Problem - Solution Fit Template v1
Problem - Solution Fit Template v1
The Problem-Solution Fit simply means that you have found a problem with your customer and that
the solution you have realized for it actually solves the customer’s problem. It helps entrepreneurs,
marketers and corporate innovators identify behavioral patterns and recognize what would work
and why
Purpose:
Solve complex problems in a way that fits the state of your customers.
Succeed faster and increase your solution adoption by tapping into existing mediums and
channels of behavior.
Sharpen your communication and marketing strategy with the right triggers and messaging.
Increase touch-points with your company by finding the right problem-behavior fit and
building trust by solving frequent annoyances, or urgent or costly problems.
Understand the existing situation in order to improve it for your target group.
Template:
References:
1. https://www.ideahackers.network/problem-solution-fit-canvas/
2. https://medium.com/@epicantus/problem-solution-fit-canvas-aa3dd59cb4fe