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Aug22 Class Workbook

This document is a workbook for an Instagram class on growing one's follower count and landing paid brand collaborations. It guides the user through exercises to define their niche and brand, understand how the algorithm works, improve existing posts, brainstorm Reel ideas, and develop strategies to attract brand partnerships. The workbook instructs the user to complete most sections during the class, with the exception of an in-depth niche finding exercise to be done after.

Uploaded by

Nicolai Victoria
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
161 views14 pages

Aug22 Class Workbook

This document is a workbook for an Instagram class on growing one's follower count and landing paid brand collaborations. It guides the user through exercises to define their niche and brand, understand how the algorithm works, improve existing posts, brainstorm Reel ideas, and develop strategies to attract brand partnerships. The workbook instructs the user to complete most sections during the class, with the exception of an in-depth niche finding exercise to be done after.

Uploaded by

Nicolai Victoria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Instagram free class

WORKBOOK

by CATARINA MELLO
your Instagram
GAMEPLAN
WORKBOOK INSTRUCTIONS
Hi, there! Catarina here, your host at '5 Steps to
Accelerate your Instagram Follower Growth and
Land Paid Brand Collabs (even if you're starting from
zero)'

I created this workbook to help you get the most out


of our time together.

This workbook has several sections and follows the


lessons you're going to learn in class. Most of it you
can (and should!) complete during the class, except
for the niche exercise. That exercise will take all of
your attention, so I recommend completing it after
you finish watching.

Can't wait to see you in class!

Let's get to work!

Catarina Mello
DEFINING YOUR
brand
PILLARS
What are the 3 pillars of any strong personal brand?

FINDING YOUR NICHE - PART 1


What are you passionate about (regardless of your
skill or knowledge level)?
Examples: traveling, hiking, credit card miles, eating healthy, acro
yoga, styling outfits, living a minimalist lifestyle, dog training,
feminism, house plants, boho decor, fostering kids, parenting, etc.

What are you good at? List them below, even if


they're not things you necessarily love. Keep in mind
that you do not have to be the BEST at the things
you list, you only need to be good at them.

Example: Cooking (I am good at cooking, but I do not love it)


DEFINING YOUR
brand
FINDING YOUR NICHE - PART 2
Now pick the topics that appear in BOTH answers of
Part 1. If you have many, pick the top 3 you love most.

For each topic, set a timer for 3 minutes and write


down as many post ideas as you can think of.

Check out the filled-out example below, then try it for


yourself on the next page.

Topic 1: Topic 2: Topic 3:


Travel Home decor Fitness

3 days tour in How I decorated Fitness


My 15 min abs
Rome my living room workout
Must-dos in for the holidays 3 healthy protein
Egypt My favorite shake recipes to
Top 10 places to decor brands try
visit in California 3 ways to style a At-home leg
Best Months to book shelf workout for
travel to the Top 5 office beginners
Maldives decor items 3 apps that help
Most beautiful under $100 you track your
castles in France Before/after fitness goals
Instagrammable home office 15 min six pack
spots in Tulum routine
Why you should healthy snacks
visit Finland to eat after your
Istambul mini workout
guide pilates routine to
My favorite cafe try at home
in NYC
10 murals to see
in LA
Hikes you can't
miss in Oahu
brand
DEFINING YOUR

PART 2

Now it's your turn. Set a timer and go!

Topic 1: Topic 2: Topic 3:

Fitness
DEFINING YOUR
brand
FINDING YOUR NICHE - PART 3
Which topic was easier to write more about?
Congrats, you found your zone of genius and the
niche you should focus on! Write it below:

The last step to finding your unique niche is to niche


down. This is essential for success, as you learned in
our class. Take the niche you wrote above and niche
down twice, like in the examples below:

Example 1) Broad niche: Travel. Niche down once: Outdoor travel.


Niche down twice: US National parks
Example 2) Broad niche: Fashion. Niche down once: Affordable
fashion. Niche down twice: Affordable boho fashion

Broad niche:

Niche down once:

Niche down twice:


DEFINING YOUR
brand
BRAND BELIEFS
What are your brand beliefs? Write down up to three
beliefs related to your niche.

VISUAL IDENTITY
In a few words, how would you describe your
preferred aesthetic style? Does it match/reflect your
personality? Does it match your niche?

Example: neutral and minimalist, bright and colorful, dreamy soft


tones, moody, soft and warm, vintage, etc

After seeing the examples in class, how can you


optimize your page (bio, highlights, editing style, etc)
to have a consistent visual identity?
the algorithm
UNDERSTANDING

What's the #1 goal of the algorithm?

What does the algorithm use as a quality indicator?


What steps can you take to improve the quality score
of your account?

Based on what we covered in the class, what actions


can you take to make the algorithm work for you?
followers
GROWING YOUR

Look at your last 9 posts. Based on what you learned


in class, how could you improve them to move away
from ''me'' content and instead give more value to
your audience?

REELS
What are 3 ways to grab the attention of a viewer
and stop their scroll?

1.

2.

3.
followers
GROWING YOUR

REELS

Brainstorm some hook ideas for your content based


on what you learned today and write them below.

How could you adapt the trend we covered in class


to your niche? Write it below.

Recap: what are the 4 strategies we went over for


creating viral-worthy Reels?

1.
2.
3.
4.
brand collabs
LANDING PAID

What are the 5 strategies you need to implement to


start landing paid brand collabs? Write them below.

Strategy 1:

Strategy 2:

Strategy 3:

Strategy 4:

Strategy 5:
notes
notes
notes

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