MINI – PROJECT

(An Innovative Proposal)

“E- WASTE MANAGEMENT ”

“ junk TAKERS ”

Submitted for the part fulfillment of 1st Semester Course of MBA

MASTER OF BUSSINESS ADMINISTRATION
(Session 2021 - 2022)

Submitted To:- Project Guide :-

MR. RAJENDRA TIWARI MRS. PALLAVI SINGH
HOD, MBA

SUBMITTED BY:
PRATIBHA AGRAHARI

MBA 1ST SEMESTER

Ashoka Institute of Technology and Management,
Pahariya Varanasi

DECLARATION
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I hereby declare that the information presented in this mini
project report is correct to the best of my knowledge and the analysis
is as per the norms and guidelines provided for the project. I have
utilized the requisite concepts and applied the required methodologies
to analyze the data collected to reach the conclusion present in the
project.

I feel extremely exhilarated to have completed this mini project

under the able and inspiring guidance of Mrs. Pallavi Singh. Her
guidance and timely encouragement have infused courage in me to
complete the work successfully.

I claim the project to be my indigenous work and has not been

published anywhere else.

ACKNOWLEDGMENT
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I feel great pleasure to express my deep sense of gratitude to all
those who have helped me directly or indirectly in preparation of this
mini project designing part. It is very exciting for me to work on
designing part of the project “JUNK TAKER” during this I
have gained knowledge of great significance and importance. This
satisfaction that accompanies that the successful completion made it
possible, whose constant guidance and encouragement crown all efforts
with success.
I am greatly obliged to my mentor “Mrs. Pallavi Singh” for her
continuous guidance, support and help. I am grateful to ASHOKA
INSTITUTE OF TECHNOLOGY AND MANAGEMENT.
VARANASI for providing me such a golden opportunity to work and
learn under an excellence guidance to the complete of designing part
of this project.
Finally, I would like to thank Mr. Rajendra Tiwari
(HOD of Master of Business Administration Department. MBA)
whose perfect guidance helped me to completing this task. I also like
to thank my colleagues who gave helped in successful completion of
the project effectively and on time.

Place: Varanasi
Date……………

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 “E - WASTE MANAGEMENT ”

“JUNK TAKERS”

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 INTRODUCTION

The focus of Junk Takers is to start a new innovative plan by launching

an app of Junk Takers where people can online buy and sell of domestic
waste or kabad. With help of our team will not leave any waste here and
there and will collect all the waste from people of our area, there
domestic waste which they keep and forget to clean. Therefore, we will
focus on this by launching an app as well as toll free number so that
every citizen of our area should sell his or her waste by just one click or
one call.

We will ensure that we abide by the rules and regulations guiding the
industry and we will only hire experienced and qualified drivers with
valid commercial driver’s license (CDL) to handle our junk collection
trucks. Our services will include general junk collection and hauling,
recyclable junk collection and hauling, junk transfer station operation,
etc. We will provide daily services all around Varanasi City and
neighboring cities.

At Junk Takers, we will ensure that we hire people that are qualified,
hardworking, creative, customer centric and are ready to work to help us
build a prosperous business that will benefit all the stakeholders. In fact,
profit-sharing arrangement will be made available to all our senior

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management staff and it will be based on their performance for a period
of six months or more as agreed by the board of trustees of the company.

For now, we will contract the maintenance of our trucks to service

providers; we do not intend to maintain a very large overhead from the
onset. However, as soon as the business grows and stabilizes, we will
assemble our own in-house maintenance team.

We will ensure that we hold ourselves accountable to the highest

standards by meeting our client’s needs completely.

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 OUR SERVICES OFFERED

Junk Takers, is established with the aim of maximizing profits in the

waste collection industry. We want to compete favorably with leading
junk removal companies in India, which is why we have put in place a
competent quality assurance team that will ensure that every service
carried out meets and even surpasses our customers’ expectations.

Our service offerings are listed below-

 Reusable junk removal (items that can be sold by consignment

and thrift stores).

 Recyclable junk material collection and hauling.

 Waste transfer station operation.

 “Junk Takers” App, through which people can choose the category
and send their location and we will track them with the help of
GPS.

 “8008008008”, with the help of this toll free number people can
directly call us and tell their exact location.

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 SIGNIFICANCE OF THE BUSINESS PLAN

 To create awareness among the targeted customer regarding the

waste management and collect different forms of waste from
various customer segments including corporate and residential.
 To identify prospective partners such as Municipal Corporations.
 To highlight some factors that will give advantage in the market
place like trust, good junk removal network, relationship
management and strong reputation amongst domestic industry
players.

To sum up, all our employees will be well taken care of and their
welfare package will be among the best within our category and help
deliver our set goals and achieve all our business aims.

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 GAP ANALYSIS

This business plan will fill the time gap as if any people want to remove
or sell the scrap then they do not have to wait for any kabaddi wala, they
simply have to use our app or can call our toll free number we will be
there on time to serve them.

This business plan will fill the gap regarding the value of their domestic
scrap, as people are not getting the exact value of their waste material
that they will get from us. As we will sell their waste to organizations
also.

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 VISION AND MISSION OF THE COMPANY

VISION:-

 To service the people in utilizing or taking out junks at their

doorsteps.
 To do things differently based on cost and with mutual consent.
 In future, we want our business to expand globally.
 To build a business that will take care of junk removal for major
residential areas.

MISSION:-

 To prevent the human suffering.

 To make utilization of waste products.
 To make availability of raw materials.
 To protect the environment.

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  We want to become a standard of how junk removal companies
should operate in India.

GOALS AND OBJECTIVES OF THE

COMPANY
GOALS:-

 Short term (1-5 years): we will be covering whole Varanasi city.

 Medium term (5-10 years): we will be covering neighboring
districts.
 Long term (10 years and above): we will be covering entire UP.

OBJECTIVES:-

 To provide doorstep service for junk collection.

 To provide people platform where they can click a request and get
the scrap clear.
 Emphasis is to be given on domestic junk.
 Prevention of environmental degradation.
 To earn along with productive results.
 To train the waste workers for waste recycling.
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 INDUSTRY OVERVIEW

Junk removal is a business that assists with the decluttering process. It is

different from regular garbage collection. Junk Removal business is
grouped under the waste collection services industry and companies that
operate in the industry collect hazardous and nonhazardous waste and
recyclable materials.

Nonhazardous waste includes municipal solid waste (household waste or

junks) and industrial and commercial waste. Transfer stations where
waste is transferred from local vehicles to long-distance automobiles for
transport to disposal facilities are also included in the waste management
industry. It is important to state that this industry does not account for
government-provided services of a similar nature.

A close study of the Waste Collection industry shows that it has

benefited from the recovery of the industrial, construction and
commercial business sectors. As these sectors expand, it is natural for
them to produce more waste. So also, steady demand from the
residential market has helped stabilize the overall revenue generated by
the waste collection services industry. Going forward, the demand for
waste collection services will continue to be driven by population
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growth, privatization and business creation. Additionally, the industry
will benefit from the public’s growing interest in the recycling industry.
The companies holding the largest market share in Waste Collection in
India include Waste Management Inc., Republic Services Inc. and Waste
Connections Inc. Statistics has it that in the India alone, there are about
11,824 licensed and registered waste collection companies responsible
for employing about 217,713 employees.

The industry rakes in $45 billion annually (benched mark in 2018) with
an annual growth rate projected at 1.7 percent within 2013 and 2018.

A recent report published by IBISWORLD shows that the distribution of

establishments in the industry across the India largely reflects the size
and distribution of the India’s population and economic activity.
Densely populated areas that are particularly economically active tend to
generate large quantities of waste, necessitating the presence of greater
numbers of industry establishments.

Other factors that contribute to the relative concentration of industry

establishments in a geographic location include the structure of the local
economy and the commitment to and level of recycling. Some
industries, particularly in the service sector, generate relatively little
waste.

One good thing about the industry is that it is open for both big time
investors who have the capacity to start the business with fleet of junk

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collection trucks and aspiring entrepreneurs who may want to start with
just one truck.

MARKET AND CONSUMER ANALYSIS

One interesting part of this industry is that recycling is becoming much

more common. However, the concept of recycling dates back centuries,
it was not prevalent until recently. In 1960, India recycled 5.6 tons of
waste—6.4 percent of the country’s total litter. By 2013, the number was
up to 87.2 tons, or 34.3 percent of the whole.

Latest trends show that the Waste Collection industry has benefited from
the recovery of the industrial, construction and commercial business
sectors. As these sectors expand, it is natural for them to produce more
waste. So also, steady demand from the residential market has helped
stabilize the overall revenue generated by the waste collection industry.

Going forward, the demand for junk removal services will continue to be
driven by population growth, privatization and business creation.
Additionally, the industry will benefit from the public’s growing interest
in the recycling industry.

Fuel is one of the primary input costs for this industry, as it is used to
power the trucks. Therefore, higher fuel prices increase industry costs.
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 The price of diesel and other fossil fuels used to power waste collection
vehicles is expected to increase going forward, which presents a
potential threat for the industry.

SWOT ANALYSIS

STRENGTH:-

S.NO. STRENGTH VERY STRONG NEUTRAL WEAK VERY

STRONG (+) (0) (-) WEAK
(++) (--)
1 Core area knowledge (+)
2 Personal Competences (++)
3 Cost advantage (+)
4 Customer loyalty (0)
5 Special Organization (+)
6 Family Support (0)
7 Channel of (0)
Distribution
8 Skill and Experience (--)
9 Good Reputation (+)
10 Business concept (+)
11 Advance Knowledge (+)
12 Profitability (+)
13 Management (0)

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 capability
14 Cooperation Partner (+)
15 Promotion (+)

WEAKNESS:-

S.NO. STRENGTH VERY STRONG NEUTRAL WEAK VERY

STRONG (+) (0) (-) WEAK
(++) (--)
1 Personal Qualities (+)
2 Lack of Core area (-)
Knowledge
3 Less support from (-)
Bankers
4 Special Organization (+)
5 Business Concept (+)
6 Obsolete Technology (0)
7 Adverse location (0)
8 Proceeds (++)
9 Turnover (+)
10 No Marketing (--)

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 OPPORTUNITIES:-

S.NO. STRENGTH VERY STRONG NEUTRAL WEAK VERY

STRONG (+) (0) (-) WEAK
(++) (--)
1 New customer groups move (+)
to your area
2 Dying Competition (0)
3 New Trends (+)
4 Advanced Technology (+)
5 Increased purchasing power (0)
6 High birth rate (0)
7 Expansion of public (0)
institutions
8 Supplier Credit (0)

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 THREATS:-

S.NO. STRENGTH VERY STRONG NEUTRAL WEAK VERY

STRONG (+) (0) (-) WEAK
(++) (--)
1 New Technology (+)
2 New Competition (+)
3 Timing (0)
4 Supplier Restriction (-)
5 Subsidies (0)
6 Network Disintegrate (0)
7 Low birth rate (0)
8 New legislation (++)

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 HIGHLIGHTS ABOUT BUSINESS PLAN

 Name of the Firm: Junk Takers.

 Core Business: The core business of our organization is to provide
an outline platform for collecting the domestic waste or dumps
from door to door.
 Service: Collection of domestic waste on online platform.
 Future Diversification Prospects: The future of the business lies
in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and
business structure.
 Brands and Sub-brands: N/A
 Registration of the Company: I will register my business under
partnership at my nearest local municipal corporation office. To
complete the restriction process with the authorities, essential
documents for submission includes:-
(A) Registration form.

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 (B) Undertaking.
(C) Fees schedule.

 Registration of Brand: Registration my brand includes the

following steps:-
(A) Surf internet for a brand name, i.e., Junk Takers.
(B) Preparing trademark application.
(C) Filling the application of brand name registration.
(D) Examining the process of the brand name application.
(E) Publication of your brand in the Indian trademark journals.
(F) The trademark registration certificate issuance.
 Core Competence: To promote junk taking activities with a reach
our clients.

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 SEGMENTATION TARGETING AND
POSITIONING (STP) STRATEGY

SEGMENTATION:-

 GEOGRAPHIC:-
(A) Nation:- India
(B) Region:- Uttar Pradesh
(C) City:- Varanasi
(D) Rural/Urban area:- Both
 DEMOGRAPHIC:-
(A) Family size:- Applicable to all
(B) Gender:- Both
(C) Education:- Any
(D) Socio economic classification:- All
 PSYCHOGRAPHIC:-
(A) Lifestyle:- General/ Working
 BEHAVIOURAL:-
(A) Occasion:- Normal days
(B) Benefits:- Service at doorsteps

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TRAGETING:-

 Prior to launching our junk removal company, we are certain that

there is a wide range of households and businesses who cannot
successfully dispose their junks without hiring the services of a
junk removal company. We will ensure that we develop strategic
pacts with corporate organizations, and estate manager’s et al. This
will give us several options to generate revenue for our company.

POSITIONING:-

 We want to grab the position so well that whenever any person

thing of junk or scrap he or she will thing of us, “Junk Takers”.

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 TYPE OF BUSINESS ORGANIZATION, ITS
PROMOTERS BACKGROUND AND OTHER
DETAILS ABOUT THE COMPANY
FACILITIES

Type of Business Organization: - The type of organization we are

opting is Partnership in Service Sector.

A partnership is a formal arrangement by two or more parties to manage

and operate a business and share its profits.

Promoters Background: -

 Name: PRATIBHA AGRAHARI and MANJU KUMARI

 Place: Varanasi
 Contact Address: Sarnath Varanasi
 Phone No: ……….
 Email: [email protected]

Memorandum and Article of Association: - N/A

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Management and Organization setup: - Organization will consist of
owner and manager, 1 driver, 1 waste collector, customer service
executive.

Plant location and Rationale behind it: - Sigra, Varanasi. As it will

help to cover both the sides of the cities at reasonable time.

Facilities of business: -

 Infrastructure: - One warehouse and one office located at heart of

the city.
 Vehicles, Machine and Equipment: - Truck, Weighing machine,
Axe, Skip, Bin etc.
 Labor: - One Waste Collector.
 Environment Protection: - Safety from hazardous substances,
handling and disposal arrangements.
 Facility/ Plant layout: - N/A
 Raw material: - N/A
 Packaging material: - N/A
 Warehousing: - One warehouse
 Logistic: - N/A
 Legal requirements fulfillment: - N/A
 Supply chain and vendor management: - N/A
 Production planning and scheduling: - N/A

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 Machine Maintenance Schedule and Annual Maintenance
Contract: - N/A
 Gestation period: - 1 year
 Inventory Management and Procurement Policy: - FIFO
 Quality Management System: - N/A
 Environmental Protection: - Receive waste collection request
and on the same day collect the waste and sell the waste who want
it or can also send for recycle purpose if any waste is kept for log
duration of time with us.
 Job Design: - Initially one driver, one waste collector. Owner
itself to save the cost of the company does one customer service
executive and one manager and rest of the work. Afterwards we
will be having more people as a part of our business.

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 MARKETING AND SALES STRATEGY

The marketing strategy adopted by Junk Takers is going to be driven by

professionalism, excellent customer service, honesty and quality service
delivery. We will ensure that we build a loyal customer base. We want
to drive sales via the output of our jobs and via referral from our
satisfied customers.

Our sales and marketing team will be recruited based on their vast
experience in the industry and they will be trained on a regular basis to
be equipped to meet their targets and the overall goal of Junk Takers.

Our goal is to grow Junk Takers to become the leading junk removal
company in Varanasi City that is why we have mapped out strategies
that will help us take advantage of the available market and grow to
become a major force to reckon with in the waste collection services
industry. Junk Takers is set to make use of the following marketing and
sales strategies to attract clients:-

 Introduce our junk removal and management business by sending

introductory letters alongside our brochure to construction

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 companies, shopping malls, hotels, residential estates and other
key stakeholders in Varanasi City.
 Advertise our junk removal and Management Company in relevant
magazines, newspapers, TV and radio stations.

Sales Forecasting:-

We are well positioned to take on the available market in Varanasi City

and we are quite optimistic that we will meet our set target of generating
enough income/profits from the first month or operation and grow the
business and clientele beyond Varanasi City.

We have been able to examine the waste collection services industry, we

have analyzed our chances in the industry and we have been able to
come up with the following sales forecast. Below are the sales projection
for Junk Takers it is based on the location of our business and our
competitive advantage:-

 First Fiscal Year (FY1): 8,75,000

 Second Fiscal Year (FY2): 10,00,000

 Third Fiscal Year (FY3): 12,50,000

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 PROMOTIONAL STRATEGY

We have plans to grow our business beyond Varanasi City that is why we have
perfected plans to build our brand via every available means. We have been able to
work with our brand and publicity consultants to help us map out publicity and
advertising strategies that will help us walk our way into the heart of our target
market.

Below are the platforms Junk Taker intended leveraging on to promote and
advertise the business:-

 Place adverts on both print (newspapers and magazines) and electronic

media platforms

 Sponsor relevant community – based events / programs

 Leverage on the internet and social media platforms like; Instagram,

Facebook, twitter, YouTube, Google + et al to promote our services

 Install our Billboards in strategic locations all around Varanasi City.

 Distribute our fliers and handbills in target areas

 List our company in local directories / yellow pages

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  Advertise our company in our official website and employ strategies that
will help us pull traffic to the site.

 Ensure that all our staff members wear our branded shirts and all our waste
collection trucks are well branded with our company logo.

CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)

 Satisfaction: The work we do makes the people satisfy.

 Loyalty: As the people satisfy then they show loyalty towards us
and call us for their waste collectors.

HUMAN RESOURCE STRATEGY

Man Power Planning: - Manpower planning required in our business

organization depends upon the size and the workings of the company
and further selection is done when expansion takes place.

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Recruitment: - Responsibility of the recruitment is to be headed by top-
level management, i.e., owner and manager.

Selection: - Selection of the labors have to be done according to the

experience and technical knowhow of the various acts and different
sources.

Induction: - Our business is related to waste management where we

have to raise funds from our personal saving, or we can take soft loans
from our family members or friends or we can reach to banks also for
financing and we have to make connections with municipal corporation
and some other authorities and thus we have to advertise our business in
newspapers, posters and on television as well as on internet.

Training and Development: - In the initial stage owner of the company

provide training to the worker and more over when business expansion
more training and expertise will be involved. Initially creating awareness
among the people and advertising more about our company.

Employee Compensation: - Salary to the employee is to be distributed

on the monthly basis and incentives or bonus is to be offered on festive
season or on performance.

Employee Feedback System: - Relationship within the organization

should be strong enough to work as a team and attain goals. So feedback
is to be submitted individually.
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Environmental Consideration: - Talking about environment, waste
degradation is to be done and further recycling process so it can
conserve nature.

JOB ROLES AND RESPONSIBILITIES

1. Owner and Manager:-

 Responsible for fixing prices, signing deals and providing direction
for the business.
 Evaluate the success of the organization.
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 Responsible for training, evaluation and smooth running of the
daily official activities.

2. Junk Collectors:-
 Responsible for handling core services like junk collection,
removal and hauling of rubble, junk transfer station operation.
 Handles any other duty assigned by manager.

3. Waste truck drivers:-

 Assist in loading and unloading junks as well as maintains a
logbook of their driving activities.
 Inspect vehicles, report defects, accidents or violations.

4. Customer Service Executives:-

 Welcome clients by greeting and answering their direct enquiries.
 Uses every opportunities to builds clients interest in the company
services.
 Receives parcel and documents for the company.

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 PRICING STRATEGY

We have perfected our plans to charge competitive rates since we have

minimal overhead compared to our competition in the industry. We will
ensure that we leverage on price to win over customers; our prices will
be affordable and negotiable.

The fact that our business door is open to both households and
businesses means that we will have different price range for different
category of clients. As the business grows, we will continue to review
our pricing system to accommodate a wide range of clientele.

Here are the payment options that Junk Takers will make available to
her clients:-

 Payment via bank transfer

 Payment with cash

 Payment via online bank transfer

 Payment via mobile money

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FINANCIAL PLANNING

When it comes to starting a standard junk removal business, one is

expected to spend the bulk of the startup capital on the purchase of waste
collection trucks. Aside from that, you are expected to pay the required
fee in dumpsites, pay your employees and utility bills.

Cost of the project:-

However, this is what it would cost us to start Junk Traders in India:-

 The total fee for incorporating the business in India 50,000.

 The budget for liability insurance, permits and license 50,000

 The amount needed to acquire a suitable office facility with

enough parking space for our waste collection trucks in Varanasi
City for 6 months (Re – Construction of the facility inclusive)
50,000.

 The amount required to finance the purchase of the first set of

waste collection trucks 1,50,000.

 The cost for equipping the office (computers, printers, fax

machines, furniture, telephones, filing cabins, safety gadgets and
electronics et al) 5,000.

 The cost for accounting software, CRM software and Payroll

Software 3,000.

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  Other start-up expenses including stationery 1,000.

 Phone and Utilities (gas, sewer, water and electric) deposits 3,000.

 Operational cost for the first 3 months (salaries of employees,

payments of bills et al) 1,20,000.

 The cost for launching our official App 3,000.

 Additional Expenditure (Business cards, Signage, Adverts and

Promotions et al) 15,000.

HEADS 1ST YEAR 2ND YEAR 3RD YEAR

INCOME 3,50,000 4,00,000 5,00,000
EXPENSE 5,00,000 3,35,000 3,30,000
PROFIT (1,50,000) 75,000 1,70,00
LOSS
Going by the report from the market research and feasibility studies
conducted, we will need about Five Lakh (5,00,000) to successfully set
up a medium scale but standard junk removal company in India.

These are the areas we intend generating our startup capital for our
business;

 Generate part of the startup capital from personal savings.

 Source for soft loans from family members and friends.

 Apply for loan from the bank.

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 SUSTAINABILITY AND EXPANSION
STRATEGY

The future of a business lies in the number of loyal customers that they have the
capacity and competence of their employees, their investment strategy and the
business structure. If all of these factors are missing from a business, then it will
not be too long before the business close shop.

One of our major goals of starting Junk Takers is to build a business that will
survive off its cash flow without injecting finance from external sources once the
business is officially running. We know that one of the ways of gaining approval
and winning customers over is to offer our junk removal and management services
a little bit cheaper than what is obtainable in the market and we are prepared to
survive on lower profit margin for a while.

Junk Takers will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and training
and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain
the best hands we can get in the industry; they will be more committed to help us
build the business of our dreams.

Future Scalability of company is that it can quickly ramp up the demand and
acquire more customers and expand market.

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 BREAK EVEN ANALYSIS

Break-even is a situation where an organization is neither making money

nor losing money, but all the costs have been covered.

NUMBER TOTAL SHAREHOLDERS

OF YEARS INCOME INCOME
1ST YEAR 8,75,000 3,50,000
2ND YEAR 10,00,000 4,00,000
3RD YEAR 12,50,000 5,00,000

To achieve our cost (5,00,000), our business will take approximately 1.5
years (1 year, 4 months).

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 PESTEL ANALYSIS

P-Political: Increasing political focus on waste management.

E- Economical: Inflation, mass awareness is low.

S- Social: Increasing attention towards utilization of scrap.

T- Technological: Opportunity: advertise through social media.

E- Environmental: Growing attention to environmental protection.

L- Legal: Health and Safety laws.

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 CONCLUSION
Junk removal is a business that assists with the decluttering process. It is
different from regular garbage collection. Junk Removal business is
grouped under the waste collection services industry and companies that
operate in the industry collect hazardous and nonhazardous waste.

The Greatest Threat To Our Planet In The Belief That Someone

Else Will Save Earth

ROB
ERT SWAN

That is the reason Junk Takers are framing this business model to
remove the junk .

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THANKYOU !!

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