Module 4 4.1

Vlogging involves creating video blogs and uploading them to social media platforms. It has become a popular way for influencers to connect with audiences and promote brands or opportunities. Many popular vloggers now earn millions each year from their content. While vlogging allows for new opportunities, it also has potential downsides if not approached critically. Effective platforms for vlogging include YouTube, Instagram, Facebook and Snapchat. Vlogging on YouTube in particular has been very influential in expanding influencer marketing.

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Module 4 4.1

Uploaded by

Lyrie Cutara

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Lesson 4.

1: Vlogging

Lesson Summary

Using a camera of a mobile phone, a person can create a story and promote new opportunities to
other people. With the rise of the so-called influencers, we can justify that vlogging brought new
audiences to the entertainment scene. However, we as digital citizens must also know that there
are two sides to a coin. We must approach this subject with critical understanding to know which
is beneficial and which is toxic.

Learning Outcomes
In this lesson, you are expected to:

1. Define vlogging;
2. Appreciate the value of vlogging as a modern vehicle to meet new opportunities; and
3. Identify the innovative benefits of vlogging.

Motivation Questions
Have you tried creating a vlog and uploaded it on your social media platforms? Who is your
favourite influencer or vlogger?

Discussion

Let us define vlogging. Read the article below.

The Current Situation and the Trend of Vlog

By Jessie Yu

In the recent past, blogging has become a darling to the internet community. Putting together the
basics of blogging and the richness of expression that comes with video blogs, (vlogs) will redefine
our existing televised news sources. Google acquisition of YouTube has made vlogs more popular
and given it more attention worldwide.

Trends in video are taking over the content of numerous sites. In fact, Facebook and Instagram
have invested heavily in video in recent years. Mark Zuckerberg, Facebook’s CEO predicted that he
wouldn’t be surprised if in the next 5 or so years, most of the content shared on a day-to-day basis
on Facebook is in video form.

YouTube is rapidly growing with hours of video watched growing by over 60% every year, despite
the fact that it was acquired just over 10 years ago and the product is still fundamentally the same.
8 year olds are making a fortune (up to $11 million a year) on YouTube and are also being featured
on “primetime-old-people television” such as SNL. Ask random kids or teenagers what they want to
do in future and the traditional “doctor” “engineer” responses are becoming rarer and rarer…you
will often hear them say that they would love to become a “celebrity vlogger.”

How vlog promotes the development of influencer marketing

People tend to remember the reputation of a celebrity or an organization by the audio, look and
experience they have encountered with them. They expect specific behaviors when being reminded
of a certain familiar celebrity, product, or organization. This reputation is normally known as brand.

For those who are familiar with influencer marketing, you probably are already aware of how
effective it can be in boosting engagement, generating more leads, and increasing conversions. But
did you know that it can also take your brand to the next level?

As a matter of fact, according to Shanebarker, 76% of marketers believe that influencer marketing
helps boost customer loyalty while 96% say that it helps build brand awareness. But how exactly
can you employ vlog to grow your brand?

There are several influencer marketing tactics out there, most of which are highly effective. Whether
you are hiring external influencers to promote your brand, or doing it internally by building a
community of ambassadors to act as micro-influencers, influencer marketing will definitely help
you track every single part of your sales funnel.

People tend to trust what influencers say and do and the products they recommend. Their
audiences and followers are usually very engaged and accessible. This is exactly why video
blogging is more effective that most other influencer marketing programs. Below is a breakdown
of why this is so, including a few examples…

Depending on which part of your sales funnel (driving acquisition, building awareness, or both) you
want to focus on, it is important that you consider working with influencers on different platforms.
Here’s a quick look on some of the most effective platforms:

• Instagram- Works well with particularly visual products or those looking to build their
following on social media. It is very effective when paired with Instagram ads.
• Snapchat- Works magic if you want to build awareness and create buzz around real-time
events such as products targeting young audiences or product launches.
• Facebook- Unlike before, many users are now using this particular social media platform
for vlogging– and for good cause. Facebook has a livestreaming option that allows
market influencers to connect directly with their viewers in real time. The platform also
contains video hosting platforms that, together with the option of livestreaming are rapidly
making Facebook a hotspot for vloggers across the world.
• Twitter-This platform is appropriate if you are looking to engage in broader online
conversations.
• DailyMotion-It is a French hosting website that gets a huge amount of traffic on a daily
basis due to its wide and varied existing content. It is fun and very easy to engage your
audience, making it an excellent platform to vlog about your favorite topics ranging from
entertainment, politics, or social causes.
• Vidler-it has an extremely simple user interface, endearing it to people who are just
starting out. You can post anything you want at any time, and viewers can easily come in
and see what you have to say.
• Vimeo-since its invention, Vimeo has gradually become more business-oriented, hosting
more and more business websites. However, there is still room for vlogging. More
experienced and established video bloggers can use Vimeo for different purposes and
earn a lot of money while at it. But they have to possess the technical knowhow.
• YouTube-This is, by my recommendation the most effective platform for influencer
marketing. In fact, vlogging rose to fame as a result of the rampant growth of You Tube’s
popularity. It is particularly special since it works perfectly at every part of your sales
funnel- giving you both the visual branding opportunity as well as significant traffic to your
site. Overall, You Tube is a one stop shop for both experienced and new vloggers.

What is the Proportion of You Tube in Influencer Marketing?

According to Shane Barker writing for medium, the number of You Tube viewers is close to 1.5
billion today. This number is expected to grow to around 1.86 billion by 2021. 40% of millennials
believe that their favorite You Tube Vlogger understands them better than their close friends, and
7 out of 10 You Tube subscribers relate better to their YouTubers than to traditional TV stars.

NoxInfluencer
This is currently the largest market place that makes You Tube, Facebook, Twitter, Twitch, and
Instagram influencer marketing across the globe much easier. Thus, startups can hugely benefit by
using influencer marketing in NoxInfluencer to boost their business.

Vlogging simply means video log or video blog. It is usually called vlog. It is a sister of
blogging. This means that it is blog, but instead of using words, the material used is videography.

Discussed in the article is the influence of people to other people by using social media
and vlogging. It has become to the point that sharing ideas and opinions, and dreams to others
does not aim to “sharing” alone. It has become a business. The various sites also are growing by
number each year. This is where social and economic aspects of vlogging come in. The goal of
the social media sites by uploading vlogs is of course to create a sustainable business by its
founders and employees. The goal of the vloggers is to “share”, to socialize, and some underlying
reasons we might never know (probably branding their names). This is a cycle and both overlap.
The political aspect certainly comes in by the vloggers who include in their content politics. Also,
in other countries, the governments use social media sites and the influencers for their political
agendas.

This relationship of the social media sites and the influences/vloggers will remain for a
long time as long as both have a mutual understanding and both are earning. We can only hope
that this relationship is healthy. In the Philippines, many vloggers are influencing the Filipino
people. Many vloggers have contents that are purely about fashion or about humor. One example
is Mimiyuh. This vlogger has captured the taste of Filipinos and thus she has garnered many
followers. Another influencer is the fashion icon Kryz Uy. Now that she has a son, she has turned
into a mom influencer.

Vlogging in the Philippines has its own branding and will probably be the same branding
for many years to come.