Online Shopping Effect

Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Rizal
SAN JOSE LITEX SENIOR HIGH SCHOOL
OPEL ST., LITEX SUBD., BRGY. SAN JOSE, RODRIGUEZ, RIZAL
ONLINE SHOPPING: ITS EFFECT ON SENIOR HIGH SCHOOL STUDENTS AS A

CONSUMER DURING PANDEMIC
A research study submitted to
MRS. CRISTI SALINDOG
In partial fulfillment of the requirements in Inquiries, Investigation, and Immersions

for the strand of Accountancy and Business Management
Submitted by:
BALDAGO, MAY ANN NICOLE
YAP, NICO JACKSON
JUNE 2022
CHAPTER I
This chapter consists of the background of the study, statement of the problem,
hypothesis, conceptual framework, theoretical framework, the significance of the study,
scope and delimitations, and operational definition of terms.
Introduction
People who utilize social media platforms interact with people with who they
create, share, and exchange information and ideas in virtual communities and networks.
Networking websites have become the usual tools used by people in communication.
Media are considered a powerful agent of interaction, responsible for shaping an
individual's socialization process. Nowadays, everyone wants to try and discover it and
scroll through it because it gives us access to a completely different world of different
possibilities including the marketing world.
Background of the Study

The evolution of technology contributed to aspects of marketing. This evolution of
communication affects the younger generation. It encourages millennials to initiate
interactions through online platforms. Innovation through technology becomes a trend
and marketing strategies through online platforms emerge which helps various
businesses reach out to the target consumers. Due to the pandemic, people need to
sustain their needs at home while acquiring safety precautions. The safest way of
buying is in form of online shopping platforms which helps the consumers buy without
physical interactions.
According to Vasic et al. (2019) by The Influence of Online Shopping

Determinants on Customer Satisfaction in the Serbian Market, Consumer satisfaction
with online shopping is directly dependent on several factors. This issue is particularly
important for underdeveloped markets. To increase online commerce participation, it is
necessary to explore and analyze the connection between customer satisfaction and
diverse determinants. Customer satisfaction in online shopping, in the Serbian market,
directly depends on the following determinants: security, information availability,
shipping, quality, pricing, and time.
In Sanz-Blas et al. (2008) paper, Influence of online shopping information

dependency and innovativeness on internet shopping adoption, he outlined online
shopping information dependency can be increased with interfaces that are easier to
use, but only if perceived usefulness remains high. Consumer innovativeness positively
influences internet exposure and the ease-of-use perception of the shopping medium
referred to as the "shopping channel”. The development of the Internet and its unlimited
worldwide impact were the basis for outreach entrepreneurship to the new spheres.
Electronic commerce (abbreviated as e-commerce) allowed companies to sell without
the necessity to set up brick-and-mortar stores. Moreover, the way of doing international
trade has changed, too. Businesses using the Internet gained a new dimension of
communication with other businesses and organizations. (Tekin et al., 2018).
E-commerce is a form of business that is conducted in the online environment,

while the Internet behaves as a unified platform that connects buyers and sellers,
(Turban, King, 2015). Pilík (2013) states that in the Czech Republic alone, there is an
increase of 800 new e-shops every year. As was mentioned at the beginning of the
paper, e-commerce has its benefits for small- and medium-sized enterprises (Jalaldeen
et al., 2018). They claim that these benefits are not noticeable at the time of e-commerce
implementation in companies but companies will start to notice them later. Trading via
modern technologies allows a quick response to the emerging trends in purchased
products. Thanks to this possibility, even small- and medium-sized companies can be
more flexible and it gives them a competitive advantage over big corporations (Cantú,
Morejón, Molinaand, & Wong, 2014).
This study helps students identify how online shopping affects consumers and
distinguish its positive and negative effects. Since online shopping is prevalent these
days, this research aims to remind students of the importance of face-to-face or
personal ways to interact in the market.
Conceptual Framework
The researchers investigate the effect of online shopping on Senior High School
students as a consumer in this study. It considers the perceptions and experiences of
the respondents as one of the most valuable factors that influenced them.
The study focused on ten (10) students who had utilized online shopping. It uses
collected data from students' self-observation to evaluate the impact of online shopping
on them. Moreover, the researchers employed a qualitative data collection method.
INPUT PROCESS OUTPUT
Analysis of Data
Respondents in Collected from: The Effect of
terms of the Online shopping
1. Self-
following to Senior High
observation of
variables: respondents School students
1. Number of as a consumers
2. Allocating
respondents questionnaires
2. Experience
3. Organizing of
in using online
Students’
shopping responses.
platforms
4. Elucidative
analysis of data
Statement of the Problem

This research sought to examine Online Shopping: Its Effect on Senior High
School students as a consumer during Pandemic
Respectively, the study sought to find answers to the following questions:
1. How does online shopping affect the behavior of SHS students?
2. What are the benefits of online shopping to SHS consumers/customers in this

time of the pandemic?
3. What are the things that need to consider to ensure safe online shopping?
Hypothesis
There is a significant effect of online shopping on senior high school students as
a consumer.
Significance of the Study
This study reveals the effect of online shopping to students-consumers. More
specifically, the research study could be a benefit for the following:
Students
This study benefits students to be aware of the influence of online shopping to
them in different aspects. This research aims to prevent students from hurting their
face-to-face interactions.
Teachers
The research will help teachers gain knowledge of the aspects of online shopping
platforms that affect students to help them settle and cope with the situation.
Parents
The direct recipient of the output of this research is the youths who are the most
capable of utilizing online shopping. So, this study will help the parents or guardians
identify the influences of online shopping on their kids' behavior and actions.
Social Media Developers
The social media developers will be able to use the study to develop things that
will help students manage their usage of online shopping platforms.
Future Researchers
The study could provide ideas for future researchers who intend to create related
research about the researcher's topic. This study can use as a source for their
evaluation to provide data and information.
Scope and Delimitation

This study focuses on the effect of online shopping to Senior High School students as a
consumer. The research was conducted online or via social media platforms during the
school year 2021-2022 to identify how online shopping affects the Senior High School
students from San Jose Litex Senior High School. Furthermore, this research aims to
determine how students in online marketing platforms vary from a face-to-face way of
shopping.
Operational Definition of Terms

Consumers- The students who buys through online shopping platforms and
experiencing the effect of online shopping.
E-commerce- A term synonymous with online shopping. The act of buying and selling
of goods and services, or the transmitting of funds or data, over an electronic network,
primarily the internet.
Effect- - is the result of online shopping of the Senior High School students at San Jose
Litex Senior High School
Online Shopping- An act of buying materials, needs, and necessities through online
platforms. An activity utilizes by the online consumers which acquire or shop their needs
by browsing and check out with the use of online platforms.
Online Shopping Platforms- Various websites where interactions between producer
and consumers takes place.
Citations
Bigné‐Alcañiz, E., Ruiz‐Mafé, C., Aldás‐Manzano, J. and Sanz‐Blas, S. (2008),

"Influence of online shopping information dependency and innovativeness on internet
shopping adoption", Online Information Review, Vol. 32 No. 5, pp. 648-667.
https://doi.org/10.1108/14684520810914025
Nebojša Vasić, Milorad Kilibarda, and Tanja Kaurin (2019). “The Influence of Online
Shopping Determinants on Customer Satisfaction in the Serbian Market”, Online
Information Review, J. Theor. appl. electron. commer. res. vol.14 no.2.
http://dx.doi.org/10.4067/S0718-18762019000200107
Tekin, M., İnce, H., Etlioğlu, M., Koyuncuoğlu, Ö., & Tekin, E. (2018). A study about
affecting factors of development of e-commerce. In N. Durakbasa & M. Gencyilmaz
(eds) Proceedings of the International Symposium for Production Research 2018. ISPR
2018. Cham: Springer.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic
Commerce: A Managerial and Social Networks Perspective (8th ed., Rev. ed.).
Switzerland: Springer International Publishing. ISBN 978-3-319-10091-3.
doi:10.1007/978-3-319-10091-3
Pilík, M. (2013). Selected factors influencing customers’ behaviour in e-commerce on
B2C markets in the Czech Republic. In Proceedings of the European Conference on IS
Management & Evaluation (pp. 121–128). Sopot Poland: University of Gdańsk.
Kartiwi, M., Hussin, H., Suhaimi, M. A., Jalaldeen, M. R. M., & Amin, M. R. (2018).
Impact of external factors on determining E-commerce benefits among SMEs in
Malaysia. Journal of Global Entrepreneurship Research, 8. doi:10.1186/s40497-018-
0105-7
Cantú, E. P., Morejón, V., Molinaand, M., & Wong, A. M. (2014). Gestión e impacto del
comercio electrónico EN el rendimiento empresarial/E-commerce management impact
in business performance. Hilo: Institute for Business & Finance Research ProQuest
Central.

Online Shopping Effect

Uploaded by

Copyright:

Available Formats

Online Shopping Effect

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Online Shopping Effect

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

OPEL ST., LITEX SUBD., BRGY. SAN JOSE, RODRIGUEZ, RIZAL

ONLINE SHOPPING: ITS EFFECT ON SENIOR HIGH SCHOOL STUDENTS AS A

MRS. CRISTI SALINDOG

In partial fulfillment of the requirements in Inquiries, Investigation, and Immersions

Background of the Study

According to Vasic et al. (2019) by The Influence of Online Shopping

In Sanz-Blas et al. (2008) paper, Influence of online shopping information

E-commerce is a form of business that is conducted in the online environment,

Statement of the Problem

1. How does online shopping affect the behavior of SHS students?

2. What are the benefits of online shopping to SHS consumers/customers in this

Scope and Delimitation

Operational Definition of Terms

Bigné‐Alcañiz, E., Ruiz‐Mafé, C., Aldás‐Manzano, J. and Sanz‐Blas, S. (2008),

You might also like