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    Spark PowerPoint-Presentation

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    graphicman1060

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    Spark PowerPoint-Presentation

    Uploaded by

    graphicman1060
    25 views13 pages

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    Spark_PowerPoint-Presentation

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    25 views13 pages

    Spark PowerPoint-Presentation

    Uploaded by

    graphicman1060

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    Why Marketing Automation?

    Generate More Leads, Convert Them To Revenue, Prove Marketing ROI


    Overview

    The Problem

    What Is Marketing Automation?

    ? How Does It Help?

    The Spark Difference


    Changing Buyer Landscape
    Pre-sale engagement has changed dramatically:
    •  Buyers used to have very limited
    information.
    •  Now they have more than they can
    even use.
    •  If you don’t want your marketing
    message to be ignored, it needs to
    be more targeted and personal
    than ever before.
    •  Nurturing leads with relevant SEO   PPC  
    content is now a requirement

    "The average sales cycle has increased 22% over the past 5 years due
    to more decision makers being involved in the buying process”
    - SiriusDecisions
    The Marketing Problem
    Start
    Roadblocks
    •  Not enough leads to feed the sales funnel
    •  No easy way to qualify leads
    •  No way to effectively nurture leads
    •  Big gaps in follow-up from the sales team
    •  Can’t see where the leaks in the pipeline are
    •  Don’t know which tactics are driving revenue
    Closing the sale

    “Only 27% of leads sent directly to sales are qualified.”


    - MarketingSherpa
    A Preview Of Marketing Automation
     Marketing Automation is a set of tools that let companies:  
    •  Generate more leads by identifying anonymous web visitors and
    capturing them with forms, so your sales funnel stays full
    •  Increase number of qualified leads by nurturing all leads with
    personalized content
    •  Drive more sales by identifying sales-ready leads for the sales
    team, and helping them follow up as fast as possible
    •  Improve up-selling and cross-selling by developing and
    retaining existing customers
    •  See comprehensive ROI for every marketing tactic by tracking
    the entire sales process from end-to-end
    The Marketing Solution
    Sail through those roadblocks:
    •  Fill your sales funnel by capturing
    leads with great content gated by GENERATE LEADS
    dynamic forms.
    •  Identify highly interested and sales DRIVE SALES
    -ready leads with lead scoring. Optimize
    Campaign
    •  Develop leads that aren’t sales- MEASURE ROI

    ready by automatically putting them


    on nurturing campaigns.
    •  Instantly notify salespeople about leads that are ready to buy.
    •  See exactly when leads fall out of your pipeline and take action.
    •  Know which tactics are driving revenue with end-to-end ROI

     
    Is the answer to
    Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
    Why

    For three reasons:

    •  Ease of use
    • Intui've  to  use  and  compa'ble  with  everything

    •  Cost
    • Frac'on  of  what  compe'tors  charge  

    •  Features
    • Comprehensive  end-­‐to-­‐end  solu'on  
    Lowest Cost by Far….

    “ To make automation
    work you need simple, to
    make it successful you
    need intuitive, to make it
    a grand slam it needs to
    work, Spark is the only
    tool that masters all
    three. ”
    - Duncan Moffat,
    Data Aire, Inc.

    HubSpot: http://www.hubspot.com/pricing
    Marketo: http://www.marketo.com/software/marketing-automation/pricing/
    Pardot: http://www.pardot.com/pricing/
    Eloqua: http://www.eloqua.com/products/pricing.html
    Easiest To Use….

    Built to be as intuitive and compatible as possible.

    •  Integrates seamlessly with third party CRM and CMS solutions so


    you can keep using what you’re using
    •  Streamlined interface that’s easy to
    learn and easy to use
    •  Email creation tools that don’t need any
    HTML knowledge
    •  Simple to set up tasks and workflows
    •  Automatically generate detailed reports
    with a click

    We Work With Everyone


    Everything You Need…
    Complete Full-Featured Solution
    Summary: Marketing Automation is a Must
    Have for Today’s Businesses
    Summary: is the Right Choice
    Ease of use • Cost • Functionality

    VisitorID Sales Analytics


    i
    Behavior Tracking
    Triple your leads by identifying Enable your sales team with Understand your leads to
    anonymous traffic key insights about each lead create one-on-one
    communication

    1
    2
    3

    Lead Scoring Dynamic Forms CRM Integration


    Prioritize your popeline and Capture more leads with Immediately plug your leads
    reach out to sales-ready leads forms designed to convert into your sales team’s system

    $
    Sales Notifications Email Automation Campaign Optimization
    Email or text sales team when Send emails with triggers and Eliminate waste and
    a lead indicates they are ready build personal relationships identify opportunities
    to buy with leads

    We Work With Everyone

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