Scribd
Upload
146 views4 pages

Unit 4 Business

The document discusses a radio interview with an aspiring entrepreneur named Amanda Burns. According to the interview: 1. Amanda Burns sees a business opportunity in mobile entertainment/wearable technology. 2. Her target market is young teens. 3. She wants to use a fund-raising website to interest people in her idea.

Uploaded by

0059 Nguyễn Minh Tân
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
146 views4 pages

Unit 4 Business

The document discusses a radio interview with an aspiring entrepreneur named Amanda Burns. According to the interview: 1. Amanda Burns sees a business opportunity in mobile entertainment/wearable technology. 2. Her target market is young teens. 3. She wants to use a fund-raising website to interest people in her idea.

Uploaded by

0059 Nguyễn Minh Tân
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Unit 4: Business

B)TUNE IN Listen to a radio interview with aspiring entrepreneur Amanda


Burns. Then circle the best answer, based on the interview. Compare answers
with a partner.
1 Amanda Burns sees a business opportunity in mobile entertainment / wearable
technology / health foods.
2 Her target market is grade school children / young teens / adults.
3 She wants to use a fund-raising website in order to interest people in her idea /
sell her company / find a name for her company.
4 A good name for her company might be Feel Fit / Inner Vision / Tru to You.

Listen to each sentence. Then choose the meaning of the boldfaced word.
1 Because our company was so successful, a larger company wanted to acquire it.
sell buy reduce
2 A company that can adapt quickly to new trends has a better chance of succeeding.
complete reflect change to fit
3 One attribute of a successful business leader is being open to new ideas.
idea quality section
4 The cause of the sudden price increase was complex; there wasn't one simple reason.
complicated simple expensive
5 Consumers like low prices and good quality in the products and services they buy.
shoppers businesspeople citizens6
There are a number of diverse factors that influence the products people choose
to buy.
lengthy considerate very different
7 Our new business offers both goods and services including new and used computers,
and computer repairs. Products activities
improvements
8 I'll illustrate this characteristic with an example of a successful business in China.
demonstrate perform comsume
9 Business decisions in one country often affect other countries. Their economies are
interrelated
consistent connected independent
10 The stock market was volatile last month. One day it went way up; the next day it fell.
obvious unstable reasonable
FOCUS your attention
Topics and Subtopics
In a lecture, there is usually one main topic and one or more subtopics. Subtopics
are divisions or
aspects of the main topic. For example, if the main topic is success in business,
two subtopics might
be leadership skills and team building. At the beginning of a lecture, a speaker
often describes how
the subtopics will be presented. Listen carefully to understand how the lecture
will be organized.
INTRODUCING TOPICS AND SUBTOPICS
Today we're going to talk about success in business. (main topic) I want to focus
first on the
leadership skills needed to succeed. (subtopic) Then I plan to consider ways to
build a strong team of loyal
employees. (subtopic)
This afternoon I'm going to discuss success in business. (main topic) Specifically,
we'll look at two
aspects: how to build a customer base (subtopic) and ways to attract investors.
(subtopic)

A) TRY IT Listen to an excerpt from a talk about success in business. Take notes.
What is the main topic? What are the subtopics?
One way to take notes is to write the topic, and then indent the subtopics below.
For example:
(topic) success in business
(subtopic) leadership skills
(subtopic) team building
WATCH the lecture
A) THINK ABOUT IT You are about to watch the unit lecture
on success in the global economy. What characteristics are most
important for a person to have in order to succeed in business?
_____________________________________________________________
_____________________________________________________________

C) CHECK YOUR UNDERSTANDING Use your notes. Answer the questions,


based on the
lecture. Circle a, b, or c.
1 In what order did the speaker talk about these ideas?
a characteristics of successful leaders, characteristics of the global economy,
examples of successful businesses
b examples of successful businesses, characteristics of the global economy,
characteristics of successful leaders
c characteristics of the global economy, characteristics of successful leaders,
examples of successful businesses
2 What does the speaker mean by a VUCA environment? Circle Two answers.
a a setting in which education is necessary for success
b a situation in which economic conditions change rapidly
can atmosphere in which the economic factors are interrelated
3 What is the main reason the speaker describes VUCA Prime?
a to explain why there is volatility
b to show how uncertain the economy is
c to explain the qualities needed for success
4 What is the speaker referring to when she says “what else is needed” to be
successful?
a education
b money
c characteristics
5 What is the speaker's opinion of the business leaders mentioned?
a They don't have all the information they need.
b They tend to make familiar choices.
c They understand how to succeed in today's economy.
E) CHECK YOUR UNDERSTANDING Use your notes. Decide if the statements
are T(true) or F (false), based on the lecture. Correct any false statements.
1 The speaker believes several factors contribute to someone's business success.
2 Ambiguity means the economy is likely to change suddenly.
3 Another way to say “today's economy” is “the global economy.”
4 Consumers' mixed reaction to Google Glass is an example of uncertainty.
5 Walmart didn't succeed in Germany because its prices were too high.
6 The "ambiguity effect" means people prefer to choose familiar things.
7 Seeing the rapid growth of the Internet gave Jeff Bezos the vision to start
Amazon.
8 The founder of SlideShare wanted people to be able to shop online more easily.
9 Laura Fitton understood the importance of using social media for marketing.
10 Pierre Omidyar's ability to quickly adapt his Ebay website showed agility .

You might also like