Scribd
Upload
21 views

Unit Introduction

Besides, domestic and foreign brands (Adidas, Nike, VinaGiay,...) are also strongly preferred by consumers with various incomes and demands.

Uploaded by

Huyen Nguyen
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
21 views

Unit Introduction

Besides, domestic and foreign brands (Adidas, Nike, VinaGiay,...) are also strongly preferred by consumers with various incomes and demands.

Uploaded by

Huyen Nguyen
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

10/10/2022

PRINCIPLES OF
MARKETING

THU NGUYEN
1

TODAY AGENDA
1. Get to know each other
2. What is PMk?
3. Course introduction

1
10/10/2022

GROUP

Group 1 Group 2 Group 3 Group 4 Group 5 Group 6


23 33 44 12 (H.Huy) 1 27
6 9 30 19 14 15
35 28 4 32 36 11
39 24 17 20 10 43
3 18 16 38 26 22
21 41 42 (Trân) 40 2 29
7 31 25 37 8 (P. Hải) 34
5 13 45 Dương

DISCUSSION 1: GET TO KNOW EACH


OTHER
• Work in group: 6 groups (7-8 members)
• Suggestions for sharing:
1. Introduce yourself.
2. Find out something you have in common.
3. Find out some special about your friends (strengths, weaknesses,
hobbies, etc…)
• Prepare slides to introduce your group, then find the common thing(s)
that all of you have.
• Each group will present quickly about your team.

2
10/10/2022

GROUP DISCUSSION 2:
• Discuss in group:
1. Use your own words to define marketing
2. What do you expect from studying PMk?
• Read the unit guide and answer the below questions:
1. What are the assessments in this unit? Share with me the things
you should do to prepare for the assessments?
2. What soft skills do you think that may help you deal with the
assessments?

SCHEDULE
• Session 1: Course introduction
• Session 2: Chapter 1 & 2
• Session 3: Chapter 3 & 4
• Session 4: Chapter 5 & 6
• Session 5: Chapter 7 & group report support (STDP)
• Session 6: Chapter 7 (cont.) & 8
• Session 7: Chapter 9 & group report support (STDP & product)
• Session 8: Chapter 10 & 11 & group report support (STDP analysis, Product & Price)
• Session 9: Chapter 12 & 13 & group report support (STDP analysis, Product & Price)
• Session 10: Chapter 14 & 15 & group report support (STDP analysis, Product, Price &
Distribution)
• Session 11: Chapter 16, 17 & group report support (STDP analysis, Product, Price,
Distribution & Promotion)
• Session 12: group presentation and final review
9

3
10/10/2022

ASSESSMENT

Assessments LOs Value


1 Group weekly videos and activities 2, 3 ,4, 6 30%
2 Group report and presentation 4, 5, 6 35%
3 Final exam 1, 2, 3, 4,5 35%

10

10

Assessment 1: Group weekly videos and activities (3 0%)

• Clip 1 includes chap 1&2 (due before week 2)- 25 minutes


• Clip 2 includes chap 3 & micro and macro environment analysis of one brand (due before
week 3)-20 minutes
• Clip 3 includes chap 5 (due before week 4)- 15 minutes
• Clip 4 includes chap 7 (due before week 5)- 15 minutes
• Clip 5 includes chap 8 & Product life cycle in Chap 9 (due before week 9)- 20 minutes
• Clip 6 includes chap 14 & 15 (due before week 10)- 25 minutes

13

13

4
10/10/2022

Assessment 1: Group weekly videos and activities (3 0%)


(cont.) CLIP 1-4
• Note:
– One clip for one session
– Put your name on the slide you are presenting.
• Time length (10%): There will be a minus if the presentation is from 25:01-30:00
minutes. From 30:01 to 35:00 minutes will have 2 minus.
• Contents (60%):
✓ Cover all learning objectives • The
presentation
✓ Agenda
includes all of
✓ Prepare your own slides these points will
✓ Title of each learning objective get maximum 7
• Presentation skills (30%): marks
✓ Each member of your group have to present at least one part of one session and • To achieve
extra 2-3
show your face along with the slide that you are presenting marks:
✓ Presenters need to indicate the connection between the previous and the next parts providing extra
with the part that are being presented. information &
✓ Present not read the slides examples +
good
presentation
skill
14

14

Assessment 1: Group weekly videos and activities (3 0%)


(cont.) CLIP 5&6
• Note:
– One clip for one session
– Put your name on the slide you are presenting.
• Time length (10%): There will be a minus if the presentation is from 25:01-30:00
minutes. From 30:01 to 35:00 minutes will have 2 minus.
• Contents (40%):
✓ Cover all learning objectives
✓ Agenda
✓ Prepare your own slides
✓ Title of each learning objective
• Presentation skills (30%):
✓ Each member of your group have to present at least one part of one session and
show your face along with the slide that you are presenting
✓ Presenters need to indicate the connection between the previous and the next parts
with the part that are being presented.
✓ Present not read the slides
• Creativity (20%)

15

15

5
10/10/2022

Assessment 1: Group weekly videos and activities (3 0%)


(cont.)

• Deadline: at 5 p.m on the date before the session starts.


• Submission:
✓ Each group uploads all of the clips in one folder in Google Drive, copy the link of the folder
in the cover sheet and convert to PDF and submit this PDF file on Elearning. Name of file:
Group name_Chapter number. Whenever you have new clips, please upload in the same
folder so I can easily follow up to check and mark them.
• This part will be group-marked but adjusted individually if needed.
• Please type your name on the slides that you are presenting in the chapter.

16

16

Assessment 2: group report (35%)


1. Presentation (10%):
✓Content (7): flow, logic, consistency, interesting points.
✓Presentation skill (3): connection between members, fluency.
✓Timing (1)
2. Written (25%):
Part Contribution Requirement
1-4 5 Research and writing skill
5-7 15 Analysis skill
STDP: 4
4P: 4
Product SWOT: 3

8 5 Analysis skill and application

17

17

6
10/10/2022

Assessment 3: final exam (35%)

• 80-minute exam includes MCQ and short answer questions


• Closed-book exam.

18

18

SKILLS
• Reading books
• Time Management
• Team working
• Presentation
• Desk research
• Report writing

19

19

You might also like