foundation,”Visual Hierarchy”, Blog, n.d.,

https://www.interactiondesign.org/literature/topics/visual-hierarchy

Kruegger, Brittany,”How to Find your Brand’s Visual Voice”, Blog, n.d.,

https://visme.co/blog/brand-visual-voice/

Kashyap, Vartika “21 Best Designer Tools for Web and Graphic Design Professionals”,
July 17, 2020, https://www.proofhub.com/articles/designer-tools

Meggs Phillips B, Purvis, Alston W. Meggs History of Gaphic Design Sixth Edition. New
Jersey, John Wiley& Sons Inc., 2016, 681

Murchie, Karen, Diomede, Dylan , ”Fundamentals of graphic design- essential tools for
e visual science communication,” June 11, 2020,
https://www.facetsjournal.com/doi/full/10.1139/facets-2018-0049

Piperides, Alexis, “8 Tools for Visual Designers and Why you should be using them”,
Blog, November 10, 2016, https://blog.proto.io/8-tools-visual-designers-using/

Soegaard, Mads, “Visual Hierarchy: Organizing content to follow natural eye movement
patterns”,Blog, August 2020, https://www.interaction-
design.org/literature/article/visual-hierarchy-organizing-content-to-follow-natural-
eyemovement-patterns

Worthington, Michael, ”Fundamentals of Graphic Design”, Graphic Design Tutorial, n.d.,

https://www.coursera.org/learn/fundamentals-of-graphic-design

Yalanska, Marina ”Many Faces of Graphic Design: What do Graphic Designer do?”,
Blog, n.d., https://blog.tubikstudio.com/graphic-design-what-graphic-designers-do/

TESDA VGD NC3 Training Regulation

9
For inquiries or feedback, please write or call:

Department of Education, Schools Division of Bulacan

Curriculum Implementation Division
Learning Resource Management and Development System (LRMDS)
Capitol Compound, Guinhawa St., City of Malolos, Bulacan

Email Address: [email protected]

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