Apparel Merchandising and

Sewing And Cutting of Apparel

Products
Denim Jeans- Comparison

between Surat and Bangladesh

Submitted by-
Basundhara Borthakur
Prachi Naik
Nidhi Bhatia
NIharika Marsetty
Sanober Saba
 Introduction
Denim is a sturdy cotton warp-faced textile in which

the weft passes under two or more warp threads.

The country's largest man-made fabric (MMF)

This twill weaving produces a diagonal ribbing.

hub in Surat has become the second largest

denim hub, grabbing 8% share of the total

manufacturing capacity in the country.

At a time when overall apparel exports went

through a turmoil situation in 2020, Bangladesh

beat its competitors in the US market and

became the largest denim exporter to the

country.
 Jindal Worldwide Limited was established around

70's. They are the largest manufacturer with a

production capacity of 120 million meters per

annum which will be 160 million meters/annum by

2019 and 200 million meters per annum. Denim has always had demand in

India
 Denim is the fastest recovering market segment post the pandemic

outbreak and according to a recent projection by Research and Markets, a

leading market research agency, the global market for jeans valued at US

$63.5 Billion in 2020 and will see a revised size of US$87.4 billion by 2027,

growing at a CAGR of 4.7 per cent over the period 2020-2027.

Indian Denim Scenario
There are multiple factors behind a surge in demand,

the major being that there were no inventories left with

anyone across the supply chain, so demand is piling up.

To grab more markets, both domestic and

After a lull, the economy is growing because money is

international and to reduce their dependency

back in the market, and revenge buying is also

on the market for yarns, mills here are

happening, resulting in booked capacities in mills. The

increasing their denim production capacities

versatility of denim is also a reason that’s creating

and some of them are investing in spindles

demand.
also. This backward integration is helping

companies to have better control over raw

Open Ended yarns instead of ring spun

material availability as well as timely and cost-

cut costs while creating higher GSM

effective production. weight denim jeans.

Use of laser technology is substantiating the efforts in fabric

Demand for denim jeans is very high

innovation at Premo, as revealed by them. Nandan Denim

which has resulted in experimenting

has shifted its focus on ‘super soft denim’ with massive

with the textile. Newer sustainable

stretch and shrinkage control. Good thing is that earlier this

cotton jeans made of organic cotton

3X1 denim was being asked mainly for export but now the

and hemp are produced. India is the

small players in domestic market are also asking for the same

second largest producer of cotton

and this is a good sign for denim manufacturers

yarn.
 India's denim jeans market is dominant

Denim production recovery is taking

instead of the export market. As there is

time post covid as demand had

high demand for denim jeans because of

slowed down and there was over

a younger population, manufacturing

capacity in the mills. the mills were

domestically by sourcing the raw material

running at 60-70% capacity and

locally is more cost and time effective.

denim producers incurred a huge

“Besides over capacity, the industry has also been

loss.
paralyzed due to the reasons that denim needs to be

cut, sewn and washed before it can be marketed. These

Sarthak Shah, Head-Sales, Future Textile

Manufacturing Co.,asserted, “We don’t do regular or

upstream activities are majorly done in the unorganized

different kinds of Indigo. Our bright denim, which is

sectors located at the SSI hubs of Gandhi Nagar and

developed in association with Bombay University

Tank Road in Delhi, Ulhasnagar in Mumbai and Bellary

Alumnus of University Department of Chemical

near Bangalore. These hubs mainly slowed down due to

Technology, is suitable for all kinds of jeans apparels

the liquidity crunch in the economy post demonetization

for kids, girls, women and men.” With the basic

and the slow acceptance of GST by small players to

construction of 3/1 RHT weave and Smart Lycra Weft,

become part of the formal economy. As almost 85% of

it has width of 58” and weight of 390 gm/270

the fabric is sold in the domestic market, denim mills are

GSM/7.000ozs.
badly hit.
Domestic Denim Jeans Producers
 Issues and Challenges for Denim Market in India

India at present lacks behind in its ability of the denim product development and innovation.
There is a need to develop a larger portfolio of denim garments and accessories, including

shorts, shirts, bags, dresses, accessories among others.

At present the market is skewed towards denim jeans.
The weight (gsm) range of available denim fabric could be broadened to widen denim

application. Most of the Branded Companies manufacture the high class of denims only.
Emphasis is also to be given on low price segment jeans for the rural and semi urban

Population
There is a lot of scope of improvement in right processing and value addition in denim

through fashion-led processes and finishes.

Establishment of high-quality processing and washing units could help to improve the quality

of finishes and colours, this attracting more consumers to try denim.

The increasing awareness of sustainable fashion provides additional opportunity to promote

denim as a product of natural cotton fibre which is perceived as eco-friendlier than

synthetics.
Bangladesh Denim Scenario Bangladesh imports cotton as raw material

for producing their export quality denim

jeans.

Bangladesh dominates the US and EU denim market,

exporters invested a lot in research and

making is the largest exporter of denim. Bangladesh’s

innovation, product development and

market share in US denim products rose to 20.03%

technological upgradation.
in 2020 taking the first position followed by Mexico.

Bangladesh holds a 29% market share of total EU

denim markets as of 2020. (ACC to US Office of

Meanwhile, branding of Bangladeshi denim

Textiles and Apparel (OTEXA))

products through expositions also helped

to draw the attention of global buyers to

A strong backward linkage industry especially in

purchase from here. Along with holding

fabrics manufacturing and washing played a key

several expos and exhibitions which

role in becoming the export leader of denim

attracted manufacturers, buyers, vendors,

products. investors and possible consumers under

one roof.
In the last few years, Bangladesh
As the denim manufacturers now can purchase

witnessed a huge amount of

denim fabrics from local sources easily, the lead time

investment in denim fabrics

to ship products came down compared to previous

manufacturing, which increased

years. This helped a lot to manufacturers to attract

the country’s production

capacity to reduce import

more buyers, which also is an opportunity for us to

dependency for fabrics grab more market share in export destinations.

Bangladesh’s capacity to meet

The US-China trade conflict and relocation of

the demands of denim fabrics

Chinese investment helped Bangladesh in

rose to nearly 50% from 30% a

grabbing more market share. US policy on

few years ago. According to

banning procurement of cotton and even raw

Bangladesh Textile Mills

materials from China’s Xinjiang region was a

Association (BTMA), 32 mills

blessing for Bangladesh. Since we are strong in

produce denim fabrics for

denim manufacturing, buyers moved here and

export-oriented denim product

placed more orders
manufacturers.
SWOT analysis of Bangladesh
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 Minimum Order Quantity
BANGALDESH EXPORTER/VENDOR

Azim Group is deeply rooted in the garment

industry. We have been involved in this sector

since its inception in Bangladesh in the early

1980s. Our Founder, Mohammad Fazlul Azim,

brought Azim Group into existence in 1975.

With over four decades of experience in garment

manufacturing, Azim Group is a leading

manufacturer for renowned brands in the fashion

industry. They produce dress shirts, sports shirts,

dress pants, casual pants, denim pants, denim

jackets, joggers, sweaters and golf apparel. All the

manufacturing facilities are certified by world

renowned compliance & sustainability standards.

• Their minimum order quantity is fixed at 500 pieces.

• The FOB unit price ranges from $5.20 - $6.80 per piece depending on the style, quantity and

product ordered.
• It has an expected delivery time of within 20 days.

• They also offer free samples which can be good for small businesses.

• Azim Fashion also provides 360-degree solutions in design, product development, cost negotiations,

manufacturing, quality, vendor training.

• The company excels in producing jeans of different types and the certifications testify to the quality of

their products.
Lacdine is manufacturer, supplier, wholesaler
SURAT EXPORTER/VENDOR
of jeans in Surat, Gujarat, India. It produces

premium quality products. It is a verified and

Their minimum order quantity is 100 pieces.

safe to source. Lacdine deals with

manufacturing of Jeans, suppling wholesale of

Jeans, Fancy Men Jeans wholesaler. The price ranges from Rs.300 – Rs.500 per piece

It has an expected delivery time to be 7 days (1

week).

They also offer sizes of 30, 32, 34, 36, 38.

They also manufacture the product

according to the buyer’s necessities.

Lead time/Cost/Quality
In apparel industry, lead time is the total amount of time

required for completing a product beginning from the

date of receiving the order to the shipment of the goods

to customer. Time is a great issue in apparel trade as

orders are based on weather, seasons and occasions.

Previously, the lead time was 90 days, and it is now

45 days. For this reason the buyers are increasing

In the Indian scenario, if only one

pressure to source fabric suppliers within 15 days,

sewing line of 50 machines is

which is very tough. The timely delivery of goods is

allocated for 10000 pieces, 25

crucial for us. working days for production is

- Square Denims, Bangladesh required and lead time goes up to

60-70 days.
-Arvind Mills, India
 Quality
There are mainly three types of Quality ,

namely Quality control, Quality Planning and

Quality assurance.
When it comes to quality, Bangladesh
produces high quality, high weight jeans
which caters to international, US and Eu
When it comes to India, 80% of the denim
market standards.
market is domestic, because of that quality

is a little compromised. However, recently a

lot of variety has come up and also sub-

quality jeans for rural and sub-urban areas

are being manufactured.

Cost- effectiveness
In India, a normal high

quality denim jeans can start

anywhere from Rs 800 to Rs

5000, depending on the

brand value of the company

selling it.

Denim jeans exported

by Bangladesh usually
sells around $10-$14

per piece in wholesale

and upto $25 in MRP.

Verdict While cotton availability has propelled the Chinese and Indian

industry, preferential market access and low wages have been the

biggest factors for the growth of Bangladesh along with huge

investments in large infrastructure.

Denim jeans is a commercial product where efforts have been made to

incorporate it into luxury product category.

While lead time and cost in India to produce denim jeans is less than

Bangladesh, quality is undoubtedly better in Bangladesh as it is export

quality.

Market demand for Denim jeans is higher in Bangladesh than in

India.

Cotton as raw material is easily and locally available in India than in

Bangladesh who imports cotton from South Asian countries.

 Technological advancement is required in both

countries, like laser technology, automatic sewing and

cutting machines. And there is also ardent requirement

to improve washing technology for shorter lead times

and more variety.

Factories in Bangladesh are not very safe and working

conditions are also very poor. Fair trade and Fair wages

is a big concern in this industry.

Finally, it is safe to say that we can choose Surat, India

for manufacturing our denim jeans product and also

add labels to it like homegrown and 'Make In India'.

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