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Homework 1

Regina Gonzalez was assigned homework on February 22, 2015. The homework instructions were to copy exercises into a Word document, answer them using a different font color, create a Google Drive document, and share it with the teacher. The exercises included [1] choosing the correct verb to complete sentences about marketing techniques and [2] matching words to form collocations and use them in sentences about marketing terms.

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Regina Gonzalez
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63 views2 pages

Homework 1

Regina Gonzalez was assigned homework on February 22, 2015. The homework instructions were to copy exercises into a Word document, answer them using a different font color, create a Google Drive document, and share it with the teacher. The exercises included [1] choosing the correct verb to complete sentences about marketing techniques and [2] matching words to form collocations and use them in sentences about marketing terms.

Uploaded by

Regina Gonzalez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HOMEWORK #1

NAME: Regina Gonzalez DATE: 02-22-15

INSTRUCTIONS: Copy the following exercises in a WORD document. Answer them in


computer. Use a font color different than black. Create a document in GOOGLE DRIVE
and share it to your teacher.
Teacher’s email: [email protected]

1 Choose the correct verb (a–c) to complete the sentences.


1 Luxury watch makers a) promote older men with their advertising because they
tend to buy expensive watches.
a promote b launch c target
2 Shops b) display their goods in shop windows for people to see.
a target b display c persuade
3 Clever marketing has c) tricked some people into buying insurance that they don’t
really need.
a researched b displayed c tricked
4 Last February, Pepsi b) launched a new soft drink. They introduced it for the first
time with a huge advertising campaign.
a influenced b launched c displayed
5 Film stars often b) influence our choices. We buy things just because they wear
them or use them in films.
a research b influence c trick
6 We’re going to c) promote the market before we open a new restaurant. We want to
make sure that we will be successful.
a research b influence c promote
7 Our company has decided to b) target our clothes range with online advertising. It’s
important to tell everybody about the products.
a persuade b target c promote
2 Match words in A to words in B to make collocations. Then use them to
complete the sentences.
A luxury glossy marketing free special brand insider
B offer goods knowledge agency image magazines samples
1 CDs are on luxury goods . They cost €5.00 less than they usually do.
2 My sister reads glossy magazines like Cosmopolitan. She likes the beautiful
pictures.
3 Harriet has a job at a marketing agency in London. It plans advertising campaigns.
4 Jeff had free samples about the company. His wife worked there and told him
secrets about how much profit it made.
5 Special offer such as perfume, fur coats and jewellery are expensive and appeal to
wealthy consumers.
6 Car companies like BMW and Audi have a strong brand image. People all over the
world recognize them easily.
7 The department store handed out insider knowledge of the shampoo to customers.
Nobody had to pay for them!

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