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Module 1 Introduction To The Course

The document provides an overview and agenda for a course on fundamentals of business analytics, including introductions, course objectives, modules covering topics like data mining and decision making, requirements like a group project to propose and present an analytics solution, and policies on attendance, deadlines, and plagiarism. The course aims to help students understand data management techniques and tools for business analytics that can help organizations achieve goals and address challenges.

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Patrick Jay Addison
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
136 views

Module 1 Introduction To The Course

The document provides an overview and agenda for a course on fundamentals of business analytics, including introductions, course objectives, modules covering topics like data mining and decision making, requirements like a group project to propose and present an analytics solution, and policies on attendance, deadlines, and plagiarism. The course aims to help students understand data management techniques and tools for business analytics that can help organizations achieve goals and address challenges.

Uploaded by

Patrick Jay Addison
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MODULE 1: INTRODUCTION

TO THE COURSE
B-MGTC224: Fundamentals of Business Analytics
Agenda
 Who I am?
 Who are you?
 What is your nick name?
 Why did you choose you course?
 What is your internet connection?
 Course Overview
• Introduction to the Course
• Setting of Course Objectives
• Administrative Matters
• Project Introduction
The course provides students with an overview
of the current trends in information technology
that drives today’s business. The course will
provide understanding on data management
techniques that can help an organization to
Course achieve its business goals and address
Description operational challenges. This will also introduce
different tools and methods used in business
analytics to provide the students with
opportunities to apply these techniques in
simulations in a computer laboratory.
At the end of the course, the students will
be able to:
CLO1. Understand data management concepts and criticality of
data availability in order to make reliable business decisions

COURSE CLO2. Illustrate business intelligence as a concept including the


importance of data gathering, data storing, data analyzing and

LEARNING accessing data.

OUTCOME: CLO3. Perform high-quality tasks required by the organization in


particular, and the industry in general.

CLO4. Create and analyze reports using a real organization data.

CLO5. Demonstrate 21st century skills in all learning activities.


Course Modules
• Module 1: Introduction to the course
• Module 2: Introduction to Business Analytics
• Module 3: Analytics in Practice
• Module 4: Overview of Data Mining and Analytics
• Module 5: Effective Decision Making and Analytics
• Module 6: Implementing Analytics Solutions
• Module 6: Business Analytics Applied in Different Industries
• Module 7: Competitive Intelligence, Integrated View of Customers
and Effective Analytics Communication
• Module 8: Sentiment Analysis and Opinion Mining
Readings
Course Requirements
 Class Participation
• Lectures and class discussions
• Reading and written assignments
 Summative Assessments
• The class will be divided in groups of 4 to 5. A designated “Project Sponsor” will be
assigned to each group.
• Each group will be asked create an analytics project based on a given data.
• The deliverables will be discussed and will be built upon as the course progresses.
Checkpoints may occur during the duration of the course to check the progress of
the deliverables.
• DRAFT – Teacher will critique
• Version 2.0 - Mock Presentation
• Version 3.0 – Presentation to the teacher
• Final Version – Presentation to external audience
• The goal of the group is to get approval for their analytics project and will be graded
on the uniqueness of their output.
• The deliverables will be submitted on the appointed time as indicated in the
Schoolbook.
• The final grade of the group will be determined by a point system.

7
8
ENABLING ASSESSMENTS 40%

• Class Participation
• Quizzes
Grading • Long Exams
• Case Analysis
System SUMMMATIVE ASSESSMENTS
60%
• Project
• Major Exam
Grading
System
(continued)
Classroom Policies
 All session will be recorded, whenever possible, following data
privacy related protocols.
 Attendance will be checked at the start of the sessions. Hours
missed due to tardiness will be counted towards this maximum
number.
 Deadlines will be strictly enforced based on IRR. Deliverables
received after the designated deadlines will not be checked.
 Make-up activities may be given only to students who have
missed or are unable to complete or undertake a major class
requirement due to acceptable reasons.
 Students are expected to participate in all class activities,
particularly synchronous sessions.
 Any work submission that has been plagiarized will be
penalized based on the student’s handbook.
ANY QUESTIONS?

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