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Timeline 1702 CCO Fall2022

The document outlines a timeline and schedule for a corporate communication course (CCO MC1702) consisting of 30 sessions. It includes the following information: - An overview of the course content which is divided into 13 sections (C1 to C13) that cover various topics in corporate communication. - Each section includes a case study related to the topic. For example, section 6 includes a case study on Lenovo and section 10 includes a case study on Shell in Nigeria. - The timeline schedules the sections and associated case studies to be covered over 30 sessions, with presentation sessions scheduled towards the end. - It also includes details on forming student groups, assigning a liaison for each group, and

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Tran Binh Minh QP3195
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71 views6 pages

Timeline 1702 CCO Fall2022

The document outlines a timeline and schedule for a corporate communication course (CCO MC1702) consisting of 30 sessions. It includes the following information: - An overview of the course content which is divided into 13 sections (C1 to C13) that cover various topics in corporate communication. - Each section includes a case study related to the topic. For example, section 6 includes a case study on Lenovo and section 10 includes a case study on Shell in Nigeria. - The timeline schedules the sections and associated case studies to be covered over 30 sessions, with presentation sessions scheduled towards the end. - It also includes details on forming student groups, assigning a liaison for each group, and

Uploaded by

Tran Binh Minh QP3195
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Timeline CCO - MC1702

No Content
1 Introduction to the Course and Overview of Course and Requirements
2 C1. Corporate Communication in Contemporary Organizations
3 C2. Corporate Communication in a Changing Media Environment
4 Case 2.1 Organizing Communication in Siemens
5 C3. Stakeholder
6 Case 3.1 Nestlé response to Greenpeace 's Social media Campain
7 C4. Corporate Identity
8 Case 4.1 Starbucks Coffee Company and stakeholder engagement
9 C5. Communication Strategy
10 Case 5.1 BMW: An exercise in aligning identity, brand and reputation

11 C6. Strategic Planning and Campaign Management


12 Case 6.1 Lenovo: Developing a global brand
13 C7. Research and Measurement
14 C8. Media Relations
15 Case 8.1 Amazon's silent rise to the top
16 C9.Employee Communication
17 Case 9.1 Transforming IBM
18 Mid-term Test
19 C10. Issues Management
Case 10.1 Shell in Nigeria: Issues management, activism and
20
reputational damage
21 C11. Crisis Communication
22 Case 11.1 Tata’s handling of the Mumbai terrorist attacks
23 C12. Leadership and Change Communication
Case 12.1 British Airways: Change and leadership communication at
24
the world’s favourite airline
25 C13. Corporate Social Responsibility
26 Presentation
27 Presentation
28 Presentation
29 Presentation
30 Presentation
Date Team

7-Sep
9-Sep
12-Sep Team 1
14-Sep
16-Sep Team 2
19-Sep
21-Sep
Team 3
23-Sep
26-Sep
Team 4
28-Sep
30-Sep Team 5
3-Oct
5-Oct
7-Oct Team 6
10-Oct
12-Oct Team 7
14-Oct
17-Oct
19-Oct
Team 8
21-Oct
24-Oct Team 9
26-Oct
28-Oct
Team 10
31-Oct
2-Nov
4-Nov
7-Nov
9-Nov
11-Nov
Group - CCO MC1702

STT User_name Roll_number Fullname


3 [email protected] HA163062 Lê Diệu Tâm
4 [email protected] HE140715 Tống Ngọc Toàn
8 [email protected] HS170023 Trần Tiến Anh
6 [email protected] HE163071 Lê Ngọc Duẫn
19 [email protected] HS170666 Nguyễn Hồng Tâm
29 [email protected] HS176258 Thân Đại Dương
10 [email protected] HS170082 Phạm Lê Mai Chi
26 [email protected] HS176225 Lê Thu Trang
27 [email protected] HS176232 Nguyễn Văn Huy
2 [email protected] HA163030 Nguyễn Lan Anh
16 [email protected] HS170274 Nguyễn Đoàn Dũng
25 [email protected] HS176176 Hà Mạnh Dũng
5 [email protected] HE141566 Nguyễn Sỹ Thưởng
9 [email protected] HS170069 Lương Vân Ly
12 [email protected] HS170210 Nguyễn Thị Việt Thư
14 [email protected] HS170247 Nguyễn Tuấn Sơn
24 [email protected] HS176101 Trần Như Bình
28 [email protected] HS176241 Hoàng Quý Dương
11 [email protected] HS170128 Lê Hùng
15 [email protected] HS170253 Đỗ Lê Dân
22 [email protected] HS176035 Hà Hoàng Huy
7 [email protected] HS170012 Lê Trần Phạm Anh
18 [email protected] HS170425 Vũ Thị Vân Anh
23 [email protected] HS176070 Nguyễn Ngọc Vũ
17 [email protected] HS170366 Trần Nguyệt Ánh
20 [email protected] HS170680 Đinh Xuân Quang
21 [email protected] HS170688 Hồ Nam Khoa
1 [email protected] HA160014 Trần Ngọc Bảo Thư
13 [email protected] HS170230 Nguyễn Trần Quân Anh
30 [email protected] HS179015 Nguyễn Lê Ngân Hà
Group GL Group Subject
1
1
1 1
2
2 1
2
3 1
3
3
4
4
4 1
5
5
5 1
6
6
6 1
7
7 1
7
8
8
8 1
9 1
9
9
10
10
10 1
N0 Evaluation Category Weight

1 Individual Study 30%

2 Middle test 25%

3 PR Case Study 15%

4 Group Project 30%

Total 100%
Evaluation structure
Criteria Time

Trả lời câu hỏi trên EduNext trong quá trình học Trong quá trình học

Bài test giữa kỳ Giữa kỳ

Làm việc theo team, mỗi team thuyết trình về một case
Trong quá trình học
study trong giáo trình

Bài tập nhóm cuối kỳ Cuối kỳ

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