Lesson 2 - Creativity

LOGO
DOST IX
Creativity and
Thinking
CREATIVITY & THINKING
TOPIC 1
THE NATURE
OF CREATIVITY AND
FUNDAMENTALS
OF PERCEPTIVE
THINKING
The Nature of Creativity
Understanding the nature of thinking
and the human mind
Concepts of Thinking: What is thinking?
“Thinking is the deliberate

exploration of experience for a
purpose.”
-- Dr. Edward De Bono, 1978
and the human mind
De Bono’s Mechanism of the mind
The mind allows incoming information to organize
itself into ROUTINE PATTERNS.
The mind, therefore, has a natural behavior of

its own. We can, however, intervene so that this
natural behavior is used more effectively for our
purposes.
and the human mind
De Bono’s Mechanism of the mind
We can develop attention-
directing tools and thinking
structures.
We can try to set up routine

patterns that are more
effective than the natural
ones.
and the human mind
The purpose of providing thinking

tools and techniques is to
fully train the human mind!
Concepts and Principles of Creativity
• Is a mental process
involving the generation
of new ideas or concepts.
• Is the generation of ideas - new, original

that are both novel and
valuable
- useful
Why we need to enhance creativity?
► Creativity and innovation contribute

to economic prosperity as well as to
social and individual wellbeing.
► Creativity the route to

sustainable development.
Principal Aspects of Human Creativity
•The •The
Creative Creative
Person Process
•The •The
Creative Creative
Environment Product
Principal Aspects of Human Creativity

A. The Creative Person
(personality)
Creativity drives the person to think, to create,

invent and produce novel ideas and worthwhile
products.
A. The Creative Person

By: Dr. Viktor Lowenfield of the
Pennsylvania State University
What makes a person creative?

1. Sensitive – aware of anything odd or unusual
2. Fluent – takes advantage of a developing situation
3. Flexible – adjusts quickly to a new development
4. Original – produces new thoughts or work
5. Ability to Abstract - skill at analysis

(con’td)
By: Dr. Viktor Lowenfield of the
Pennsylvania State University
6. Ability to Synthesize – combines two or more

ideas
7. Skill at Redefinition – rearranges things, ideas,
concepts, people or to shift functions of objects
and use them in a new way
8. Coherence to Organization – keeps things going
smoothly, to express ideas clearly and realize
the creation effectively

The basic components:
1. Adequate IQ 8. Energetic
2. Perceptive 9. Emotionally expressive
3. Focus 10.Broad knowledge and
4. Self-discipline interest
5. Awareness 11. Sensitive
6. Balance 12.Open to new experience
7. Confident 13.Flexible
14.Intuitive
Intellectual factors…
do not necessarily account for the person’s creativeness.
Gift of genius…
Ingenuity is a latent of all individuals and
not an exceptional possession of the gifted
Age and few.
sex factor…
creativity is ageless.
Interest and value…
see the whole thing or idea in perspective, dig deeper into small
details.
Human Mental Capacities
by Alex F. Osborn:
ABSORPTIVE – REASONING –
observe and analyze and
apply attention judge
CREATIVE –
RETENTIVE – visualize, foresee,
memorize and and generate
recall ideas
B. The Creative Environment
(social settings & economic conditions )
This refers to the situation,

environment, and life
circumstances that fosters,
facilitates, or inhibits creativity.
C. The Creative Process
By: Graham Wallas
1. Preparation – the person works intently on

a problem
2. Incubation – the problem is temporarily put
aside and the person engage in other
activities
3. Illumination – the person sees how the
problem can be solved
4. Verification – or revision, the person works
out the details of his solution
After
thorough
research
and study,
the
researcher
came up
with this
new
process..
D. The Creative Product

• Novel or Original
• Useful or adaptable
• Elegant or aesthetically designed
• Have transcendence qualities – can
surpass beyond limits
• Realization – manifested into tangible
product, object, process
Negative Attitudes that
Block Creativity
1. Oh no, a problem!
2. It can’t be done.
3. I can’t do it. Or there’s nothing I can do.
4. But, I’m not creative.
5. That’s childish.
6. What will people think?
7. I might fail.
Generation
of Creative Ideas
Creativity Exercises
Unconventional Problem Solving
• Problem 1: Where does

the "Z" go?
A E F H I K L M N T V W X Y
B C D G J O P Q R S U
A E F H I K L M N T V W X Y Z
B C D G J O P Q R S U
Unconventional Problem Solving
• Problem 2: Next Pattern?

Edward De Bono’s Thinking System
How many triangles?

The “Drop the Block” Problem
The “Drop the Block” Problem
Have a look at the picture. It

shows a person holding a block
of wood. Now, what will happen
to the piece of wood when the
person lets go of it?
Answer
it depends on where the

person is and the
environment they are in!
If the person is on earth…
• The block of wood will drop DOWN to the ground as

it is drawn to earth by gravity.
If the person is underwater…
• The block of wood will float UP to the surface of the

water because it is less dense than water.
If the person is on space…
• The block of wood will NOT MOVE because there

are no overall forces in any direction.
Exercise:
Visualization/
Imagery/
Imagineering
How many
babies can you
see?
More than meets the eye
Concealed colors
(Break the Habit)
What color is concealed in each sentence?
Example:
1.) Newspaper editors decided to go on
strike. (Red)
2.) The cab lacked proper brakes to stop at
the intersection. (Black)
Concealed colors
(Break the Habit)
• A big, old, hungry dog appeared at our door
every morning.
• The cop persuaded him not to create a
disturbance.
• The Brazilian student Paulo lives around the
corner from us.
• You shouldn't let an upstart like him bother
you.
• He let out a big yell, owing to the injuries he
received when he fell.
Concealed colors
(Break the Habit)
• La Jolla venders decided to cut their prices in

half.
• Long rayon fabrics were loaded on the truck.
• The Austrian physicist Wolfgang Pauli lacked
the requisite documents to enter the U.S.
You shouldn't sell this fossil very cheaply
because it is a rare specimen.
• The new law hit everybody's pocketbook
pretty hard.
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LOGO

Concepts of Thinking: What is thinking?

“Thinking is the deliberate

The mind, therefore, has a natural behavior of

We can try to set up routine

The purpose of providing thinking

• Is the generation of ideas - new, original

► Creativity and innovation contribute

► Creativity the route to

Principal Aspects of Human Creativity

Principal Aspects of Human Creativity

Creativity drives the person to think, to create,

A. The Creative Person

What makes a person creative?

What makes a person creative?

6. Ability to Synthesize – combines two or more

What makes a person creative?

This refers to the situation,

1. Preparation – the person works intently on

D. The Creative Product

• Problem 1: Where does

• Problem 2: Next Pattern?

How many triangles?

Have a look at the picture. It

it depends on where the

• The block of wood will drop DOWN to the ground as

• The block of wood will float UP to the surface of the

• The block of wood will NOT MOVE because there

What color is concealed in each sentence?

• La Jolla venders decided to cut their prices in

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