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    MARKETING 04 Activity 1

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    Janice Claire Estolonio
    The document discusses the consumer buying behavior process for choosing a laptop for online learning. It outlines the 5 stages: 1) problem recognition of choosing between Apple, HP, or Lenovo brands; 2) information search from personal contacts, commercial ads, public opinions, and past experience; 3) evaluation of the alternatives on specs, price, and suitability; 4) purchase decision analysis finding Lenovo to have the best specs and cost; 5) post-purchase behavior confirming Lenovo is suitable for online learning due to speed and stability.

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    MARKETING 04 Activity 1

    Uploaded by

    Janice Claire Estolonio
    52 views1 page
    The document discusses the consumer buying behavior process for choosing a laptop for online learning. It outlines the 5 stages: 1) problem recognition of choosing between Apple, HP, or Lenovo brands; 2) information search from personal contacts, commercial ads, public opinions, and past experience; 3) evaluation of the alternatives on specs, price, and suitability; 4) purchase decision analysis finding Lenovo to have the best specs and cost; 5) post-purchase behavior confirming Lenovo is suitable for online learning due to speed and stability.

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    The document discusses the consumer buying behavior process for choosing a laptop for online learning. It outlines the 5 stages: 1) problem recognition of choosing between Apple, HP, or Lenovo brands; 2) information search from personal contacts, commercial ads, public opinions, and past experience; 3) evaluation of the alternatives on specs, price, and suitability; 4) purchase decision analysis finding Lenovo to have the best specs and cost; 5) post-purchase behavior confirming Lenovo is suitable for online learning due to speed and stability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    52 views1 page

    MARKETING 04 Activity 1

    Uploaded by

    Janice Claire Estolonio
    The document discusses the consumer buying behavior process for choosing a laptop for online learning. It outlines the 5 stages: 1) problem recognition of choosing between Apple, HP, or Lenovo brands; 2) information search from personal contacts, commercial ads, public opinions, and past experience; 3) evaluation of the alternatives on specs, price, and suitability; 4) purchase decision analysis finding Lenovo to have the best specs and cost; 5) post-purchase behavior confirming Lenovo is suitable for online learning due to speed and stability.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Janice Claire Dulay Marketing Management

    BSBA 4.1A 04 Activity 1

    CONSUMER BUYING BEHAVIOR

    1. Problem Recognition

    Undecided which of the three laptop brands is suitable for online learning class. (Apple, HP, Lenovo).

    2. Information Search

    PERSONAL: Find someone to ask what better to buy a laptop for online learning class.

    COMMERCIAL: There many advertisements about the brand of chosen.

    PUBLIC: Someone will insist you to buy one of the brands and insist you the background
    of the laptop brand you choose in mall, online shop.

    EXPERITENTIAL: One of these brands are already used before.

    3. Evaluation of Alternatives

    Evaluate each brand (Apple, HP, Lenovo) which one of these is the most preferable in online learning
    class.

    4. Purchase Decision

    Apple has highest specs and not too weight and can be lift everywhere but cost much.

    HP has many choices of specs which will be afford but has sensitive when it comes to running too fast.

    Lenovo has many choices of specs it can be a gaming laptop, editing laptop, suitable for online learning
    class but cost too much.

    In these 3 brands of laptop. Most preferable is Lenovo.

    5. Post-purchase Behavior

    Lenovo is one of the popular when it comes to online learning class. That’s why Lenovo has speed run
    and it can’t be sensitive at all. Perfect for all.

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