Scribd
Upload
56 views2 pages

Microenvironment Factors.

1) The document discusses Pakistan's food industry and lists several major players, including Shaan Foods, National Foods, Unilever Pakistan Foods, Nestle Pakistan Foods, and others. 2) Shaan Foods focuses on a decentralized management style and innovation to grow its portfolio of products, which includes recipe mixes, ready-to-cook sauces, cooking pastes, and dessert mixes available in over 75 countries. 3) Shaan Foods targets middle-to-upper class women aged 18-45 and aims to provide traditional tastes or new dishes quickly through its products.

Uploaded by

khalidn imra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
56 views2 pages

Microenvironment Factors.

1) The document discusses Pakistan's food industry and lists several major players, including Shaan Foods, National Foods, Unilever Pakistan Foods, Nestle Pakistan Foods, and others. 2) Shaan Foods focuses on a decentralized management style and innovation to grow its portfolio of products, which includes recipe mixes, ready-to-cook sauces, cooking pastes, and dessert mixes available in over 75 countries. 3) Shaan Foods targets middle-to-upper class women aged 18-45 and aims to provide traditional tastes or new dishes quickly through its products.

Uploaded by

khalidn imra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Industry overview (analysis of micro-environment factors)

Pakistan’s food industry


The following are the main contributors in the Pakistan food industry ranging from international
to local.
• National foods
Shaan’s competitors like national foods’ portfolio of products is recipe mix, salt,
ingredients, ketchups, pickles, mayonnaise, desserts, James and jellies, chutneys sauces
and pastes, and seasonings.
• Unilever Pakistan foods
• Nestle Pakistan foods
• Engro foods limited
• Zyaiqa foods
• Mehran foods
• Habib foods
• Ahmad foods

Company: 
The management of Shan foods wants innovative ideas to grow in the industry. That’s why they
focus on decentralized people and a democratic management style. The company’s portfolio of
products in the packaged spices mixes industry is available in over 75 countries and consists of
recipe mixes, ready-to-cook sauces, cooking pastes, and dessert mixes. 
Costumers: 
Regardless of the socio-economic middle class or above, Shaan foods target ladies from 18-45
years in the industry. To cook food in less time with traditional taste or try something new as a
dish Shaan present its product in the industry.
Competitors:
Shaan foods face competitors in the industry; the closed one is National Foods due to its better
distribution and other are Mehran and Ahmad foods. Considering the needs and wants of the
customers, Shaan foods’ primary concern is maintaining taste. They have a team of scientists and
experts who work tirelessly to lead the industry.
Suppliers:
The raw materials they use in their recipe mixes come from the Northern side of Panjab and
Hyderabad. Shaan foods do not own farms like other companies. On the other hand, Shaan’s
competitor National foods 90% of the raw materials used are produced locally. They buy these
raw materials during the season and store them because other competitors like Mehran foods,
Zayiqa and Ahmad foods also get advantage of the same locally available raw materials.
Public: 
The brand position of Shaan foods is affected differently, but the media plays a vital role in this
regard. The advertisements are publicized with stories of characters like housewife, pilot, and
comedian who lives away from their home to show brand accessibility and popularity.
Intermediaries:
Shaan foods supply its spices to retailers, wholesalers, and distributors. To ring out its products
in the industry, it keeps its products in stores such as Imtiyaz, Chase up, Agha’s, NAHEED’s, and
general stores.   

Political factors:

Shan Foods has never came across any political or legal restrictions since its establishment. As per a 1984
corporate rule, all current and future businesses must adhere to the consumer's use of spices. The product
is not harmful or culturally insensitive, and it comes in a variety of varieties for both continental and Desi
cuisine.

Packaging:
In terms of packaging, Shan Foods and National Foods work hand in hand. They have enough money to
pay for the secure and sanitary packing. Products from Pakistan are packaged differently from those from
other countries. It is very evident on Pakistani items that they do not comply with export regulations. NFL
began repackaging its products in 2004, but Shan did not begin this practise until 2014.

Product Lines:

A huge variety of products are available from Shan, including daily essential spices, accompaniment,
recipes, masala, instant noodles, pickles, salt, pastes and desserts. National, on the other hand, competes
with Shan due to its wide range of products, which include basic spices, juices,recipes masala,pickles,
jams,snacks, ketchup, marmalade,chutney , saladn, chat masala, rice and sauces. However, the
companies provide both recipe mixes and fundamental spices.

You might also like