UI/UX DESIGN

1. What are UI and UX respectively? User interface (UI) design is a type of

design categorized by visual choices for a project. UX/UI research is a systematic
study of a product’s target audience to address their needs and goals through
design.
2. Who is Don Norman? He coined the term ‘user experience’.
3. What is the focus of UI and UX respectively? (Visual touchpoints that allow
users to interact with a product, and the full experience from a user’s first
contact to the last.)
4. What does UX design involve? A UX designer thinks about how the experience
makes the user feel, and how easy it is for the user to accomplish their desired
tasks. They also observe and conduct task analyses to see how users actually
complete tasks in a user flow.
5. What is the ultimate purpose of UX design? (The ultimate purpose of UX design
is to create easy, efficient, relevant, and all-round pleasant experiences for the
user.)
6. What does a UX designer do? He/ she deals with strategy and content,
wireframing and prototyping, execution and analysis
7. What is the application of UI and UX respectively? Physical and digital
products and digital products only.
8. What’s the difference between UX and UI design? To name a few:
• UX design is all about identifying and solving user problems; UI design is
all about creating intuitive, aesthetically-pleasing, interactive interfaces.
• UX design usually comes first in the product development process, followed by
UI. The UX designer maps out the bare bones of the user journey; the UI designer
then fills it in with visual and interactive elements.
• UX can apply to any kind of product, service, or experience; UI is specific
to digital products and experiences.
9. There are a number of differences between UI and UX, but what is the main
difference? The main difference to bear in mind is this: UX design is all about the
overall feel of the experience, while UI design is all about how the product’s
interfaces look and function.
10. How do UX design and UI design work together? UI design is like the icing on
the UX cake. Imagine you come up with an amazing idea for an app; something that’s
clearly missing from the market and could genuinely change people’s lives for the
better. You hire a UX designer to conduct user research and help you figure out
exactly what features your app should have, and how the entire user journey should
be mapped out.
11. What does a UI designer do? A UI designer will think about icons and buttons,
typography and color schemes, spacing, imagery, and responsive design.
12. Why do companies often advertise UX/UI roles as one? UX and UI go firmly hand
in hand, and while there are millions of examples of great products with one and
not the other, imagine how much more successful they might have been when strong in
both fields. The truth is, in the grand scheme of things, UX and UI are still
relatively new fields—and, as already mentioned, they tend to be specific to the
tech industry. Outside the worlds of design and tech, they’re not so widely
understood, despite being incredibly important for business.
13. What are the duties and responsibilities of a Ui Ux Designer? UI UX designers
create the user interface for an app, website, or other interactive media. Their
work includes collaborating with product managers and engineers to gather
requirements from users before designing ideas that can be communicated using
storyboards. They also process flows or sitemaps. They'll then use their creativity
while applying color palettes based on what best fits into a particular design
conceptually.
14. What makes a Good Ui Ux Designer? Good communication skills are essential for
a UI UX Designer. They need the ability to ask others what they think about designs
or projects before even starting work on them. They also use empathy to understand
their users, develop solutions that solve their problems, and listen effectively.
15. Who does a Ui Ux Designer work with? The UI UX Designer gathers and evaluates
user requirements in collaboration with Product Managers. They use their skills to
illustrate design ideas using storyboards, process flows, or sitemaps. They also
design graphic user interface elements like menus tab widgets.
16. What are some responsibilities of a UI/UX designer?
• Gathering and evaluating user requirements, in collaboration with product
managers and engineers
• Illustrating design ideas using storyboards, process flows and sitemaps
• Designing graphic user interface elements, like menus, tabs and widgets
17. What are some of the biggest challenges UX designers face? Conducting user
research in innovative ways. This can prove to be especially difficult for
designers who work remotely, because direct access to their end users is limited.
18. What does the term ‘design-thinking’ mean? Design thinking is a method for
the generation of solutions and a practical, creative resolution of problems. It’s
about uncovering insights into the unmet needs of your target audience. It’s a form
of solution-based, or solution-focused thinking, with the intent of producing a
constructive future result. Most of all it’s a ‘people first’ approach—a design
process mindset that designs products around people’s needs, motivations, and
behaviors.
19. What are some of the biggest trends in the UX Design industry right now?
It’s not about ‘design fads.’ A great UX designer doesn’t follow them but designs
products that have staying power and simply work well for end users.
20. What is your approach to making websites and platforms accessible to all user
groups, including users with visual, hearing, and motor disabilities? With a focus
on accessibility, testing becomes especially important and should be comprehensive.
An app or website should be simple enough to facilitate a clear end goal or user
task, and innovative approaches should be used to ensure a user with a disability
can actually interact with the product. Some examples could include using voiceover
commands to navigate websites and apps for people with motor disabilities, adding
captions to a video which benefits people who are deaf and hard-of-hearing, making
content easier to read by screen readers for the blind—or designing an option to
use large typography for users with vision impairment.
21. When a client says: “I don’t like this design.” What do you do? Some client
feedback may be for compelling business reasons. For example, the client may feel
that an oversimplified solution misses valuable opportunities for revenue-
generating ad placement.
22. Who are your design heroes? What are your favorite apps for UX? Explain why.
It’s more important to listen for the ‘why’ than give credence to names or which
design guru it is. Nevertheless, here are a few to take note of: Dieter Rams
(German industrial designer at Braun), Steve Jobs and Jonathan Ive (Apple), Don
Norman (best known for his books on design, especially The Design of Everyday
Things), Steve Krug and Alan Cooper.
23. What does it mean to be a great UX designer? A seasoned, experienced UX
designer balances business goals and technical constraints with creating the best
user experience possible. They should come up with ‘personas’ (the core users of a
product), define when and how to do surveys, analyze responses, possibly conduct
field visits and interview users, report their findings, create wireframes and
prototypes, conduct usability testing, and, in order to make further improvements,
analyze quantitative user data once a product is released.
24. What are the types of user interface?
• Command line Interface
• Graphical user Interface
• Menu driven
• Form based
• Natural language
25. What is Command Line Interface? Command Line interface is a type of interface
that is used to perform the tasks by entering the command. The mechanism of the
command line interface is easy but it is not at all user-friendly.
26. What is Graphical User Interface? Graphical User Interface is a type of
interface that allows users to interact with electronic devices through graphical
designs and visual indicators. The interface mainly uses icons, menus and all the
other visual indicators to display information.
27. What are the examples of Graphical User Interface?
• GNOME
• KDE
• Any Microsoft program like the word, excel and outlook.
28. What is natural language in user interface? Natural language is a type of
spoken interface in which the user interacts with the computer by simply talking
with it.
29. What are the differences between GUI and CLI? The following are the main
differences between GUI and CLI:
• GUI is a type of user interface that allows the users to interact with the
electronic device through the graphical icons. Whereas CLI is a type of the user
interface that issues the commands in the form of the successive lines of the text
or command.
• GUI stands for Graphical User Interface whereas CLI stands for Command Line
Interface.
• The beginners can handle the GUI also whereas to control the CLI you should
have a good knowledge of commands.
• The GUI is slower and the CLI is fast.
30. What is mobile user interface? A mobile user interface is a type of interface
that consists of the graphical and usually the touch-sensitive display in the
screen of the mobile devices. Such devices consist of smartphones and the tablet.
31. What is user interface network? The user interface framework helps to speed
up the development of the front-end applications. The user interface framework also
helps to enable all the developers to build a beautiful responsive type of multi-
device applications. They don’t need any deep technical and design skills.
32. What are the features of the UI framework?
The following are the main features of the UI framework:
• The UI framework is an open source and it is free to use.
• It is built on the 12 column grids layout.
• Compatibility for almost all types of browsers.
• Holds all the big support community.
33. How do you work with key stakeholders and team members such as engineers,
product managers or other designers? The key is to have strong communication lines
across these various multi-disciplinary teams. I also prefer using collaboration
tools such as Trello, UX Pin, Invision, Sketch, Principle.
34. What are some of the current challenges that you face as a UX designer? One
of the key challenges in UX design projects stems from the fact that key
stakeholders don’t always have a clear vision about the key goals, objects or the
business requirements which results in a lot of ambiguity.
35. Can you describe some of the tools that you use in your design workflow?
Discover — Trello, Google Docs, Lookback, Wufoo
Define—Lucid Chart, MindMeister, Simple Card Sort
Ideate — Balsamiq, Illustrator, Keynote
Prototype — Photoshop, Illustrator, Sketch, InVision, After Effects
Implement — Appium, HotJar, Google Anaytics
36. Who do you admire, follow and are inspired by in the industry?
Julie Zhuo (Facebook), Daniel Burka (Google Ventures),Bo Ren (Facebook), Ximena
Vengoechea (LinkedIn), and Frank Yoo (Lyft)
37. What’s the difference between information architecture and user experience?
User experience (UX) is the art and science of integrating all the various elements
that comprise an interactive system in such a way that meets users goals and
expectations. Information architecture is a discipline where text, graphics,
information structure and composition are organized in an intuitive manner such as
a tree heirarchy to enhance meaning and improve user comprehension. UX is an
umbrella term that requires multiple skill sets, information architecture being one
of them.
38. Please describe how you would re-design a popular website which desperately
needs a complete design overhaul e.g. Craigslist, Amazon, Bing, Facebook, Twitter,
Instagram etc.
In order for a company to change its website, we need to assess the company’s 5Cs
which are Company Culture, Competition, Customers, Collaborates, and Climate.
39. Can you walk me through your process to design a mobile app for buying and
selling products — home screen, profile, search, checkout, etc? The goal of the
interviewer is to understand your thinking. So by leveraging the 5 key phased UX
design approach, namely — discover, define, ideate, prototype and implement.
40. You’re working on a streaming music project that is getting ready to launch a
new design. Describe how you would begin creating a plan to research the new design
and what it would include? Apply appropriate methods to identify the best approach
for creating a comprehensive plan. Some of these methods include interviews,
surveys, usability tests, card sorts, tree tests, A/B tests, persona generation,
sample creation with appropriate confidence level and confidence interval and
selecting appropriate power and p-value. Outcome of this UX research will allow you
to focus on the most important aspect of your UX plan.
41. Do you know why responsive design matters? Given the recent explosion in the
different types of devices, platforms and displays that are being used by
consumers, it’s become increasingly important for product teams to develop a fluid
user experience that responds well to each user’s particular device. Lack of
responsive design could result in a significant drop in user engagement, sales,
customer loyalty and brand popularity.
42. Do you have an opinion on flat vs skeuomorphic design? Both have their own
place. For UX designs that are more focused on getting a task done without the
interface being obvious, a flat, interface-less design provides an avenue to
product clean and unobtrusive design. However, in the virtual reality and mixed
reality worlds, where “presence” and “realism” have more significance, a
skeumorphic design may have more appeal and relevance.
43. How do you go about conducting research about some of the competitors of the
company you are interviewing with and present your thoughts on their designs?
Identify top 5 competitors, run the 5Cs situational analysis framework on each of
the companies and perform SWOT analysis on each of their top products.
44. How do you know when your design is “done”? UX Design is inherently an
iterative process so the question isn’t necessarily, “is the design done”, but more
appropriately, the question should be, “what is our overall roadmap and what is our
immediate priority for this iteration so we can draw a line in the sand”.
45. Have you created personas before? How did they help you? Personas are groups
of individuals that demonstrate a similar pattern of behavior in terms of their
usage, interaction and relationship with the product. Developing specific personas
for your product, allows you to relentlessly focus on the core types of users who
will be your target audience. Once these personas are developed, usability tests
can be conducted using a variety of tools and analytics such as Appium, HotJar,
Google Analytics.
46. What kind of data have you used to validate a design? Data used for inform
and validate a design is different based on the stage of the design process as
follows:
Discover — Requirements Traceability Metrics
Define —Use Case Metrics, Persona Metrics, Red Route Metrics
Ideate — Usability Metrics, Accessiblity Metrics, Efficiency Metrics
Prototype — Usability Metrics, Accessiblity Metrics, Efficiency Metrics
Implement —User Metrics, Net Promoter Score, Downloads, Revenue
47. How do you stay current on UX innovations? UXBooth, Dribbble, Smashing and
DesignModo.
48. What is the difference between responsive and adaptive design? The short
version is that a responsive design reacts to the size of the browser at any given
point in time and changes the layout as the browser width shifts and changes. On
the other hand, adaptive design, changes the layout at specific breakpoints.
49. What’s your favorite product or app and how would you improve it? Poker app
by Zynga one of the most successful mobile gaming in recent times. It’s not my
favorite just for the way it looks but I am quite impressed by the whole academic
of user behavior psychology packed into the app e.g. they focus on the concept of
micro-moments, micro-emotions and micro-wins extremely well. They know that in
order for users to keep coming back to the app, the users need to feel engaged,
delighted and experience the elevated feeling of winning semi-frequently. I believe
the app does it beautifully.
50. How do you know what you’re designing is tailored for the user? Can you talk
a little bit about personas, usability testing, or grounding your design in some
kind of data, qualitative or quantitative? Personas are groups of individuals that
demonstrate a similar pattern of behavior in terms of their usage, interaction and
relationship with the product. Developing specific personas for your product,
allows you to relentlessly focus on the core types of users who will be your target
audience. Once these personas are developed, usability tests can be conducted using
a variety of tools and analytics such as Appium, HotJar, Google Analytics.
Typically there are three types of usability tests — moderated, unmoderated and
guerrilla tests. On the more quantitative side, conducting customer segmenting,
sampling with the appropriate confidence level, confidence internal, p-value and
power allows you provide a reasonable coverage across your targeted population.
51. What are the design tools in your tool-belt and in what situations do you use
one tool or method over another? Do you sketch with paper and pen, and will you be
ready to prototype something in Sketch/Invision etc?
Discover — Trello, Google Docs, Lookback, Wufoo
Define — Lucid Chart, MindMeister, Simple Card Sort
Ideate — Balsamiq, Illustrator, Keynote
Prototype — Photoshop, Illustrator, Sketch, InVision, After Effects
Implement — Appium, HotJar, Google Anaytics
52. What UX information you need to have before you start designing? Every
professional UI designer should have as much information as possible about the user
experience (UX) and user journey that the team intends to create. This UX
experience is usually planned out based on gathered data, including user surveying,
usability testing, and so on. So, the foundational information a UI designer needs
before starting will revolve around the end-user needs and some business goals. It
would also be wise to discover the designer’s reasoning behind any UX information
s/he feels is necessary prior to commencing work on the project.
53. What are your core areas of UI design expertise? Any UI designer who has
worked long enough on various, unique projects, will have developed areas of
expertise, or at least, preferences. The designer’s answers should revolve around
preferred client types or around certain type of platforms: Designing websites,
mobile apps, backend dashboards, for instance. Professional UI designers would also
cover the journey itself, describing how they arrived at these areas of expertise
and experience.
54. Can you describe an app with the worst ever user interface? This is a kind of
reverse psychology question. You might as well just ask, “What do you think a great
user interface looks like?” But the trick is not to make the question too obvious
so the prospective designer does not give a general answer. A professional UI
designer should always give a detailed explanation of why a certain interface has
no chance of pleasing the end-user.
55. What do you think is the most intuitive user interface ever created? Many
design experts continue to argue over whether intuition-driven user interfaces are
a myth. Those who are advocates say learning that the end-user describes your user
interface as “intuitive” is the highest praise you will ever receive.
56. What are your thoughts about Google’s material design? Google created
material design as a visual language that synthesizes classic principles of good
design with the innovation and possibility of technology and science. Professional
UI designers keeping their fingers on the pulse of the latest user interface
updates and standards, will know a lot about material design: it’s principles,
properties, environment, goals, and the like.
57. Why do you think Sketch has gained such popularity around UI? While just a
few years ago Photoshop was the number-one choice for every designer, today things
have changed. The majority of professional UI designers prefer to design interfaces
using Sketch, which was developed specifically for user interface creation, but not
for logos, illustrations, or anything else graphics-related. Some of the features
that Sketch is known for are 100 percent vector support, code-friendly designs,
robust export features, customizable grid systems, and so on.
58. Can you tell me about a time you used UI microinteractions? Professional UI
designers understand that a design can have beautifully designed features and
elements, but if there is not enough attention to detail, the end-user might be put
off. Therefore, employing UI microinteractions is a good way to take care of these
little details.
59. What is “scraping” in UiPath? Data scraping is getting structured data from
the browser into a database, CSV file, or Excel file.
60. How would you redesign a well-known user interface? Identify the elements to
be redesigned (colors, shapes, sizes, placement, for example), followed up by
reasons, not choices, explaining why these elements require a redesign.
61. Can you describe your ideal work day as a UI designer? A good UI designer
should mention how important it is to communicate with UX designers about changes
in prototypes or wireframes. Another good sign is if the designer mentions keeping
end-user goals in mind when designing each element, as well as how s/he is aware of
any technical limitations.
62. How do you estimate the timeline of your own design process? It is more
important to find out if a designer manages to meet these set timelines, milestones
and deadlines, or if they negatively affect the creative process. Some estimation
techniques are Function Point Analysis, Use Case Template and Relative Mass
Valuation.
63. What UX information you need to have before you start designing? Every
professional UI designer should have as much information as possible about the user
experience (UX) and user journey that the team intends to create. This UX
experience is usually planned out based on gathered data, including user surveying,
usability testing, and so on. So, the foundational information a UI designer needs
before starting will revolve around the end-user needs and some business goals. It
would also be wise to discover the designer’s reasoning behind any UX information
s/he feels is necessary prior to commencing work on the project.
64. What’s the difference between a UI developer and a front-end developer?
Front-end developers create the client-side of a web interface, making sure it
functions properly, such as making sure all of the website’s elements work. The UI
developer makes everything on the site is user-friendly and looks good.
65. What kind of skills do you think are crucial for a successful UI developer?
UI developers must have skills in visual design (including animation and
interactive elements), prototyping platforms, copywriting, SEO, site analytics, and
front-end frameworks. A good UI developer knows HTML, CSS, and—though it’s not
mandatory—Photoshop.
66. What is Semantic HTML? Also known as semantic markup, it’s HTML that uses
tags to embody what the text is trying to convey. In other words, it brings meaning
and a presentation to a webpage.
67. How Do You Implement Prototyping In Your Workflow? Put simply, prototyping is
for design exploration and time saving purposes. To make sure UI designers don’t
waste their time designing and redesigning specific user interactions, prototypes
are used to create mockups of how design elements will be used. Prototypes allow UI
designers to identify any potential issues that might come in conflict with what
the UX designer or architect has intended.

68. How Do You Collaborate With Ux Designer(s) And Developer(s)? When UI

designers need to adjust, change, add or remove something provided by UX designer,
they should focus their communication on wireframes, UI elements, personas and on
how it will affect the entire user journey. UI and UX designers should also test
the product and give feedback to the developer during development stages.

69. What Is Aesthetic-usability Effect? This is a phenomenon that states that a

good-looking design will always be perceived as more usable than one that is less
appealing, even though that might not be the case. This phenomenon was demonstrated
by two researchers, Kaori Kashmir and Masaki Kurusu, in their study at Hitachi in
Tokyo. They asked test participants to rate the beauty and usability of interfaces.
The final study results proved that even when trying to evaluate the interface in
its functional aspects, the user would still end up strongly affected by the
aesthetic aspect of the interface.
70. What Is Atomic Design And Its Five Components? This is a fairly recent, yet
widely recognized methodology introduced by Brad Frost in 2013. Atomic Design was
created to design interfaces that focus on designing elements and their
combinations, rather than designing web pages one by one. This is a basic
explanation of what this methodology was created for. Knowing all five of its
components should give your prospective designer some golden bonus points.
• Atoms: These are the smallest and most basic building blocks. These are
applied to web interfaces as labels, input fields, text boxes, buttons, etc. They
can also contain color, palettes, fonts, etc.
• Molecules: When atoms are combined, we get molecules: groups of atoms, bonded
together that are the smallest fundamental units of a compound. Molecules can take
on their own properties, too.
• Organisms: Organisms are formed by using molecules as our building blocks.
When molecules are joined together, it becomes a relatively complex and distinct
section of an interfaces that has been created: an organism.
• Templates: This stage should already make sense to clients. Understandably,
templates are mostly groups of organisms put together to form pages. This is the
stage that allows us to see things, such as layouts, coming together.
• Pages: This is used as specific instances of templates to give a precise
understanding of what the final output will look like. Pages ultimately become the
highest level of fidelity, which allows UX and UI designers, together, to test the
effectiveness of the design system.
71. How Do You Make Sure You Stay Up-to-date With Industry Standards? Digital
design is always changing; its standards are always improving. So, the worst
mistake your prospective designer could do is be out-of-date with the industry s/he
represents. A good answer to this question would include the candidate’s favorite
resources, books, blogs, podcasts or YouTube channels s/he keeps an eye on for the
latest industry information. It would also be useful to hear of designers that
inspire the candidate.
72. What Is Call To Action (cta)? Should A Ui Designer Care About It? CTA is one
of the most important, if not the most important, element of why websites,
platforms, applications and digital interfaces are created. In short, it’s an
element that will prompt a user to take a certain, desired action; actions such as
buying products, downloading reports, sharing content, donating money, and so on.
Part of the UX designer’s wireframe and prototype should identify the Call To
Action that, ideally, will persuade users to engage. A good UI designer should
always notice CTA indications and should make sure that it gets a lot of attention
when designing this element. Most of the time, it requires a specific and, more
prominent color styling, different size, typography, placement and alignment, all
of which UI designers control.
73. How Much Do You Know About Color Theory And Color Psychology? This is
foundational thinking. Color theory is, basically, a set of guidelines and laws
that are intended to trigger emotions, set moods and guide someone’s attention by
using colors in very specific ways. Essentially, color theory and psychology
consist of two color groups: warm colors and cool colors. Warm colors, such as
orange, yellow and red, are known to awaken enthusiasm, energy, positivity and
happiness. Cool colors, green, purple and blue, create a trustworthy, calm,
relaxing and peaceful environment. Individual colors, too, have their own inherent
abilities to awaken certain emotions. For example, red conveys the suggestion of
danger, caution and hazard. All in all, a good UI designer will always use the
power of color theory and color psychology to strengthen the desired message.
74. How Important Do You Think Element Mapping Is In The Work You Do?
Every good UI designer will design elements considering their shape, form, size,
color, location and alignment. This means that your candidate should understand
that element mapping is a crucial part of the design work. Simply explained,
mapping is the implied relationship between controls and their effects. If an
element creates an effect that the user expects, then the element has good mapping.
For example, think about a set of images aligned horizontally that can be moved to
the left or right. Underneath should be controls or buttons indicating that these
images can be moved to either side. To move the images to the left side you would
expect to click on the button aligned with the left side. Therefore, actually
aligning this button to the left would, indeed, match the user’s expectations,
which means this element has good mapping.
75. What Is Minimum Viable Product (mvp)? Sometimes, designers create ego-
centric work. It happens when all the UX requirements are met by the UI designer,
but s/he continues adding design work to use his or her creativity, or to test out
new practices, or to add elements that the designer feels are necessary, based on
taste and preferences. MVP works the opposite way; it means creating and designing
a basic version of a product that early adopters can use or buy. The main goal is
to bring the product to the market as soon as possible without any non-essential
features. Additional features and design elements are added based on the feedback
of real users rather than a designer’s ideas and assumptions. Many of the world’s
most popular products have been developed using MVP practice; Twitter is an
example.
76. Do You Think Mobile-first Design Is Effective, And Why? Ideally, your
candidate will explain that when Responsive Web Design (RWD) was introduced and
gained popularity, Mobile-First Design practice was created to make the designer’s
job more effective and efficient. In this practice, designing starts from the
smallest anticipated screen size and only then follow with enhancement on larger
screen sizes. This approach saves time and increases a designer’s efficiency; when
the design process starts with a large screen, designers tend to get into
difficulty later trying to place elements onto smaller screens.
77. How Do You Apply Ockham’s Razor To Your Design Work? This principle is as
simple as the Pareto Principle (also known as 80 / 20 rule). It simply says that
whenever we have to make a decision between two options, the simplest should be
selected. UI designers use Occam’s razor when choosing between two designs or two
design elements with the same function. Simplicity should always be chosen over
complexity. Or in other words, s/he needs to choose the option which makes fewer
assumptions.
78. What Is Your Personal Experience With Participatory Design? If not describing
personal experience, your prospective UI designer should, at least, tell you in his
or her own words what Participatory Design is and what it is used for. Essentially,
this term means having everyone (employees, partners, customers, stakeholders, end-
users) involved in the design process to make sure that the end product matches
their needs, expectations and can be freely used by them.
79. How should visual weight Be Used Effectively? Just like Call to Action (CTA)
and Color Theory, Visual Weight is part of the fundamental knowledge a UI designer
should have. Visual weight means giving a design element “power” to stand out and
get user’s attention. Not all elements have the same amount of “heaviness”. For
example, CTA elements are more important than a simple label or an abstract image.
Giving higher levels of “heavy” to certain elements are usually achieved by using
contrast. This isn’t necessarily a contrast of colors; it can be contrast of
placement or size, too. A CTA button might look larger (or heavier) simply because
it is designed to take up more space than surrounding elements. This puts more
visual weight (more importance) on the CTA button.
80. Can You Walk Me Through Your Design Decisions? Ideally, you should expect to
hear the designer’s reasons for why s/he decided to give buttons a certain size,
shape, color, placement and alignment. All design thinking should be revealed by
this question. It would show that everything s/he designs is intentional, not
experimental or accidental.
81. What You Love Most About Ui Design? UI design is not an art; it requires not
only design acumen but a business mindset to deliver the best results. While
answering this question, ensure to back them up with relevant and strong examples
and reasoning as to why a specific part of UI design attracts you. Include how you
ensure to keep up to date on it and how you intend to improvise on to make it
better day by day.
82. What Is The Average Working Day Of A Ui Designer? As a UI designer, they
are one of the crucial members of a team built by UX designer, developer and much
more. While answering this question, one needs to mention how a day begins with
discussing with the team about the work, problem, and key areas to focus on. This
will provide an idea that a UI designer is a team player and is in constant touch
with their team to build an effective design. They need to mention about how they
visualize the idea and how to plan to achieve it. Understanding the limitations and
the concerns in the design, especially after discussing with the UX designer. How
they plan to tackle these issues with an effective result. Also, don’t forget to
allot some time in your day, to read about the newer developments happening in the
industry.

83. Describe Your Challenges As A Ui Designer? The answer needs to mention the
core concerns that a UI designer faces in day to day work. UI design is quite a
challenging time because every day something new is coming up in the web world and
keeping up with that regularly requires immense attentiveness to the information. A
new button, link, scrolling, icons which keep the user interested. Knowing what
will attract the user and keep them hooked to it regularly is one of the biggest
challenges they have. A UI design talk never goes without talking about web forms.
Understanding what will work best is of utmost important. The client differences is
a challenge which every designer face. Talking about how these differences are
bridged keeping in mind the client requirement along with the design value and
aesthetics of the product.

84. What Is Your Expertise As A Ui Designer? There is always one area where a UI
designer is comfortable and really good at it. The kind of client and the kind of
media they work the best is like the mobile app or websites. Rather than mentioning
only one area of expertise, it is good to discuss the past experience or projects
where the work was new and was able to reach the desired results. These days
employers are looking for versatile employees who can multi-task and has the
capability to crack the difficult project. Hence, it is best to share your
knowledge but best not to restrict yourself. Share what is close to your heart and
what keeps you interested the most.

85. What In Your Views Is The Future Of Ui Design? Keep yourself up to date with
the upcoming trends in the user interface field before answering. Because it helps
the employer to know how truly dedicated, passionate at work and knowledgeable you
are in the field and how proactive you will be in your approach to stay ahead of
the competitors. Therefore, learn about all the interesting buzz and hot trends in
the market. Best is to read about micro-interaction, layered interface and agnostic
information flow, from what it is, how it works, what is its significance and what
are their future implications. Let the employer know the level of commitment and
interest you have in a user interface and how your approach as a designer is
different from others.
86. How You See Yourself As A Ui Designer In Coming Future?
The future of UI design is immense as the world is shifting more and more towards
internet life, from computers to mobile phones. Each day new technology is coming
up which is making the life easier for the people. As a UI designer, this question
is important to answer as to how do you see yourself in coming future. This is
another question for the employer as they can learn about it if you are planning to
switch jobs and companies or for how long you intend to be part of the employer.
The clarity of your future gives a clear idea to the employer about your
dedication, hard work and efforts you are willing to put in your work and how much
of a risk taker you will be.
87. How Do You Manage The Difference With Your Ux Designer? Every team or even no
two people can have the same opinion about something. As a UI designer, it is
crucial to work in a team and be a strong team player, but it is natural that
differences crop up in a team. Generally, the differences tend to come up a lot
between a UI and UX designer in a team, since both have a different perception of
their work and they want to be the alpha in the team. Therefore, it is important
for the employer to know how the designer will manage the differences that will
come up. The process of effective communication with the team matters the most. So
as not to hamper with the result and finding the best solution for the problems.
88. What Is The App You Think With A Good Ui Design?
Answer this question mentioning about the apps which have specifically caught your
eye and it is not necessary that they are to be popular. What is special about it,
what are the features, colors, the design aspect you like in it and justify with
the logical reasoning as to how all of it works for the best. What will be your
opinion on it and mentioning the synchronicities of all those elements that makes
it the best visually. This answer should tell the employer as to what kind of
feature and attributes are your personal style and how as a designer you will be
incorporating it into the work while maintaining the individuality of the brand.
89. What Is The Information Requirement Before Working On The User Interface?
UI design is a team-based work and cannot function best on its own. Before
beginning the work, the designer should know what is the information they might
require from a UX designer since UX and UI designs are integrated to each other and
one cannot function without the other. The user experience data is based on
research and analytics, including surveys, usability test. This data helps for a UI
designer to know the problems faced in the interface interaction focusing on the
key areas and resolving those issues. This answer will provide an edge to the UI
designer during the interview as the employer will learn about the designer as a
team player who is keen on taking feedback from others in an effective way.
90. How Effective Is Google’s Material Design For The User Interface? Material
design is visual information provided by Google, it includes elements and
principles of good design, the colors to use in the various sphere from science and
technology. Answering this question will provide the updated information a designer
has in the domain of visual design and information. How effectively that
information can be used for the benefit of the product. Sharing the opinions and
thoughts on the various platforms of mobile and website domain, its effectiveness
in design and how relevant it is in the world of design.
91. Give An Example Of A Popular User Interface And How Will You Redesign It?
There is always a better solution to an existing design and at every given step it
has the possibility to improvise and make it better. Taking an example of an
existing popular user interface with the issues and concerns a designer sees in it.
Listing out those concerns and then mentioning the possible solution to make it far
better than the existing design. More than a designer it shows the business acumen
of a designer who can think from the perspective of an end user. The answer and
changes mentioned should have a proper and relevant reasoning to it rather than
just the desire and interest of the designer. A good designer is the one who can
think from the perspective of the end user and understand what the best solution
for the user is. Ultimately it is the result what everyone is looking for and a
beforehand idea of the final output always comes handy. The opportunities as a UI
designer are endless and the future is extremely bright in the field of a user
interface. Despite being the highly competitive and ever-changing market where
survival of the fittest is the mantra, there is work for everyone from a fresher to
an experienced. Only those who are truly passionate about the user interface in all
its aspects, from designing the layout, making simpler and effective and highly
communicative interfaces. The only surviving kit in this industry is to work
towards the goal of achieving the best and keeping up to date with what is
happening in the industry.
92. What Ux Information You Need To Have Before You Start Designing?
Every professional UI designer should have as much information as possible about
the user experience (UX) and user journey that the team intends to create. This UX
experience is usually planned out based on gathered data, including user surveying,
usability testing, and so on. So, the foundational information a UI designer needs
before starting will revolve around the end-user needs and some business goals. It
would also be wise to discover the designer’s reasoning behind any UX information
s/he feels is necessary prior to commencing work on the project.
93. What Do You Think Is The Most Intuitive User Interface Ever Created? Many
design experts continue to argue over whether intuition-driven user interfaces are
a myth. Those who are advocates say learning that the end-user describes your user
interface as “intuitive” is the highest praise you will ever receive. This is a
thought provoking question for any UI designer and it will allow you to find out
whether the designer also thinks it’s a myth or not. More importantly, if the
designer does not believe it is a myth, what would she or he consider the most
intuitive user interface created.
94. What Are Your Thoughts About Google’s Material Design? Google created
material design as a visual language that synthesizes classic principles of good
design with the innovation and possibility of technology and science. This is a
more specific than generic question, which should also be answered by a more
specific answer. Professional UI designers keeping their fingers on the pulse of
the latest user interface updates and standards, will know a lot about material
design: it’s principles, properties, environment, goals, and the like. Hearing the
designer’s own thoughts should indicate that the candidate is not just following
latest trends because it’s trendy.
95. Why Do You Think Sketch Has Gained Such Popularity Around Ui?
While just a few years ago Photoshop was the number-one choice for every designer,
today things have changed. The majority of professional UI designers prefer to
design interfaces using Sketch, which was developed specifically for user interface
creation, but not for logos, illustrations, or anything else graphics-related.
Still, it is beneficial to hear why UI designers think Sketch has gained so much
popularity in such a short time. Some of the features that Sketch is known for are
100 percent vector support, code-friendly designs, robust export features,
customizable grid systems, and so on.
96. What is meant by design-thinking? Design thinking is an approach to problem
solving that emphasizes empathy, observation, experimentation, and iteration. This
method encourages designers to think creatively and analytically in order to come
up with new ideas.
• Empathy – Understanding the context of the situation.
• Observation – Seeing the world through others eyes.
• Experimentation – Testing out ideas and seeing which ones work.
• Iteration – Repeating steps until you get the desired result.
97. What are some important skills for a UX designer?
Communication Skills
• Ability to communicate effectively with clients, team members, and other
stakeholders.
• Excellent written communication skills.
• Ability to listen carefully and respond appropriately.
• Ability to explain complex concepts in simple terms.
• Ability to empathize with users and their problems.
Problem Solving Skills
• Able to solve problems quickly using logic and reason.
• Able to analyze situations and make decisions based on facts.
• Able to synthesize information from multiple sources.
• Able to use critical thinking to evaluate options and alternatives.
• Ability to recognize patterns and trends.
• Creative Thinking Skills
• Ability to generate creative ideas and solutions.
• Ability to visualize ideas and translate them into tangible products.
• Ability and willingness to take risks.
• Ability and willingness to experiment and try new things.
• Ability and willingness to learn from mistakes.
Technical Skills
• Knowledge of software development languages such as HTML, CSS, JavaScript.
• Familiarity with web browsers and operating systems.
• Experience working with databases.
• Experience designing websites.
• Experience designing mobile apps.
Other Skills
• Strong interpersonal skills.
• Good organizational skills.
• Self-motivation.
• Ability or willingness to work long hours.
98. How do you define an interface? An interface is defined as the set of actions
and controls that allow people to interact with a computer system. This includes
hardware components like keyboards, monitors, mice, printers, etc., as well as
software components like applications, windows, menus, icons, etc.
99. What are the different types of interfaces? There are two main types of user
interfaces: graphical and textual. Graphical interfaces include Windows, Mac OS X,
Linux, Android, iOS, etc. Textual interfaces include command line interfaces, menu
driven interfaces, and dialog boxes.
100. In comparison to CLI, what are the advantages and disadvantages of GUI? GUI
stands for Graphic User Interface. In general, GUIs have more features than CLIs.
However, they also require more training and knowledge on the part of the users. On
the other hand, CLIs are easier to use because they don’t require any special
training. They are easy to learn and understand. Also, some commands may take
longer to execute than others.
101. Why should we design our UI according to the platform? A good user experience
depends on the type of device used by the end user. Since each device has its own
unique characteristics, the same application needs to be designed differently for
each device.
102. Define the term ‘responsive’. Responsive design refers to web pages or
websites which change their layout based on the size of the screen being viewed.
Responsive designs make sure that the content appears correctly on mobile devices
such as smartphones, tablets, and phablets.
103. What are the differences between responsive and adaptive designs? A
responsive website adapts automatically to fit the screen size of the device it’s
being viewed on. An adaptive website requires manual adjustments to ensure that the
website fits the screen size of the viewer.
104. What is the difference between mobile first and mobile only approach? Mobile-
first approach focuses on creating a great user experience on small screens while
keeping the desktop version intact. The mobile-only approach focuses on developing
one single version of the site and then making it available across all platforms.
105. How can a better user experience be created? The best way to improve your
user experience is to listen to what your customers say about your product. You can
ask them directly through surveys or focus groups. Or you can analyze data from
social media sites like Facebook, Twitter, Google+, etc.
106. What are the key elements of a successful UX? The following factors play a
significant role in designing a successful user experience:
• Usability – It is important to keep the interface simple, intuitive, and easy
to navigate.
• Accessibility – Make sure that the information provided is easily accessible
to everyone.
• Consistency – Ensure that there is consistency among various parts of the
system.
107. What are the three basic principles of usability? Usability is defined as the
ease of learning how to use a particular software or hardware product. There are
three basic principles of usability:
• Understandability – Users need to know what they’re doing at every step of
the process.
• Learnability – Users must be able to figure out how to perform tasks without
having to read instructions.
• Operability – Users must be capable of performing tasks with minimal effort.
108. What is Interaction design? Interaction design involves the creation of
interfaces that allow people to interact with computers and other electronic
products. These interactions include mouse clicks, keyboard presses, and gestures.
109. What is the difference in terms of functionality between touch and non-touch
devices? Touch devices have a touchscreen display. They are usually smaller than
non-touch devices. Touch devices are also more expensive than non-touch devices
because they require additional components such as sensors, cameras, and
processors. Non-touch devices do not have a touchscreen display but still offer
similar functions as touch devices.
110. Explain the concept of visual hierarchy? Visual hierarchy refers to the order
in which different objects appear on a page. This order determines the importance
of each object. For example, if an image appears on top of another image, it will
be seen before the second image. If an image appears below another image, it will
appear after the second image.
111. What is the difference between navigation, concept and structure? Navigation
is the path users follow when moving around a website. Content is the text and
images used to communicate ideas and messages. Structure is the arrangement of
these elements within a web page.
112. What is the difference between wireframes and prototypes? Wireframes are low
fidelity mockups that show the layout of pages and their overall look and feel.
Prototypes are high fidelity mockups that contain all the details of a site’s
design including colors, fonts, graphics, and animations.
113. How does the concept of cognitive load affect the design of a website?
Cognitive load refers to the mental workload required by a person while using a
computer or mobile device. Cognitive loads vary depending on the complexity of the
task being performed. A complex task requires more attention and concentration than
a simple one. Therefore, a user may experience higher levels of stress during the
performance of a complex task. The goal of any website is to reduce this level of
stress so that users can focus on the task at hand.
114. Define the term ‘Information Architecture’. Information architecture (IA) is
the organization of information into meaningful groups. It helps users find
relevant information quickly and efficiently. IA is often overlooked in the process
of designing a website. However, it is critical for effective usability.
115. What is an AJAX request? AJAX (Asynchronous JavaScript and XML): Ajax is a
technique used to transfer data between two separate parts of a webpage. It uses
HTTP requests to send information back and forth.
116. What is the difference between window and document? Window: A window is the
area where all your code runs. It contains everything that you write in JavaScript.
Document: A document is the actual file that holds all the HTML, images, etc.
117. What is aria attribute? Aria Attribute: ARIA stands for Accessible Rich
Internet Applications. It is a standard that defines how to create applications
that work well for users with disabilities.
118. What is DOM? DOM: Document Object Model is a collection of objects that
represent the structure of a document.
119. What is event bubbling? Event Bubbling is when events propagate up the DOM
tree until they reach the root node. When a user clicks on a link, the href
attribute gets changed. But when the user clicks on the link, the href attribute
does not change. This is because the event was handled by the anchor tag itself.
So, we say that event bubbling occurs here.
120. What is event propagation? Event Propagation: If there is no event handler
attached to the target node then the event will propagate up the tree until it
reaches its parent. The event handlers are called at each level.