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Samsung's vision is to inspire the world through innovative technologies and design that improve people's lives and contribute to social prosperity. Their vision focuses on global inspiration, innovation, and improving lives and future prosperity. Samsung's mission is to use human resources and technology to create superior products and services that benefit global society. They focus on developing talent, technological superiority, and high quality outputs. Overall, Samsung aims to leverage its resources to provide inspiring innovations that improve lives and society worldwide.

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Shua Kyeomie
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74 views3 pages

Script

Samsung's vision is to inspire the world through innovative technologies and design that improve people's lives and contribute to social prosperity. Their vision focuses on global inspiration, innovation, and improving lives and future prosperity. Samsung's mission is to use human resources and technology to create superior products and services that benefit global society. They focus on developing talent, technological superiority, and high quality outputs. Overall, Samsung aims to leverage its resources to provide inspiring innovations that improve lives and society worldwide.

Uploaded by

Shua Kyeomie
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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A pleasant morning to all of you. We are here to discuss our chosen company which is Samsung.

Before
we start our discussion, let us see first what will be the presentation overview.

Samsung in Korea means three stars, the name was chose by Samsung founder lee byung chul, whose
vision was for his company to become poerful and everlasting like stars in the sky.

History

Nature

Cellphones and electronics

Samsung’s corporate vision is to “Inspire the world with our innovative technologies, products
and design that enrich people’s lives and contribute to social prosperity by creating a new
future.” The company follows this vision statement to maintain profitable technology business
operations that contribute to the improvement of people’s lives. Samsung frequently refers to a
shortened version of this corporate vision: “Vision 2020: Inspire the World, Create the Future.”
The company extensively implements this statement throughout its subsidiaries’ operations in
the consumer electronics, computing technology, and semiconductors industries. The following
components are contained in Samsung’s vision statement:

1. Global inspiration
2. Innovation
3. Improvement of lives and future social prosperity

Based on its vision statement, Samsung’s strategic objectives include the development of products that
inspire. This inspirational aspect requires the company to consider local and regional market conditions to
ensure that its technological products actually inspire people despite differences in their societal
situations. Samsung’s corporate vision also pushes for a high degree of innovation. Technological
innovation is especially notable in the company’s products, such as smartphones and laptops. Moreover,
the vision statement indicates strategic efforts that include Samsung’s corporate social responsibility
strategy for improving people’s lives and contributing to social prosperity. This corporate vision means
that the company sees itself as a mover and major contributor to the world’s improvement through
consumer electronics, semiconductors, and other products that add value to people’s lives and society. In
a way related to the mission statement, Samsung’s corporate vision includes a global scope of application
and the aim of contributing to societal improvement.

“We will devote our human resources and technology to create superior products and services,
thereby contributing to a better global society.” This corporate mission was published in the
1990s, when the company was undergoing rapid global expansion in various semiconductors,
electronics, and related technology markets. Based on its business operations and current
international industry positioning, Samsung focuses on the following components in its corporate
mission:

1. Human resources and technological resources


2. Superiority of products and services
3. Improvement of the global society

In its mission statement, Samsung identifies human resources and technology as the two main assets that
it uses to pursue its purpose and strategic objectives in its global industries. On the other hand, superiority
of products and services is at the core of fulfilling the consumer electronics company’s corporate mission.
Such superiority emphasizes the importance of strategic management that directs decisions at Samsung’s
headquarters toward operational effectiveness for high quality organizational outputs in various
technology markets. Furthermore, the corporate mission targets positive contributions to improve the
global society, leading to Samsung’s generic strategy, intensive growth strategies, and strategic
objectives that include the provision of high quality products, such as smartphones, laptops, and home
appliances. 

Samsung employs a simple business philosophy: to devote its talent and technology to
create superior products and services that contribute to a better global society. To
achieve this, Samsung sets a high value standard on its people and technologies.

 Leverage Human Resources and Technologies


Extend human resource development and technical superiority with our management
principles

Increase synergies that exist between human resources and technologies

 Create the Best Products and Services


Create products and services that delight our customers and provide them with superior
satisfaction

Retain our #1 position in the world in the same line of business


 Contribute to Society
Actively contribute to common interests & rich life

Perform our mission statement by being a valuable member of the community

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