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    Business Plan

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    Shamelle Frias
    Shamelle started breeding platy fish and selling them online as an ornamental fish pet shop. Platy fish are small, colorful, peaceful fish that breed quickly. Her marketing strategies include posting online and providing labels with contact information. Her inventory and financial projections over 2 months show sales of over PHP 1,000 and net income of PHP 855, with potential for over PHP 3,000 annually as production increases. Platy fish are easy to care for, breed readily, and make a good starter fish, positioning Shamelle's business for success.

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    Business Plan

    Uploaded by

    Shamelle Frias
    56 views5 pages
    Shamelle started breeding platy fish and selling them online as an ornamental fish pet shop. Platy fish are small, colorful, peaceful fish that breed quickly. Her marketing strategies include posting online and providing labels with contact information. Her inventory and financial projections over 2 months show sales of over PHP 1,000 and net income of PHP 855, with potential for over PHP 3,000 annually as production increases. Platy fish are easy to care for, breed readily, and make a good starter fish, positioning Shamelle's business for success.

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    Shamelle started breeding platy fish and selling them online as an ornamental fish pet shop. Platy fish are small, colorful, peaceful fish that breed quickly. Her marketing strategies include posting online and providing labels with contact information. Her inventory and financial projections over 2 months show sales of over PHP 1,000 and net income of PHP 855, with potential for over PHP 3,000 annually as production increases. Platy fish are easy to care for, breed readily, and make a good starter fish, positioning Shamelle's business for success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views5 pages

    Business Plan

    Uploaded by

    Shamelle Frias
    Shamelle started breeding platy fish and selling them online as an ornamental fish pet shop. Platy fish are small, colorful, peaceful fish that breed quickly. Her marketing strategies include posting online and providing labels with contact information. Her inventory and financial projections over 2 months show sales of over PHP 1,000 and net income of PHP 855, with potential for over PHP 3,000 annually as production increases. Platy fish are easy to care for, breed readily, and make a good starter fish, positioning Shamelle's business for success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Simple Business Plan

    SMF's

    ORNAMENTAL FISH

    PET SHOP

    SHAMELLE M. FRIAS

    December 2021
    Background and History

    Shamelle had been involved in the breeding of platy fish a month ago. Platies are easy to care for,
    they breed quickly, and their keeping and feeding regimens can be easily met even by a beginner
    aquarist.Platy fish are peaceful, well-tempered fish that enjoy the company of others with a similar
    temperament. After a couple of weeks she posted it online which attractive to many people who loves
    to have ornamental fish. Then after a month, she decided to pursue in marketing of these fishes. So she
    can earn a little by little.

    Description of Products

    Platy fish belong to the Xiphophorus genus and, along with mollies, guppies, and swordfish, are
    members of the Poeciliidae family. Xiphophorus comes from the Greek word ‘xiphos’, which means
    sword, and ‘pherein’, which means carry.Platies are very common among aquarium hobbyists and have
    been interbred to mix colors and fins shape.

    Platy fish are small, peaceful fish. Even though they are not considered shoaling or schooling fish, they
    are much happier when kept in small groups. They are very active and love breeding.

    Marketing Strategies
    By posting online of these fishes and distributing that will promote of my ornamental fish pet shop the
    climatic condition is stated as other reason for ornamental fish industry as an important market. Buy ing
    of a certain customer, an attractive label and description will be given to them containing my and
    contact number to them to contact me easily and to share them to their friends.

    Inventory of Fish and Financial Projections

    The following include the inventory of the production of platy fish and the year projections
    for income, cash flow, balance statement, as well as estimated financial ratios.

    Platy/Ornamental Fish Inventory


    DATE TOTAL NO. OF DETAILS INCOME
    FISH

    September 12, 2021 *10 pcs *Start of Breeding (2 sets, with


    a ratio of 2:3)

    *1st set of breeders has produced


    October 2, 2021 *58 pcs
    62 fry

    *2nd set of breeders has


    October 10, 2021 *97 pcs produced 53 fry

    *15 pcs of juvenile platy sold


    out (7pesos/pc)
    October 25, 2021 *115pcs *php. 105

    *4pcs breeder size sold out


    (35pesos/pc)
    November 5, 2021 *100pcs *Breeding (3 sets, with a ratio *php. 140
    of 2:3)

    November 11, 2021 *100pcs


    *1st set produced 59 fry

    November 20, 2021 *159pcs

    *10 pcs breeder size sold out


    with ornamental plant
    November 24, 2021 *129pcs *php. 370
    (35pesos/pc + 20/pc)

    *2nd set of breeders produced 71


    fry

    December 2, 2021 *201pcs

    *3rd set of breeders produced 57


    fry
    December 8, 2021 *255pcs

    *11pcs breeder size sold out


    December 12, 2021 *265 pcs with fish feed (35pesos/pc + *php. 395
    10/plastic)

    2 MONTHS INCOME STATEMENT


    Sales income php. 1,010

    Expenses

    Feeds php. 95

    Sales Promotion php. 60

    Total Income php. 855


    CONCLUSION

    In a year she can make an income of php. 3,470 or more, because her production of platies
    Platy Fish are a great option and a perfect fit for many different reasons. They’re quick to breed and
    very easy to keep. Platy fish is a perfect fit when you don’t have much time or want something that
    doesn’t require much work. Platy fish are eye-catching visuals with colourful appearance and peaceful
    fish. They are hardy and make suitable inclusion to most tanks. They are accurate for everyone who is a
    beginner to the hobby. They are easy to care for.

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