Annexure ‘AAB-CD-01’

Course Title: E-Business Management L T P/S SW/FW No of TOTAL

Course Code: CSIT402 PSDA CREDIT
Credit Units: 3 UNITS
Level: UG
2 0 0 2 4 3
Course Objectives:


 Learn the basics of Electronic businesses (e-business) enabled by new Information Technologies.
 Recognize the organizations’ need to constantly adapt to changes that take place in the current atmosphere of businesses.
 Discover opportunities in the environment in order to apply this novel way to innovate and make business.
 Develop strategic, administrative, and operational planning for a new or an already existing business by establishing strategies that use information technologies in
core processes of the business, with the purpose of improving its current operative efficiency and turn it into competitive advantage.

Prerequisites:

The students are expected to possess basic knowledge about application of information technologies and information systems in business. They are expected to be
well aware of the usage of internet as a vital medium of conducting business. Further, students are also expected to have basic knowledge of supply chains and
marketing channels.

Course Content / Syllabus

Module I: Introduction to e-business Weightage
15%
Introduction & Overview, Difference between e-commerce vs. e-business, The basics of an electronic business, E-business trends,
Administrative and technological implications of electronic businesses, Analysis of an electronic business with regards to economy
changes, trends, consumer, and competition, Benefits for customers and ultimately the country when applying Internet technology in
the businesses, Preservation of the well being of the community by using the Internet with social responsibility
Module II: E-business opportunities Weightage
20%
Types of business, Innovation in business, Presence of national and international businesses, Search of opportunities in order to
develop an electronic business, Elements of the business, E-business architecture application framework, Evolution of the sales
process, Business forces that define the need for Selling Chain Management, Responsibility to define an adequate integrated
applications framework according to the needs of electronic Chain Management, Responsibility to define an adequate integrated
applications framework according to the needs of electronic businesses, and of the sales processes that benefit this type of business.

Module III: Customer Relationship Management Weightage

15%
The Basics of CRM, Management of customer life cycle: acquisition, enhancement and retention Competition in CRM processes:
Cross-selling, Up-selling, direct marketing, customer service and support, field sales, management of retention, Next-Generation of
CRM applications, Building the CRM Infrastructure, The importance of technology selection and required investment in order to be
successful in the on-line world, Determination of Strengths, Weaknesses, Opportunities, and Threats of/for the business, Guide to
carry out a SWOT Analysis, Use of computer applications to analyze business opportunities.

Module IV: Enterprise Resource Planning Weightage

15%
The Basics of Enterprise Resource Planning, Impact of Enterprise Architecture Planning when implanting an ERP, Support of the
commercial ERP’s (COTS ERPs) to companies, ERP implementation, Trends in the applications of ERP’s, Analysis and
benchmark of ERP’s characteristics from different vendors, Impact of ERP applications in companies, Supply Chain Management-
The Basics of Supply Chain Management, Electronic Supply Chain Management, Future of Electronic Supply Chain Management,
Implementing Supply Chain Management, Advantages and disadvantages of the Supply Chain models.

Module V: E-procurement Weightage

15%
Definitions of procurement, Problems associated to procurement, Applications for electronic procurement (e-
procurement), A roadmap for e-procurement in electronic operations, Knowledge Management- The Basics of
Knowledge Management (KM) Applications, Types of Knowledge Management Applications, Technological elements
for the support of Knowledge Management Applications, Roadmap for Knowledge Management Applications
framework, The importance of KM Applications in the international environment of electronic businesses.

Module VI: E-business Design Weightage

20%
Self-diagnosis of a business, Analysis and definition of the Value Chain, Definition of the specific goals of the business,
Roadmap for a transition into an electronic business, Implementing the e-business- e-Business strategy formulation,
Considerations to take e- Business design and strategy into action, Creation of an implementation plan, Differences
 between business case and business plan, Importance of the creation of an implementation plan, Awareness of an
adequate assignment of resources.

Student Learning Outcomes:

After the completion of this course,

 The learners will be able to define the meaning and scope of e-business and e-commerce and their different elements.
 The students will understand the adoption process of available e-business technologies and the various barriers in application of e-business technologies.

Pedagogy for Course Delivery:

A mix of lectures, videos, article/case discussions, situation vignettes, and guest speaker presentations/organizational visits may be used. The assignments
and assessment mechanisms are described as follows:
In-Class Written Quizzes, Mid-Term Exam, and Final Exam This being a management class, the learners would be reading assigned textbook chapters to
keep up with the foundational knowledge of technology, and its general application to business.

Frequent quizzes, extempore presentations will be scheduled from assigned chapters and articles. In-class written exams may include a mix of multiple-
choice, essay, and short questions.

The exam content will be drawn from the textbook, other readings, vignettes, videos, articles/case analyses, visits to organizations, guest speaker
presentations, and class discussions. The in-class exam may be closed-book / closed-notes or open-book / open - content.

Article/Case Presentations and Discussions may be scheduled. This could be a group activity, as student will present 1 to 3 assigned articles/cases
List of Professional Skill Development Activities (PSDA):
i. Project - Digital transformation e-business: excellence of business through electronic medium.
ii. Project – Challenges in building digital ecosystem architecture in an enterprise.
iii. Assignment – Information Technology Infrastructure and key systems application for the digital age.
iv. Assignment – Innovation technologies supporting e-business in a digital enterprise

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%) End Term Examination

100% N/A 50%

 Continuous Assessment/Internal Assessment End Term Examination
(50 %) (50%)

Components (Drop down) Class Test Project Home Class Quiz Attendance
(CT) Assignment

Linkage of PSDA with Internal Assessment - PSDA PSDA PSDA - -

Component, if any 3&4 1&2 All

Weightage (%) 15 10 10 10 5 50

Text & References

 Information Systems: Foundation of E-Business by Alter – Pearson Education
 Supply Chain Management by Chopra – Pearson Education
 E-Business: Roadmap for Success by Kalakota – Pearson Education